The Secret Sauce of Search Engine Marketing

The Secret Sauce of Search Engine Marketing

Yes, we said it, the secret sauce is SEO.

Search engine optimization (SEO) is the process of increasing your website’s visibility in search engine results pages (SERPs) like Google, Yahoo, and Bing. In practice it is about making multiple impactful modifications to parts of your website. When viewed individually, these changes might seem like small incremental improvements, but when combined as a group, they can have a noticeable impact on your site’s user experience and performance in organic search results.

Let’s consider a few telling statistics:

  • 68% of online experiences begin with a search engine.
  • Google (+ Google Images) currently holds 91.94% of the total search engine market share, followed by Bing, Yahoo!, Baidu, and YANDEX. 
  • 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. 
  • 70% of online marketers say that SEO is better than PPC for generating sales. 
  • The top page listed in a Google search has an average click-through rate of 32%.
  • 75% of people never scroll past the first page of search engines.

The above stats from 2022 should be enough to convince you that SEO should be an essential part to the success of your eCommerce business.

In this blog, we’ll demystify the SEO acronym and discuss why it is one of the most important digital marketing tactics. We’ll also take a deeper dive into how to target the ideal prospects you want to find your website through their search efforts, so they are motivated to visit your site and convert to paying customers.

Why is SEO so important?

Do you ever look on the third page of a Google Search? Most likely, you never go that far in your search. And that is the same for 90% of respondents in the Searchengineland report. This is precisely the reason why SEO is so important.

Ongoing efforts should focus on both On-Page and Off-Page SEO. On-page SEO includes Content, Indexing, mobile views and effectiveness, structured data, security, performance, accessibility, technologies, branding, and domain. On-page helps search engines understand your websites content and what your brand is all about. In doing so, search engines can determine whether your site is relevant to what a user is searching for when they type a query. Investing time and effort into a solid on-page SEO strategy can provide a better user experience to meet your visitors’ needs while meeting your own needs via better search presence, brand awareness, and more traffic. Off-page SEO includes backlinks, traffic, Google Analytics, Local Directories, and Social Profiles. Both contribute a little bit to the total rank, position and overall authority score of a page.

Secret SEO Checklist Revealed!

What most SEO “experts” don’t tell you, and what we will, is that search engines are actually not that different from people. In the same way, you’d look for books in a library, skim-read their content, and judge their quality, search engines do the same. Only the process is a lot faster and more methodical.

​​Search engines value content that’s original, credible, well-researched, and engaging (like the work we produce for clients right here at InteractOne). And Search Engine Result Pages (SERPs) value websites that are fast to load, simple to navigate, and mobile-friendly. Websites with clear page titles, URLs, and links also are search-friendly. After all, these are the things you and your customers would look for when browsing online.

But how does an eCommerce marketing team optimize a website for search engines? By carefully crafting pages and content to make them as readable and valuable as they can be for your site visitors. Here’s a great place for your team to start:

  Choose niche keywords: It’s well-known that keywords are the words or phrases typed into search boxes when looking for something, for example, “Columbus takeout’ or ‘marathon training.’ Google looks for such keywords on websites and uses them to decide how relevant site content is to a specific search query. This means you need to choose keywords that align with your product or service and your customers needs or pain points and use them appropriately in content across your site. To identify your keywords, consider what your business offers and what makes it unique. Since many other businesses will likely share the same keywords, keep yours as specific to your offerings as possible. The trick is finding keywords with low competition and high search volumes. That’s where your expert team, like the folks at Interactone, needs to put in the work.

Relevant title and image tags: ​​On each page of your website, relevant title tags should be present. Title tags let Google know what is on your page, and are the main text element used in search engine results, therefore it’s important to choose keywords and phrases that match user intent and align with the purpose of the search.

Create quality content: You’ve heard it said time and time again that “content is king” and this is particularly true in the modern era of SEO. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs and pain-points of your audience. Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information, even after it’s initially published. For strategies on writing quality content, check out our blog, Content is King. Rule your Domain.

URL domain: An SEO-friendly URL must be easy for both search engines and readers to digest. How can you make it so?  Create URLs that accurately describe whatever content is on the page. This allows the customer to anticipate what they will see if they click the link and gives SERPs the ability to index your content better. Avoid keyword stuffing and looking spammy by including just one or two keywords. If there are any unnecessary words in the URL, remove them for conciseness, as you want to aim for three or four words maximum since shorter URLs tend to rank better. Eliminate any randomly generated numbers, too, as they are not descriptive, make the URL unnecessarily longer, and lack relevance. Some additional tips include the usage of lowercase letters and separating words with hyphens.

Create a good user experience: Make your website easy to navigate, with logical menus, clear page titles, and URLs that tell visitors what the page is all about. For example, instead of “www.trainers.com/123abc,” opt for “www.trainers.com/white-running-trainers.” Consider using breadcrumb trails at the top of your pages. These give one-click access to other pages on your site, and they’re good for SEO as you can weave keywords into them. So much of your online success is tied to the user experience of your website. Your marketing and development team need to be working in tandem to deliver a smooth and functional digital experience.

Make your site mobile-friendly: Given that nearly half of all searches are done on mobile devices, optimizing your website to work well and look great on mobile devices is no longer a nice-to-have but a must-have. And it’s something that search engines consider in their rankings, too. Google says mobile-friendly sites show higher in search results and account for over half of searches on Google.com.

Write unique meta descriptions: Meta descriptions are one of those small tasks that often get overlooked. Although Google has said meta tags are not a ranking factor, they are one of those small on-page SEO details you should incorporate into your content marketing strategy to optimize results. For tips on how to write unique meta descriptions, check out our blog, Meta Descriptions: Small Detail Costing You Big Traffic.

Fast page loads: Neither humans nor search engines like slow websites. In fact, one-quarter of visitors will abandon a site if it takes longer than two seconds to load. If you think any of your pages are running slowly, you might want to perform a quick analysis and identify any areas for improvement. For more information on page speeds, check out our blog, ​​Perfect Page, Poor Traffic? Why Site Speed Matters.

Outbound links: As previously mentioned, off-page SEO is just as important as on-page SEO. This involves building backlinks to your website from high-quality websites. You can do this by publishing guest posts on popular websites, participating in online discussions, and submitting your website to online directories such as Angi or Manta.

Specific Calls to Action (CTA’s): As its name suggests, a call to action (CTA) compels a visitor to take action, such as clicking a link to visit a product page so they can purchase a product/service. The better your CTAs are, the more conversions you will get, and the better your on-page SEO.

​​Optimizing your website for SEO with some of these checklist items won’t yield overnight success. How come?  It’s a long-term investment in creating a seamless user experience and unique, engaging content regularly. If you commit to this, you will reap the rewards by attracting higher-quality traffic to your site and happier customers who trust and respect you, your expertise, and your business offering.

