Search Engine Optimization
Get the most out of Search Engine Optimization
Search engines like Google, Bing and Yahoo try to deliver the best results based on the searcher’s needs. Over time, the types of methods and algorithms search engines use are optimized for improvement. Following and staying up to date on known search engine best practices is key for online success. For example, can Google “crawl” your site and display your content on mobile devices? If not, you could be penalized by the top search engines who will push your site further back in search results or worse, never show them at all.
SEO best practices are ever changing and need to be monitored over time. Ignoring them will undoubtedly lead to poor search rankings. At InteractOne, we start with three main strategies to monitor and optimize our client’s SEO.
1. Magento Basics
Many of our clients have come to us after bad experiences with other agencies that lack Magento experience. Working with a partner that isn’t familiar with Magento for your SEO efforts can negatively impact your website and rankings. We implement the Magento basics by making sure your site is following SEO best practices including ensuring your website is accessible and crawlable, mobile-friendly, and well organized for a good user experience.
2. Context is King
Search engines are continuously getting better at semantics – reading for context and meaning – and observing how people use your site. They reward freshly and continuously updated, relevant content with a higher page rank. So, in addition to optimizing catalog content and product descriptions, images, and video, it is vital to your SEO success to create link-worthy, shareable content. We will work to make sure your content is relevant to your industry, provides value and improves your customer experience.
Data drives all of our initiatives. We continuously monitor your analytics and perform periodic in-depth reporting to track results in order to maximize your return on investment (ROI). Continued tracking of your online marketing tactics – based on your unique goals and Key Performance Indicators (KPIs) are essential to their viability. We provide critical mid-course adjustments to ensure program optimization. In addition, we utilize the best tools possible to ensure your SEO investment pays dividends with higher rankings and increased high-quality site traffic.
It’s important to work with a partner that understands your eCommerce platform inside and out – we are Magento certified experts and focus on Magento. In addition, we can implement your custom content strategy and conversion rate optimization campaigns with no learning curve.