As more and more people are using their phones to access the Internet, and do their shopping, a mobile-first strategy has become more important than ever. eCommerce is all about convenience, and for many years, many merchants struggled to conceptualize an efficient, streamlined checkout process that converted customers rather than sending them away.
One of the goals for every business is to eliminate the path-to-purchase pain points of your customers. For mobile-checkout, it’s crucial to analyze these pain points and quickly correct them before customers turn to your competitors to satisfy their needs.
Why Mobile Checkout is a Pain for Both You and Your Customers
Mobile checkout isn’t just a pain point for your customers, it’s also a headache for the merchant. There is a lot of thought that goes into creating a checkout system: which shopping cart software to use, how to handle credit card processing, and how to track and ship orders. Even if you manage to navigate through these waters and provide your customers with a usable mobile checkout process, it’s not always the best it can be.
Perhaps a customer reaches the checkout process and they find that it loads incredibly slowly. Or, they see that the forms they are required to fill out are lengthy and complicated. Maybe they make a mistake, and they can’t figure out how to go back or reverse their mistake. There are plenty of problems that a customer can face with the mobile checkout system, and each one can cause the customer to abandon the cart.
How to Fix Your Pain Points
Luckily, once you identify the issues in your shopping cart, it isn’t too hard to improve your mobile checkout experience and turn it into an asset for your business.
A good first step is to add a simple progress bar at the top of the checkout window to help assure customers that the process is not too long.
Additionally, you can implement an auto-complete feature for the mobile checkout. This will save your customers some time by auto-filling some of their information and will most often save customers the hassle of typing on a small screen with an even smaller keyboard.
Finally, make sure you add a final confirmation page to the end of your mobile checkout process, if you don’t already have one. This will allow your customers to review the items in their cart, make sure they input the correct payment and shipping information, and be reminded of how much they’re being charged. This significantly reduces the chance of customer complaints about their order or payment method.
Turn Your Pain Point into an Asset
If you can make some small changes to your mobile checkout process, it will produce large results. Suddenly, something that was driving customers away is now bringing them back. Customers love it when they are able to easily use a website from their phone, especially when it comes to buying something.
If you’d like to find out more about how you can improve your mobile checkout process or embrace mobile-first strategy, please feel free to contact us at any time.