SEO vs SEM – Where are all these free clicks coming from?
As the real estate on the Search Engine Results Page (SERP) continues to shrink for organic listing, currently only about 15% of organic results sit “above the fold”, having a solid strategy to get the most out of your Search Engine Marketing (SEM) grow more and more important. We all keep hearing about “Pandas” and “Penguins” (OH MY!) and how they effect the search results, and it seems like every time Google updates one, that update goes into battle against the other (Panda vs. Penguin).
With all of the continual changes to Google, how long will it be until things cycle around to place more importance on Organic traffic? In the meantime, if you want to compete you will need to make sure you rank well in both paid and organic search results.
What do you think about who will win this showdown? Is SEO becoming a thing of the past? How will Google continually adding new options for Search Ads push organic traffic down the page?
Check out the infographic below breaking down ‘The War on Free Clicks’: