Picking a Domain Name

So your going to take the plunge! One of the first steps to building an online presence is picking and registering a domain name. Should it be the name of your business? The name of your main product or service? Or should it be a acronym of both?

The answer lies with your customers and future customers. What would they prefer? Is it easy to remember? Is it related to what your business offers? Also you should consider how search engines will perceive the name.   Think of  search engines as a really picky customer (after all they are there shopping for info).

Sometimes you aren’t able to get the exact domain name you want. Don’t worry this is not the end of the world. Search engine optimization or customer satisfaction does not solely rest on the domain name. We have many clients with unique domain names that we have implemented successful internet strategies for.

Another thing to keep in mind is buying different variations of your domain name. You can point these domain names at your homepage or different product/service pages that they relate to.

A good idea is to sit down and brainstorm a list of of potentials. A good site that will aid in the process is Network Solutions . There you can search for potential domain names and find related domain names if the one you want is taken. You can also find contact info on domain name owners if you are willing to bargain for a domain name.

Once you pick a domain name you can register at any of the major internet registrars such as Tucows, GoDaddy, Network Solution, or many others.

Remember if this process is intimidating or you need an experienced professional on your side for negotiating a domain name buy contact us and we will be glad to be of assistance.

Share This Post