Bringing it all together

It is no small feat to implement a well-designed and effective SEO strategy for your eCommerce website. SEO strategy is something that you cannot ignore or overlook when planning to expand your online presence. While there are many channels through which you can market your business, nothing can overpower the impact of search engine optimization tactics and strategies. All businesses with an online presence, whether small or big, should be opting to implement SEO tactics into their marketing strategies. But given the long list of tactics described in this blog, savvy eCommerce teams or choosing to put their trust in experts like the team at InteractOne to implement advanced SEO practices. If you need help with Search Engine Optimization challenges, let us know, below. We’re digital marketing pros and are here to help.

Schedule Your Free Consultation

Contact Barry Stein at (513) 469-3346 or [email protected] or schedule a meeting below:

Content is King. Rule your Domain.

Content is King. Rule your Domain.

The Internet is a vast sea filled with everything imaginable. It can be difficult for anyone to find your light on the water. How come? Truth is, there are a limited number of people who are desperately looking for a product, a service, or an answer to some question. And eCommerce merchants are all competing for their attention and traffic. Content marketing can be your beacon. Shining out across the water, making it easier for you and your new customer to find one another against what may seem like impossible odds.

In this blog, we will discuss what content marketing is, why it is important for your bottom line, and ways to incorporate it into your marketing strategy for long-term success.

Content Marketing Best Practices

Content marketing is the process of explaining to customers, through written text, images or videos, how your product or service can solve their issues. It is not intended to be ‘sales-y’ but educational, explaining to customers how a product works, its benefits and the issues it can solve. It can also be about lifestyle or other issues connected to your offerings.

When visitors come to your site, they get the opportunity to go through your content at their own pace. Or – and this is even more powerful, prospects can search the Web for a topic of interest. If your content meets the search criteria, the prospect can link to your content on your site even if they had never heard of you before. Content marketing gives you the opportunity to tell your own story and gives visitors the opportunity to understand your business, your values, and your brand. There can be a sense of discovery, fulfillment, and delight when visitors find what they are looking for within your website or by connecting with your brand’s mission and values. Without original content on your site, or social channels, where else will the general public learn about your story, your expertise or your perspective?

The Importance of Content Marketing

Marketing is moving towards content creation rather than just paid ads and social media posts. This is because content can better address visitors’ pain points and turn them into customers. Content Marketing is the way to connect with customers, create relationships that can turn into sales, and can help your business to:

  • Attract new customers
  • Engage current customers
  • Build trust and credibility
  • Generate leads
  • Increase website traffic
  • Boost brand awareness

Depending on how well your content matches the needs of your audience, you could see conversion rates increase at a rapid pace more so than if you had no content marketing plan in place. Not only does that mean a lot of leads, but you also have a chance to do some qualifying of potential customers before they even send their first inquiry.

An easy way to think about your content is that it is your website, social media campaigns and other efforts, like email campaigns or newsletters. Without content and a strategy behind it, the content you create and the platforms in which it lives would simply be a blank page and not drive any traffic.

In addition, content marketing is an opportunity to not only connect with your audience and tell them a story, but when done right it can help improve your SEO. After all, the more opportunities you have for Google to index your content, the more opportunities you have to be found in searches for a wide assortment of keywords. Oh, and don’t forget, all that content also gives your loyal fans (and new prospects) something to share, which can do even more for your business’s exposure!

Begin Your Content Strategy with the End in Mind

Despite the open nature of content marketing, you cannot just go about it haphazardly. There is a particular order to things, or there should be. You need to have a plan.

Just like with any sort of marketing campaign, you have to deliver content in a way that makes sense and is consistent with the other content you have created in the past and will create in the future.

Below are some steps that play a vital role in the development of your content marketing strategy to ensure consistency:

    Side Note: All content marketing must be created with the 3 stages of the Buyer’s Journey in mind. Prospects in the ‘Awareness’ stage are not ready to make a decision yet, so the content must be specifically tailored to them. Likewise, a prospect ready to make a decision is interested in more than just informative content.

    •  Set your business goals and objectives
    • Develop KPI’s
    • Know your audience and what you want to achieve with them
    • Assess your current market position and identify any gaps
    • Decide on content types and topics you want to cover to position your brand as the authority
    • Create an omni-channel content calendar to promote your copy

    Depending on how well your content matches the needs of your audience, you could see conversion rates increase at a rapid pace more so than if you had no content marketing plan in place. Not only does that mean a lot of leads, but you also have a chance to do some qualifying of potential customers before they even send their first inquiry.

    The Best Content Types

    The best content marketing is genuinely selfless. It does not overtly sell anything or promote a product. It simply delivers helpful information in an easy-to-understand format for an audience hungry for knowledge. But in all cases it presents information in a way that is consistent with your brand voice and presents your firm as experts. Useful site content comes in many shapes and sizes, including:

    Blog posts: Blogs are by and large one of the most popular forms of content marketing. Not only do they allow you to demonstrate your knowledge or provide your firm’s perspective on a given subject or product, but blogs live on SERPs for a long time – if you play your cards right. Blogs give you several ways to keep your business visible, including collecting inbound links and being excellent fodder for social media platforms. Your blogs can and should also be used to cross-promote other pieces of original content, which will help keep posts on a consistent schedule and ensure you remain relevant with your audience. We could go on and on about the number of ways a well-developed blog and supportive paid campaign can improve your long-term traffic and conversions but we’re trying to keep this blog to a readable length. If you need to make an impact with your content, contact us today.

    Ebooks and White Papers: This type of content marketing gives creators the opportunity to create more long-form and point-of-view pieces. These would include How-To Guides and videos, collections of previous works, and content that features a more narrative structure. Most merchants put this type of content behind a sign-up wall. The goal of these pieces of content is not only to educate, but also to be used as an exchange to gather prospective customer contact information to help build your mailing list.

    Newsletters: Both paper and digital newsletters serve as regular reminders that your company still exists and that you are not just a well of knowledge, but the well of knowledge. After all, why would someone go out of their way to do a lot of research on a subject when they know they can trust you to deliver everything they need in a tidy package? Whether you offer a service or a product, well-designed and executed newsletters are a highly effective way to stay top of mind (and inbox) while connecting your audience to your most recently developed content.

