October Orange Report

October Orange Report

October 2020 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

How to Make the Most of the Media on Your Product Pages

Your product pages must look their best so customers will be engaged to make a purchase. Here’s how your product page media (images, videos, gifs, graphics, etc.) will make that initial connection. 

Creating Customization Through Search, On-Site & Email

Modern customers are more complex and demand better experiences from merchants. Here’s how you can use Magento to create a personalized Customer Experience that will identify and speak to specific demos and groups of customers.

The Beginners Guide to Creating Brand Guidelines

If you don’t know who exactly you are how will future employees or customers know? You must be the one to define your brand. Here’s how you can build a great brand guide today.

How to Optimize Your Homepage Design

Your eCommerce website’s homepage is your digital storefront. And just like your physical storefront, it needs to be welcoming, well designed and easy on the eyes. Here’s how to make it happen.
Sam Villa Video Case Study

Sam Villa Video Case Study

Sam Villa

Sam Villa partnered with InteractOne to migrate their old Magento 1 website over to Magento 2, while also making a number of cosmetic and customer experience improvements.

Sam Villa also had years worth of vital and original content that needed to be ported over to their new site as well, including Customer Reviews, Blogs & Training videos. In this Case Study video we’ll be taking a look at the work needed to migrate Sam Villa’s assets to a new site while also creating a better, more engaging customer experience.

Click here to see the new Sam Villa website for yourself.

Click here to learn more about InteractOne and how we create amazing ecommerce experiences.

Contact the certified Magento developers & their team at InteractOne right here.

Sam Villa is the hair stylist’s choice for online hair education and quality professional ergonomic tools. Discover tools made by a hairdresser, for hairdressers. Sam Villa also features and extensive online training video courses designed to build their community and connect with stylists worldwide.

Since 1998, InteractOne has been helping our clients grow and compete online, always keeping in mind to do what’s best for our clients. We build, maintain and market great eCommerce experiences.

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Magento Enhancements, SEO Checklist, Nano Influencers in the September Orange Report

Magento Enhancements, SEO Checklist, Nano Influencers in the September Orange Report

September 2020 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

SEO Checklist: What to Fix to Drive Sales

There are three types of SEO categories companies must focus on: technical, on-page and external. Follow the steps in this checklist to improve these segments and  you’ll be on your way to improved SEO, better search rankings and more traffic to your site.

NEWS: Announcing New Enhancements from Magento

Magento has added many new enhancements to their platform. Keep reading to learn all about what’s new, how it can benefit your eCommerce business.

Padawan Series: Image Search Engine Optimization 101

The journey to maximizing the visibility of your images across platforms – and using that visibility to boost traffic to your website – begins with some proper SEO and image optimization

The Rise & Power of Nano Influencers

Nano Influencers have increased in popularity for brand collaboration because they are affordable and easier to work with. Here’s what to know and how to get started.
Digital Payments Customers Demand, Lessons from the Automotive Electric Revolution & more in the August Orange Report

Digital Payments Customers Demand, Lessons from the Automotive Electric Revolution & more in the August Orange Report

August 2020 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

You’re Losing Sales: Digital Payment Methods Customers Now Demand

These are the digital payment trends your eCommerce business must offer to meet customer expectations.

The Future Is Electric - What You Can Learn From the Changing Automotive Aftermarket Industry

Electric Vehicles accept many of the same aftermarket upgrades & parts that established brands probably already sell. There are lessons in this ‘repositioning’ that apply to all industries… 

How Voice Integration Will Boost Your Digital Marketing Efforts

With voice assistance devices like Google Home and Amazon’s Echo becoming popular, here’s what you need to know to take advantage of this technology.

How Magento Meets the Unique Needs of Nutraceuticals

Choosing a great eCommerce platform is vital — but it also can be daunting. Here’s how Magento can power your nutraceutical sales.
Padawan Series: eCommerce and Pharmaceuticals: Popularity, Benefits and How to Get Started

Padawan Series: eCommerce and Pharmaceuticals: Popularity, Benefits and How to Get Started

As a pharmaceutical manufacturer or distributor growing your brand online is vital. In fact, eCommerce has never been more popular or more important for a business. But why is e-commerce so necessary, how do you make sure that it’s effective and how do you get started? In this article, we’ll explore all of this and more.

