To compete in hyper-competitive, oversaturated markets, companies can’t afford to be complacent. This is true for both mom-and-pop shops and Fortune 500s alike. And while the importance of continuously spurring innovation is universal for all brands, it’s especially critical within the world of Big Tech, an industry where even Goliaths can fall, and fall quickly, should they fail to evolve.
One of the most important ways that major players embrace this ethos of ceaselessly optimizing their product offering is through mergers and acquisitions. Facebook expanding its reach and impact with the acquisition of Instagram is a great example. Adobe, the multinational software giant, is no exception to this business practice. Nearly three years after acquiring the Magento platform, Adobe is in its final stages of an integration that has been happening behind the scenes for some time now; a unified Adobe Commerce brand that will not only increase their business but yours, as well.
In this blog post, we will discuss what this rebrand and the latest round of updates means for you, your business, and your webstore.
What does the Adobe-Magento integration mean?
Magento has been a key part of the Adobe family for some time, providing the eCommerce element that was missing from its fantastic digital ecosystem.
Yet this renaming comes at a crucial time in the company’s growth and signifies the direction it is heading now and into the future.
What does this all mean for customers and merchants?
The licensed version formerly known as “Magento Commerce Edition” will now be known as “Adobe Commerce”. The “Magento Open Source”, formerly known as “Magento Community Edition”, will keep the Open Source name. The important thing to remember when you’re skimming this site or you’re in the Adobe Portal and you see “Adobe Commerce”, is that it is still the same Magento Commerce Edition you know and love but with a name that reflects its new owner.
The Adobe Commerce platform will offer the best of both the Adobe and Magento brands: a world-class, open-source B2B and B2C eCommerce platform, plus a java-based content management system capable of crafting personalized digital experiences for customers.
How will you benefit from the acquisition?
Adobe Commerce customers should be excited about what the future holds with this rebrand. With these new integrations, there are both immediate and long-term benefits, including:
Progressive Web Applications (PWA) Studio: this new development will make PWA development ownership faster, cheaper, and easier to launch multiple international sites that require multi-currency and multi-language support. PWA Studio enables merchants to use the same cloud hosting for their back-end and storefront. Consequently, you can create an integrated eCommerce site with increased engagement, conversion rates, and revenue.
AI-Powered Site Search: This feature offers search-as-you-type results that become smarter over time using Adobe Sensei AI. Analyzing shopper behavior, this search feature will fine-tune results to increase conversions and provide reporting on ‘no result’ searches so that you can optimize for those as well.
Product Recommendations for B2B: Originally launched as a B2C feature that used consumer data to create personalized suggestions to enhance the user experience and increase sales, Adobe Commerce turns this feature into a tool that can be utilized by B2B businesses. The feature does all this by automatically analyzing shopper behavior, conversion factors, contextual and item popularity across the storefront. The product recommendations engine will soon accommodate different recommendation rules such that you can include different prices depending on varying buyer catalogs. With less manual input, this feature is a valuable asset to monitor campaign performance and boost your ROI. It can also be integrated into your PWA Studio storefront.
Adobe Sign Integration: Need a signature to finalize transactions? This e-signing software is being integrated directly into Adobe Commerce so that buyers can complete their purchase directly on your website without having to disrupt the transaction flow to sign contracts on another platform, or via email, when completing purchase orders, contracts, service agreements, waivers, warranties, and subscriptions. This seamless integration will simplify the purchase process, reduce drop-offs, and increase sales.
New Financing Tool: Looking for capital to scale up your business? The new financing solution that comes from a collaboration between Abobe Commerce and Wayflyer, allows you to use funds to boost inventory and/or vamp up your online marketing efforts. This tool will allow you to add inventory during peak online business seasons and invest in interest and demand-generation activities, such as discounted programs. You will also be able to utilize the Wayflyer Analytics tool to provide insights on your digital marketing campaigns and adjust your marketing funds input to maximize profits.
Bringing it all together
By bringing in new functions such as Live Search and Adobe Sign to Adobe Commerce, Adobe is continuing to improve the platform and provide solutions for customers every step of their user journey.
This may seem like a lot, because it is. Adobe Commerce is becoming more sophisticated by the day. What’s your biggest concern about these updates and the health of your webstore? Tell us all about it.