AI Fraud Detection Will Save eCommerce Brands Billions

AI Fraud Detection Will Save eCommerce Brands Billions

Artificial Intelligence (AI) is revolutionizing almost all sectors, including e-commerce. One such area where astute e-commerce businesses are utilizing AI is fraud detection. With the advancement of data analysis, algorithms can analyze millions of data points to detect new potential instances of fraud, earlier and with greater accuracy.

To execute a successful fraud detection system, merchants need to maintain a delicate balance of precision. They must deny fraudulent transactions, which are extremely costly, while also avoiding the denial of legitimate transactions to prevent churn and maintain their reputation.

Complicating matters; there isn’t a reliable method to differentiate between the desirable and the undesirable; approximately $600 billion of global e-commerce revenue was forfeited due to payment declines in 2020, complicating matters.

How is A.I. fighting the good fight against fraud? Read on to find out.

Fighting Fraud with Fire

    According to Juniper Research, cumulative merchant losses due to online payment fraud are projected to exceed $343 billion globally by 2027, highlighting the ever-increasing threat of fraud. AI-based fraud detection is increasingly replacing traditional methods that use rules created by humans to decide whether a transaction should decline. Such methods were often inefficient, unlike AI-based fraud detection processes. Rule-based fraud detection depends on policies that predict improper customer behavior ahead of time, which can be painfully inaccurate. Fraud detection AI is primarily based on unsupervised learning models. Machine algorithms analyze large data pools from multiple vendors and millions of transactions to detect patterns based on behavioral patterns in the data. The algorithm is not trained on specific data points; instead, it autonomously identifies patterns in the data. Artificial intelligence offers flexibility to fraud prevention by identifying anomalies and suspicious activities without relying on pre-established rules. Additionally, AI can provide instant decisions to enhance the system’s security. Fraud detection technologies from third-party providers help even the playing field for merchants to compete against massive marketplaces like Amazon or Alibaba. These technologies aggregate data from thousands of merchants and millions of transactions, providing a reliable way to detect fraud and compete with the behemoth brands.

    Recognizing A Broken Pattern

    AI-based fraud detection systems can adapt, making increasingly nuanced decisions as new behavior patterns emerge. Let’s take a look at the recent pandemic, for example. During the early stages of the lockdown, buyers who previously were never large purchasers of home improvement items and tools were now making substantial purchases in these categories. To avoid mistakenly rejecting purchases, which may have formerly appeared deceptive, eCommerce merchants had to adjust how they monitor and flag accounts. This is precisely the kind of near real-time adjustments that A.I. can make autonomously.

    Expedited shipping is another example of real-time A.I. advancements. According to Riskified data, orders placed with expedited shipping increased by 140% from January to December of 2020, while fraud levels decreased by 45% over the same period. In addition, expedited shipping reduces a merchant’s time to cancel an order and is perceived as a red flag for fraud detection. However, the pandemic has made this shipping method prevalent, becoming a safer practice over time.


    Emerging Threats

    Identifying suspicious payment activity committed by previously genuine customers can be particularly challenging. A common example is known as “friendly fraud,” where a customer disputes a charge with their credit card company to evade payment for a previously purchased product from a physical goods retailer. Fraudsters can claim that an item was not received by filing an “item not received” chargeback with their bank or credit card company. In fact, some engage in large-scale chargebacks and sell the items on the black market, causing retailers to lose millions of dollars each year. If this were to occur in a physical store, it would fall under the category of shoplifting.

    A rapidly growing fraud trend known as policy abuse involves regular, paying customers breaking a retailer’s terms and conditions, usually to save or make money. Although policy abuse differs from traditional fraud, retailers can still suffer financial losses which can go unnoticed.

    As a result, businesses are now turning to AI to address these situations. The A.I. will collect data, including IP addresses, device fingerprinting, and behavioral analytics. This data is then cross-referenced against past orders in various merchant networks. For example, suppose a customer is disputing a fraudulent order not placed by them. In that case, the system can verify if the order was placed using the same IP address and/or device the customer has previously placed orders. This empowers merchants to prioritize disputes and address policy abuse from the most frequent offenders, automating the dispute resolution process for enhanced scalability and efficiency.

    With the increasing sophistication of fraud tactics, fraud detection methods have also evolved. Soon, analysis of biometric aspects of e-commerce, such as “voiceprint” and the angle at which a mobile phone is held, will go beyond monitoring purchasing patterns.

    Bringing It All Together

    With an AI-powered fraud prevention system, businesses can be flexible and tailor their approach to new threats and opportunities as regulators, customers, and criminals continue to evolve. By leveraging AI-based techniques, e-commerce businesses can significantly reduce the risk of costly losses from fraudulent transactions while also providing a smoother shopping experience for their customers. It is clear that AI is playing a vital role in fraud prevention strategies for e-commerce businesses today, and will continue to do so for the foreseeable future.

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      Customer Retention Strategies That Actually Work

      Customer Retention Strategies That Actually Work

      As a business owner, what better feeling is there than winning a new customer?

      This might sound like a trick question, but the answer isn’t, ‘acquiring two customers!’ On the flip, it’s actually retaining one existing customer. While a certain allure comes with capturing new customers, keeping customers coming back, again and again, will continually result in a greater ROI. 

      If you’ve yet to market to current customers after the sale, now is an excellent time to build a cohesive strategy to keep them returning for more. But how do you create a customer retention strategy that keeps your customers engaged and happy? 

      In this blog post, we’ll define customer retention, how to calculate it, and uncover the strategies that inspire long-term customer loyalty. 

      How Do You Calculate Customer Retention?

        To improve your customer retention strategies, you must first calculate how successful you’re currently doing in this department. You might have a feeling about how you’re doing, but you need an objective measurement to take the emotions out of it. Measuring your customer retention rate goes something like this:

        Let’s break the formula down:
        You start January with 500 customers
        Over the next three months, you acquire 400 customers, totaling 900
        By the end of the quarter, you have 800
        In total, you’ve retained 300 new customers

        Using the above formula, subtract 400 new customers from your total of 800, and divide that by the 500 customers you started with. Then, finally, multiply by 100. This gives a customer retention rate of 80%.

        Is 80% a good retention rate? That depends. In some industries, 80% is incredible; in others, it could indicate something is seriously wrong. So at this point, you have to bring context into the matter and evaluate this number against your long-term goals.

        Nobody wants to lose a customer, but just how important is having a high customer retention rate? According to Harvard Business Review, onboarding a new customer is 5x to 25x more expensive than retaining a customer you already have. With just a 5% increase in retention rates, you can grow profits by 25 to 95%.

        Customers who stick around tend to be happy with your product or service, making them a walking billboard for referrals (and excellent opportunities for positive reviews & being online champions). Recurring customers don’t need to be ‘won over’ by a marketing campaign. You already won them, and having that collection of satisfied customers can make your entire business cost-effective and efficient.

        Customer Retention Strategies

        Ask for feedback- FREQUENTLY!: When you understand customer sentiment and what they like/dislike, you can take action on their feedback, refine your approach, and meet their needs. Rather than being reduced to a number on a spreadsheet, when pressed for feedback, your customers will feel appreciated and heard and hopefully more loyal.The important thing to remember here is to be sure you close the loop. For example, sending out a customer survey is the first level of requesting feedback, but don’t stop there. Be sure to send a customized thank you message that includes purchase links to related items/services to those who responded to the survey. Now your customers are feeling satisfied and heard, plus there’s brand new products delivered right to their fingertips. 

