Marketing Successfully On The Internet
The three major search engines used by people searching the internet today are:
Google
http://www.google.com
Google is a top choice for web searchers. It offers the largest collection
of web pages of any crawler-based search engine. Google makes heavy use
of link analysis as a primary way to rank these pages. This can be especially
helpful in finding good sites in response to general searches such as
"cars" and "travel," because users across the web
have in essence voted for good sites by linking to them. The system works
so well that Google has gained wide-spread praise for its high relevancy.
Google provides web page search results to a variety of partners, including
Yahoo and Netscape Search (see below). Google also provides the ability
to search for images, through Usenet discussions and its own version of
the Open Directory (see below).
Yahoo
http://www.yahoo.com
Yahoo is the web's most popular search service and has a well-deserved
reputation for helping people find information easily. The secret to Yahoo's
success is human beings. It is the largest human-compiled guide to the
web, employing about 150 editors in an effort to categorize the web. Yahoo
has well over 1 million sites listed. Yahoo also supplements its results
with those from Google. If a search fails to find a match within Yahoo's
own listings, then matches from Google are displayed. Google matches also
appear after all Yahoo matches have first been shown. Yahoo is the oldest
major web site directory, having launched in late 1994.
Open Directory
http://dmoz.org/
The Open Directory uses volunteer editors to catalog the web. Formerly
known as NewHoo, it was launched in June 1998. It was acquired by Netscape
in November 1998, and the company pledged that anyone would be able to
use information from the directory through an open license arrangement.
Netscape itself was the first licensee. Netscape-owner AOL also uses Open
Directory information, as does Google and Lycos.
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