AI Fraud Detection Will Save eCommerce Brands Billions

AI Fraud Detection Will Save eCommerce Brands Billions

Artificial Intelligence (AI) is revolutionizing almost all sectors, including e-commerce. One such area where astute e-commerce businesses are utilizing AI is fraud detection. With the advancement of data analysis, algorithms can analyze millions of data points to detect new potential instances of fraud, earlier and with greater accuracy.

To execute a successful fraud detection system, merchants need to maintain a delicate balance of precision. They must deny fraudulent transactions, which are extremely costly, while also avoiding the denial of legitimate transactions to prevent churn and maintain their reputation.

Complicating matters; there isn’t a reliable method to differentiate between the desirable and the undesirable; approximately $600 billion of global e-commerce revenue was forfeited due to payment declines in 2020, complicating matters.

How is A.I. fighting the good fight against fraud? Read on to find out.

Fighting Fraud with Fire

    According to Juniper Research, cumulative merchant losses due to online payment fraud are projected to exceed $343 billion globally by 2027, highlighting the ever-increasing threat of fraud. AI-based fraud detection is increasingly replacing traditional methods that use rules created by humans to decide whether a transaction should decline. Such methods were often inefficient, unlike AI-based fraud detection processes. Rule-based fraud detection depends on policies that predict improper customer behavior ahead of time, which can be painfully inaccurate. Fraud detection AI is primarily based on unsupervised learning models. Machine algorithms analyze large data pools from multiple vendors and millions of transactions to detect patterns based on behavioral patterns in the data. The algorithm is not trained on specific data points; instead, it autonomously identifies patterns in the data. Artificial intelligence offers flexibility to fraud prevention by identifying anomalies and suspicious activities without relying on pre-established rules. Additionally, AI can provide instant decisions to enhance the system’s security. Fraud detection technologies from third-party providers help even the playing field for merchants to compete against massive marketplaces like Amazon or Alibaba. These technologies aggregate data from thousands of merchants and millions of transactions, providing a reliable way to detect fraud and compete with the behemoth brands.

    Recognizing A Broken Pattern

    AI-based fraud detection systems can adapt, making increasingly nuanced decisions as new behavior patterns emerge. Let’s take a look at the recent pandemic, for example. During the early stages of the lockdown, buyers who previously were never large purchasers of home improvement items and tools were now making substantial purchases in these categories. To avoid mistakenly rejecting purchases, which may have formerly appeared deceptive, eCommerce merchants had to adjust how they monitor and flag accounts. This is precisely the kind of near real-time adjustments that A.I. can make autonomously.

    Expedited shipping is another example of real-time A.I. advancements. According to Riskified data, orders placed with expedited shipping increased by 140% from January to December of 2020, while fraud levels decreased by 45% over the same period. In addition, expedited shipping reduces a merchant’s time to cancel an order and is perceived as a red flag for fraud detection. However, the pandemic has made this shipping method prevalent, becoming a safer practice over time.


    Emerging Threats

    Identifying suspicious payment activity committed by previously genuine customers can be particularly challenging. A common example is known as “friendly fraud,” where a customer disputes a charge with their credit card company to evade payment for a previously purchased product from a physical goods retailer. Fraudsters can claim that an item was not received by filing an “item not received” chargeback with their bank or credit card company. In fact, some engage in large-scale chargebacks and sell the items on the black market, causing retailers to lose millions of dollars each year. If this were to occur in a physical store, it would fall under the category of shoplifting.

    A rapidly growing fraud trend known as policy abuse involves regular, paying customers breaking a retailer’s terms and conditions, usually to save or make money. Although policy abuse differs from traditional fraud, retailers can still suffer financial losses which can go unnoticed.

    As a result, businesses are now turning to AI to address these situations. The A.I. will collect data, including IP addresses, device fingerprinting, and behavioral analytics. This data is then cross-referenced against past orders in various merchant networks. For example, suppose a customer is disputing a fraudulent order not placed by them. In that case, the system can verify if the order was placed using the same IP address and/or device the customer has previously placed orders. This empowers merchants to prioritize disputes and address policy abuse from the most frequent offenders, automating the dispute resolution process for enhanced scalability and efficiency.

    With the increasing sophistication of fraud tactics, fraud detection methods have also evolved. Soon, analysis of biometric aspects of e-commerce, such as “voiceprint” and the angle at which a mobile phone is held, will go beyond monitoring purchasing patterns.

    Bringing It All Together

    With an AI-powered fraud prevention system, businesses can be flexible and tailor their approach to new threats and opportunities as regulators, customers, and criminals continue to evolve. By leveraging AI-based techniques, e-commerce businesses can significantly reduce the risk of costly losses from fraudulent transactions while also providing a smoother shopping experience for their customers. It is clear that AI is playing a vital role in fraud prevention strategies for e-commerce businesses today, and will continue to do so for the foreseeable future.

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      Customer Retention Strategies That Actually Work

      Customer Retention Strategies That Actually Work

      As a business owner, what better feeling is there than winning a new customer?

      This might sound like a trick question, but the answer isn’t, ‘acquiring two customers!’ On the flip, it’s actually retaining one existing customer. While a certain allure comes with capturing new customers, keeping customers coming back, again and again, will continually result in a greater ROI. 

      If you’ve yet to market to current customers after the sale, now is an excellent time to build a cohesive strategy to keep them returning for more. But how do you create a customer retention strategy that keeps your customers engaged and happy? 

      In this blog post, we’ll define customer retention, how to calculate it, and uncover the strategies that inspire long-term customer loyalty. 

      How Do You Calculate Customer Retention?

        To improve your customer retention strategies, you must first calculate how successful you’re currently doing in this department. You might have a feeling about how you’re doing, but you need an objective measurement to take the emotions out of it. Measuring your customer retention rate goes something like this:

        Let’s break the formula down:
        You start January with 500 customers
        Over the next three months, you acquire 400 customers, totaling 900
        By the end of the quarter, you have 800
        In total, you’ve retained 300 new customers

        Using the above formula, subtract 400 new customers from your total of 800, and divide that by the 500 customers you started with. Then, finally, multiply by 100. This gives a customer retention rate of 80%.

        Is 80% a good retention rate? That depends. In some industries, 80% is incredible; in others, it could indicate something is seriously wrong. So at this point, you have to bring context into the matter and evaluate this number against your long-term goals.

        Nobody wants to lose a customer, but just how important is having a high customer retention rate? According to Harvard Business Review, onboarding a new customer is 5x to 25x more expensive than retaining a customer you already have. With just a 5% increase in retention rates, you can grow profits by 25 to 95%.

        Customers who stick around tend to be happy with your product or service, making them a walking billboard for referrals (and excellent opportunities for positive reviews & being online champions). Recurring customers don’t need to be ‘won over’ by a marketing campaign. You already won them, and having that collection of satisfied customers can make your entire business cost-effective and efficient.

        Customer Retention Strategies

        Ask for feedback- FREQUENTLY!: When you understand customer sentiment and what they like/dislike, you can take action on their feedback, refine your approach, and meet their needs. Rather than being reduced to a number on a spreadsheet, when pressed for feedback, your customers will feel appreciated and heard and hopefully more loyal.The important thing to remember here is to be sure you close the loop. For example, sending out a customer survey is the first level of requesting feedback, but don’t stop there. Be sure to send a customized thank you message that includes purchase links to related items/services to those who responded to the survey. Now your customers are feeling satisfied and heard, plus there’s brand new products delivered right to their fingertips. 

        Start a referral or loyalty program: Brand loyalty programs are an effective way to increase purchase frequency because they motivate customers to purchase more often in order to earn valuable rewards. Whereas a referral program attempts to do the same thing, just in a different way. A referral program uses your existing customers to refer new customers to check out your company. Usually, that includes some sort of incentive, like a discount code or value match deal, but it will keep them coming back. 

        Build your target audience through shared values: Is your company eco-friendly? Do you donate a portion of your earnings to a specific charity? Is your brand associated with wealth and affluence?  Or is it more linked to youth and TikTok trends? Not only should your company have its own easily identifiable values, but you should also aim to share them with your customer base. When customers understand and relate to your values, it helps them identify with you and feel connected. The key here is simple – humanize your brand! 

        Make the return process smooth: While mistakes happen, one way to assure a customer never buys from you again is to make returns even remotely difficult. . The returns and refunds process is the most significant branch of customer service and retention. Therefore, making the process pain-free and reasonable is crucial. If customers know they can count on you to treat them fairly beyond the sale, rather than disregarding them after receiving their money, they will trust you with future purchases.