        Start a referral or loyalty program: Brand loyalty programs are an effective way to increase purchase frequency because they motivate customers to purchase more often in order to earn valuable rewards. Whereas a referral program attempts to do the same thing, just in a different way. A referral program uses your existing customers to refer new customers to check out your company. Usually, that includes some sort of incentive, like a discount code or value match deal, but it will keep them coming back. 

        Build your target audience through shared values: Is your company eco-friendly? Do you donate a portion of your earnings to a specific charity? Is your brand associated with wealth and affluence?  Or is it more linked to youth and TikTok trends? Not only should your company have its own easily identifiable values, but you should also aim to share them with your customer base. When customers understand and relate to your values, it helps them identify with you and feel connected. The key here is simple – humanize your brand! 

        Make the return process smooth: While mistakes happen, one way to assure a customer never buys from you again is to make returns even remotely difficult. . The returns and refunds process is the most significant branch of customer service and retention. Therefore, making the process pain-free and reasonable is crucial. If customers know they can count on you to treat them fairly beyond the sale, rather than disregarding them after receiving their money, they will trust you with future purchases.

        Deliver unexpected surprises: Emotions are the most significant driver of loyalty. That’s why 60% of customers use emotional language when describing their connection to their favorite brands, so this is a great approach for increasing customer retention. Your business can generate positive emotions by surprising buyers with exclusive gifts and special offers that enhance the customer experience. Consider these ideas:

        • Customer service doesn’t get more personal than a handwritten note written specifically for each customer, creating a good unpacking experience.
        • Be the brand that makes your customer feel loved and appreciated on their special day by sending them a birthday gift or discount code to purchase one themselves.
        • Treat loyal customers to special features or upgrades that others need to pay for. 
        • Share their social media posts. When you unexpectedly repost their photos and stories on your brand accounts, your customers feel recognized and appreciated.
        • Invite them to exclusive events.

        Offer stellar customer support: Support systems help you effectively communicate with your customers and provide them with the right level of support. Having a live chat or help desk tool available can turn a customer question into a sale or a customer complaint into a resolution, whether they come in on-site, through email, or via social media.

        Whether you build a profile, lean into gamification, or vastly overhaul your customer service, these steps are essential for improving customer experience. Why? Satisfied customers come back; dissatisfied customers do not. It truly is that simple. The other important thing to note here is that these are just a few examples of items you can include in your strategy, as the opportunities are endless – some that haven’t even been brought to life yet!

        Bringing it All Together

        Without retention, your product is a leaky bucket; you can pour in as many dollars as you like into marketing, advertising, and other means of customer acquisition and still wind up with a failing business because you failed to capture and retain customers. .

        And we get it: competition is high, regardless of your industry, and companies that know how to keep their existing customers happy are at the forefront of success. Not sure where to start when creating a retention strategy that gets you to the front of the line? Contact one of our experts today – we can discuss your needs and customize a plan that supports your acquisition and retention needs.

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

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          Phone (USA): (513) 469-3346

          4665 Cornell Rd. Suite 255
          Cincinnati, OH 45241

          Adobe Announcements: Firefly AI & much much more!

          Adobe Announcements: Firefly AI & much much more!

          The world has been abuzz recently with news of generative AI. Even though artificial intelligence has existed in some form for decades, marketers and eCommerce pros need to pay attention to the ongoing seismic shifts in this growing segment. This is important, especially if you are an Adobe customer.

          Because Shantanu Narayen, Chairman and CEO of Adobe, stole the show at their company’s annual Adobe Summit by announcing they’re entering the AI race, joining Microsoft, Google, and others by introducing a new family of generative AI models called Firefly.

          Firefly is a new group of generative AI models focused on creating images, video, and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients, and video tools to speed up production and make it easier for creators to produce high-quality content.

          “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Narayen; he also added, “Over time, AI will help us reimagine every aspect of marketing.”

          At launch, Adobe refers to Firefly as a Beta and will only be available through a website. But eventually, Adobe plans to tightly integrate generative AI tools within its suite of creative apps, like Photoshop, Illustrator, and Premiere, for your team to take advantage of.

          This addition to their suite of offerings is a big deal for Adobe. The company sits at the center of the creative app ecosystem, and over much of the past year, it’s stayed on the sidelines while newcomers to the creative space began to offer powerful tools for creating images, videos, and sound for next to nothing.

          The Adobe Summit also saw the launch of Sensei GenAI, natively embedded into the Adobe Experience Platform. However, it was not immediately clear how this would enhance the platform’s existing Sensei AI capabilities. Again, the aim seems to allow users to work with generative AI capabilities within Adobe Experience Cloud. In addition, Adobe also announced Adobe Mix Modeler, a new dashboard giving a cross-channel view of campaign performance, allowing real-time optimization of channel spend.

          Let’s take a look at the bigger picture of this announcement from Adobe and what it means for you, its customer base, and what other Adobe Commerce features are currently available to help you optimize performance.

          AI-optimized Live Search Results

            Almost two years ago, Adobe Commerce launched Live Search to provide lightning-fast search results, intelligent faceting, and search merchandising capabilities without investing in an expensive third-party solution.

            The latest release expands the use of Adobe Sensei in Live Search to deliver personalized results that boost relevance and conversion rates. For example, customers can optimize search results for specific queries by selecting from a set of five AI algorithms that include:

            • Recommended for You
            • Trending
            • Most Purchased

            Your team members can preview the impact of each algorithm in a test window before pushing anything live. Once a rule is set, Adobe Sensei automatically adjusts search results based on textual relevance and the selected algorithm to create a highly personalized product discovery experience. For example, the ‘Recommended for You’ algorithm surfaces products based on the shopper’s current and previous on-site behavior, and ‘Trending’ boosts products based on recent sales momentum. To learn more about Live Search capabilities, check out the release notes and documentation.

            Faster Live Search Setup and Performance

            Thanks to a new storefront widget, customers can now configure and launch a complete search interface and product listing page that will load not one, not two, not three, but five times faster. These increased load times are possible since all queries will be routed to Adobe’s search service for processing. In addition, the widget improves overall performance by removing the search traffic load from the site.

            Learn more about the Live Search widget here.

            Advanced Segmentation and Targeting

            Another new extension, Audience Activation, is changing the game! If you are looking to deliver real-time, one-to-one personalized experiences to your customers, you’ll want to take a mental note. With this update, your team can now use audiences created in Real-Time CDP to target content (dynamic blocks) and promotions (cart price rules) in Adobe Commerce. For example, a merchant can highlight a 20% off promotion on high-margin accessories to customers with a high propensity to purchase discounted add-ons. This deep integration enables more sophisticated personalization strategies that leverage data from the commerce site and other sources — like ERP and CRM systems — and AI-powered segmentation tools unique to Real-Time CDP.

            Learn more about the Audience Activation here.

            High-intent Data Sharing

            The surge in online interactions since the start of the pandemic has raised buyers’ expectations. Most expect businesses to tailor every interaction to their needs and preferences. To meet these demands, Adobe released a new update to the Experience Platform connected for Adobe Commerce, better known as Data Connection. This release will empower businesses to build rich customer profiles, including back-office order status information, and help to deliver personalized commerce journeys. This powerful native integration goes above and beyond the traditional storefront behavior monitoring and gives marketers access to the data they need to fuel more personalized, relevant, and timely messages, as well as power in-context promotions or content to each prospect or customer. For example, an order canceled due to a supply chain issue can trigger a customer notification with a substitution offer and special discount. The same data can also be used to understand the impact of cancellations on customer lifetime value. For B2B customers, Data Connection also shares information when requisition lists are created, and products are added or removed from lists.

