Web 2.0 Applications

Other additions to your website can be used to enhance your visitors’ experience. Creating a feeling of community or membership among your customers also has the possibility of increasing your website traffic. Here are a few examples:

• Online forums or bulletin boards are used by your customers to share experiences, ask support or technical questions, or answer other customer questions regarding your products or services. Similar to a chat room, the information is posted to a web page with replies connected to each question or comment.
• Chat rooms are another way of allowing your customers to communicate with each other or with your support staff. Chat rooms allow real-time communication through the internet, with each user typing their comments and questions for other logged in users to see immediately. Some companies find chat rooms to be very useful in allowing customers access to a company’s expert in their field of expertise, while avoiding the expense of on-site meetings or seminars.
• Opt-in Newsletters are useful for keeping your customers informed about your business. Sent out through an email program, newsletters can showcase monthly specials, informative articles, coupons, seminars, and meetings that have been scheduled, and much much more. Many businesses use the newsletter technology to duplicate traditional monthly advertising, reaching a wider, more targeted audience than what is available through a newspaper or magazine advertisement.
• Market research is a very important tool for almost any business. What products or services are your customers most interested in? How do they feel about your current services or products? Market analysis and research is conducted to determine product or service direction and efficiency. What better way to collect this data than from your actual clients and customers? Many methods for gathering this data are available online, including polls and surveys conducted through your website itself.

Whatever the special need or enhancement you have considered, InteractOne will recommend the best programs and methods for your business’s needs. We have the experience you need to make an informed choice about what is best for you.