Picking a Domain Name

So your going to take the plunge! One of the first steps to building an online presence is picking and registering a domain name. Should it be the name of your business? The name of your main product or service? Or should it be a acronym of both?

The answer lies with your customers and future customers. What would they prefer? Is it easy to remember? Is it related to what your business offers? Also you should consider how search engines will perceive the name.   Think of  search engines as a really picky customer (after all they are there shopping for info).

Sometimes you aren’t able to get the exact domain name you want. Don’t worry this is not the end of the world. Search engine optimization or customer satisfaction does not solely rest on the domain name. We have many clients with unique domain names that we have implemented successful internet strategies for.

Another thing to keep in mind is buying different variations of your domain name. You can point these domain names at your homepage or different product/service pages that they relate to.

A good idea is to sit down and brainstorm a list of of potentials. A good site that will aid in the process is Network Solutions . There you can search for potential domain names and find related domain names if the one you want is taken. You can also find contact info on domain name owners if you are willing to bargain for a domain name.

Once you pick a domain name you can register at any of the major internet registrars such as Tucows, GoDaddy, Network Solution, or many others.

Remember if this process is intimidating or you need an experienced professional on your side for negotiating a domain name buy contact us and we will be glad to be of assistance.

When planning an online marketing strategy it is good practice to simplify what you offer into no more than twelve keywords. List these keywords/phrases out and determine the order of importance.  The first keyword/keyphrase on that list should always be on your mind when making search engine optimization changes or modifications to your websites homepage. The other keywords should be used on the homepage; however, should be focused on the other pages of your site.

The three biggest mistakes I see when doing Search Engine Optimization for websites is way to many images, poor use of alt tags, and poor keyword density and placement. When trying to optimize an already created site these mistakes require creative solutions.  Remember if your search engine ranking is not where you want it to be the only way you can change it is trying new things! Now trying to move from a SERPs ranking of 5 to 3 it’s best to be cautious when making changes. If you are on page 5 or greater no amount of changes could make things any worse.

If you are making a new website for your business now is the time to incorporate SEO best practices into your design.  A web design centered around a focused message will garner the attention of both your customers and search engine spiders alike & is a best practice that is guaranteed to yield results!

Links are very important when it comes to traffic & page rank. They can help boost your site to the top of the search engine results and a re a necessary part of SEO or Search Engine Optimization.

When it comes to links not any link is exactly alike. Each carries with it a unique set of variables that can either make it more valuable to your website or actually cause it to hurt your rankings. While web design, keyword placement, and the informational architecture is important to your site links can be the difference between ranking at the bottom of the first page of search results or at the top. And believe me, that bit of difference can cause your traffic number to go up significantly.

Finding quality links will take some time, communication skills, and research. When first looking for for websites start by looking for the the ones closest and easiest to to your business. You can start at free listings (Just make sure they are respectable) and from there you can move on to your own customers, friends, neighbors, relatives, etc. To keep the links you gather from sapping your index page rank make sure you set up a links page. It is also important to get rid of any one way links that are not reciprocal ( linking back to your site). If it is paramount to have that link you can always use the “no-follow” link attribute to discourage search engine spiders from following it. The best links are non-reciprocal and are usually the hardest to get; however with persistence and patience you will yeild results and the payoff will be worth it.

If you need assistance with creating a link campaign please do not hesitate to call InteractOne to talk with a Internet Marketing specialist who can get you started today.

The answer to this question is Yes if not a resounding YES! Today there is very little that cannot be found on the internet. Most people today;especially the younger generation, reach for the mouse and keyboard when looking up a phone number rather then the phone book. Go ahead do a search for the product your business sells, there is more than a big chance that someone is online selling it. If you are a local business do a local search (ie. Cincinnati coffee shops) and see how many local competitors have already made the jump into internet marketing.

OK now its starting to sink in: your business needs on online presence. How do you do it without breaking the bank? Here at InteractOne we build complex, interactive, and media rich websites; however, we also have solutions for clients who can’t invest a huge amount of money into a website. These solutions include professional looking websites that are true asset to your business. They are search engine friendly and can be expanded upon in the future. Call or contact the Cincinnati Web Design Professionals at InteractOne today to get your business started in the online world.

So your located somewhere in the middle of nowhere USA (lets say, Cincinnati OH:) far from the tech capitals of the world. You know the web is gaining more and more traction and will someday most likely outrank all other forms of media for marketing.

What will the plight of your organization’s marketing be in this new age of media? How can you get a foothold in this market without traveling far and wide to find a reputable Internet Marketing firm.

Good news….many tech firms are cropping up all around the Midwest to meet the growing demand for Internet Marketing Services. These firms are often well suited for servicing the “conservative” Midwest market and provide a full range of services such as Website Hosting, Email, Website Development, Shopping Carts, Search Engine Optimization and Intranet Software Development.

So next time your thinking about revamping your website, doing search engine optimization or building a shopping cart look no further than your local yellow pages. If you want to be really high tech just Google the “name-of-your-city, web developer”.

Complete Printer Source is a print toner dealer and printer repair shop. They specialize in providing recycled print cartridges and printer service/repair for companies and colleges in the greater Cincinnati area.

Complete Printer Source came to us in 2008 with a request to take their extensive inventory of printer cartridges, printers and office supplies online.

We undertook the extensive task of importing CPS’s extensive inventory from ERP to shopping cart and linking the print cartridges to compatibility data so website users can shop CPS’s printer cartridge inventory by their printer make and model.

CPS4Service.com also contains extensive custom controls for administering the promotional contentment, including coupon admin, price discounts, homepage features and banner ads.

Based on the OSCommerce open source shopping cart solution, CPS4Service.com continues to perform flawlessly with fast load times and a very high conversion rate.

Traffic to CPS4Service.com has been aided by our Search Engine Optimization service. After implementing our SEO, cps4service.com experienced a significant increase in website traffic.

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