Looking for an eCommerce shopping cart that will meet the needs of your business and stay within your budget can seem overwhelming at first. Shopping around to find the right solution can be a daunting task. Wading through the seemingly endless varieties of shopping cart packages can take many hours and can be very frustrating! Each company boasts that their system is the right one for you so determining which platform to run your eCommerce business requires time and patience. Here are some points to keep in mind when purchasing an eCommerce shopping cart system.
Easy To Use Interface
The interface should be easy to use and understand for both you and the customer. Any eCommerce system worth its salt should be able to import products from an excel sheet, organize them into categories and track inventory. Writing descriptions and modifying products should not be a difficult task.
On the consumer end, your eCommerce shopping cart should be easy to navigate and the checkout process must be simple and secure. Your products should also be categorized and displayed in a logical and intuitive way.
Search Engine Friendly
If people can’t find your eCommerce site then you’re not going to make any sales. Clean code and the ability modify URLs and header tags should be standard. Your website’s loading speed must be fast and without any lag. Lag is any noticeable delay that the user experiences when accessing your website.
Analytics and Reporting
A good eCommerce system will have the ability to track traffic, search queries, shopping cart abandonment, most viewed items and have automated sale reports. Knowing who is coming to your site, what they’re buying, their likes and dislikes, and how they are finding you can go a long way in shaping your marketing strategy.
Marketing Promotions and Tools
Promoting products, offering an email or newsletter sign-up, free shipping options and up-sells are a few features a shopping cart are the features of a superior shopping cart. Getting the customer to the site is only half the battle! Encouraging them to purchase items is a lot easier if your eCommerce system is equipped with the ability to promote your products.
These are just a few pointers and suggestions when looking for an eCommerce system. Here at InteractOne, we offer Magento eCommerce and osCommerce shopping cart solutions. If you are interested in either system for your business please contact us to learn more!