            Learn more about Adobe Commerce data sharing capabilities here.

            Payment Services for UK and France

            Payment services for Adobe Commerce give merchants the simplicity of a unified platform, making it easier to securely manage transactions and order data from every storefront in one place – your eCommerce dashboard.

            Now available in the UK and France, Payment Services provides payment options, easy onboarding, and comprehensive customer reporting in multiple markets. Offering this level of payment options is another important way to make your customer’s shopping experience more seamless for better results.

            Learn more about payment services here.

            New Catalog Service Capabilities

            Enhancements to Catalog Service for Adobe Commerce now allow customers to retrieve category data and individual product details, which speeds up the time required to render category menus and trees on any page. Merchants can also request specific layers of the category tree to show only relevant data to the shopper.

            Bringing it All Together

            If this announcement proves anything, it’s that the Adobe Commerce platform is not only continuously growing in its offering and abilities, but it’s also increasing in complexity, which can feel overwhelming for eCommerce managers and teams. That’s where we come in. If you want to learn more about these new features or simply want to make the most of your current site, schedule a call with one of our Dev team members today.

            Stay tuned for more information on Firefly release notes and how Adobe Commerce can continue helping you and your brand succeed.

              Get expert help today!

              An InteractOne Senior Team Member will get back to you within a day.

              Drop Us a Line At:

              Or, if you prefer an old-fashioned phone call:
              Phone (USA): (513) 469-3346

              4665 Cornell Rd. Suite 255
              Cincinnati, OH 45241

              UPDATED for 2023 Shipping Rate Changes: how to prep & what to expect

              UPDATED for 2023 Shipping Rate Changes: how to prep & what to expect

              When it comes to shipping, staying informed about current rates is crucial for ensuring that your customers are always aware of the latest costs and delivery times, and this year is certainly no exception. With inflation rates higher than ever, carriers such as UPS, UPS, DHL, and FedEx are definitely looking at an increase in costs which they will no doubt be passing along to you, the shipper.

              In this blog is everything you need to know about these price changes and what’s to come, but more importantly, what you can do to stay ahead.

              Read on for a full breakdown of the 2023 shipping price rates.


              The following fee changes took effect on January 22, 2023:

              • Priority Mail commercial rates increased by 3.6%
              • Priority Mail Express service prices increased by 6.6%
              • Priority Mail Flat rates increased by 3$
              • First-Class Package Service prices increased by 7.8% 
              • Parcel Select service prices increased by approximately 5.5%
              • There is no price increase for Parcel Select Ground

              It is important to note that these rate changes will vary between service levels and depend on where you print USPS labels. For a complete guide to USPS’s shipping rate changes, click here. 


              The 2023 UPS shipping rates that went into effect on December 22, 2022, have seen an average increase of about 6.9% across the board, matching FedEx.

              DHL Express

              DHL Express wasted no time enacting their 2023 shipping rate increases by an average of 7.9% on January 1, 2023. 


              The 2023 FedEx shipping rates that went into effect on January 2, 2023, have seen an average increase of about 6.9% across the board. The exact increase percentage from last year to this year varies depending on the package’s size, weight, shipping destination, and shipping origin. 

              It’s also worth noting that a delivery area surcharge of $13.25 will be applied per package for shipments traveling to specific ZIP codes within the contiguous 48 states. The exact amount of fuel surcharge will depend on market conditions and will be updated once more later this year on April 4, 2023.

              A complete list of FedEx’s shipping rate changes can be found on their website.

              Canada Post

              The 2023 Canada Post shipping rates increased by an average of 4.0% domestically and 1.4% US and internationally on January 9, 2023. For a full guide on Canada Post’s shipping rate changes, visit their guide.

              How You Can Save on Shipping in 2023

              This year, shipping rate increases didn’t entirely roll back from the higher prices during the peak holiday season. However, shipment services will continue growing in price year after year. If you don’t want to fall behind, use these tips to stay ahead:

              Free Shipping

              If you offer Free Shipping here are some options available to you:

              An Increase in product prices – If you’re still dead-set on maintaining your ‘free shipping’ options then an increase in product prices may be where you make up the loss incurred from the increased shipping costs. If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency and shopping habits. This may be something worth A/B testing. 

              You could just do nothing – If you choose this route then you’ll need to absorb the increased cost of shipping yourself. Confirm your margins and your profitability before taking this route. 

              Consider a switch to ‘Free Shipping Minimums” – There is a compromise to be found between increasing your product prices and doing nothing. And that compromise is to add a free shipping minimum. This tactic has been shown to increase the average order value, which will help to offset the increased cost in shipping. This strategy will also pass along the cost of shipping directly to your customers if their order fails to reach the minimum threshold.

              Flat Rate

              If you offer Flat Rate Shipping here are some options available to you:

              You could just do nothing – Same as with Free Shipping, if you choose to do nothing then you’ll have to eat the cost yourself. Confirm this plan’s sustainability and long term functionality. 

              Adjust or introduce Order Value Ranges – There’s no rule that says your flat rates need to be the same for every order. Consider offering a higher flat rate on smaller orders and lower flat rates as orders and cart sizes increase. This will help off-set the increase in shipping costs. 

              Increase product prices – If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency. 

              Increase Flat Rate Shipping – This increase may lead to similar results as an increase in product prices and it may impact your abandoned cart rates as customers will see this charge later on in the sales process. Consider altering the messaging and frequency of your Cart Abandonment emails if this is the path you choose.

              Calculated Shipping Rate

              If you offer Calculated Shipping here are some options available to you:

              You could just do nothing – If you use a calculated rates provider or app and you choose to do nothing then these new charges will be automatically updated as soon as they are implemented. 

              Decrease Product Price – Since your shipping rates are going to be automatically updated via your carrier extensions and applications a decrease in product price is an option. Once again, ensure that your margins are sustainable and pricing remains consistent and strategically in-line with the rest of your product line and your competitors.

              Adjust for 2023 and beyond

              While your current 2023 budget may need to be adjusted to account for some of these new charges, this might be a blessing in disguise. You could use this opportunity to rethink your entire shipping strategy from the ground up. If none of your calculations hit on your target margin, pricing strategy or shipping rate then it is time to go back to the drawing board. The team here at InteractOne is experienced and knowledgeable and ready to help craft a shipping strategy that works for you and your plans.

                Get expert help today!

                An InteractOne Senior Team Member will get back to you within a day.

                Drop Us a Line At:

                Or, if you prefer an old-fashioned phone call:
                Phone (USA): (513) 469-3346

                4665 Cornell Rd. Suite 255
                Cincinnati, OH 45241

                Get in on the Digital Coupon Revolution

                Get in on the Digital Coupon Revolution

                There is nothing new about offering coupons and discounts to your customers. Coupons are as old as advertising itself. But creating a marketing strategy around digital coupons is completely different than one built around traditional mailers. This is a whole new arena, and getting started can seem intimidating.