Why do you need eCommerce for your pharma brand?

eCommerce is growing in popularity every day for all industries—and for the pharmaceutical industry, this couldn’t be more true. The current size of the online pharmacy market is valued around $50 million, and it’s projected to reach upwards of $170 million in the next few years. Currently, online prescription orders account for about 25% of pharmaceuticals sold in the United States—and that number grows every day.

What’s the benefit of eCommerce for consumers?

The age group that’s most likely to purchase medication online is 35 to 44-year-olds. This demographic is busy with spouses, kids, pets, jobs, friends, family and recreational activities. As a result, they choose to purchase many products, including medication online. In addition, older demographics are increasingly more comfortable with technology and thus more interested in buying medication online too. This popularity is increasing for the following reasons.

Convenience: For many people, there simply aren’t enough hours in the day to get to a local pharmacy. That’s why they rely on the quick push of a button on their phone or computer to order their medication. It’s quick and simple.

Less exposure: Older demographics are more likely to seek out ways to reduce their exposure to sickness, especially now during the COVID-19 outbreak. Ordering their medication online—instead of going to the store—is a much safer option for them.

Auto-ship: Having medications on auto-ship takes having to remember out of the equation. It’s automatic, it’s one less thing to worry about and people are way less likely to miss their important meds.

Privacy: Buying medication online eliminates the embarrassment that can come from purchasing certain meds in person.

What’s the benefit of eCommerce for you?

When selling pharmaceuticals, there are countless benefits of having everything available online for your business. Here are just a few.

Data, analytics and metrics: When customers purchase medication online, you now have access to some of their personal information. Over time, this data can be compiled so that you can learn more about each customer and your overall customer base. For example, analytics can show each customer’s purchasing behaviors, demographics and more. Companies can then use this digital data to improve their marketing, stock their shelves more effectively and better engage with customers.

Less competition: When people visit a pharmacy, there are lots of options on the shelf—and many of them may have the same active ingredient as your product but can  also be less expensive. This can cause your brand to lose market share. However, by selling online, there’s less blatant competition at the time of purchase.

Lower shipping costs: When companies can produce medication in one single location and then send it directly to consumers—instead of paying for multiple regional warehouses to stock the products—the shipping costs become exponentially lower.

Build Relationship with the Customer: For manufacturers and distributors, having an eCommerce presence allows you to eliminate steps in the distribution process, each of which carries a cost.

How can you ensure that your company is ready for e-commerce?

As a pharmaceutical manufacturer, distributor or retailer, it’s important to jump on the eCommerce bandwagon sooner rather than later. If you’re only selling vitamins and supplements, this is a relatively simple process. Just list your products online and allow people to buy them directly from your website.

However, if you sell prescription products, things are more involved. You’ll need to be sure that you’ve built a verification functionality into your site and have a process for authenticating all purchases.

No matter what type of pharmaceuticals you’re selling, it’s crucial that you have all product information readily available on your website. Nutrition facts, labels and any other pertinent information need to be obvious and easy to follow. This will help keep you out of hot water in terms of the many legalities of pharma.

How should you get started in the e-commerce world?

You might be reading this and now know about the importance of eCommercebut what if you have no online webstore? Don’t panic.

The first step to take is to develop a website that’s eCommerce friendly. There are many platforms from which to choose (and we can help you with this). Once you have your e-commerce website up and running, you have to figure out how to get people there! This is done by focusing on solid SEO practices and creating social media pages (Facebook, Instagram, Twitter, YouTube, etc.), as well as ongoing  email campaigns. These tactics will make people more aware of your brand and get them more engaged with what you offer.

Conclusion

With more and more people needing the convenience, safety and privacy that online pharma can provide, it’s no wonder that e-commerce sales increase every day. And when pharma companies know how to effectively sell online, they’ll reap the benefits for years to come.

To learn more about how InteractOne can help implement and grow your pharmaceutical eCommerce initiatives, contact us today.

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Connect with one of our experts today to discuss your eCommerce needs!

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SEO Checklist: What to Fix to Drive Sales

SEO Checklist: What to Fix to Drive Sales

Search Engine Optimization (SEO) plays a huge role in how a website ranks on search engines and how well existing and potential customers can find your webstore and its products. There are three types of SEO categories that companies need to focus on: technical, on-page and external. Each one of these types has multiple steps and related suggestions for creating an optimized website.  If you follow the steps in this checklist you’ll be on your way to improved SEO, better search rankings and more traffic to your site.

