The Importance of Landing Pages with Pay-per-Click18 Jan
Having landing pages that are oriented around the keywords of your Pay-per-Click (PPC ) campaign is a must. Many times companies point all the keywords in their PPC ads towards their home page essentially making their customers do two or more searches after they arrive at the website. These extra searches often discourage the customers, leading them elsewhere to do their shopping. Any Internet marketer will tell you that the first few seconds a person is on a website is critical. In those seconds he or she is going to decide “is this the right place for me or should I go back to search…?”.
Another critical aspect that is often left out of the PPC campaign and off the landing page is a call to action. A call to action should be prominently displayed on the landing page encouraging and giving instructions on how to initiate the transaction. A common rule of thumb for any type of business – online or not – is “If you don’t ask, you don’t sell”.
Pay-per-Click campaigns are a great promotional tool and a great way to garner instant traffic to your website; however, poorly set-up campaigns can prove to be a waste of money. By ensuring that that you are pointing your customers to the products and services they want and encouraging them to make a purchase you are on the right track to a successful Pay-per-Click campaign.
What r the best pay per click ad networks which works great . . could u name some??
At InteractOne we only work with the big three: Google Adwords, Yahoo! Search Marketing, and Microsoft Adcenter. In our experience Google (with over 60% of search market share) gets the most traffic and conversions. Google also has better analytic tools which are an invaluable asset to managing your campaign.
Twitter: bluepop13
(February 5th, 2010 at 4:54 am)
In order to sell anything you must have trust and just ask. Though I wonder, how exactly does Google AdSense work because I used it months ago and then stopped because I thought that every single click on an add makes you money and that apparently wasn’t the case or I was just misunderstanding something.
Eric´s last blog ..Lets Help Each Other
Landing pages can be compared to gateways; they lead customers to other pages that give more details on your products and services. These pages are designed as a sort of introduction so the visitors to your site can find out more about your company. Their aim is to encourage visitors to want to buy from you. Their content is usually more extensive as the goal of these pages is to peak the interest of their readers.
All good points Livija!