    Video: ​​A video can grab a lot of attention in a short time, but its usefulness will depend mainly on your audience and the topic. Some people detest video content as they might come off as spam or too in-your-face whereas other people love video content and seek it out. In other words, you can think of it as a medium of extremes. A solid video best-practice is to turn off Autoplay features. The sound of your video, potentially buried in a browser tab is easily enough to send visitors BOUNCING off of your site. If your brand is well-served by video, use it liberally, but make sure to provide captions and a summary so people can fully appreciate the glory that is your video content no matter where they find it. Transcripts can help those users who detest sound, too.

    eCommerce videos are not only an essential part of digital marketing, but they are also a strategy by themselves. These are important not just for B2C companies but also B2B as they can explain a complex product or service using an engaging and straightforward narrative.
    When you are using videos to sell online, ensure your storyline solves a problem, highlights one key feature, and provides a clear CTA. Using these tactics, versus being too spammy or in your face will help you see results in no time.

    Infographics: The mark of an effective infographic is its ability to make complex information easy to understand and interesting at the same time by using as little text as possible and letting the imagery tell the story. Presenting information in such a compelling fashion encourages visitors to spend more time on your site, and share more of your content. A couple of examples of companies who have done infographics well can be found below:

    Workbooks and templates: These resources are great ways to keep your brand in front of buyers while continuing to inform. They should be designed for print and made as interactive and practical as possible. These can be built around any internal process or proficiency your brand can speak to with authority.

    Case studies: Build case studies with real numbers and complete stories. This will help keep the content focused on the value and results, not the brand.

    Bringing it all together

    At its core, content marketing is all about creating content that is interesting and engaging enough to get people to click on from a Web search and to stick around on your site. This can take many different forms, as discussed throughout this article, but the goal is always the same – to capture the attention of potential customers by presenting meaningful information from a position of authority and convert them into buyers.

    Are you looking for a way to improve your marketing efforts with great content marketing?

    We can help you build brand awareness, trust, and loyalty with your audience through great site content. Whether that entails helping you develop a site content strategy or direction for your copy by either writing it for you or working with you to edit existing content – we are here to help.

    Schedule Your Free Consultation

    Contact Barry Stein at (513) 469-3346 or [email protected] or schedule a meeting below:

    Meta Descriptions: Small Detail Costing You Big Traffic

    Meta Descriptions: Small Detail Costing You Big Traffic

    The list of elements on your webstore that ‘need work’ is seemingly endless. It’s easy for minor tasks to not receive priority when managing your firm’s growing eCommerce efforts. Meta descriptions are one of those small tasks that often get forgotten. Although Google has said meta tags are not a ranking factor, they are one of those small on-page SEO tasks you should incorporate into your content marketing strategy to optimize results.

    In this blog, we will ​​provide a quick guide about what meta descriptions are, why they are important. how to write them so they stand out in search engine result pages, and other tips to keep in mind when focusing on your site’s meta tags.

    So, what is a meta description?

    In short, a meta description is the short section of text that appears below a link in the Search Results page or in the preview section when you send a link. The purpose of a meta description is to describe what the page’s content is about, so people looking through a search results page know what to expect before they click. You can either write your own directly in your website’s CMS or search engines will pull content directly from your site to fill it in automatically.  Do you want to leave this sort of customer-facing assignment up to a computer program? It is important to write your own – so you control what visitors see and can ensure the description is an accurate representation of what your site is about.

    It is also important to note that meta descriptions are not a direct ranking factor. However, they can influence whether people will click on your webpage and indirectly influence your organic traffic.

    Why are meta descriptions so important for your SEO?

    Even though there is no direct correlation between meta descriptions and higher rankings on Google, meta descriptions do play a vital part in SEO. Google uses click-through rate (CTR) as a way of working out whether your link is a good result. What this means is the more people that click on your site, Google considers you to be a good result and will – based on your position – move you up the rankings. This is why optimizing your meta description is so important.

    How to write a meta description effectively

    Simply put, if you don’t put work into your meta descriptions, you may be missing out on quality website traffic, new leads, and customers. So, how can you start writing powerful meta descriptions that drive clicks? Follow the guidelines below:

    Aim for the optimal length: ​​The right length doesn’t exist because it depends on the message you want to convey to a specific audience. However, Google generally truncates your meta snippet to 120-160 characters. Therefore, it’s best to keep meta descriptions long enough that they’re sufficiently descriptive, but short and snappy at the same time. Keep in mind that the “optimal” length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.

    Use action-oriented copy: If you think about it, a meta description is just like call-to-action copy, it tells the audience exactly what visitors can do if they click. You should start your meta descriptions with action words like “Learn,” “Discover,” or “Grab” and then follow up with specific details about what your potential site visitor will get if they click.

    Include keywords: If the search keyword matches a part of the text in the meta description, Google will be more inclined to use it and highlight it in the search results. This will make the link to your site even more inviting. Google sometimes even highlights synonyms. In the example below, both the Academy Awards and Oscars are highlighted. Getting your results emphasized like that makes them stand out even more.

    Write compelling copy: Think of your meta description as advertising copy – if your snippet is boring what would motivate someone to click on your link? A page’s meta description should intelligently employ the page’s target keywords, in a natural, non-spammy way that compels the user to click through to the page. Google and other search engines often bold keywords from the user’s query in the description display, which draws the eye of the searcher. Try to match your descriptions to valuable search terms as closely as possible without over-optimizing them.

    Avoid quotation marks: When double quotation marks (“…”) are used within meta description HTML markup, Google recognizes them as signals to truncate the description from that point and will automatically cut off the rest of the text from the Search Engine Results Pages (SERP) snippet. To prevent this from happening, your best bet is to remove all non-alphanumeric characters from any of your meta descriptions. On the other hand, if quotation marks are important in your meta description, you can use the HTML entity rather than double quotes to prevent truncation.

    Don’t be misleading: If your meta description misleads your audience with content unrelated to what users should expect once they click they’re likely to leave quickly. That’s one sure way to get high bounce rates. Not only that, you might risk losing a viewer’s trust and/or mentally being blacklisted from them ever clicking on your site in the future. Be honest about who you are and what you do.

    Below are a few good examples of meta descriptions that incorporate all of the above tips:

    Hellofresh: They rank for the search query “recipe box subscription” and take a different strategy by using short, snappy sentences to make it enticing for a user to want to click to learn more.

    Mailchimp: When you see this search result for their pricing page, you can see the total package they put together with the compelling meta description and rich snippets. The description is concise but says everything it needs to. Then the rest of the rich snippets show more information on the same topic.

    Why are meta descriptions so important for your SEO?

    Meta descriptions on their own might seem like a small thing and many businesses might overlook their importance, but they are your chance to create the first impression of your site to visitors. By using our best-practice guide on how to write a great meta description, you will not only improve click-through rates, but also decrease bounce rates to gain even more traffic in the future. 

    Spend time to fix your metadata today and begin seeing the results of that effort tomorrow. And if you need help with this or other Search Engine Optimization challenges, let us know, below. We’re digital marketing pros and are here to help.

      Get expert help today!

      An InteractOne Senior Team Member will get back to you within a day.