Structure Your Content

Since content is the main communication between a brand and a customer, it is crucial to create valuable content whether it is copy, videos, graphics or call to actions that are concise, memorable and impactful. On average, consumers leave a page within ten seconds unless the website includes a clear value proposition. Your content needs to focus on value by understanding who your customer is, where they are coming from and what their interests are.  Valuable content isn’t the only aspect your brand should focus on. Google analyzes all content on your website whether it is copy, images and videos. If structured correctly, search engines can easily understand your site content. For effective on-page SEO, you need to keep your site content skim-friendly by using headlines, subheadings, graphics and images. Users should be able to find the information they are looking for fast and efficiently.

Use and Strategically Place Keywords

Keywords play a huge rule for your on-page SEO. These keywords help your existing and potential customers find your site and your products organically on search engines. Don’t just go placing random keywords all over your content pages. It’s important to do keyword research on your targeted audience. While doing this research, keep in mind their demographics, geological location and what their interests are. There are many keyword search extensions and tools that can narrow down your search like Spyfu, Google Analytics and SEMRush. (If you’re lacking the resources or know-how to do this sort of research we recommend working with a marketing agency.) Once you know your keywords,  you can begin to strategically place them throughout your webstore.

Titles 

Using your main keyword in your titles on blogs, product pages, landing pages and homepages is a must. It is one of the first places your customer will find your site, page or even product. You will want to place your top keyword in front of your title. While working on the title of your page, you will also want to add title tag modifiers. Title tag modifiers are words or phrases that help your page rank for loads of long-tail keywords.

First 150 Words

Search engines like Google heavily focus on the first 150 words of your web page. The first 150 words need to include your main keyword at least once. You can also include a few of your other minor keywords. However, remember to not overuse your main or minor keywords in the first 150 words or the rest of your piece. If you’re attempting to shoehorn your keyword(s) as much as possible into the body of your content it will be obvious to your readers (and to the search engines) and make the content less readable. Distribute them sparselessly throughout the page and site..

H1, H2 and H3 Tags

Heading tags are the tags you use to size your title and subheadings. This allows your readers or shoppers to know the layout of the web page or article. While using heading tags, you will want to keep them as organized as possible and use relevant keywords. Even though these tags don’t make a huge contribution to your search engine rankings, every element helps.

Include a Meta Description

Meta descriptions describe or summarize the contents on your page for search engine ranking benefits. Here’s an example of what a meta description looks like from Fawn Shoppe, a brand that InteractOne worked with:

You want your meta description to be helpful to your customers by using your keywords to help build the context of your content. Each page on your webstore must have a unique meta description that ranges from 50 to 300 words.

Use Synonyms and LSI Keywords

While doing your keyword research, you will have one main keyword and multiple minor keywords. Instead of oversaturating your main keyword, you are going to want to use synonyms of that keyword or latent semantic indexing (LSI) keywords. LSI keywords are terms related to the main keyword that help search engines like Google to more deeply understand your webstore’s content. There are many extensions that your company can use to find the proper LSI keywords to use like LSIGraph. For ranking purposes, you will want to use your main keyword a couple of times and then add synonyms throughout the content. For better help on finding synonyms or LSI keywords that work best for your eCommerce, work with a knowledgeable marketing firm who knows the ins and outs of SEO marketing.

Optimize All Images to Include Alt Attributes

Any webstore’s images play a role in on-page search engine optimization. Since your website will prominently feature images, it is important to optimize all the site’s images to include alt attributes. Alt attributes help search engines identify the content on a web page. It is also the perfect opportunity to include your keywords. Optimizing your company’s images doesn’t just end with the image itself but also includes the image’s file name. When you are saving an image, name it with words and keywords that describe the image. Alt texts and file names further explain to search engines what it is and what your website is about.

Customize Your URLs

The first element of your webstore is the URL. It is that address that customers access your website from. Even though search engines can index non-customized URLs, customizing your URL is the perfect opportunity to include keywords and context of what the page is about. Including keywords in your URL can improve your organic click-through-rate (CTR). As you already know, organic CTR is the percentage of users that click on the search results. The CTR also influences a brand’s ranking on search engines. Also, keep in mind that recent studies show that URLs that are short rank the best on search engines. These shorter URLs are normally rich in keywords that help search engines evaluate what it is about.