        Deliver unexpected surprises: Emotions are the most significant driver of loyalty. That’s why 60% of customers use emotional language when describing their connection to their favorite brands, so this is a great approach for increasing customer retention. Your business can generate positive emotions by surprising buyers with exclusive gifts and special offers that enhance the customer experience. Consider these ideas:

        • Customer service doesn’t get more personal than a handwritten note written specifically for each customer, creating a good unpacking experience.
        • Be the brand that makes your customer feel loved and appreciated on their special day by sending them a birthday gift or discount code to purchase one themselves.
        • Treat loyal customers to special features or upgrades that others need to pay for. 
        • Share their social media posts. When you unexpectedly repost their photos and stories on your brand accounts, your customers feel recognized and appreciated.
        • Invite them to exclusive events.

        Offer stellar customer support: Support systems help you effectively communicate with your customers and provide them with the right level of support. Having a live chat or help desk tool available can turn a customer question into a sale or a customer complaint into a resolution, whether they come in on-site, through email, or via social media.

        Whether you build a profile, lean into gamification, or vastly overhaul your customer service, these steps are essential for improving customer experience. Why? Satisfied customers come back; dissatisfied customers do not. It truly is that simple. The other important thing to note here is that these are just a few examples of items you can include in your strategy, as the opportunities are endless – some that haven’t even been brought to life yet!

        Bringing it All Together

        Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of customer acquisition and still wind up with a failing business because you failed to capture and retain customers. .

        And we get it: competition is high, regardless of your industry, and companies that know how to keep their existing customers happy are at the forefront of success. Not sure where to start when creating a retention strategy that gets you to the front of the line? Contact one of our experts today – we can discuss your needs and customize a plan that supports your acquisition and retention needs.

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          An InteractOne Senior Team Member will get back to you within a day.

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          Phone (USA): (513) 469-3346

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          Cincinnati, OH 45241

          Adobe Announcements: Firefly AI & much much more!

          Adobe Announcements: Firefly AI & much much more!

          The world has been abuzz recently with news of generative AI. Even though artificial intelligence has existed in some form for decades, marketers and eCommerce pros need to pay attention to the ongoing seismic shifts in this growing segment. This is important, especially if you are an Adobe customer.

          Because Shantanu Narayen, Chairman and CEO of Adobe, stole the show at their company’s annual Adobe Summit by announcing they’re entering the AI race, joining Microsoft, Google, and others by introducing a new family of generative AI models called Firefly.

          Firefly is a new group of generative AI models focused on creating images, video, and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients, and video tools to speed up production and make it easier for creators to produce high-quality content.

          “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Narayen; he also added, “Over time, AI will help us reimagine every aspect of marketing.”

          At launch, Adobe refers to Firefly as a Beta and will only be available through a website. But eventually, Adobe plans to tightly integrate generative AI tools within its suite of creative apps, like Photoshop, Illustrator, and Premiere, for your team to take advantage of.

          This addition to their suite of offerings is a big deal for Adobe. The company sits at the center of the creative app ecosystem, and over much of the past year, it’s stayed on the sidelines while newcomers to the creative space began to offer powerful tools for creating images, videos, and sound for next to nothing.

          The Adobe Summit also saw the launch of Sensei GenAI, natively embedded into the Adobe Experience Platform. However, it was not immediately clear how this would enhance the platform’s existing Sensei AI capabilities. Again, the aim seems to allow users to work with generative AI capabilities within Adobe Experience Cloud. In addition, Adobe also announced Adobe Mix Modeler, a new dashboard giving a cross-channel view of campaign performance, allowing real-time optimization of channel spend.

          Let’s take a look at the bigger picture of this announcement from Adobe and what it means for you, its customer base, and what other Adobe Commerce features are currently available to help you optimize performance.

          AI-optimized Live Search Results

            Almost two years ago, Adobe Commerce launched Live Search to provide lightning-fast search results, intelligent faceting, and search merchandising capabilities without investing in an expensive third-party solution.

            The latest release expands the use of Adobe Sensei in Live Search to deliver personalized results that boost relevance and conversion rates. For example, customers can optimize search results for specific queries by selecting from a set of five AI algorithms that include:

            • Recommended for You
            • Trending
            • Most Purchased

            Your team members can preview the impact of each algorithm in a test window before pushing anything live. Once a rule is set, Adobe Sensei automatically adjusts search results based on textual relevance and the selected algorithm to create a highly personalized product discovery experience. For example, the ‘Recommended for You’ algorithm surfaces products based on the shopper’s current and previous on-site behavior, and ‘Trending’ boosts products based on recent sales momentum. To learn more about Live Search capabilities, check out the release notes and documentation.

