Email Marketing & Advertising
InteractOne's Email Manager™ is designed to help you build long-term, profitable relationships by communicating with customers and prospects through the persuasive medium of e-mail.
E-mail has come into its own, and is a powerful, highly targeted way to reach prospects and customers. At times this type of advertising takes the form of straight e-mail messages, and other times, an e-mail newsletter or announcement. A universal standard for using e-mail marketing is that prospects and customers must first give you "permission" to e-mail them. That's why it's called permission marketing, or opt-in e-mail.
Various methods can be used to obtain this permission. Some offers right on your website can entice people to sign up for opt-in e-mail. Other communications on other media can also be used, or you can buy a list of customers who have indicated an interest in e-mail offers and information. We'll help you plan your opt-in e-mail strategy, determining the type of email marketing that suits your company image.
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