                Simple question: is your current digital coupon strategy increasing revenue? If you’re limiting your coupons with traditional methods, such as listing them on coupon directories, then your team needs to take a more proactive approach.

                A well planned, effective digital coupon strategy can create an immediate impact on your revenue, average order value, and customer retention. In this blog, you’ll learn why we recommend your business to work with an experienced partner on a digital coupon strategy

                Let’s dive in.

                The Right Partner Goes a Long Way

                While discounts are proven to drive sales and make consumers feel even better about their purchase, not all brands, products, and customers are ideal for discounts. Coupons can harm your brand’s customer perceived value or public image. For example, coupons can be both ineffective and counterproductive when it comes to luxury items. Vogue Business found that when luxury items were discounted, they were seen as inferior, out-of-season, or less popular, immediately making the luxury brand less desirable.

                For instance, if you’re selling Lamborghinis, this guide may not be for you because your target audience isn’t spending time hunting for coupons. For other retailers, however, it’s essential to incorporate the right pricing strategies, at the right time, for the right customers… but how do you know? Work with a partner who has a proven track record with coupon strategy.

                To optimize new ways to reach consumers and to manage the risks and costs associated with the settlement of all types of coupons — paper, digital, and universal digital coupons — brands and retailers should seek to partner with an experienced, true one-stop shop. Outsourcing your coupon campaign to a proven partner comes with many benefits:

                Financial Expertise

                • Fast, accurate, simplified payment and reconciliation of valid discounts paid to consumers
                • Efficient, automated, and accurate invoicing and settlement of all promotion types, consolidated into a fully transparent, consistent data set
                • Powerful point-of-sale (POS) audit that quickly identifies and helps resolve exceptions

                Robust Data & Analytics

                • Store-level data targeting consumers and oversight of store controls
                • 24/7 access to redemption analytics through a self-service portal
                • Expert representatives supporting powerful portals, dashboards and scorecards
                • Granular offer intelligence to uncover opportunities and identify risks

                Advanced Risk Management

                • POS offer validation data set to aid retailers in stopping counterfeits before they’re accepted
                • A proprietary, enhanced audit that combines with POS data to support loss prevention

                Coupon Revolution: Herein Lies A Universal Opportunity

                Research shows that approximately half of shoppers are cautiously optimistic about the year ahead. They plan to spend — they’ll just be more prudent about what they purchase. And they’ll be looking for deals. With inflation rates higher than ever, customers are looking to cut down on costs, often leading them to purchase cheaper alternatives. This is where an effective and strategic digital coupon strategy comes into play. Implementing an effective digital coupon strategy can keep your deal-hunting customers purchasing the items they want most rather than searching for a cheaper alternative.

                Digital coupons can be a great marketing feature for any sized business, as it helps draw in new customers and reward existing ones.

                Can companies without the knowledge, experience, and processes of coupon settlement and reimbursement seamlessly handle the strain of innovation and complexity of coupon redemption? Yes, we have seen it done successfully. But those success stories are rare. More often than not, the coupon campaign falls short and pulls too much time, with too few results and too many resources from other vital business operations.

                A reliable, streamlined, and visible coupon redemption process is a core value — and primary business function — of successful brands and retailers. This is why finding the right balance and right partner to create and maintain a coupon strategy is essential to helping you elevate your business, bring in new customers, and entice existing ones.

                Bringing it all together

                You can employ many strategies when setting up a coupon strategy, but you might have to test several methods before finding one that works for you. No matter what coupon marketing strategy you decide on, our team of experts can help you gain visibility into market and customer data and effectively mine it to develop targeted offers that spark action and increases revenue. Speak with one of our team members today!

                  Get expert help today!

                  An InteractOne Senior Team Member will get back to you within a day.

                  Drop Us a Line At:

                  Or, if you prefer an old-fashioned phone call:
                  Phone (USA): (513) 469-3346

                  4665 Cornell Rd. Suite 255
                  Cincinnati, OH 45241

                  Successfully Manage Communications & Expectations with an eCommerce Agency

                  Successfully Manage Communications & Expectations with an eCommerce Agency

                  Managing communications and expectations between an eCommerce agency and your internal stakeholders can be a daunting task. It’s your job to ensure everyone is on the same page regarding objectives and expectations – while still retaining control of the workflow. Whether you have just partnered with an outside agency or are overseeing in-house teams, successful communication management will maximize productivity, minimize the unknown and produce greater quality work. We should know we’ve been in the eCommerce business for 25 years. 

                  In this blog post, we’ll delve into practical techniques you can utilize for managing communications and setting realistic expectations with your eCommerce partners.

                  Start with a specific, limited scope

                  There’s nothing wrong with being a little nervous about handing over the keys. After all, working with a new eCommerce partner can be intimidating – you both want to make sure it’s a proper fit, and the work is good. However, we recommend that you ease into a partnership rather than jumping straight into the deep end. Start by establishing a very specific, and perhaps limited, scope of work. This would allow both of you to understand the team dynamics and address communication styles and cadence. In addition, it’ll allow both teams to get used to providing and receiving feedback and updates. Setting these sorts of expectations early on in the journey will set both parties up for success throughout the course of the partnership. And if things go well early on, you’ll both trust each other more and expand your scope and projects. 

                  Provide Support

                  Be prepared to provide some level of support, especially early on in your partnership. Your ability to provide the necessary resources and guidance at the outset of a project will have an invaluable impact on your relationship. Supporting your partner with comprehensive brand guides, market research, and other critical intelligence can mean the difference between the success and failure of any project. Rather than leaving them to ’figure it out,’ proactively show your commitment by filling out their questionnaires or offering sound advice and direction when needed. Simply put: give your partner the elements they need to succeed – because in the end, if they succeed, you succeed. All of this may sound overly simplistic and obvious, but often, partnerships and projects die on the vine due to a lack of support.

                  Put Experienced Employees in Charge

                  Establishing an eCommerce partnership should not be taken lightly. Suppose you don’t put the right people in charge of managing your creative business partnerships who have a firm grasp of handling the process. In that case, the partnership is at risk of failure, and productivity could drop off quickly, which is why you should never assign a new hire to any new eCommerce partnership. Investing in the partnership from the start by having experienced, knowledgeable professionals oversee it will save time, money, and hassle down the road. If you have a new employee with whom you want to gain experience, that’s perfectly normal and, in many ways, to be expected. But we recommend making them a #2. Let them learn from your more veteran team members on what to do and, perhaps most importantly, what not to do.

                  Be Aware of Human Limitations

                  As experienced professionals, we must also recognize our partners are people too and remember that compassion and understanding are essential components of any partnership, which is why both sides must remain aware of each other’s limitations and establish parameters upfront. Of course, we all have to work within the parameters of time, resources, and capabilities. Still, when working with partners, meeting established deadlines is essential to any project, and it’s important to understand that sometimes it really is ‘too late’ to make last-minute changes. And if your new partner consistently misses deadlines or delivers nothing but excuses, you should address it immediately to protect yourself and your company.

                  It is also essential to be aware that we are in a global workspace. So, if your eCommerce partner is in a different timezone or even on another continent, we recommend giving them time to receive your correspondence and reply. And as with all aspects of modern life, think twice before you fire off an angry email or text message.

                  Be willing to take risks! 