            Faster Live Search Setup and Performance

            Thanks to a new storefront widget, customers can now configure and launch a complete search interface and product listing page that will load not one, not two, not three, but five times faster. These increased load times are possible since all queries will be routed to Adobe’s search service for processing. In addition, the widget improves overall performance by removing the search traffic load from the site.

            Learn more about the Live Search widget here.

            Advanced Segmentation and Targeting

            Another new extension, Audience Activation, is changing the game! If you are looking to deliver real-time, one-to-one personalized experiences to your customers, you’ll want to take a mental note. With this update, your team can now use audiences created in Real-Time CDP to target content (dynamic blocks) and promotions (cart price rules) in Adobe Commerce. For example, a merchant can highlight a 20% off promotion on high-margin accessories to customers with a high propensity to purchase discounted add-ons. This deep integration enables more sophisticated personalization strategies that leverage data from the commerce site and other sources — like ERP and CRM systems — and AI-powered segmentation tools unique to Real-Time CDP.

            Learn more about the Audience Activation here.

            High-intent Data Sharing

            The surge in online interactions since the start of the pandemic has raised buyers’ expectations. Most expect businesses to tailor every interaction to their needs and preferences. To meet these demands, Adobe released a new update to the Experience Platform connected for Adobe Commerce, better known as Data Connection. This release will empower businesses to build rich customer profiles, including back-office order status information, and help to deliver personalized commerce journeys. This powerful native integration goes above and beyond the traditional storefront behavior monitoring and gives marketers access to the data they need to fuel more personalized, relevant, and timely messages, as well as power in-context promotions or content to each prospect or customer. For example, an order canceled due to a supply chain issue can trigger a customer notification with a substitution offer and special discount. The same data can also be used to understand the impact of cancellations on customer lifetime value. For B2B customers, Data Connection also shares information when requisition lists are created, and products are added or removed from lists.

            Learn more about Adobe Commerce data sharing capabilities here.

            Payment Services for UK and France

            Payment services for Adobe Commerce give merchants the simplicity of a unified platform, making it easier to securely manage transactions and order data from every storefront in one place – your eCommerce dashboard.

            Now available in the UK and France, Payment Services provides payment options, easy onboarding, and comprehensive customer reporting in multiple markets. Offering this level of payment options is another important way to make your customer’s shopping experience more seamless for better results.

            Learn more about payment services here.

            New Catalog Service Capabilities

            Enhancements to Catalog Service for Adobe Commerce now allow customers to retrieve category data and individual product details, which speeds up the time required to render category menus and trees on any page. Merchants can also request specific layers of the category tree to show only relevant data to the shopper.

            Bringing it All Together

            If this announcement proves anything, it’s that the Adobe Commerce platform is not only continuously growing in its offering and abilities, but it’s also increasing in complexity, which can feel overwhelming for eCommerce managers and teams. That’s where we come in. If you want to learn more about these new features or simply want to make the most of your current site, schedule a call with one of our Dev team members today.

            Stay tuned for more information on Firefly release notes and how Adobe Commerce can continue helping you and your brand succeed.

              Get expert help today!

              An InteractOne Senior Team Member will get back to you within a day.

              Drop Us a Line At:

              Or, if you prefer an old-fashioned phone call:
              Phone (USA): (513) 469-3346

              4665 Cornell Rd. Suite 255
              Cincinnati, OH 45241

              UPDATED for 2023 Shipping Rate Changes: how to prep & what to expect

              UPDATED for 2023 Shipping Rate Changes: how to prep & what to expect

              When it comes to shipping, staying informed about current rates is crucial for ensuring that your customers are always aware of the latest costs and delivery times, and this year is certainly no exception. With inflation rates higher than ever, carriers such as UPS, UPS, DHL, and FedEx are definitely looking at an increase in costs which they will no doubt be passing along to you, the shipper.

              In this blog is everything you need to know about these price changes and what’s to come, but more importantly, what you can do to stay ahead.

              Read on for a full breakdown of the 2023 shipping price rates.


