Every merchant has unique needs and with so many specialized apps to choose from, finding the right one for your eCommerce business can be challenging. That’s why the Shopify community of app developers has been busy building flexible solutions to help grow your B2B business.
As part of a new avenue of attack against one of the big tech giants, Amazon, Shopify is launching a line of 100 brand new or updated apps all intended to bolster B2B businesses. The launch of these new or updated apps will consist of bountiful tools for your team, designed to scale up B2B sales. some through collaboration with Twitter to boost social commerce and their DTC eCommerce revenue.
This offering will provide merchants with the option to sell to both DTC and wholesale customers from the same online store in Shopify Plus or a separate ‘expansion store’ for B2B. Both options will be baked in with the ability for your team to create company profiles, price lists, payment terms, and customer accounts.
“We’ve long heard from our merchants that they’d like to be able to sell wholesale and direct from one online store,” said Shopify merchant success manager Shakir Gill in a blog post. “To meet this growing demand, we’ve worked to build the most foundational and powerful features B2B merchants need directly into the heart of Shopify.”
Not only will your team be able to sell from one online store, but the integration with Twitter provides the opportunity for you to connect your business profile to your Shopify store. What is the advantage of this strategy? It makes items on your site shoppable through your feed, including a carousel feature that can rotate up to 50 different products at once.
A separate marketplace kit includes API hooks into Spotify, Google, Facebook, TikTok, and others, while Linkpop creates a shoppable landing page connected to social accounts, web stores, and media like music and videos.
Shopify President Harry Finkelstein stated that he believes B2B eCommerce represents billions of dollars of untapped revenue for Shopify to take advantage of and might be the reasoning behind another new app, Shopify Markets.
Shopify Markets will give your team additional revenue opportunities by tapping into cross-border eCommerce through the creation of localized currencies, translation services, domain names, and payment methods.
“This is the next phase of retail,” Finkelstein told Reuters. “In many ways, shopping has become a vote with your wallet to support that brand…and that’s what I think connect-to-consumer is all about.”
Bringing it all together
Even though Shopify offers an excellent array of apps and extensions, these out-of-the-box solutions will still require customization to be fully functional with any large eCommerce store. That’s where we come in. If you want to learn more about these new Shopify features or you simply want to make the most of your current store, schedule a call with a member of our Dev team today.
Side Note: The new Shopify apps were rebuilt with both new and existing merchants in mind, to make it easier for you to find the solutions that you’re looking for and discover apps you didn’t know you needed.
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