                  We list this recommendation last because this step naturally comes after trust is established and rapport has been built. Although client trust and rapport are invaluable business foundations, both sides should be open to capitalizing on their collective experience and introducing fresh ideas that may take both parties outside their comfort zones. For instance, you may be a worldwide leader in Widgets, but your eCommerce partner understands how to make digital strategies successful. Whether it be leveraging the latest marketing strategy or tweaking the design of your Widget, have confidence that both parties’ diverse skill sets will help lead the endeavor to success. After all, two heads are better than one – and you may even create something revolutionary together!

                  Bringing it all together

                  We have certainly learned a thing or two about eCommerce partnerships. Achieving the right balance between internal deadlines, having a top-notch communication process, and implementing a comprehensive marketing strategy are the keys to a successful eCommerce business. In addition, as we have learned over 25 years of business, innovations come at a rapid pace, so staying nimble, open, and willing to adapt is critical.

                  If you’d like to poke our brains a little more about eCommerce, please reach out to us below.

                    Get expert help today!

                    An InteractOne Senior Team Member will get back to you within a day.

                    Drop Us a Line At:

                    Or, if you prefer an old-fashioned phone call:
                    Phone (USA): (513) 469-3346

                    4665 Cornell Rd. Suite 255
                    Cincinnati, OH 45241

                    Great Traits & Red Flags – What to look for (and avoid) in an eCommerce agency

                    Great Traits & Red Flags – What to look for (and avoid) in an eCommerce agency

                    Whether you’re an eCommerce manager, owner, or CEO – choosing the right eCommerce agency to work with is a critical decision that can make all the difference in the success of your business. With the ever-evolving technology landscape, an experienced agency is a great asset to drive online revenue growth and boost your long-term viability. But how do you identify whether a specific organization is proper for your needs? And on the flip side, can you recognize potential red flags when making this critical decision?

                    In this blog post, we dive into great traits and red flags – what exactly should you look for (and stay away from) in an eCommerce agency? Let’s get started!

                    A Proven Track Record

                    You can’t afford to have a rookie team when the playoffs start. You need veteran players and managers to handle the pressure. When selecting an eCommerce agency to be your business partner, experience with Adobe Commerce, BigCommerce, Shopify, and WordPress should be the top priority. Demanding that your eCommerce partner has a proven sales and maintenance track record on one of these major platforms may sound straightforward, but it is essential for your project’s long-term success. By vetting an agency on their knowledge base and past performance with any of these popular solutions, you can determine whether they are the best solution to execute your vision. If you want to build and maintain a high level of sales and ensure that your site will function properly at peak times, then you must pick an agency that has accomplished this and multiple times over.


                    Speed is of the essence – especially when it comes to eCommerce. This is why partnering with an eCommerce agency that encourages an open line of communication and accessibility is essential. When a crisis arises, you should have quick and easy access to your account manager so they can solve those issues in the timeliest manner possible. Waiting for someone on the other side of the world to begin their day and addressing your ticket cannot be your only option. If your eCommerce store goes down, that means fulfillments aren’t being made – every moment matters, so finding an agency that is reliable and reachable can genuinely make all the difference.

                    Speak Your Language

                    Your ideal eCommerce agency also needs to speak your language and we’re talking the language of business as each business and industry comes with its own unique customs, language, and lingo. If your partner agency is unable to understand or convey that language effectively, then this could prove problematic not just to the health of your working relationship but also your desired target audience. Simply put: you can’t sell car parts to car people if you don’t understand the world of cars. And that approach can be applied to any industry or vertical.

                    Make sure to research and ask very specific, pointed questions before signing with an eCommerce agency; look for one that understands not only the technical aspects but also communicates within the language of your industry.

                    Specialize, Not Generalize

                    We strongly believe, “if you’re a master of all, then you are the master of none.” No matter what type of projects may be in your pipeline – your partner agency needs to possess that particular expertise and experience. Seeking an eCommerce agency specializing in your needs can make all the difference between getting a professional job done or one with lackluster results. If you need video work, find a video agency. If you need development work, that’s the type of agency you need to target. Your project will invariably reap much more substantial rewards by targeting an agency with years of practice and complementary capabilities!

                    Red Flags

                    Too Eager to Close – Before entering into a business relationship with an eCommerce agency, it’s critical to consider their approach and intentions. Are they focused on providing quality client interactions and results, or are they simply interested in amassing a more extensive client list? If an agency appears too eager to close the deal and bring you onboard without taking the time to understand your needs as an eCommerce customer, this is a huge red flag that should not be ignored. Investing in researching agencies can help ensure that you enter into agreements with vendors who will provide good service for years to come.

                    Overpromising – Be wary of any agency that promises the Moon. It’s true what they say, “If it sounds too good to be true, it probably is.” If a company guarantees success right away or makes unrealistic promises, chances are you won’t get the results you’re looking for. Ask for recommendations before making any commitments – if a company can fulfill their promises, then there should be no shortage of satisfied customers they can refer you to. Don’t be duped into something that simply looks ‘perfect’ on the surface. Taking additional steps will mean you end up with an agency that delivers what they promised, and both partners go home happy at the end of the day.
                    Lacking relevant experience – When selecting an agency partner for your eCommerce venture, experience matters. Ensuring your agency partner has extensive experience in relevant projects, talents, and industries is key to a successful outcome of your business. Selecting an agency with years of expertise on their side, you can rest assured that you are not the trial for a firm’s newest concept but instead supported by seasoned professionals who understand the complexities of the eCommerce landscape. Leaving nothing to chance, you simply can’t undervalue years of agency experience when protecting your business’s success.

                    Bringing it all together

                    With these factors in mind, you should be well on your way to choosing an eCommerce partner that fits your businesses current needs and future aspirations. Remember as you move through this process that the decision you make today will have a lasting effect on your business so choose wisely! And if you find yourself at the end of your search and are still looking for the right fit, or if you’re just getting started and don’t know where to look, contact us today. One of our knowledgeable account managers would be happy to walk you through our platform and answer any questions you may have.

                      Get expert help today!

                      An InteractOne Senior Team Member will get back to you within a day.

                      Drop Us a Line At:

                      Or, if you prefer an old-fashioned phone call:
                      Phone (USA): (513) 469-3346

                      4665 Cornell Rd. Suite 255
                      Cincinnati, OH 45241

                      Boost Your Conversions with Rich Content

                      Boost Your Conversions with Rich Content

                      After hours of writing and rewriting the content, scheduling the ideal publishing time, and promoting it on social media, your content is bringing in traffic but not converting…now what?
                      Cross your fingers and hope that eventually, enough people see it, and it begins to bring in the numbers your team forecasted?

                      Hubspot research found that over 60% of marketers measure the success of their content marketing strategy through sales. However, the most successful marketers understand that an effective content strategy that converts browsers into lifelong customers is the foundation of any successful marketing campaign.

                      That’s why in this blog post, we’ll provide you and your team with tips to boost conversion rates ranging from refocused SEO to CTA tweaks. And the best part is that all these tips are things your content team could start doing immediately.

                      So get ready to take notes.

                      What do we mean when we say ‘content marketing’ and ‘conversions’?

                      Before we jump into the helpful tips, let’s define what content marketing and conversions mean.

                      ​​Content marketing is explaining to customers how your product or service can solve their issues through written text, images, or videos. It is intended not to be sales-y, but educational, explaining how a product works, its benefits, and the issues it can solve. For more on content marketing, read our blog post, Content is King.