              The following fee changes took effect on January 22, 2023:

              • Priority Mail commercial rates increased by 3.6%
              • Priority Mail Express service prices increased by 6.6%
              • Priority Mail Flat rates increased by 3$
              • First-Class Package Service prices increased by 7.8% 
              • Parcel Select service prices increased by approximately 5.5%
              • There is no price increase for Parcel Select Ground

              It is important to note that these rate changes will vary between service levels and depend on where you print USPS labels. For a complete guide to USPS’s shipping rate changes, click here. 


              The 2023 UPS shipping rates that went into effect on December 22, 2022, have seen an average increase of about 6.9% across the board, matching FedEx.

              DHL Express

              DHL Express wasted no time enacting their 2023 shipping rate increases by an average of 7.9% on January 1, 2023. 


              The 2023 FedEx shipping rates that went into effect on January 2, 2023, have seen an average increase of about 6.9% across the board. The exact increase percentage from last year to this year varies depending on the package’s size, weight, shipping destination, and shipping origin. 

              It’s also worth noting that a delivery area surcharge of $13.25 will be applied per package for shipments traveling to specific ZIP codes within the contiguous 48 states. The exact amount of fuel surcharge will depend on market conditions and will be updated once more later this year on April 4, 2023.

              A complete list of FedEx’s shipping rate changes can be found on their website.

              Canada Post

              The 2023 Canada Post shipping rates increased by an average of 4.0% domestically and 1.4% US and internationally on January 9, 2023. For a full guide on Canada Post’s shipping rate changes, visit their guide.

              How You Can Save on Shipping in 2023

              This year, shipping rate increases didn’t entirely roll back from the higher prices during the peak holiday season. However, shipment services will continue growing in price year after year. If you don’t want to fall behind, use these tips to stay ahead:

              Free Shipping

              If you offer Free Shipping here are some options available to you:

              An Increase in product prices – If you’re still dead-set on maintaining your ‘free shipping’ options then an increase in product prices may be where you make up the loss incurred from the increased shipping costs. If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency and shopping habits. This may be something worth A/B testing. 

              You could just do nothing – If you choose this route then you’ll need to absorb the increased cost of shipping yourself. Confirm your margins and your profitability before taking this route. 

              Consider a switch to ‘Free Shipping Minimums” – There is a compromise to be found between increasing your product prices and doing nothing. And that compromise is to add a free shipping minimum. This tactic has been shown to increase the average order value, which will help to offset the increased cost in shipping. This strategy will also pass along the cost of shipping directly to your customers if their order fails to reach the minimum threshold.

              Flat Rate

              If you offer Flat Rate Shipping here are some options available to you:

              You could just do nothing – Same as with Free Shipping, if you choose to do nothing then you’ll have to eat the cost yourself. Confirm this plan’s sustainability and long term functionality. 

              Adjust or introduce Order Value Ranges – There’s no rule that says your flat rates need to be the same for every order. Consider offering a higher flat rate on smaller orders and lower flat rates as orders and cart sizes increase. This will help off-set the increase in shipping costs. 

              Increase product prices – If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency. 

              Increase Flat Rate Shipping – This increase may lead to similar results as an increase in product prices and it may impact your abandoned cart rates as customers will see this charge later on in the sales process. Consider altering the messaging and frequency of your Cart Abandonment emails if this is the path you choose.

              Calculated Shipping Rate

              If you offer Calculated Shipping here are some options available to you:

              You could just do nothing – If you use a calculated rates provider or app and you choose to do nothing then these new charges will be automatically updated as soon as they are implemented. 

              Decrease Product Price – Since your shipping rates are going to be automatically updated via your carrier extensions and applications a decrease in product price is an option. Once again, ensure that your margins are sustainable and pricing remains consistent and strategically in-line with the rest of your product line and your competitors.

              Adjust for 2023 and beyond

              While your current 2023 budget may need to be adjusted to account for some of these new charges, this might be a blessing in disguise. You could use this opportunity to rethink your entire shipping strategy from the ground up. If none of your calculations hit on your target margin, pricing strategy or shipping rate then it is time to go back to the drawing board. The team here at InteractOne is experienced and knowledgeable and ready to help craft a shipping strategy that works for you and your plans.

                Get expert help today!

                An InteractOne Senior Team Member will get back to you within a day.