Include External and Internal Links

To help gain a higher ranking on Google and other search engines, your brand needs to build a trusted site. You can build a trust-worthy webstore by linking trusted, well-referenced websites to your company’s site. These outbound well-referenced website links are known as external links. External links can display on blogs, social media, about pages, frequently asked questions pages and more. Search engine optimization experts recommend linking five to eight authoritative sources on your blogs. To drive more traffic to different pages on your webstore, your site must include internal links as well. Internal links are links that take a user to other pages on your website. You can use internal links (also known as cross-links) on blogs, social media and other pages throughout your site. If you are posting on a blog, SEO experts recommend linking two to five different pages on your site. It is also important to use keyword-rich anchor text when you use external and internal links.

Kabayare Fashion provides an excellent example of including multiple internal links on their Returns and Exchanges page:

Conclusion

For a successful on-page SEO strategy, you must implement each of these tactics. Each one of these steps, when working in tandem, will create a stronger, more desirable site in the eyes of search engines. Each one of these elements on their own won’t necessarily increase your webstore’s ranking; however, marrying all the aspects will create a business that will organically increase traffic. You have to figure out the best SEO tactics alone. Contact us today to learn how we can help increase  your traffic through search engine optimization.

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3 social media tactics to increase your online vitamin sales

3 social media tactics to increase your online vitamin sales

Taking vitamins might sound like a mundane, routine task.And one would think that it is a category that stays pretty steady in terms of sales. But actually, did you know that online vitamin sales are growing like crazy? In fact, in 2019, online vitamin sales grew more than 40%!

It may or may not surprise you to learn that most people buying vitamins online are millennial women. With that in mind, online vitamin retailers have learned to meet their audience where they already are—on social media. More than ever before, online vitamin marketers are using social media channels to grow their audience and their business. Read on to learn the top three social media tactics to develop a strategy, grow your audience and increase your online vitamin sales.

1. Use Instagram.

This sounds simple because it is. If you want to boost your company’s online vitamin sales, promoting your products on Instagram is essential. When adults ages 18 to 24 (which is the main audience buying vitamins online) were surveyed, 71% of them said they use Instagram. That creates a huge audience to whom you can introduce your product.

Plus, many vitamin companies have partnered with Instagram influencers who tout their product on their personal pages. When your audience sees popular celebrities posting about certain vitamins, they’re much more likely to purchase. Although it can be expensive to pay a celebrity and/or an influencer to rep your vitamins, there’s a good chance it’ll completely pay off—and then some. 

That being said, many vitamin brands (and brands in general) may not have it in the budget to pay for big-name influencers like celebrities and sports icons. That’s why nano influencers are on the rise.

Unfamiliar with nano influencers? Nano influencers are people on Instagram who have between 1,000 and 5,000 followers. Over the past year, nano influencers have become the most popular influencer segment for brand collaborations. Brands say they prefer collaborating with nano influencers over top-tier influencers because it’s much more cost-effective and because they feel that it creates a much more authentic bond between the influencer and their audience. In addition, nano influencers are much more likely than top-tier influencers to both adhere to brand requirements and engage with their followers.

2. Be responsive.

Even before you’ve built a noteworthy following on Instagram, it’s important to be responsive to your followers. Engaging with them will help grow your audience tremendously as it shows potential followers that your brand is engaged and active.

Then, once you’ve accrued a good following on Instagram, it’s vital to keep up the engagement and make your followers feel like they’re part of your brand. When people write positive reviews and comments on your brand’s page, be sure to respond with a heartfelt “thank you.” When people ask questions on your brand’s page, be sure to answer as soon as possible to keep them interested.

Finally, when people write a complaint on your page, definitely don’t ignore it. Monitor each complaint and address it. Immediately respond with something like, “Thank you for your feedback. We are working to resolve this right now and we’ll get back with you shortly.” It’s true that your company’s social media person might not know about a certain vitamin’s side effects, or whatever the complaint might be. But it’s crucial that this social media person talks to the most appropriate person for the issue and then responds quickly. It’s also important that this response is visible publicly. This shows that your company tackles criticism head-on and chooses to make the situation right. On the contrary, if you ignore criticism, it can cause major damage to your vitamin brand.