                      Conversions are centered around a user completing a pre-determined action on your website. For instance, a conversion could be a user sharing one of your blog posts, clicking on a product recommendation, or subscribing to your newsletter. The percentage of users that complete the desired action is your conversion rate.

                      How to boost conversions with content

                      Ultimately, the content your team creates aims to increase your conversions. Simply put, your content should be enticing and direct your audience to take action. So, how can your eCommerce website’s content achieve this?

                      • Increasing awareness: Your content should be designed to be sharable across multiple  social media platforms. While the nature of these various platforms prevents your content from being perfect or ideal across all your sites, you can take a larger piece of content and break it up so that it works more efficiently on other platforms. Example: a 10-minute Youtube livestream doesn’t stream or upload directly to Twitter. But you can take that 10-minute Youtube livestream and share short clips uploaded directly to Youtube. This means that visitors to your e-Commerce site who read your content are more likely to share it themselves – which quickly and easily increases the reach of your content and your company. By reaching more people, you can increase brand, service, and product awareness, ultimately leading to more conversions.
                      • Linking your products/services: Whether you want people to book your services, or buy your products, ensure that all of your content links back to what you are trying to get viewers to purchase. By linking your content to your product or services page, you provide potential customers with a positive user experience by making purchasing quick and easy. For instance, add your product links to the very top of the video description on your business’ Youtube. 
                      • Building brand authority: Whatever your industry may be, tailoring your content according to your audience’s needs and pain points helps show how much industry knowledge your company has and can quickly establish your brand as a go-to. It can boost your website’s standing and help build trust with customers, who may be more likely to make a booking or purchase from your site over the competition.

                      How will you optimize your content for better conversion?

                      • Improve the content on your landing page/site to be mobile-friendly: Even though mobile commerce now has a sizable user base, the industry’s growth shows no signs of slowing. According to BigCommerce, by 2022, mobile e-commerce sales are expected to account for 6.9% of all US retail sales, double the sales percentage in 2018.  When creating dynamic content on mobile, think about how users navigate Instagram and other social media platforms – the content is usually swipeable and scrollable with large, bright buttons as they move from Point A to Point B. Your content pages should follow similar principles – be easy to navigate with minimal interruption and aim to make a seamless experience for users to navigate to your predetermined CTA.
                      • Visible and robust CTA’s: First, ensure your CTA is easily noticeable for your customer. And while you want a clear and straightforward call to action, you still want it to be descriptive. That goes back to good content being inspiring! For instance, would you be more likely to read a story about a man in love or a man whose heart does the cha-cha every time the love of his life enters a room? Depending on your choice, you can see that specifics make a difference. So instead of writing, “Try this free trial,” you could say, “Become more mindful by completing our free 30-day yoga trial.” The specifics will help your customer understand what they will get from the deal. The key here? It won’t matter how well-written your CTA is if the viewer cannot see it or skim right past it.
                      • Incorporate client testimonials and customer reviews: According to BigCommerce, 92% of shoppers read internet reviews before purchasing. Therefore, including testimonials and reviews on your website might demonstrate your professionalism and industry expertise. Case studies are one way of doing this, as they can help you present relevant data on how your clients have grown due to utilizing your services or benefits. 
                      • Increasing traffic: Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to ensure you continue serving your audience with valuable and timely information. You can even accomplish this by updating content long after it’s initially published. Regularly updating your content can organically drive more traffic to your website and more traffic means more opportunities for conversions and, ultimately, more sales.
                      • Shorten your sign-up forms: Long forms can quickly frustrate customers and make them less likely to convert. For instance, if you have a lengthy form, people may not want to fill it out because it takes too much time and can lead them to abandon your site altogether. It’s your job to eliminate that doubt by making your forms short and painless. That’s why we recommend asking for the bare minimum, such as their name, email, and phone number – this makes it quick, easy, and less likely that they’ll abandon the form midway through. 
                      • Skimmable content: No matter the industry or brand, unfortunately, most website visitors won’t read every carefully produced word on a webpage. And although having a lot of content on your website is beneficial for SEO, you don’t want to overwhelm your visitors. Therefore, ensuring your content is formatted to highlight the essential parts of your blog, products, or services pages is important. Some formatting tips we recommend incorporating include eye-catching headlines (see below for more tips), short paragraphs, incorporation of videos and eye-grabbing imagery, and bulleted or numbered lists. 
                      • Well-written headlines: You have just seconds to grab your customers’ attention when they reach your website. Luckily, that’s what your headlines are for. Some tips we recommend when creating well-written headlines include:
                        • Give the right amount of information and fast – tell them what they want to know about your product or service within ten words or less.
                        • Nobody likes clickbait, so make sure your headline aligns with the ad copy or content used to get them to click on your site.
                        • Don’t over-promise and under-deliver. Some customers will go on to read the rest of the content on the page, so make sure your headline matches up with what’s to come.

                      Bringing it all together

                      At its core, increasing conversions is all about creating exciting and engaging content to get people to click on from a Web search and stick around on your site through purchase. 

                      Are you looking for a way to capture the attention of potential customers by presenting meaningful content from a position of authority and converting them into buyers?

                      We can help you build brand awareness, trust, and loyalty with your audience through excellent site content. Whether that entails helping you develop a site content strategy or direction for your copy by either writing it for you or working with you to edit existing content – we are here to help.

                        Get expert help today!

                        An InteractOne Senior Team Member will get back to you within a day.

                        Drop Us a Line At:

                        Or, if you prefer an old-fashioned phone call:
                        Phone (USA): (513) 469-3346

                        4665 Cornell Rd. Suite 255
                        Cincinnati, OH 45241

                        The Tech & Trends Shaping Automotive in 2023

                        The Tech & Trends Shaping Automotive in 2023

                        The automotive industry is amid a period of change and challenges. Supply chain issues continue to trouble manufacturers, while dealers face rising costs and a growing regulatory landscape. Meanwhile, the industry appears to be in transition toward a bigger focus on electric vehicles (EVs), digitalization, and a mix of other technological innovations, making it hard for some companies and consumers to keep up.

                        In this blog post, we will highlight the answer to this exact question and how this is similar to other disruptions we have seen in the past – think Nokia and Apple.

                        The Top Tech Disruptors

                        The automotive industry is at a crossroads where the vehicle itself and consumer experiences are rapidly transitioning from physical to digital. More and more, consumers are shopping online to educate themselves, compare features and prices and also make the major investment of purchasing totally online. To capitalize on these disruptions, automakers will need to shift from their conventional, disconnected, and analog manufacturing methods to a connected and digitized environment.

                        Strict Regulations: New regulations and testing approvals are pushing traditional automakers to acquire or collaborate with innovative autonomous start-ups. For instance, many states and localities, such as the EPA and the California Air Resources Board, have upped their emissions standards, which immediately impacts your bottom line. In addition, the kinds of vehicles that can be designed to reduce emissions will be costly both in time and money. These incentives will further push manufacturers to include more electric and hybrid cars in their fleets and set the stage for rapid competitive consolidation. In other words, strap up because there’s a massive disruption ahead, and Tesla is winning the race. Consumers need to know the total cost of long term ownership of these vehicles and how it also impacts their bottom line.

