Magento Case Study: DualLiner

DualLiner, a truck bed liner manufacturer and truck accessory retailer, built a successful eCommerce business on the Magento platform. The proud-to-be American made manufacturer,  specializes in their patented interlocking 5-piece bed liner system – customized for each individual vehicle.

The Challenge

DualLiner came to InteractOne concerned performance issues were affecting user experience. Customers  were experiencing double digit page load  times and mobile rendering issues. Mobile shoppers experienced broken images, missing tables, and shuffled copy.  In addition, DualLiner struggled to manage  their previously installed  optimizations and integrations, making daily management a chore.

Our Solution

InteractOne optimized  DualLiner’s content so the site would load properly on mobile with an improved mobile experience overall. The site was updated with a special focus on improved UX and clarity of navigation. We also resolved module conflicts and optimized their WordPress/Magento integration to make daily maintenance and future updates easier.

The Results

DualLiner immediately saw a reduction in page load times, bounce rates, as well as an increase in their Google PageSpeed Insights score. Customers now experience a more mobile friendly design that is accessible from any device. Notably, DualLiner’s mobile traffic has risen to around ⅓ of their total traffic and their overall bounce rate has seen a noticeable improvement.

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If you are interested in learning more about how InteractOne can help with your merchandising issues, or how to optimize your Magento installation for your brand, please contact us or call 513-469-3361.