3. Give a great offer to increase engagement and brand loyalty.

The point of marketing your vitamins on social media is to sell more of them, right? And what better way to do this than with a great, enticing offer?

Vitamins can get expensive, and people want as many discounts and offers as they can get. That’s why many vitamin retailers give their audience the opportunity to buy vitamins (at a discount) directly from a post on social media. They might make an Instagram post that says something like, “Want to ward off a cold this season? Our Vitamin C tablets have been shown to help boost immunity, along with offering many other benefits. And now, for a limited time, when you click the link in our bio, you can buy a month’s supply! Plus, enter code VITC20 at checkout for 20% off your order.” This makes it convenient for your audience to buy with just one click — and also enticing because of the offer.

Many vitamin brands have also found success with this recipe: Write a blog post that includes an offer, post it on your website and then promote/link to this content on your Instagram. This not only gives people access to your offer, but it also gets people more familiar with your brand by having them land on your website.

In addition, this is a great opportunity to upsell. For example, if someone ends up on your website because of your social media post about Vitamin C, offer them three bottles for the price of two, or a great price on a companion vitamin. This goes beyond simply creating an offer; it also creates a new (and hopefully lifelong) customer.

Conclusion

When it comes to selling vitamins online, developing a social media strategy is crucial. It leads to more engagement, more awareness and then, inevitability, more sales.

To learn more about how InteractOne can help you improve your vitamin brand’s social media presence, contact us today.

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Padawan Series: eCommerce and Pharmaceuticals: Popularity, Benefits and How to Get Started

Padawan Series: Email Marketing Best Practices For Apparel & Accessories

The use of direct mail marketing decreases every year with brick-and-mortar retailers, as well as  eCommerce stores. Businesses are increasingly opting for the more affordable, faster, and more effective route — email marketing. As an apparel and accessories webstore, email marketing is one of the main ways you promote your brand. As you know, email marketing involves sending out commercial emails to existing and potential customers as a means to communicate important details about your products, webstore, social media and any other relevant information. It’s the most direct way to keep in touch with your prospects and customer base. 

No matter how many fans or followers you have on social media, you don’t ‘own’ those contacts. The average social media post will organically reach less than 1% of your followers. Whereas with email marketing, you ‘own’ those contacts. Assuming their email address is still active, you can be assured that your eblast will reach their inbox, giving you the opportunity to make a connection and a sale. In this guide, you will learn how to make the most of your email communications. Read on for the four best practices when using email marketing for your apparel and accessories eCommerce business.

Personalize Emails for Targeted Audiences

Your apparel webstore needs to have personalized emails to target specific audiences. When we say personalized emails, we don’t mean to send out individual emails, hand written to each customer. Instead, these personalized emails in most cases include welcome emails, standard promotional emails, seasonal emails, newsletters, post-purchase emails, cart abandonment emails and re-engagement emails. Each one of these email types has a specific layout and purpose. For example, cart abandonment emails target customers who placed items into a cart, but never completed the purchase. By sending out a cart abandonment email, you are reminding customers of your site and the products they wanted. Plus if you add an offer, they are more inclined to finish purchasing. 

Personalized emails also work as a means of developing a deeper connection with your customers. Customers prefer personalized emails based on their demographic, geographical location and items they prefer. By skipping out on sending a mass email to every subscriber, your customers most likely will open more of your emails which then leads to more conversions, instead of them throwing it away or unsubscribing. You can customize emails to your customers by checking out your CRM data to learn what your customers are looking at and what they are possibly interested in. 

Keeping up with all the different types of personalized emails can be confusing and time-consuming, especially when working with a large customer database and a CRM like Salesforce. That’s why we recommend working with a marketing firm that understands the different types of emails and when to send them.

Review Your Mail Schedule

Timing is everything and that is particularly true for  email. You have to reach your customers at the right time or you risk losing them forever. Cart abandonment emails work well to drive traffic because it prompts the customers to complete an action they already began. The popular clothing company, ASOS, provides an excellent, straight-to-the-point cart abandonment email:

Another example is scheduling emails around specific holidays like the Christmas season, Cyber Monday, back to school and more. Also, remember that customers unsubscribe from brands that send out too many emails. Most companies send out about two to eight emails a month to their subscribers, depending on the brand and testing. Testing is crucial to this process as well. You don’t want to scare off subscribers with too many eblasts but you also want to stay top-of-mind for them. We’ve spoken at length about the benefits of AB testing your website (here and here) but these same principles apply to your email schedule as well. Test different release schedules on random portions of your contact list to see what frequency solicites the best response.

