What is SEO?02 Dec
SEO or Search Engine Optimization is defined by Wikipedia as “the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion”. That type of definition; although correct, leaves a lot of questions in its wake. How does it work? Does SEO focus on the customer or the search engine? Or my all-time favorite what is the secret to getting the top listing in Google for this keyword?
The best way to answer these questions is not to think of SEO as a simple one-time fix problem. SEO is a multi-faceted spoke in your overall marketing plan. SEO is not a simple fix and forget solution. It is an endless process of proving to search engines and customers both that your business is the one to go to for a particular product or service.
When implementing SEO for a web site you must break down every page into content, links, & structure. Site navigation must be simple and easy to use, structure should be eye appealing and logical, links to and from the site must be relevant, and page content must be fresh, relevant, unique and cleanly structured. By doing this search engines and customers can discern what your website is about and the increase of web site traffic should soon follow.
