The old model of distribution channels relied primarily on "physical" methods, meaning direct salespeople, distributors, wholesalers, retailers, resellers, etc. The new model also includes partnering and affiliate systems, relationship marketing, direct online ordering, and other database and Internet-based systems.

In other words, the traditional supply chain is becoming "unlinked," requiring faster, more direct sales and distribution channels for end users. A company poised with a strong Internet strategy is in a better situation to take advantage of the changing nature of tomorrow's business model.