Monitor Email Performance

What’s the point of having email marketing if you don’t know how well your emails are  performing? An email performance report will show you what sections have the highest and lowest conversion rates. From there, you can then decide what needs to stay and what needs to change.. 

Many email providers can view your open and click rates. If they notice your emails are not being opened and engaged with, your reputation as a mailer can plummet, which could result in being kicked off the platform. To avoid this from happening, here are three approaches that you should keep in mind:

  1. Use special messaging to reactivate customers.
  2. Reduce the number of emails you send to these customers.
  3. If recipients aren’t opening or clicking on your email, remove them from your list. 

Dropping subscribers from your email list maybe concerning, but it will actually  boost your mailer reputation. If you notice that you are unsubscribing many users, make sure to have a marketing plan to find new potential customers. Monitoring email performance is a tedious task that can be confusing and frustrating, especially if you’re also evaluating any A/B tests you’re currently running. There are many Magento extensions that help monitor your emails as well as do A/B testing. Email tools like Mailchimp, Klaviyo, dotDigital and Listrak are a few places where you can monitor and A/B test your email marketing. 

Revise Future Emails

Email marketing involves a ton of testing and trial and error. When you first start sending emails, it may be hard to know what will and won’t work for your customers. Throughout any email marketing campaign, you will learn what customers click on. From there, you grow and adapt to what they want to see. You also need to remember that customers’ interests are constantly changing. So, a Call To Action or content (video, images or written copy) that worked before doesn’t guarantee that your customers will continue to show interest months down the line. 

As mentioned before, A/B testing your email performance is key to understanding what works for your company. While reviewing your results, you need to take note of every feature that isn’t working and replace it with a new element that may better connect with your audience. This applies to every element of your emails including CTAs, graphics, promotions, copy, images, layout, subject lines and preheaders. By constantly revising and building upon improvements, you should have an email design and release schedule that fits your brand and connects with your customer base in a real and measurable way.

The potential of gaining new customers through email marketing is limitless, but there are a number of steps and requirements every company must go through to send out any emails. The best way to stay on top of your email marketing is to use one of these recommended extensions or work with a knowledgeable marketing team. To learn more about how to implement these strategies and increase online sales, contact us today.

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You’re Losing Sales: Digital Payment Methods Customers Now Demand

You’re Losing Sales: Digital Payment Methods Customers Now Demand

Payment trends seem to evolve from year to year as new paying options emerge and trend. As an apparel webstore, you need to find the right payment choices for your shoppers. By limiting your company to one or two payment methods, you are losing potential customers and sales. To successfully increase your purchases, your company should make it as easy as possible to conduct a transaction with customers by offering multiple payment methods. In this guide you’ll learn about the digital payment trends your apparel and accessories eCommerce business needs to offer in order to meet customer expectations and demands.

Peer-to-Peer (P2P) Payments

Within the last couple of years, peer-to-peer (P2P) payments have been increasing in popularity. Even though this payment trend is more common between individuals, some companies have added it to their webstore as an alternative paying method. You’ve no doubt heard of or used one of the most popular peer-to-peer payment apps, PayPal. P2P companies like PayPal give customers a 1-click version of checking-out, facilitating a faster and easier way of completing a purchase. Many shoppers prefer this option because all their card, billing and shipping information is conveniently all in one place. 

P2P Combined With Payment Installment Apps

A few years ago payment installment apps like Afterpay and Klarna became a paying option on popular apparel and accessories eCommerce sites. Many apparel webstores allow P2P payments with payment installment apps. Payment installment apps allow the customer to pay for their purchase over a period of time by splitting their total payment into equal parts. Many online users are actively looking for stores that include payment installment apps. Recent studies have shown that shoppers are more likely to purchase and add more items to their cart if payment installments are an option. Customers like the notion of buy now, pay later. 

