Website Content & Layout

Copy

Of equal importance to the design of your site is the copy. This is the information you share with visitors to your site.

Although anybody can type out basic information, the copy for a website must be as clear and attention-grabbing as a powerful advertisement. It must not be a straight factual document; it must be a compelling marketing communication. It is your salesperson to the world. Headlines must help readers find the information they need. Copy should be motivating, but without hype; concise, but also complete.

In short, we provide professional direction for your copy by either writing it for you, or working with you to edit your information into tight, powerful website content.

Photos & Graphics

The Internet is a visual medium. It is a place to “show”, not just to “tell.” We highly recommend the liberal use of photos, illustrations, graphics, and other visual elements to add interest and clarity to your site.

We’ll help you develop the types of images you need, selecting from those you already have, and creating others as needed. We’ll work with you every step of the way.

Multimedia

Advances on the Internet make new types of media available every day. Streaming audio and video, Animation, Flash videos, Interactive elements—all these add visual interest and help you direct the visitor’s attention to your core message or product.

We’ll help you take maximum advantage of available multi-media technology whenever it helps achieve the goals of your website.