      Drop Us a Line At:

      Or, if you prefer an old-fashioned phone call:
      Phone (USA): (513) 469-3346

      4665 Cornell Rd. Suite 255
      Cincinnati, OH 45241

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      Magento is Now Adobe Commerce – All You Need to Know

      Magento is Now Adobe Commerce – All You Need to Know

      To compete in hyper-competitive, oversaturated markets, companies can’t afford to be complacent. This is true for both mom-and-pop shops and Fortune 500s alike. And while the importance of continuously spurring innovation is universal for all brands, it’s especially critical within the world of Big Tech, an industry where even Goliaths can fall, and fall quickly, should they fail to evolve.

      One of the most important ways that major players embrace this ethos of ceaselessly optimizing their product offering is through mergers and acquisitions. Facebook expanding its reach and impact with the acquisition of Instagram is a great example. Adobe, the multinational software giant, is no exception to this business practice. Nearly three years after acquiring the Magento platform, Adobe is in its final stages of an integration that has been happening behind the scenes for some time now; a unified Adobe Commerce brand that will not only increase their business but yours, as well.

      In this blog post, we will discuss what this rebrand and the latest round of updates means for you, your business, and your webstore.

      What does the Adobe-Magento integration mean?

      ​​Magento has been a key part of the Adobe family for some time, providing the eCommerce element that was missing from its fantastic digital ecosystem.

      Yet this renaming comes at a crucial time in the company’s growth and signifies the direction it is heading now and into the future.

      What does this all mean for customers and merchants?

      The licensed version formerly known as “Magento Commerce Edition” will now be known as “Adobe Commerce”. The “Magento Open Source”, formerly known as “Magento Community Edition”, will keep the Open Source name. The important thing to remember when you’re skimming this site or you’re in the Adobe Portal and you see “Adobe Commerce”, is that it is still the same Magento Commerce Edition you know and love but with a name that reflects its new owner.

      The Adobe Commerce platform will offer the best of both the Adobe and Magento brands: a world-class, open-source B2B and B2C eCommerce platform, plus a java-based content management system capable of crafting personalized digital experiences for customers.

      How will you benefit from the acquisition?

      Adobe Commerce customers should be excited about what the future holds with this rebrand. With these new integrations, there are both immediate and long-term benefits, including:

      Progressive Web Applications (PWA) Studio: this new development will make PWA development ownership faster, cheaper, and easier to launch multiple international sites that require multi-currency and multi-language support. PWA Studio enables merchants to use the same cloud hosting for their back-end and storefront. Consequently, you can create an integrated eCommerce site with increased engagement, conversion rates, and revenue.

      AI-Powered Site Search: This feature offers search-as-you-type results that become smarter over time using Adobe Sensei AI. Analyzing shopper behavior, this search feature will fine-tune results to increase conversions and provide reporting on ‘no result’ searches so that you can optimize for those as well.

      Product Recommendations for B2B: Originally launched as a B2C feature that used consumer data to create personalized suggestions to enhance the user experience and increase sales, Adobe Commerce turns this feature into a tool that can be utilized by B2B businesses. The feature does all this by automatically analyzing shopper behavior, conversion factors, contextual and item popularity across the storefront. The product recommendations engine will soon accommodate different recommendation rules such that you can include different prices depending on varying buyer catalogs. With less manual input, this feature is a valuable asset to monitor campaign performance and boost your ROI. It can also be integrated into your PWA Studio storefront.

      Adobe Sign Integration: Need a signature to finalize transactions? This e-signing software is being integrated directly into Adobe Commerce so that buyers can complete their purchase directly on your website without having to disrupt the transaction flow to sign contracts on another platform, or via email, when completing purchase orders, contracts, service agreements, waivers, warranties, and subscriptions. This seamless integration will simplify the purchase process, reduce drop-offs, and increase sales.

      New Financing Tool: Looking for capital to scale up your business? The new financing solution that comes from a collaboration between Abobe Commerce and Wayflyer, allows you to use funds to boost inventory and/or vamp up your online marketing efforts. This tool will allow you to add inventory during peak online business seasons and invest in interest and demand-generation activities, such as discounted programs. You will also be able to utilize the Wayflyer Analytics tool to provide insights on your digital marketing campaigns and adjust your marketing funds input to maximize profits.

      Bringing it all together

      By bringing in new functions such as Live Search and Adobe Sign to Adobe Commerce, Adobe is continuing to improve the platform and provide solutions for customers every step of their user journey.

      This may seem like a lot, because it is. Adobe Commerce is becoming more sophisticated by the day. What’s your biggest concern about these updates and the health of your webstore? Tell us all about it.

        Get expert help today!

        An InteractOne Senior Team Member will get back to you within a day.

        Drop Us a Line At:

        Or, if you prefer an old-fashioned phone call:
        Phone (USA): (513) 469-3346

        4665 Cornell Rd. Suite 255
        Cincinnati, OH 45241

        Adobe (Magento) Commerce 2.4.4 – More Than Just a Name Change

        Adobe (Magento) Commerce 2.4.4 – More Than Just a Name Change

        Magento’s latest and greatest update is arriving this month. Here’s how this release directly affects you and your brand:

        If this all feels overwhelming, that’s where we come in. Book your consultation with your Magento Certified Partner right now to implement these changes. Spots are filling up.

        Magento Name Change

        You may have already started to notice a little less ‘Magento’ in your life. That’s because Adobe, which purchased Magento back in May of 2018, is changing the name of the licensed version of the platform. Moving forward “Magento Commerce Edition” will now be known as Adobe Commerce. Nothing else about the platform, its services or capabilities, has changed. Just the name. Magento Open Source, also known as Magento Community Edition, will remain the same. But don’t be alarmed or confused when you’re reading this blog or you’re in the Adobe Portal or combing through promotional material when you see “Adobe Commerce”. It’s still the same Magento Enterprise you know and love but with a name that reflects its new owner.

        Release Date Moved

        The most recent and relevant bit of news related to the Adobe Commerce 2.4.4 update is related to its release date. Originally slated for March 8th, Adobe has announced that the pre-release period for Adobe Commerce customers is now scheduled for March 29th with the general availability date for both Adobe Commerce and Adobe Open Source now being pushed to April 12. Adobe credits the delay to additional time needed to develop and test security patches.

        Security Enhancements in Adobe Commerce 2.4.4

        This new version includes three security improvements, platform security enhancements, and three bug fixes. After the release, several of these security patches have been backported to Adobe Commerce 2.4.3-p2 and Adobe Commerce 2.3.7-p3.

        Besides, as of now, there have been no confirmed assaults linked to these concerns. On the other hand, some flaws might be used to steal customer information or take over administrator sessions. Other changes include:

        • The database no longer keeps track of session IDs.
        • Uploads of non-alpha-numeric file extensions have been improved to ensure safer data upload.
        • Support for reCAPTCHA has been added to coupon codes.
        • Swagger is now switched off by default when Adobe Commerce runs in production mode.

