Internet Marketing Blog

January 16 & 17- we participated in one of the largest retail trade shows in the United States, the National Retail Federation’s “Big Show” in New York.  The show was attended by over 25,000 retail professionals from around the globe, which was a new record for NRF and featured keynote addresses from respected industry professionals, as well as a presentation from President Bill Clinton.

A few observations from the Expo floor itself:

• There were a significant number of hardware exhibitors
• Several, not all, of the major eCommerce platforms were represented
• Very few eCommerce site developers (as confirmed by attendees)
• The whole concept of eCommerce site development, seemed out of reach for the small-to-medium size retailers we spoke to.

It seemed that a number of the middle-range retailers felt that developing a eCommerce platform for their organization was a multi-million dollar endeavor only available to the Walmart’s, Macy’s, and IBM’s of the world.

Setting your store front up with a Magento eCommerce platform is very cost-effective with options available for the large enterprising company all the way down to a retailer wanting to start out and a range of budget considerations to fit.

We are pleased to have participated in the National Retail Federation “Big Show” in January 2012 and are looking forward to our participation in the 2012 Internet Retailer Conference and Exhibition in Chicago this June; look for us in booth #905.  We will also participate in the 2012 Annual Summit of Shop.org coming to Denver in September.

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InteractOne is a proud member of the National Retail Federation and Shop.org.

Gardenocity leveraged InteractOne to build out a whole family of Magento stores all administered from one Magento Enterprise install shipping from multiple warehouses.

gocstores.com
yardlover.com
seedlover.com
provenorganics.com
lograckdepot.com
provenrepellents.com
hosepots.com
wingwatcher.com

Better Homes and Gardens have chose Magneto to power their new Garden Store.

We implemented the custom design, back-end integration, hosting setup and many other custom features to support the Better Homes and Garden’s business requirements. We also supported BHG with training, marketing support and catalog setup.

Island Inn, a premier vacation resort on Sanibel Island Florida hired Interactone to create a new media rich CMS website.

Many resorts sites are cluttered with every imaginable link posted on the homepage. With the new Island Inn website we worked with the client to instead focus on the beautiful images and video of Sanibel Island keeping the homepage clean by segmenting the content into 4 main categories:

• Things to Do
• Plan your Stay
• The Beach
• What’s New

This approach worked out very well, allowing plenty of room to host tones of content related to the island and resort as well as show off the great vistas that await Sanibel Island vacationers.

We also ensured that while on the Island Inn site users can find the easy to use book online widget on every page.

Warning, the following link will probably make you want to go on vacation! www.islandinnsanibel.com

Cincinnati Ohio – 04 June 2010

High Tech Systems & Equipment specializes in complex high end thermal imaging equipment. The products they carry contain a large amount of specification detail and customization.

High Tech came to InteractOne looking for a powerful yet flexible eCommerce system that could properly represent their brand and also account for complex product configurations and specification content.

We delivered a custom designed Magneto eCommerce solution that allows High Tech to feature their entire product line on the web. High Tech makes use of almost all of Magento’s product types allowing online configuration and checkout of all their complex products.

Complex, yet easy to use this website features the benefits of using Magento in combination with expert guidance from InteractOne.

Visit: htsei.com

Founded in 1845 St. Xavier Church is a pillar of the Cincinnati religious community. Since Father Knapp’s arrival in 2005 St. Xavier Church has experienced tremendous growth and renewal as it leads in the revitalization of the downtown Cincinnati community.

As part of it’s effort to be a catalyst for renewal, St. Xavier Church tasked InteractOne with creating a fresh and invigorating approach to it’s website.

We started by updating the design to feature a fresh new look that employs header images and video.   These custom media elements give website users a inside look at the Church via a rich media browsing experience.

Next we employed our copy-writing team to revamp and add to the website copy ensuring St. Xavier Church’s mission and vision are clearly articulated throughout the website.

Built on the WordPress platform stxchurch.org offers flexible content control from admin with custom tools for rich media management and surveys/form administration.

By partnering with InteractOne St. Xavier Church has been able to build a website that successfully bridges it’s strong history and values to todays purpose and mission.

Visit: StxChurch.org

London UK – 19 April 2010. Profile Wines, a UK based online wine retailer recently launched their new website developed by InteractOne. Built on the Magento community platform, Profile Wines seeks to build a community of Wine lovers who actively participate in an ongoing discussion about their favorite wines.

Enhanced shop by attributes functionality, rating systems and feedback design were implemented towards this goal. A clean and classic design was chosen to support the Profile Wines brand image as well enable shoppers to easily navigate the great selection of Wines.

Hosted on InteractOne’s Ecommerce cluster, Profile Wines is able to achieve top performance load times even during peak load times. Given the great response since launching, Profile Wines is committed to increasing their web community through partnering with InteractOne to further their social, organic and direct marketing efforts.

Visit Site: ProfileWines.com

Columbia Maryland – 4 January 2010. Allergy Grocer, an online grocer that provides specialty allergen free foods relaunched their Magento shopping cart on InteractOne Ecommerce servers. Initially launched in December 2009 Allergy Grocer was experiencing slow load times and issues with their “Shop By Allergen” attributes. InteractOne was able to migrate the site from the previous host and do a database level rewrite of the “Shop By Allergen” attributes – all with less than 6 hrs of total downtime (most of which occurred after business hours EST). InteractOne has also been able to assist Allergy Grocer with custom shipping options, enhanced order fulfillment, email marketing, email auto-response and promotion development. With month over month increases in website traffic, lightning fast load times, higher conversion rates and increased sales Allergy Grocer looks to continue it’s partnership with InteractOne in providing the ultimate online shopping destination for allergy free foods. Visit: AllergyGrocer.com

Cincinnati Ohio – 12 October 2009. Haute Chocolate, a specialty chocolate confections retailer has launched their new online store developed by InteractOne. The new store is based on Magento, Varien’s open source e-commerce platform, and allows shoppers to browse and purchase Haute Chocolate’s full line of confections online.

Featuring easy to use category navigation, quick load times and extensive product relationships, shoppers can easily find what they are looking for and also receive great recommendations based on past orders and real time selections. Customizations to the administration system allow for stock tracking and seamless order fulfillment via Haute Chocolate’s retail locations.

Powered by InteractOne’s Rackspace Ecommerce cluster the site is guaranteed top performance even during peak load times. A successful Ecommerce 2009 holiday season confirmed the new online store and partnership with InteractOne a winning solution.

Visit Site: Haute-Chocolate.com

Complete Printer Source is a print toner dealer and printer repair shop. They specialize in providing recycled print cartridges and printer service/repair for companies and colleges in the greater Cincinnati area.

Complete Printer Source came to us in 2008 with a request to take their extensive inventory of printer cartridges, printers and office supplies online.

We undertook the extensive task of importing CPS’s extensive inventory from ERP to shopping cart and linking the print cartridges to compatibility data so website users can shop CPS’s printer cartridge inventory by their printer make and model.

CPS4Service.com also contains extensive custom controls for administering the promotional contentment, including coupon admin, price discounts, homepage features and banner ads.

Based on the OSCommerce open source shopping cart solution, CPS4Service.com continues to perform flawlessly with fast load times and a very high conversion rate.

Traffic to CPS4Service.com has been aided by our Search Engine Optimization service. After implementing our SEO, cps4service.com experienced a significant increase in website traffic.

Visit Site: CPS4Service.com