Magento Case Study

Graeters Ice Cream

InteractOne was tasked with building a new, totally responsive
website that created a fun and interactive user experience.

Handcrafted Ice Cream Shipped


Based in Cincinnati, Graeter’s began selling ice cream in 1870 and now operates
nearly 50 retail locations in Ohio and across the US. Graeter’s has also expanded
its brand to grocery store distribution and online sales. To maximize their
customer’s online experience, Graeter’s envisioned a super-premium site to
match their super-premium product.

Our Services


  • Custom Magento Design & Development
  • Custom Integrations
  • Custom Shipping Logic
  • Checkout Optimization
  • Personalized Location Information & Mapping

The Challenge

Like each Magento project undertaken by InteractOne, Graeter’s build out began with an extensive Feature Exploration Process. This comprehensive effort ensures that priorities and requirements are fully outlined – avoiding surprises and optimizing turnaround times.

The Solution

Graeter’s needed a new site that not only drove online sales but also promoted their brick and mortar locations. Having worked with InteractOne on their previous site, Graeter’s came to the table with a well devised and stunning design plan that just needed the Magento “nuts” and “bolts” behind it to bring the site to life.


Unique Features List


  • Content and branding to match the Graeter’s design
  • A fully “shopable” site
  • A revamped checkout process
  • Responsive design
  • Location sensitive, tailored with individualized maps and offers
  • Optimized for speed
  • Specialized “Create your own 6 pack” feature
  • Custom Magento coding/design
  • Extension integrations
  • Product grids
  • Menu drop down adaptions
  • Custom logic for shipping
  • One of a kind “Create your own 6 pack” tool

The Results


Mobile online sales and traffic for Graeter’s has grown steadily since the launch of the responsive site a month ago. The company has experienced gains in key results:


Increase in Mobile Traffic


Growth in Mobile Sales


Organic Search Increase (SEO)

Notably, comparing last month in 2015 to the same month in 2014, Graeter’s has experienced the following results:


growth in Revenue


Ecommerce Conversions rate Increase


Transactions Increase

Let’s talk about how we can
do the same for you!