                        Batteries and Motors: The most prominent disruptive trend has to be the innovations in the past couple of years in battery and motor technology. Lithium batteries and electric motors are not a new concept or technology; however, they, along with electric motors, will soon become products every company will try to recreate a better version of, almost like the individual parts of smartphones or PCs. Customers are more likely to look at who makes the best batteries than who brought about the use of lithium batteries. In around a decade, Tesla could own 15% of worldwide EV battery production, which will only give a minor competitive advantage. Likewise consumers need to know the value and life of these new batteries and motors–but how do they learn?

                        Increased cutting-edge production: Modern technologies are reshaping how the automobile industry manufactures cars. One such breakthrough technology is 3D printing to make vehicle parts. Additive manufacturing or 3D printing is an excellent source of product innovation. Metal 3D printing is already becoming mainstream, and this is just the beginning of what is to come in the automotive industry.

                        Augmented reality: Auto giant Toyota has joined forces with some digital transformation companies to create an augmented reality system that requires no mobile application and enables consumers to get to know the car models without even setting foot in the brand showroom. Using VR capabilities, auto companies can allow consumers to see inside and outside their potential new model and hear authentic sound effects with 360 degrees. Even on websites like TrueCar and Edmunds, all pertinent buying information is available in a second and at the click of a button. Another AR innovation that will take consumers by storm is displaying information on windshields. This technological safety advancement will allow drivers to process important data without taking their eyes off the road.

                        Internet on things (IoT): Used to describe the ever-growing networks of physical objects that are online, connected, and capable of communicating and sharing information with us and with each other. The total number of Internet of Things (IoT) devices is projected to surpass 43 billion by 2023. As a result, enterprises have begun to adapt to this growing imperative for connectivity, from our homes to smart TVs, connected kitchen appliances, smart alarm systems, and more. The number of businesses deploying IoT technologies has nearly doubled in less than a decade. Still, the pace of past evolution doesn’t compare to what we’ll see in the near future, especially in the automotive industry.

                        EV pay-per-mile vehicles: We expect companies that develop new, innovative pay-per-mile users-based models, especially in the commercial vehicles and buses space, to attract huge investments. Even during the most challenging periods of the pandemic, EV start-ups continued to pull in sizable funding investments. By showing us carbon-free ways to transform how people and goods are transported, backed by low CAPEX and lifecycle total cost of ownership models, they have put themselves in a position of strength.

                        Software Integration: Another significant disruption to the auto industry is Tesla and how it’s proving its autonomy of innovations to be the best in the industry. For instance, they are responsible for creating a single integrated computer system that controls their vehicles. Creating a system designed by the combination of separate incompatible computer systems from different suppliers could revolutionize the way Tesla and other companies who want to keep up with this competitive advantage build their products. In addition, Tesla is trying to perfect its Autopilot system to make it the best in the field; however other companies, such as Waymo, are already expanding self-driving cars to public transit. So the question is, how well does your autonomy need to be? How many companies could achieve that? Not to mention that data systems are changing daily, and every innovation must adapt to them, making it hard to keep up.

                        Evolving Customer Behavior

                        Current ecological, social, and technological trends are encouraging innovative manufacturers to offer consumers something much more than a typical metal box powered by engines. Carmakers are also showing interest in making good cars on the road and an enclosed space with high-end technology. For many years, carmakers were primarily focused on enhancing manufacturing to become more efficient at scale; the future is about redefining the role of the vehicle.

                        Consumers are looking for environmentally-friendly vehicles: People’s quest to search for environmentally-friendly cars is increasing. Green earth is a new concept that is attracting wide attention. Moreover, recent wildfires and glacier melting incidents have triggered people to focus on climate change. Henceforth, people look for electric vehicles (EVs) to minimize carbon emissions.

                        Demand for luxury/premium: Take trucks here as an example. Most people used to associate trucks with off-roading and rugged work, but those are assumptions of the past. Over the years, trucks have become more than that, with consumers preferring to buy luxury and power trucks as a status symbol. In addition to power, luxury trucks have features like extra towing capabilities, spacious seating, panoramic sunroof, rear-seat touchscreen entertainment, advanced safety features, and motorized tailgate and running boards that maximize comfort and style.

                        Spike in millennial purchasing habits: ​​While many think millennials are not buying cars, the data available tells a different story. In the first quarter of 2018 alone, millennials accounted for all new car sales growth in the Northern American auto industry, with a 6.45% growth in the same period. This statistic has drastically increased since then, as more millennials buy cars when triggered by life-changing events such as switching jobs, getting married, or having children. Consider this statistic when marketing and focus targeted messaging on this segment.

                        Consumers doing online research: Buying a car is not a task most consumers look forward to, as it can be stressful and time-consuming. Still, since mobile phones have become a part of everyday life, it is easy to look for everything online, vehicles included. A report unravels that eight in ten car buyers use online sources as part of their vehicle purchase process. Moreover, of all online resources, automotive marketplaces are the most popular source used by 77% of new and used buyers. Insert Carvana, who jumped on this opportunity and changed the customer experience by giving power back to customers and letting them find their perfect car from their homes without having to haggle with salespeople. Online does not only mean a Chat bot feature but a real person and toll-free number to connect with for a better experience.

                        Disdain for the Retail Experience

                        For most people, buying a car is the second-biggest purchase they will make in life. And while it’s an exciting milestone, many also find it to be full of anxiety and time-consuming. And as more and more consumers discover that they can buy a new car (or leasing?) from the comfort of their home – with voluminous information available about vehicles they’re considering – they’re unlikely to ever return to the old way of doing business. The ability to negotiate with multiple dealers simultaneously without the pressure of the showroom and the time spent going from dealer to dealer will likely become an expectation. Dealerships that adapt will thrive, while those that don’t, will suffer.

                        How to adapt to DTC purchasing behavior

                        Unfortunately, no silver bullet can overcome the traditional automotive purchase model. However, there are still significant opportunities for automobile marketers to get up to speed with direct-to-consumer automotive in incremental ways:

                        1. One significant DTC opportunity is selling aftermarket parts, which offers big margins and comes directly from the manufacturer.
                        2. End-user services related to data connectivity or insurance and financing provider, may provide other possibilities.
                        3. Replicating showrooms and sales interactions online.

                        The digital transformation of some aspects of the buying process is a starting point for building and sustaining connections directly with consumers.

                        The Future of Car Retail

                        As the world has already approached digital transformation, the automotive industry is increasingly making technological breakthroughs to stay relevant in today’s competitive landscape. From autonomous vehicles to connected cars and augmented reality dashboard displays to full integration with phones and smartwatches, the automotive industry is on the cusp of innovation, delivering users an enhanced automotive car experience.

                        When it comes to this experience, Tesla and Carvana stand on top. Why are customers so fanatic about these brands? Is it their sleek design, innovative delivery features, or eco-friendly nature? It is all those things and the forward-thinking, innovative individuality they provide to their customers; which often leads to incredible loyalty and growth. Let’s dive a bit deeper into this.

                        The hallmark of Tesla’s personalization efforts is its driver profiles. Each driver can change their settings with the single push of a button. For example, instead of manually adjusting things like the wheel and mirror location, Tesla vehicles can make those changes automatically based on who is driving. Other manufacturers may change the seat location setting based on which key is used to open the car door, but Tesla driver profiles go beyond typical car personalization to adjust things like suspension, braking, lights, radio presets, and even driving style to match each user.

