Chat Service for eCommerce Solutions 31 Mar
Using a chat service on your website is a great way to engage your customers and to increase conversions. This is especially true for eCommerce sites like Magento and osCommerce which can offer an array of products to consumers, many of them comparison shopping and looking to learn more about certain items. By answering their specific questions about certain products or services you can expedite the purchasing process, leave customers with a positive shopping experience and offer a more personal connection with your brand.
At InteractOne we use Kayako’s Live Response, which has not only provided us with a more personal connection to potential clients but also gives us information on how they found our website, what pages they have viewed and for how long. It also gives the viewer and us the option to initiate a chat.
Studies into the effectiveness of such a chat service show the benefits of adopting such a system. In a recent article in Website Magazine the numbers are eye-opening. The survey, conducted by Bold Software, stated “56 percent reported that live chat technology” positively influenced their customers to make a purchase. This number shoots to 65 percent for the Hardware/Home Improvement marketplace and 63 percent for the Health/Beauty marketplace.
Adopting a chat service is a great way to bridge the personal connection gap that many e-tailers experience. Contact InteractOne today to add a chat service to the bag of tools your website uses to connect with your customers.
I agree with this idea that people would more likely buy your product with a chat service on your website. Even I myself prefer to have live chat than waiting over email for my questions to be answered which can take hours. It is like going to a department store and a sales person answering your questions to products you’re interested in.
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Hmm! i will try to add chat service on my web page , i was thinking their is something missing …Like direct interaction with client ..