        PayPal Enhancements in Adobe Commerce 2.4.4

        Merchants will see a number of PayPal improvements with this update including:

        • Venmo Integration – customers now have a Venmo payment option built into Paypal functionality
        • Pay Later Updates
          • The Customer’s country can now be specified when conducting a consumer survey in their native country. The test was previously confined to testing only for the nation in which the merchant is based. This change only applies in sandbox mode.
          • Customers will now have the option to ‘Pay Later’ based on their geotargeted location. This option is only available to customers, not merchants.
          • The messaging on the Pay Later section of the checkout page will now deliver accurate information about how much and in how many increments consumers will be charged when utilizing the Pay Later option.

        Page Builder Update in Adobe Commerce 2.4.4

        To improve the merchant’s content accessibility, merchants will now be able to add alternative text (alt-text) to Images ( Banner, Slide, Image). GitHub-746

        Accessibility Updates in Adobe Commerce 2.4.4

        This latest update will add more conformance to industry-standard accessibility standards. This includes accessible naming and tagging of screen elements, redesigned icons and buttons as well as enhanced tooltips.

        • The navigational accessibility issues on the Cart and Checkout pages will be resolved. GitHub-34483
        • All relevant form elements on Product Pages can now be read via Screen Readers. 
        • Low vision users will see improvements to the contrast for Image Delete as well as new locations for the Icon buttons throughout the storefront. These are to enhance the readability. 
        • The magnifying glass icon used to perform searches throughout the product interface has a textual alternative and an accessible name.
        • The Tab key is now used to access the rich text editor toolbar.
        • On the Catalog > Product details page, the “This Item Has Weight’ input select will now feature visible labels and an accessible name.

        Cart and Checkout Updates in Adobe Commerce 2.4.4

        Arguably the most important part of the entire eCommerce experience is seeing some updates as well. Let’s see what’s in store for the Cart and Checkout.

        • “Advertised Minimum Price” – this link which lives on the Cart page is now clickable and will open as an information popup. Previously this link was broken and had no effect.
        • Timeout Error – In previous versions after a Session Timeout, Adobe Commerce would display a ‘Payment Error’ message. But now, customers can place orders without errors in deployments with a persistent shopping cart enabled after a session timeout.
        • Assigning a high order value to a customer address attribute degrades checkout page performance.
          • Adobe Commerce will revert the shopping cart product quantity to the previous value if the updated quantity is invalid.

        Product Video Update in Adobe Commerce 2.4.4

        Currently when adding an incomplete video URL (Admin Catalog > Products > Add Video) the Save button would become disabled and no fields would be filled in. Now, if an incomplete URL is added the Save button will be activated and additional fields will be autocompleted.

        Import/Export Updates in in Adobe Commerce 2.4.4

        • Adobe Commerce now converts the timestamp in the export filename to the user’s timezone following a scheduled export. Previously, these values were not converted, and Adobe Commerce displayed the UTC timestamp.
        • When the same CSV file is imported multiple times, Adobe Commerce no longer creates duplicate images in remote storage.

        Recommended Upgrade Paths for 2022 and Beyond

        eCommerce is never truly complete, it’s an evolution, a winding road always laid before you. Your business must remain committed to the journey by introducing the latest functionalities and capabilities to keep your customers engaged and converting. Staying up-to-date not only keeps you in lockstep with your customers but a step ahead of your competitors as well. Upgrading your site to Adobe Commerce 2.4.4 is the next, crucial step. Innovations include:

        • Faster access to innovative features delivered as SaaS services
        • Easier and more cost-effective maintenance and upgrades
        • Continued flexibility and customization to meet unique business needs
        • Significant increases in performance and scalability
        • Better developer experience and tooling
        • Ability to more deeply integrate with other Adobe Experience Cloud applications

        Don’t waste another day. Don’t lose another conversion. Contact a Senior Member of our Development team and get this update moving today.

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

          Or, if you prefer an old-fashioned phone call:
          Phone (USA): (513) 469-3346

          4665 Cornell Rd. Suite 255
          Cincinnati, OH 45241

          Magento 2.4.3 Release Highlights

          Magento 2.4.3 Release Highlights

          Magento, aka Adobe Commerce, is constantly focused on providing value to its merchants and making sure that each customer enjoys a fast, reliable and secure experience. Their latest update, Magento 2.4.3 is now available.

          Adobe Commerce is not only growing in its offering and abilities but it is also growing in its complexity. The sophistication of the software only amplifies a brand’s need to work with Certified Magento/Adobe Partners.

          That’s InteractOne. In business for over 24 years, we are an Adobe Certified Partner built to code Magneto/Adobe. We are skilled at maintaining and optimizing clients’ Magento/Adobe Commerce online stores.

          Book your consultation with your Magento Certified Partner right now. Spots are filling up.

          Magento 2.4.3 Release Highlights

          Magento 2.4.3 brings with it a slew of performance and security enhancements, including 370 new fixes in the core code and 33 security improvements.

          Security improvements cover the expansion of reCAPTCHA coverage and include the built-in rate limiting.

          Substantial Security Enhancements of Magento 2.4.3: 

          Total, there are 33 security enhancements and fixes in this Magento update. The security fixes are backported to Magento 2.4.2-p2 and Magento 2.3.7-p1 and help close remote code execution (RCE) and cross-site scripting (XSS) vulnerabilities

          Additional enhancements include:

          • New Composer plugin that help to prevent dependency confusion and identifies malicious packages with the same names as the internal packages on the public package repository.
          • Rate limiting is now built-in to Magento APIs. This improvement will help to prevent (DoS) denial-of-service attacks.
          • ReCAPTCHA capabilities have now been extended to more pages.

          Performance enhancements of of Magento 2.4.3: 

          This release now empowers Magento Merchants to be able to exclude a website from the Shared Catalog or Customer Group, which can minimize the number of records for indexing and improve the indexing times. It can also has the capability to decrease indexation time for the Product Price and Catalog Rule indexers.

          Additional enhancements include:

          • Core Composer dependencies and third-party libraries have been upgraded to the latest versions that are compatible with PHP 8.x.
          • The KnockoutJS library has been upgraded to v3.5.1 (the latest version).
          • The deprecated TinyMCE v3 library has been removed.
          • The Magento_Tinymce3Banner module and MFTF tests related to TinyMCE v3.x have been removed from Adobe Commerce.
          • Magento Open Source 2.4.3 has been tested and confirmed to be compatible with Redis 6.0.12. (Magento 2.4.x remains compatible with Redis 5.x.)
          • Laminas library dependencies have been upgraded to PHP 8.x – compatible versions. Some redundant dependencies have been removed from the composer.json file. Magento Open Source 2.4.3 uses Laminas 3.4.0.

