InteractOne's eMail Manager™

Permission email: Results in 48 hours!

Leverage email marketing to grow your business: collect visitor email addresses, retain customers and generate more revenue!

Have you thought about adding permission-based email marketing to your promotional mix? Email marketing is affordable, quick to market and the results are measurable. It allows you to communicate much less expensively than with direct mail.

Email marketing is the easiest, most cost effective and immediate way to reach out to your customers on a regular basis.

InteractOne's eMail Manager™ is designed to help you build long-term, profitable relationships through communicating with customers and prospects through the persuasive medium of e-mail. Use it for:

Turn your site visitors into repeat customers with email newsletters and promotions. Whether you offer a product or service, email newsletters, promotions and announcements can help you find more customers and keep existing relationships strong.

Email marketing is not just for selling -- use newsletters to educate, offer new information, analysis and for event or date reminders.

You'll find eMail Manager™ a great tool to build relationships with customers and visitors. It will help you:

eMail Manager™ is easy to use, web-based and affordable. Create your own personalized message - or we can create it for you. We'll send it out, and manage and report the results to you. No technical support or agency required!

Key Features of eMail Manager™:

Our system generates real time reports including:

Unlike spam, most customers use their own list of e-mail addressesthat they've been collecting. Don't have an existing e-mail list? Forthose that use this powerful system for prospecting, there are many   resources available to us to obtain "opt-in, permission based" e- mails. These are commercially available e-mail lists that are   comprised of businesses and consumers who have grantedpermission to receive unsolicited e-mail.

Whether you offer a product or service, there is no better time thannow to give email marketing a try. eMail Manager™ helps you findmore customers and keep existing relationships strong.

And, it's easy, effective and surprisingly affordable. Get started today and see what email marketing can do for your business.

Why Email Marketing? Five Great Reasons.

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

"I think over time we'll see small businesses adopting e-mail marketing because it has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner," said Neal Polachek, senior vice president of The Kelsey Group.

So, Why Email Marketing?

1. It's Inexpensive

Email marketing is an affordable way to stretch a tight marketing budget - and whose isn't these days? Unlike direct mail, there is virtually no production, material or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.

"Previously, we were sending these kinds of mailings through first-class postal mail," said Robin Parker, owner of Studio: Dance, Arts & More. " With several hundred members and prospects, that really adds up quickly. Email marketing is much less expensive than sending out postcards or flyers. We save about $4,000 just in materials and postage."

2. It's Effective

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.

Increasing sales

"In response to our first campaign, WatchZone received 100 online orders - all from a segment of 15,000 current customers," said Shavi Mahtani, CEO of WatchZone.com, a leading site for fashion and sport watches at discount prices. "The average sale was about $150 per order. We were very happy with that result. Frankly, it exceeded our expectations."

Driving Traffic

"The increase in traffic was substantial," said Travis Erickson, controller for GolfBargains.com, online "Pro Shop" for golf enthusiasts. "We've noticed that even if the recipient isn't interested in, say, our golfing irons promotion, they'll think, 'Wow, that's a great price - I wonder what else they have on sale?'"

Building Loyalty

"We're technically not an e-business," said Robin Parker, owner of Studio: Dance, Arts & More, "but we're using email marketing to capture the names of site visitors so that we can provide them with information, news, and schedules that make their lives easier. That helps us build and retain loyal members. We believe email marketing will increase the lifetime value of our members by encouraging more frequent visits to the studio and strengthening our relationships with our members."

3. It's Immediate

Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

"Orders pour in within 24 hours after I send my newsletters," said Emitations.com CEO, Au-Co Mai. "In an economy where most companies are suffering, I can't believe that I'm actually thriving and breaking revenue goals every month."

4. It's Targeted

You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.

"Because many of our customers are collectors, they are only interested in hearing about the newest collectible arrivals," said Lars Mohlin, President, House of Ascot, a mail order gift and collectible business. "While others are looking for promotions, the collectors often dislike receiving mail messages offering discounts. We target email campaigns to our subscribers' opt-in interest categories, this has resulted in a 40%-50% jump in revenue."

5. It's Easy

eMail Manager™  provides marketing products for small and medium businesses. It includes professional HTML/Text differentiation, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.

"This is definitely something a non-techie can do," said Shavi Mahtani, CEO of WatchZone.com. "It took us about 45 minutes - start to finish - to build and compose our e-mail. And each campaign since then has taken less time to set up."

What to send?

Think about what you would say to your customers if they were standing right in front of you in your office, at the register, or if a customer called you on the phone and asked "what's new?"

There is no better time than the present for you to show your hand. This issue of hints and tips 'ups the ante' with suggestions to get you started.

Email Newsletters

Use an email newsletter to keep in touch with your customers on a regular and scheduled basis. Your newsletter can include articles on topics of interest to your readers, relevant news, case studies, your own commentary on the issues of your industry, useful information about your products or services, or - my personal favorite - hints and tips.

A newsletter can help you:

A newsletter serves as a subtle reminder to return to your website, buy your product, use your service or visit your retail store.

Promotions

Send promotions to your in-house list, a rented opt-in list or both. Promotions are undeniably most popular around holidays and gift-giving occasions including the two months before the November and December holidays, Valentines Day, Easter, Mother's Day, Memorial Day, Father's Day, Fourth of July and Labor Day. But don't let holidays restrict you. You can send promotions any time. The ones you send off-season may be even more successful simply because fewer promotions arrive in those off-peak intervals. So, let your objectives determine the timing.

Promotions can help you:

Also, keep in mind that a customer may or may not take advantage of a given promotion, but they will be more likely to think of you when they are ready to buy. And better yet, they may forward your promotion to a friend, or friends, who may be interested.

Event-Driven Communications

An event-driven communication is informative like a newsletter, but is shorter and timely vs. regularly scheduled. If you are a tax attorney, you may want to notify your clients about recent changes in tax law. A realtor could send a notification when interest rates drop to an all time low. A restaurant's new take-out menu, a retailer's open house or a drycleaner's extended business hours are also good examples.

Event-driven communications can help you:

Every business has news to share whether it is a press release, job openings, an addition to your management team, new partnerships or a funding announcement. When sent to the right audience, company announcements can help you:

Communication is the name of the game. You can bet the farm that regardless of type, all of your communications have the power to begin a very profitable dialog and long-term relationship between you and your customers and prospects. Play your cards right, and you could win the shirt right off your competitor's back!