                Drop Us a Line At:

                Or, if you prefer an old-fashioned phone call:
                Phone (USA): (513) 469-3346

                4665 Cornell Rd. Suite 255
                Cincinnati, OH 45241

                Get in on the Digital Coupon Revolution

                Get in on the Digital Coupon Revolution

                There is nothing new about offering coupons and discounts to your customers. Coupons are as old as advertising itself. But creating a marketing strategy around digital coupons is completely different than one built around traditional mailers. This is a whole new arena, and getting started can seem intimidating.

                Simple question: is your current digital coupon strategy increasing revenue? If you’re limiting your coupons with traditional methods, such as listing them on coupon directories, then your team needs to take a more proactive approach.

                A well planned, effective digital coupon strategy can create an immediate impact on your revenue, average order value, and customer retention. In this blog, you’ll learn why we recommend your business to work with an experienced partner on a digital coupon strategy

                Let’s dive in.

                The Right Partner Goes a Long Way

                While discounts are proven to drive sales and make consumers feel even better about their purchase, not all brands, products, and customers are ideal for discounts. Coupons can harm your brand’s customer perceived value or public image. For example, coupons can be both ineffective and counterproductive when it comes to luxury items. Vogue Business found that when luxury items were discounted, they were seen as inferior, out-of-season, or less popular, immediately making the luxury brand less desirable.

                For instance, if you’re selling Lamborghinis, this guide may not be for you because your target audience isn’t spending time hunting for coupons. For other retailers, however, it’s essential to incorporate the right pricing strategies, at the right time, for the right customers… but how do you know? Work with a partner who has a proven track record with coupon strategy.

                To optimize new ways to reach consumers and to manage the risks and costs associated with the settlement of all types of coupons — paper, digital, and universal digital coupons — brands and retailers should seek to partner with an experienced, true one-stop shop. Outsourcing your coupon campaign to a proven partner comes with many benefits:

                Financial Expertise

                • Fast, accurate, simplified payment and reconciliation of valid discounts paid to consumers
                • Efficient, automated, and accurate invoicing and settlement of all promotion types, consolidated into a fully transparent, consistent data set
                • Powerful point-of-sale (POS) audit that quickly identifies and helps resolve exceptions

                Robust Data & Analytics

                • Store-level data targeting consumers and oversight of store controls
                • 24/7 access to redemption analytics through a self-service portal
                • Expert representatives supporting powerful portals, dashboards and scorecards
                • Granular offer intelligence to uncover opportunities and identify risks

                Advanced Risk Management

                • POS offer validation data set to aid retailers in stopping counterfeits before they’re accepted
                • A proprietary, enhanced audit that combines with POS data to support loss prevention

                Coupon Revolution: Herein Lies A Universal Opportunity

                Research shows that approximately half of shoppers are cautiously optimistic about the year ahead. They plan to spend — they’ll just be more prudent about what they purchase. And they’ll be looking for deals. With inflation rates higher than ever, customers are looking to cut down on costs, often leading them to purchase cheaper alternatives. This is where an effective and strategic digital coupon strategy comes into play. Implementing an effective digital coupon strategy can keep your deal-hunting customers purchasing the items they want most rather than searching for a cheaper alternative.

                Digital coupons can be a great marketing feature for any sized business, as it helps draw in new customers and reward existing ones.

                Can companies without the knowledge, experience, and processes of coupon settlement and reimbursement seamlessly handle the strain of innovation and complexity of coupon redemption? Yes, we have seen it done successfully. But those success stories are rare. More often than not, the coupon campaign falls short and pulls too much time, with too few results and too many resources from other vital business operations.

                A reliable, streamlined, and visible coupon redemption process is a core value — and primary business function — of successful brands and retailers. This is why finding the right balance and right partner to create and maintain a coupon strategy is essential to helping you elevate your business, bring in new customers, and entice existing ones.

                Bringing it all together

                You can employ many strategies when setting up a coupon strategy, but you might have to test several methods before finding one that works for you. No matter what coupon marketing strategy you decide on, our team of experts can help you gain visibility into market and customer data and effectively mine it to develop targeted offers that spark action and increases revenue. Speak with one of our team members today!

                  Get expert help today!

                  An InteractOne Senior Team Member will get back to you within a day.

                  Drop Us a Line At:

                  Or, if you prefer an old-fashioned phone call:
                  Phone (USA): (513) 469-3346

                  4665 Cornell Rd. Suite 255
                  Cincinnati, OH 45241