Tag Archive | "Search Engine Marketing"
Blog,Internet Marketing,SEO
A key part of Search Engine Optimization (SEO) is tracking the performance of keywords. For some sites, a high traffic flow is the goal regardless of who the visitors are and what they want. Other websites, particularly e-commerce sites, focus not only on traffic but conversions as well. In either case tracking keyword performance is [...]
Blog,Internet Marketing,Magento,SEO
Adding a blog to your Magento store is an excellent way to connect with your customers, increase your SEO efforts, and make your store an authority site on the products and services it offers. With a blog you can constantly add relevant content(for both your customers and search engines) making your store a destination for [...]
Blog,Internet Marketing
Video is now an intricate part of the web. With 24 hours of video being loaded into YouTube every minute, new video friendly platforms like the iPad & Google TV emerging and search results serving up video your internet marketing strategy should include this ever-expanding medium. If its a bottle of wine, hotel room, RV, [...]
Blog,Internet Marketing,Magento,SEO
The product pages on the Magento Shopping Cart system are often overlooked and not optimized to their fullest extent. Optimizing them properly for both search engines and human visitors might take some extra time but is well worth the effort. Here are some tips to make your Magento product pages easier for search engines to [...]
Blog,Internet Marketing,Pay-per-Click,SEO,Website Design,Website Objective
The secret to internet marketing can be boiled down and concentrated into a couple of phases. Yes, there are important SEO techniques, product placement algorithms, hosting decisions and other endless tactics you will need to implement; however, what really determines your success online is your overall strategy. A solid strategy will keep all your internet [...]
Blog,Internet Marketing,SEO,Website Design,Website Objective
Despite the major search engine’s (i.e. Google, Bing & Yahoo) continued evolution of more and more complex algorithms, content still remains as a major player for Search Engine Optimization (SEO). What does this mean for your business? That every page of your website; whether it is a blog, eCommerce or static website should be looked [...]
Blog,Internet Marketing,SEO,Website Objective
You have decided to implement a Search Engine Optimization (SEO) campaign to drive traffic to your website, increase conversions and tap into the millions of consumers shopping for what you offer on the internet. Which keywords or key-phrases should you target? While instinct might tell you to go after the keywords and phrases that best [...]
Blog,Internet Marketing,Pay-per-Click,Website Objective
Having landing pages that are oriented around the keywords of your Pay-per-Click (PPC ) campaign is a must. Many times companies point all the keywords in their PPC ads towards their home page essentially making their customers do two or more searches after they arrive at the website. These extra searches often discourage the customers, [...]
Blog,Internet Marketing,SEO,Website Objective
When potential customers search for your business online what are the results? The best case scenario would be a link to your website at the top of the first results page with links to positive reviews and content you control on the rest of the page. Worst case scenario is your competitor’s website or negative [...]
Blog,Internet Marketing,Website Objective
Where is your target market online? Sounds like a simple question, but many online marketers endeavor to sell online without knowing if, where or when their target market is online. Lets take a step back and define “target market online”. Target Market Online (TMO) – defines when and where your customers and prospective clients are [...]