          Live Search Update

          Adobe Sensei now powers Live Search. By harnessing the data of AI and machine learning algorithms This update will deliver a more intuitive search experience by analyzing aggregated visitor data.

          B2B Bug Fixes

          Magento 2.4.3 introduces the B2B v1.3.2 which includes new features and multiple bug fixes in the following areas:

          • Company
          • Company Credit
          • Quick Order
          • Negotiable Quote
          • Purchase Orders
          • Requisition Lists
          • Shared Catalog

          Page Builder Update

          Page Builder is now currently available as a bundled extension in Magento Open Source. You will see that Page Builder is now the default content editing tool for Adobe Commerce 2.4.3 and Magento Open Source 2.4.3. It has the ability to replace the WYSIWG editor with any third-party module.

          Page Builder also replaces the TinyMCE editor in the following Admin areas:

          • CMS Block
          • CMS Page
          • Product Description
          • Category Description

          Cloud Managed Service Updates

          This release is making improvements to support Amazon Simple Store Service (AWS S3) and Amazon Aurora cloud managed services. It provides certified support for the following AWS Services:

          AWS ElastiCache
          AWS ElasticSearch
          AWS Managed Queues (Rabbit MQ)

          The Magento 2.4.3 release includes 370 new fixes in the core code and 33 security improvements. It includes the resolution of 290 GitHub issues by the Magento Community members.

          AWS Managed Queues (Rabbit MQ)

          Vendor Developed Extensions

          There are some updates on the features of the following vendor-developed extensions. Please click on each extension to get more updates.

          Amazon Pay
          Braintree
          dotdigital Engagement Cloud
          Klarna
          Vertex Cloud
          Yotpo Product Reviews

          Get in Touch

          Connect with one of our experts today to discuss your eCommerce needs!

          Contact Us

          Clicks to Bricks: Rebirth of Retail in 2022

          Clicks to Bricks: Rebirth of Retail in 2022

          Everything old is new again. That saying is true in fashion, in politics and even in the retail industry. 10 years ago, and even just a few years ago, it was much more affordable and strategically viable to connect with customers online, rather than opening a traditional brick-and-mortar retail location. But with rising digital advertising spends companies are seeing the Customer Acquisition Cost increase and spiral out of control. It’s pricey to acquire new online customers. So pricey that brands are looking to get back into the physical space and it’s a trend that’s already starting to happen. 

          According to Forrester Consulting on behalf of Spotify 32% of brands said they’ll be establishing or expanding their pop-up and retail experiences in 2022. 31% of brands said they’d be expanding their physical retail store footprint this coming year as well. 

          In this blog we’ll break down why brands are returning to retail space, analyze the ‘clicks to bricks’ strategy and see if retail is right for you.

          Clicks to Bricks?

          Clicks to bricks is the strategy of driving online shoppers toward your physical retail space. Simple, no? It’s a sales funnel/user journey that begins online and ends in-store. Brands allow shoppers the option of browsing an online catalog and purchasing or picking-up the item at your retail location. Combining both digital and physical retail gives retailers the best of both worlds while offering customers multiple ways to shop, based on their own preferences. It is estimated that eCommerce takes about 21% of all retail sales, so going retail-only isn’t advisable either. Clicks to Bricks is gaining in popularity because of the flexibility it offers customers and the impact it has on a brand’s bottom line.

          The benefits of a clicks to bricks strategy

          Customer acquisition costs (CAC) are rising, and fast. You’re not the only company in the world trying to grow their digital presence, space and revenue. As more and more businesses enter and expand in the digital space the cost of getting yourself in front of customers only increases. Simply put there are now more businesses vying to fill up and exploit the already-limited digital advertising channels. But as Google is charging more and more for ad space on their platform, retail rent is remaining steady, and in many parts of the country, available at a dramatic discount. (Retail rent can and should be included in your CAC.

          Your online store opens up your customer base to potentially a worldwide audience, but many customers still enjoy and prefer the simple act of visiting a store. This is especially true for clothing and fashion retailers. No matter how flexible and easy a clothing retailer’s digital return policy is, it will never replace the physical act of trying on the clothes yourself, making sure it fits just right or confirming that it does not. Having a local brick and mortar location is still a good thing. According to the Forrester Consulting study, partnering with Shopify, nearly half (47%) of customers said that a local presence was a ‘significant’ or ‘very significant’ influence on which brands they have chosen in the last 12 months.

          Clicks to Bricks Challenges

          Of course there are risks involved with opening and maintaining your brick and mortar location. Let’s take a look at a few:

          Hiring and retaining employees – As if it’s not enough to worry about your retail space, your POS system, your inventory,  maintenance and overhead but you also have to worry about employees. In any brick and mortar location they are going to be the living embodiment of your brand and the first interaction many customers will have with you. Not only do they need to be competent in their jobs and interact well with customers, they also need to actively champion and embody your brand’s values. This is easier said than done even with years of retail experience across multiple franchises. 

          Brand Consistency – For a brand moving from the digital space to a physical retail space you will need to take the digital culture you have built and manifest it into the real world. For any digital brand, customers must feel that your retail space is your digital brand, manifest into reality. That applies to your products, store layout and even your employees. If your website and brand are more on the serious side, then your physical space needs to reflect that in its design and layout. While a more ‘lighthearted’ product or brand can afford to have a more playful and bright retail layout. The most important thing to know is your brand identity. Without that, you can’t begin to manifest correctly in the real world.

          Omnichannel inventory management

          Just a short time ago we dedicated a few blogs to the applications and extensions that are currently available to build and maintain a better Onmichannel system. To learn more about which extensions our expert Development team works with and recommends check out the blog, “How to Integrate Omnichannel Management in Your Magento Site”. While the blog title may be seasonal there are extensions and inventory management tactics that are evergreen in our blog, “Building a successful holiday pop-up shop”.

          Who is doing it right?

          Casper Mattress is an excellent case study for retail success. The mattress store started off as online-only. But, like many products, there is no digital substitute for actually trying it out for yourself and feeling the bed underneath you. You can’t lay on a mattress that’s on your desktop screen. 

          Casper is the go-to case study for direct-to-consumer business owners. 

          “Customers are going to do their own research,” said CEO Philip Krim. “They’re walking into stores to aid their education. Oftentimes those are happening at the same time. People are on their phones reading about products while looking at them on the shelves.”

          While incorporating a physical retail space into their business model, Casper now boasted multiple touchpoints and the capability to engage with customers in their preferred manner, whether that all-online, all- in-person, or some combination. They embraced a strategy that was ‘channel-agnostic’ and embraced the retail portion of their business model. In a relatively short amount of time Casper has now expanded to more than 70 retail stores across the country and experiential retail now plays a huge role in their stores and strategy. 

