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The Importance of Average Order Value

There used to be a lot of buzz about AOV, but cart abandonment and “customer lifetime value” seem to get all the attention lately. Beware, because taking your eye off of this crucial measurement might derail your best site-building efforts.

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Has your Magento Site Mutated Into a Frankenapp?

Starting to feel like your Magento site has turned into a Frankenstein that’s difficult to control? Core hacks, patched up code, rickety extensions here, duck tape there. Discover what went wrong bring your site back to life the right way.

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