So You Want to Sell Online, Answer me this…07 Jan
Where is your target market online? Sounds like a simple question, but many online marketers endeavor to sell online without knowing if, where or when their target market is online.
Lets take a step back and define “target market online”. Target Market Online (TMO) – defines when and where your customers and prospective clients are using the World Wide Web.
For example, is your TMO heavy Google users, do they frequent the news sites, read blogs, watch YouTube, do social networking, hang out on online forums, the list goes on and on….
The reason it’s import to answer the question “where is my TMO” is because it has, and will have profound ramifications on the scope and cost of ones online marketing efforts.
Marketers that know where their TMO is are able to much better server their customers and prospects with precisely targeted information and advertisement creating value in their marketing efforts and bolstering their brand as a “Gold Standard” in the online marketplace. To market any other way online relegates marketers to the masses of spam who eventually fade away as more end more online marketers “get it right” and tailor their efforts to precisely meet the needs of their TMO.
At InteractOne we specialize is helping our clients find out exactly if, where and when their Target Market is Online, ensuring our clients take the appropriate steps needed to deliver a precisely targeted and appropriate online marketing message.
No matter what marketing you do, if you don’t research the market you are trying to reach you will be left behind crying in your milk. That’s why there is so much talk about “niche” this and “niche” that. So if success is what one wants, there absolutely has to be research done on the market you are providing a solution for.
Marie Leonard´s last blog ..How To Write A Great Press Release
Marie,
I couldn’t have said it better myself!