Pricing
Today’s information-rich environment gives customers access to information that tends to drive prices downward. Consumers know exactly how much a dealer paid for a car. Businesses can find competing products and sources at the lowest possible price. And today’s customers know that they are in control, often expecting “preferred” pricing to get their business, and to keep their business.
At InteractOne, we’ll help assess all factors of your online pricing, including each customer’s “value”, the necessary margins required to ensure profitability, and perhaps even a classification scheme to analyze various customers for profitability.
Most importantly, we understand how to apply the “technology paradox”—that is, how automating critical elements of your business on the Internet can keep you highly profitable, despite falling prices.