Links are very important when it comes to traffic & page rank. They can help boost your site to the top of the search engine results and a re a necessary part of SEO or Search Engine Optimization.
When it comes to links not any link is exactly alike. Each carries with it a unique set of variables that can either make it more valuable to your website or actually cause it to hurt your rankings. While web design, keyword placement, and the informational architecture is important to your site links can be the difference between ranking at the bottom of the first page of search results or at the top. And believe me, that bit of difference can cause your traffic number to go up significantly.
Finding quality links will take some time, communication skills, and research. When first looking for for websites start by looking for the the ones closest and easiest to to your business. You can start at free listings (Just make sure they are respectable) and from there you can move on to your own customers, friends, neighbors, relatives, etc. To keep the links you gather from sapping your index page rank make sure you set up a links page. It is also important to get rid of any one way links that are not reciprocal ( linking back to your site). If it is paramount to have that link you can always use the “no-follow” link attribute to discourage search engine spiders from following it. The best links are non-reciprocal and are usually the hardest to get; however with persistence and patience you will yeild results and the payoff will be worth it.
If you need assistance with creating a link campaign please do not hesitate to call InteractOne to talk with a Internet Marketing specialist who can get you started today.