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Good Content = Great SEO

SEO and Content

One of the most overlooked aspects of a solid internet marketing plan is content. There are many on-site Search Engine Optimization (SEO) strategies; however, if your website is missing unique, high quality, user friendly content all your work might be in vain. Good content not only will attract and cause search engine robots to scour your site but helps retain viewers and encourages them to take action and increase conversions (ie. phone call, buy a product, fill  out a form, ect.) .

So what is good content? Good content will establish you as an authoritative expert on your product or service. Good content should focus around the products or service you are trying to sell.  Each industry has keywords and phrases unique to that industry and your pages should only be focused on one or two at the maximum.   Your websites home page text should focus on your general services or product and should be linking out to pages of related content.   Each page should be at least a couple paragraphs in text with images that complement the text. Your pages content should also include links to other related pages making site navigation easier.

eCommerce websites are notorious for lack of  unique content. This is the nature of selling hundreds and thousands of items in which entering unique descriptions is nearly impossible and a would take a significant amount of time. A way to combat this is to create pages describing your best selling items or services. If your selling apples for example, publish pages showing your expertise in the apple field. Write about tasty apples, apple types, any apple related news, how to grow apples, apple recipes,  history of apples, apple events, apple nutrition…..you get the idea.  Make your website a expert source on the subject.

Creating unique, high quality, user friendly content for your website will go a long way with your SEO efforts. By making yourself an expert or authoritative figure when it comes to your product or service you can ensure that traffic for your website will increase and with it conversions.

3 Comments

  1. I quite agree with the author here. There is nothing better than writing good and quality content. The rest comes only second in importance.
    .-= Timothy´s last blog ..Ferratum =-.

  2. SEO also depends a lot on the page loading time aswell.Google has openly admitted that sites with high graphic content might get affected in its ranking due to slow loading time.
    I do agree with you on the ecommerce type sites.It is insane when people try to sell everything under one roof! building trust is most important in the present scenario.

  3. Yes content will be always hard to produce, that is quality content and content that is in line with what your audience demands. As to ecommerce content, it should be describtive but in the same time selling. Thats the hard part.

    Pengar’s last blog..Låna 3000

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