Because SEO Works
All the buzz surrounding SEO should not be ignored. SEO isn’t a new fad and certainly won’t be going anywhere soon. Because it works. The power of SEO is that all businesses, of every size, can be successful with a smart organic strategy. Notably, midsize brick and mortar merchants can win at SEO too.
In eCommerce, it’s easy to be intimidated by the big guys like Amazon, Walmart, etc. But it’s important to note that midsize businesses matter and can compete alongside the juggernauts.
According to US. Small Business Administration, there are 28 million small businesses in the US employing 56 million people. Most notably, those businesses account for 99.7% of all business in the US. Those numbers translate into revenue, customers, and more business to be had. Well-run SEO is a great way to further reach your audience, prospective buyers, and repeat customers.
Customers Choose Community Over Corporations
Many Mom-and-Pop shops have had to shut down because of big box stores coming into town and eCommerce changing the landscape. We all sense the loss when that loved brick and mortar corner grocery store closes. Sometimes it is an iconic community fixture. Sometimes it is just the absence of that familiar neighborhood face (often an actual neighbor or friend) behind the register.
It doesn’t have to happen anymore. That is the power of SEO. Instead of losing customers to these conglomerates, you can compete, and even capture, their customers looking for something more. With so many options available to customers nowadays, the price isn’t always the main factor for a purchase. Many customers note customer service, company values, accessibility, and trust as being contributing factors to new purchase decisions.
People haven’t lost their love for small and midsize businesses or even the fun and experience of walking into a physical shop. What people are doing, however, is shopping differently and spending more time online. Do you have a special store that you like to buy a special maybe handmade item? Is it clothing, food or supplies, or specialty item? There is no such thing as niche, specialty items at big box chains. For businesses with specialty items, SEO can play a large role in helping businesses grow.
Customers Like Investing in Small and Midsize Businesses
For owners and merchants, the interactions with customers and real control over the direction of the business are unparalleled. For customers, the personal attention, the opportunity to give back to their community and the fun of working with local businesses are a few of the many benefits. Locally run businesses and people who run them are key contributors to the fabric of our communities and towns.
These are just a few of the many reasons for small to midsize businesses to invest in SEO. With the shift in eCommerce and customers researching purchases online, it’s smart for business to have solid SEO strategies.
We offer a lot of resources on SEO for eCommerce merchants. If you’re interested in learning more about SEO, we highly recommend reading through some of our SEO posts:
We work with companies managing both brick and mortar and eCommerce stores. If you would like to see how we can help your business grow with SEO or if you want more information about digital marketing to improve your business, contact us.