What is SEO? Good question, we have answers.

SEO or Search Engine Optimization is defined by Wikipedia as “the process of improving the volume or quality of traffic to a website from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion”. Wait, what is SEO again? That type of definition; although correct, leaves a lot of questions in its wake. How does it work? Does SEO focus on the customer or the search engine? Or my all-time favorite what is the secret to getting the top listing in Google for this keyword?

The best way to answer these questions is not to think of SEO as a simple one-time fix problem. SEO is a multi-faceted spoke in your overall marketing plan. SEO is not a simple fix and forget solution. It is an endless process of proving to search engines and customers both that your business is the one to go to for a particular product or service.

Google put together SEO metrics and dimensions

The SEO reports in Analytics show:

  • Queries users typed to reach your site
  • Number of impressions of your website’s URLs in search results pages
  • The number of clicks on your website’s URLs from search results pages
  • The ratio of clicks to impressions for your website’s URLs
  • The average position of your website’s URLs in search listings
  • The pages users landed on when clicking on search results listing your site

Search Console data includes only Web Search property data and includes a maximum of the last 90 days of data. Analytics requires 48 hours to import data from Search Console; as consequence, the 2 most recent days’ data are not available. Once the data is imported, Analytics also includes a maximum of 90 days of data.

Filters that you apply to Analytics reporting views do not affect the data you import from Search Console.

For more information, read Using the SEO reports.

When implementing SEO for a website you must break down every page into content, links, & structure. Google has written steps to a Google-friendly website. SEO is no joke. Site navigation must be simple and easy to use, the structure should be eye appealing and logical, links to and from the site must be relevant, and page content must be fresh, relevant, unique and cleanly structured. By doing this search engines and customers can discern what your website is about and the increase of website traffic should soon follow.

If you need help setting up your SEO Optimization strategy, contact us to learn how we can get you ranking beautifully on those search engines.