          Philip says. “We’re just as happy if you buy Casper products through one of our retail partners as we are through our retail-owned and -operated stores, or on our ecommerce store.”

          Bringing it all together

          With customers longing for great retail experiences and a return to normalcy, coupled with the sinking costs of retail leasing and rent, now is the perfect time to get back, or get into the retail space. But there are obstacles in the way. Good thing that we’ve been working with brands for more than 20 years to expand and improve their offerings and capabilities. Message us today and let’s get started.

            Get expert help today!

            An InteractOne Senior Team Member will get back to you within a day.

            Drop Us a Line At:

            Or, if you prefer an old-fashioned phone call:
            Phone (USA): (513) 469-3346

            4665 Cornell Rd. Suite 255
            Cincinnati, OH 45241

            Subscription Sales Strategy: Flexible, Scalable & Required

            Subscription Sales Strategy: Flexible, Scalable & Required

            There have been many changes to the eCommerce landscape over the last 20 months. Purchasing habits that were once rare and occasional just a short time ago are now considered routine. Prosper Insights and Analytics released a survey that showed that nearly half of all adult respondents reported that new shopping behaviors were becoming “recurring habits”. The portion of the market that has benefited the most from this shift are eCommerce merchant Subscription offers. The Subscriptions market for physical goods has grown 90% since the start of 2020. It’s not like Subscription services are a ‘new’ thing, they have always been a growth tool. But new market pressures, an emphasis on customer retention and technological advancements have made the Subscription model and service not only more functional but desirable for both merchants and customers. In this blog we’ll dive a little deeper into the Subscription model, why now is the time to implement this shopping tool, what customers expect and how to deliver on those expectations  on a regular and consistent basis.

            There’s no time like the present

            Simply put, millions of Americans go online to purchase their everyday needs and your site’s user experience needs to be as frictionless and personalized as possible so you can provide your share of needed products. For years now, customers have shown a willingness to purchase digital subscription products. Think Netflix, Spotify and even Patreon.. This boom in subscription digital products has now begun to bleed into physical goods. Whether due to the pandemic, the shifting needs of consumers, technological advances or some combination of the three, customers now want the products they rely on, delivered on a repeat basis without the need to ‘checkout’ each time. If you don’t already offer any sort of subscription service it’s only a matter of time before it becomes crucial, and odds are your competitors are already experimenting, if not already completely committed to Subscription services sales.

            Subscriptions unlock long term growth

            Targeting and acquiring customers has and always will be a struggle. It’s hard enough as it is but Apple’s recent changes to their Privacy agreement has made it even more difficult to identify and capture prospective customers. Brands everywhere are taking a second look at their customer engagement strategy. Brands of all sizes face the same challenge: they are spending tons and tons of advertising dollars attempting to get customers to discover and love their product but not being able to convert that first purchase into a second or third. It’s a bit of a leaky bucket and a lost opportunity, as there is a chance there to retain that customer and encourage additional sales. Offering a Subscription service can patch that hole in the bucket and launch a long-term relationship with your customers. For any eCommerce brand that wants to get serious about driving incremental LTV and growth, subscriptions (whether it be subscribe & save, membership, pure-play subscriptions) are probably the most effective way to maximize their investment into customers to date.

            What trends are we seeing from shoppers?

            The modern customer expects brands to know them on a personal level, while not being ‘too close’. You need to be able to personalize their customer journey while not encroaching on their privacy. It’s a very fine line to walk and starts with understanding how customers want to shop. A Subscription service allows your customers to dictate the terms of agreement (price, timing of delivery, quantity) which is extremely empowering from their perspective and infinitely valuable to your brand. By purchasing a subscription service your customers are telling you exactly what they want from you, how many they want and when they want it. This arrangement not only pays financial dividends to you immediately but it also provides you with vital information you can use to better plan for future products, product launches, offers, demand planning and inventory management. 

            Even if your brand does not identify as a ‘Subscription’ business and it’s not something you have ever offered before, subscriptions are an engagement lever that is now more widely available due to improved technology, as you are now seeing physical-goods subscriptions being offered in every industry and vertical. From clothing to beauty products, to pet care and food, subscription services are now becoming the standard. 

            Subscription services offer long term revenue streams, establish long term customer relationships, establish and open channel of communication and give you the ability to better understand customer needs and order patterns.

            How should your brand think about subscriptions?

            We want to debunk the myth that Subscriptions for physical goods aren’t just for “box” businesses. With the advent of new extensions and tools, Subscription services can now be added to any brand’s business model. Whether you are new to Subscriptions, rapidly expanding or Subscription-based only there are a world of options open to you. It’s important to remember that Subscriptions shouldn’t be a gargantuan task, requiring new customer support or dev team members. It’s another tool in your tool kit that, if set up and maintained properly, can provide you with a steady stream of income and amazing insights.

            Bringing it all together

            While technology has made it easier to build and fulfill a Subscription service that will appeal to a wide range of users, it’s still no walk-in-the-park to long term financial success and stability. It is of utmost importance to build a Subscription model that fits your products and margins. And, perhaps most importantly, have the structures in place to fulfill these recurring orders. Good news is, we’re experts in this field. Contact a member of our team today and let’s figure out a plan that works for you.

              Get expert help today!

              An InteractOne Senior Team Member will get back to you within a day.

              Drop Us a Line At:

              Or, if you prefer an old-fashioned phone call:
              Phone (USA): (513) 469-3346

              4665 Cornell Rd. Suite 255
              Cincinnati, OH 45241

              2022 Shipping Rate Changes: how to prep & what to expect

              2022 Shipping Rate Changes: how to prep & what to expect

              It seems like every year there are changes and updates made to shipping costs and this year is certainly no exception. Between the labor shortage, fuel costs and an unexpected backup-at-the-ports, carriers are definitely looking at an increase in costs which they will no doubt be passing along to you, the shipper. If you ship in the United States using UPS, DHL, or USPS you can count on an increase in shipping rates.  In this blog we’re going to review some of the changes made to shipping and what you can do about it in 2022.

              USPS

              Effective Date: January 9th, 2022

              -Retail rates for First Class Package Service will increase by $0.50 for packages weighing 1–4 ounces, $0.30 for packages weighing 5–12 ounces, and $0.80–$1.70 for packages over 12 oz.

              -Retail rates for Priority Mail Express will increase by 3.1% overall

              UPS

              Effective Date: December 26th, 2021

              Not waiting until the new year, UPS implemented their new charges the day after Christmas. UPS published rates will increase by an average of 5.9%.

              -UPS is making changes to the costs for value-added services and other charges.

              Effective Date: January 9th, 2022

              -The ZIP codes for which area surcharges apply will change. These include Delivery Area Surcharge, Extended Area Surcharge, and Remote Area Surcharge. Click here to see the full list of applicable ZIP codes.

              DHL Express

              Effective Jan 1, 2022 DHL Express retail rates will increase by an average of 5.9% for DHL Express Worldwide shipping service.

              Canada Post

              Effective January 10, 2022, Canada Post rates will increase by an average of 3.5% domestically and 2.8% to the US and internationally.

              How to optimize your shipping strategy

              The options available to you are largely based on your current shipping strategy; fee, flat rate or calculated shipping. Depending on which shipping option(s) your brand offers you will need to adjust your strategy accordingly.

              Free Shipping

              If you offer Free Shipping here are some options available to you:

              An Increase in product prices – If you’re still dead-set on maintaining your ‘free shipping’ options then an increase in product prices may be where you make up the loss incurred from the increased shipping costs. If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency and shopping habits. This may be something worth A/B testing. 

              You could just do nothing – If you choose this route then you’ll need to absorb the increased cost of shipping yourself. Confirm your margins and your profitability before taking this route. 

              Consider a switch to ‘Free Shipping Minimums” – There is a compromise to be found between increasing your product prices and doing nothing. And that compromise is to add a free shipping minimum. This tactic has been shown to increase the average order value, which will help to offset the increased cost in shipping. This strategy will also pass along the cost of shipping directly to your customers if their order fails to reach the minimum threshold.

              Flat Rate

              If you offer Flat Rate Shipping here are some options available to you:

              You could just do nothing – Same as with Free Shipping, if you choose to do nothing then you’ll have to eat the cost yourself. Confirm this plan’s sustainability and long term functionality. 

              Adjust or introduce Order Value Ranges – There’s no rule that says your flat rates need to be the same for every order. Consider offering a higher flat rate on smaller orders and lower flat rates as orders and cart sizes increase. This will help off-set the increase in shipping costs. 

              Increase product prices – If you increase your products’ prices by the same percentage as these shipping increases you will maintain your magins. Although, your repeat and loyal customers may notice an increase in price, which could lead to an impact in their purchase frequency. 

              Increase Flat Rate Shipping – This increase may lead to similar results as an increase in product prices and it may impact your abandoned cart rates as customers will see this charge later on in the sales process. Consider altering the messaging and frequency of your Cart Abandonment emails if this is the path you choose.

              Calculated Shipping Rate

              If you offer Calculated Shipping here are some options available to you:

              You could just do nothing – If you use a calculated rates provider or app and you choose to do nothing then these new charges will be automatically updated as soon as they are implemented. 

              Decrease Product Price – Since your shipping rates are going to be automatically updated via your carrier extensions and applications a decrease in product price is an option. Once again, ensure that your margins are sustainable and pricing remains consistent and strategically in-line with the rest of your product line and your competitors.

              Adjust for 2022 and beyond

              While your current 2022 budget may need to be adjusted to account for some of these new charges, this might be a blessing in disguise. You could use this opportunity to rethink your entire shipping strategy from the ground up. If none of your calculations hit on your target margin, pricing strategy or shipping rate then it is time to go back to the drawing board. The team here at InteractOne is experienced and knowledgeable and ready to help craft a shipping strategy that works for you and your plans.

              Holiday Topics to Avoid When Talking to eCommerce Pros

              Holiday Topics to Avoid When Talking to eCommerce Pros

              The holiday season is in full-swing, meaning it’s only a matter of time before you have a big get-together. Whether your get-together is work related or just for family there are a handful of topics everyone knows to steer clear of; politics and religion. But, there are some more topics you may want to avoid, especially if you have any eCommerce-related guests sipping your eggnog. 

              Topics to avoid during the holidays if you’re talking to an eCommerce site developer

              Dinner will be late: If there will be a delay in the meal please do everything you can do to keep from bringing it to your Developer’s attention. Developers live in a world of constant delays and inputs, often coming from unexpected stakeholders. Reassure the Developer that everything is under control and offer them another drink, perhaps something with Red Bull in it. 

              Topics to avoid during the holidays if you’re talking to an email marketing manager

              SPAM – There are many people that incorporate SPAM into their holiday meals and appetizers. If you are one of those people then please just don’t bring up SPAM to the email marketing manager in your life. It’s just too much of a sore spot.

              Topics to avoid during the holidays if you’re talking to a CEO

              “May I be excused from the table?”. The CEO in your life just can’t handle another walk-out. The CEO at your party just had their lead developer quit without giving notice this last Friday and they have three proposals out that haven’t even gotten a reply, not even to confirm receipt!  With all of that on their plate  they definitely don’t need to hear you proclaim that you’re done early too! Now sit down and finish your mashed potatoes.

              Topics to avoid during the holidays if you’re talking to an eCommerce manager

              SALES!!  – Black Friday, Cyber Monday, Hanukkah, Christmas Eve, End of Year, and New Years  – the eComm manager in your life has already had their entire life revolve around ‘sales’ for weeks now. This person has been responsible for coding more coupons into databases and emails than you can imagine. Every day of December is a new opportunity to screw something up and cost the company countless revenue. At any moment the party could be over for your eCommerce manager as they have to return and take care of some customer service. Please avoid this topic at all costs.

              Topics to avoid during the holidays if you’re talking to a copywriter

              Grace – The Copywriter in your life lives and dies by their word. But just because they’re great with words doesn’t mean they want to give a speech today. Saying ‘Grace’ really isn’t that much different from client facing work; you have to string together some buzzwords and empty platitudes to play to a room full of people you’re forced to care about.

              … On second thought, considering how much writers love words and especially their own words, the Copywriter in your life may want nothing more than to be the center of attention and say Grace. Please confirm with your Copywriter before proceeding.

              Topics to avoid during the holidays if you’re talking to a content creator

              Posting to Social Media – Content creators spend all day everyday taking shots, writing copy and posting to social media. With that in mind please give them 1 day off and ask someone else to take and post the family/company photo.

              Facebook misinformation – The content creators in your life don’t control the social media algorithm. They can’t ‘fix the country’ or ‘save democracy’. Enjoy your pie and leave them alone. They just don’t want to hear it.

              Topics to avoid during the holidays if you’re talking to a salesperson

              Robocalls – this topic hits a little too close to home.

              Topics to avoid during the holidays if you’re talking to a Designer

              Family/Company photos – If you used the wrong lens, filter or camera the Designer in your life will know. If you arranged everyone in the wrong order for the photo the Designer in your life will most certainly notice your poor positioning and will probably have to fix it in Post.

              Get in Touch

              Connect with one of our experts today to discuss your eCommerce needs!

              Contact Us