Email Manager
Email Marketing with Email Manager™
Have you thought about adding permission-based email marketing to your promotional mix? Email marketing is affordable, quick, and the results are measurable. It allows you to communicate much less expensively than with direct mail.
InteractOne’s Email Manager™ is designed to help you build long-term, profitable relationships by communicating with customers and prospects through the persuasive medium of e-mail. Use it for:
- Newsletters
- Promotions (including Holiday & Seasonal)
- Announcements
- Press Releases
- Customer Letters
- Keep your visitors and customers coming back to your site and more!
Why Email Marketing?
1. It’s Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget—and whose isn’t these days? Unlike direct mail, there is virtually no production, material or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
2. It’s Effective
Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your website or storefront. It is a highly effective way to increase sales, drive site or store traffic, and develop loyalty.
3. It’s Immediate
Email marketing generates an immediate response. The call to action is clear: “Click here to take advantage of this offer”, or “to learn more about this service”. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
4. It’s Targeted
You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
5. It’s Easy
Email Manager™ provides marketing products for small and medium businesses. It includes professional HTML/Text differentiation, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.
What to send?
Think about what you would say to your customers if they were standing right in front of you in your office, at the register, or if a customer called you on the phone and asked “what’s new?”
There is no better time than the present for you to show your hand. This issue of hints and tips ‘ups the ante’ with suggestions to get you started.
Email Newsletters
Use an email newsletter to keep in touch with your customers on a regular and scheduled basis. Your newsletter can include articles on topics of interest to your readers, relevant news, case studies, your own commentary on the issues of your industry, useful information about your products or services, or hints and tips.
A newsletter can help you:
- Build relationships with your customers and prospects
- Provide you with opt-in names for your email lists
- Position yourself and/or your company as a valuable resource
- Obtain and retain the mind share of your customers
- Educate and inform
- Illustrate the advantages of your offering
- Widen your audience through word-of-mouth referrals
A newsletter serves as a subtle reminder to return to your website, buy your product, use your service or visit your retail store.
Promotions
Send promotions to your in-house list, a rented opt-in list or both. Promotions are undeniably most popular around holidays and gift-giving occasions including the two months before the November and December holidays, Valentines Day, Easter, Mother’s Day, Memorial Day, Father’s Day, Fourth of July and Labor Day. But don’t let holidays restrict you. You can send promotions any time. The ones you send off-season may be even more successful simply because fewer promotions arrive in those off-peak intervals. So, let your objectives determine the timing.
Promotions can help you:
- Ensure that you get your share of holiday business
- Boost sales, appointments or traffic in otherwise slow months
- Promote your brand
- Clear space for new stock
- Move excess inventory
- Get your name in front of a new or existing customer
Also, keep in mind that a customer may or may not take advantage of a given promotion, but they will be more likely to think of you when they are ready to buy. And better yet, they may forward your promotion to a friend, or friends, who may be interested.
Event-Driven Communications
An event-driven communication is informative like a newsletter, but is shorter and timely vs. regularly scheduled. If you are a tax attorney, you may want to notify your clients about recent changes in tax law. A realtor could send a notification when interest rates drop to an all time low. A restaurant’s new take-out menu, a retailer’s open house or a dry cleaner’s extended business hours are also good examples.
Event-driven communications can help you:
- Build relationships with your customers and prospects
- Position yourself and/or your company as a valuable resource
- Obtain and retain the mind share of your customers
- Educate and inform
- Make company announcements
Every business has news to share whether it is a press release, job openings, an addition to your management team, new partnerships or a funding announcement. When sent to the right audience, company announcements can help you:
- Generate leads
- Show business momentum
- Entice investors
- Attract new partnerships
- Get press
Communication is the name of the game. You can bet that regardless of type, all of your communications have the power to begin a very profitable dialog and long-term relationship between you and your customers and prospects.