                        Carvana also has a competitive advantage because they meet its customers where they are and provide a solution to one major consumer pain point. They replaced consumers’ time-consuming car dealership visits with a virtual experience. Using their patented 360-degree photo technology, they captured vehicle details from every angle, allowing consumers to browse for a car and explore its features and any imperfections directly from their website or app. And they don’t stop there. They provide customers with the option to either pick up their car or have it delivered to their home. A great option for ecommerce business local or long distance to have this choice based on where they are and how quickly needed.

                        Simply put, both of these manufacturers have a solid understanding of who their customers are. By understanding each customer, what they are looking for in a driving experience, and why they decided to shop with them, both companies can tailor the experience and change how the car drives to best meet their needs. For instance, a busy professional with a long commute will have different needs and, therefore, a different driving experience than a mom driving her kids around town. In addition, by staying in tune with data, Tesla and Carvana can regularly update their digital offerings, finetune their software and build experiences and features that resonate with each user.

                        Bringing it all together

                        As you can see, the decade ahead is going to be very interesting and exciting for the automotive industry, and for you as well. And we’ve only scratched the surface of all of the new developments occurring and forthcoming. Maybe we’ll see Google, Samsung, or Apple enter the market in the future. Maybe cars will begin gathering data on traffic conditions, air quality, and the weather.

                        Are you ready to capitalize on these disruptions and shift your current manufacturing and customer sales methods to increase your capital and gain a competitive advantage? Schedule a call with a member of our team today.

                          Get expert help today!

                          An InteractOne Senior Team Member will get back to you within a day.

                          Drop Us a Line At:

                          Or, if you prefer an old-fashioned phone call:
                          Phone (USA): (513) 469-3346

                          4665 Cornell Rd. Suite 255
                          Cincinnati, OH 45241

                          The 5 Most Vital Roles for any B2B eCommerce Team

                          The 5 Most Vital Roles for any B2B eCommerce Team

                          Running a successful B2B eCommerce business requires a lot of teamwork. From marketing and product development to fulfillment and customer service, each role is critical to the success of your online shop. In our previous blog, How to Build a Successful B2B eCommerce Team, we analyzed the strategy for building a team. In Part 2 of this series, we’ll look at who to staff on your B2B eCommerce team so that your vision can be executed. 

                          Without further to-do, here are five key roles you need on your B2B team to make your eCommerce business thrive.


                          The old saying goes, “a business is only as good as its management.” Old sayings and clichés become so ubiquitous and a part of our day-to-day lives because they are often true. And this is no different when it comes to managing an eCommerce team. A competent eCommerce manager is essential for ensuring that a business runs smoothly and efficiently. No matter what staff or plan you have in place, it will be for nothing if you fail as a manager or select the wrong team leader. A good manager must plan and organize work tasks, delegate responsibilities, and keep track of progress all while strategizing and keeping an eye on the long term. A successful manager must be able to spot potential problems and take steps to resolve them before they become serious. In short, a successful manager is essential for ensuring that a business runs smoothly and meets goals. In this current marketplace with all its unique challenges, finding and retaining a manager who can be all these things for you may be the toughest HR test to complete. Let’s be frank; it’s much easier to fill many other roles we’ve discussed through gig sites like Fiverr or Upwork, staffing firms, networking, or simple outreach. But you can’t afford to have a revolving door or an incompetent person in your manager role and still expect your eCommerce store to run well. This role is your highest priority.

                          Digital Copywriter

                          When it comes to B2B eCommerce, a qualified and experienced copywriter is truly crucial. These professionals understand the language and selling points that appeal to online businesses. More importantly, they effectively communicate these points through website content, product descriptions, advertisements, emails, social posts, and more. For the sake of conversation, let’s say you are in the financial services industry and require a copywriter. You may have a financial services copywriter at your disposal with a long track record of traditional marketing, but if they lack experience writing in the digital space, their financial services expertise may be lost on your audience. Writing for a digital audience differs entirely from writing for print or other traditional marketing avenues. The strategies that work in a mailer or a brochure do not always translate to social posts and subject lines. 

                          A skilled B2B copywriter also knows how to incorporate essential keywords for SEO purposes, helping your eCommerce site rank higher on search engines. In addition, they provide insights on how to engage B2B customers through email campaigns, social media strategies, and other digital marketing tactics. Overall, having an experienced B2B copywriter on your eCommerce team can increase sales inquiries and conversions in a highly competitive market.

                          Web Developer

                          For any business working in the digital space, having a highly skilled web developer on your B2B eCommerce team isn’t just a significant asset; it’s a must. Your website is often the first point of contact for potential B2B clients, and a well-designed site with smooth functionality can make all the difference in closing a sale. An experienced web developer also helps you stay ahead of current trends and technologies, ensuring that your own B2B eCommerce efforts are modern and effective and can be applied to your clients. Developers also see a unique set of problems and pain points than creative types since they are the ones working the back-end of websites. They see for themselves what logistically works and what doesn’t. They provide valuable user experience insights, helping improve customer satisfaction and increase conversions. Their unique insights can be used to build better sales campaigns, troubleshoot problems, and present a greater image of your company. Also, having a developer on staff will make your digital life much easier. There will always be functionality and programming issues arising from your site and its various appendages, and you’ll need a developer to fix them.


                          When it comes to B2B eCommerce, having a talented designer on your team makes a huge difference in your status and public perception. A good designer has the skills and experience to create visually appealing and professional web pages and promotional material. They understand the importance of functionality, ensuring that your company’s visual messaging matches the intended audience and your own internal standards. The odds are that the first exposure potential clients have to your brand will be created by your designer. Whether that’s a display ad, a social media post, or the header image on an email, your designer will have had a hand in creating that. As the old saying goes, you never get a second chance to make a first impression. The branded material you share with the world needs to make a strong impression that informs and directs your audience to take action. You can’t expect clients to put their faith in you if the elements that bear your company name aren’t good enough.

                          Marketing Director

                          Having a strong leader at the helm of your team is crucial. This level of leadership goes for any organization in any line of work. An experienced marketing director understands the intricacies of B2B sales and how to navigate the digital world. They also bring a wealth of expertise on how to reach and communicate with other businesses effectively. Furthermore, a skilled leader will know how to guide their team towards success, ensuring that all efforts are strategically aligned with overall company goals. In short, B2B eCommerce is a unique and ever-evolving space, so take notice of the value of an experienced marketing director as your team’s captain.

                          As a business-to-business company, a marketing director needs to think and plan for the long term. They need to have a strong understanding of current trends in eCommerce and how they may change in the future. This level of experience requires not only being able to analyze data and consumer behavior but also having creativity and foresight when it comes to developing marketing strategies. In addition, the marketing director must serve as a leader within the company, inspiring and guiding their team towards successful campaigns that drive profits and meet our long-term goals. A successful B2B marketing director must think about more than just the here and now but envision where we want to be in the future and create a plan to get there

                          Bringing it all together

                          Now that you know what your B2B eCommerce team needs and who they need, it’s time to get to work! We hope this guide comes in handy. But remember, there is no better teacher than ‘doing.’ So go find your eCommerce all-stars, put our strategies to work and always be nimble.

                          If you’d like a little more guidance on the B2B marketplace and how to succeed, book a chat with one of our team members today.

                            Get expert help today!

                            An InteractOne Senior Team Member will get back to you within a day.

                            Drop Us a Line At:

                            Or, if you prefer an old-fashioned phone call:
                            Phone (USA): (513) 469-3346

                            4665 Cornell Rd. Suite 255
                            Cincinnati, OH 45241