Inbound links from credible websites carry considerable weight in Google’s search algorithm and are a critical element for Search Engine Optimization (SEO). For businesses entering the Internet; especially small to medium-sized businesses, getting quality links can prove to be a challenge. Here are some tips to get started on your linking campaign and improve your overall internet marketing efforts.
A great place to find links is simply to reach out to your business networking contacts. These can be clients (use discretion here), distributors, neighborhood businesses, charities or events your business takes part in, and related businesses. Just remember, do not be afraid to ask. The worst thing they can say is no and the benefit of obtaining quality links is well worth it.
Another great way to garner links is to go out and be part of the online community of blogs and forums. Make sure your comments are meaningful and on topic. Avoid spamming techniques like putting keywords where your name should be and filling the comments field with meaningless keyphrase babble. If you have content on your website that is relevant to the discussion make sure you offer a link back to that page of your website.
While searching for links, consider what I call “off the web links.” These links are your business’ URL printed on traditional media such as stationary, billing, business cards, and any form of advertising. To leave your URL off any form of media your business uses is simply giving yourself an unnecessary handicap.
Obtaining links can be challenging; however, it is a must when building your credibility with the major search engines and potential customers.