InteractOne worked with the Fawn Shoppe to create an excellent combined peer-to-peer payment system with a payment installment app:

Peer-to-peer payments are not for every company and customer. For example, some sites have experienced issues with hacking associated with their P2P systems. If you do decide to implement peer-to-peer payments, as a company it is your responsibility to build trust and to ensure the safety of your customers’ private information by having proper data privacy. We will discuss later some key elements to look out for when setting up data privacy.

Digital Wallets or Contactless Cards

As an eCommerce company, your brand will want to remove as many steps to create an easier and faster check out process for your customers.That’s where digital wallets and contactless cards come to play. Some popular digital wallets and contactless cards on the rise are Apple Wallet, Amazon Pay, Shop Pay and G Pay. These digital wallets and cards are the one-stop app for customers to enter all their card information. Just like peer-to-peer payments, some shoppers prefer this payment method because it is a 1-click check out process. Whenever a customer checks out with a digital wallet or card, the site redirects shoppers to the digital wallet’s app or website to complete the purchase. Once shoppers finish on the digital wallet app or site, they are automatically prompted to finish and review the transaction on the eCommerce  site. 

Our client, Kabayare Fashion provides a great example of having multiple digital wallets for customers to choose from:

Debit or Credit Cards

The most popular payment method, with 47% of online shoppers claiming it as their preferred payment method, are debit and credit cards. Many shoppers still prefer to manually input their card information into the system because this is the method they are most familiar with it. Debit and credit card companies that most consumers use are VISA, Mastercard, Discover and American Express. It is a given in the minds of customers that your apparel and accessories company will accept debit and credit card payments. These are ‘table stakes’, the bare minimum. If you are hesitant to implement the peer-to-peer payment system or digital wallets and contactless cards, you can always add a payment installment app to go with debit or credit card payments to be able to conduct business with a larger, more diverse audience.

Payment on Account

For apparel and accessories brands that cater to business to business (B2B) stores, Magento Commerce has introduced a Payment on Account feature. This feature is an offline payment method that allows B2B brands to make purchases up to their specified credit limit. Companies can use Payment on Account globally or per account. When you use Payment on Account as your payment method, there will be a message that displays to indicate the status and information of the account like this:

Data Privacy

Customers are looking to purchase from companies that have a large focus on data privacy. Finding a site that has the proper data privacy can be tricky, but many users are avoiding sites that say “not secure” in the URL. Protecting shoppers’ credit cards and shipping information is the most important element for digital payments. If your webstore doesn’t have proper data protection, you will lose a wide range of potential customers. As payment processing and eCommerce technology continue to advance, it is the company’s responsibility to ensure proper data protection from cybercriminals. To protect your customers’ information, follow the EU’s General Data Protection Privacy Act (GDPR) and the Second Payment Services Directive (P2D2.) The GDPR and P2D2 have rules and regulations that govern how companies of all sizes process and transfer an individual’s personal data. Violating the GDPR and P2D2 rules and regulations come with tough penalties like fines up to 4% of the brand’s total global annual turnover.

Mobile-Friendly Payments

In 2019, studies have shown that eCommerce stores have had a 25.5% annual growth rate with it expected to grow to 44% by 2024. With consumers increasingly using their mobile devices to make purchases, your apparel brand needs to optimize its site for mobile-friendly viewing and  payments. So how does a company have mobile-friendly payments? There are many ways to optimize user-friendly payments on mobile devices including clear call-to-action buttons, a secure network and auto-fill billing and shipping options. InteractOne can further help you improve your eCommerce’s mobile site or app.

Conclusion

Your company has many digital payment options to choose from, and it is your responsibility as a business to find the best paying method for your customers. If you are unsure of what payment choices work the best for your eCommerce, consider doing a series of A/B tests to help determine the optimal combination of payment options. Many payment companies have free trials and refund policies for companies wanting to expand their paying methods. For help understanding and implementing the best digital payment choices for your company, contact us today.

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The Benefits of Conversion Rate Optimization, Landing Page Strategies & more in the June Orange Report

The Benefits of Conversion Rate Optimization, Landing Page Strategies & more in the June Orange Report

June 2020 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

The Benefits of Conversion Rate Optimization (CRO)

While there are a number of risks and costs that come with optimization testing, for many companies, CRO is the single best thing you can do to increase your revenue.

Six MORE Apparel & Accessories eCommerce Webstore Strategies for a Post-COVID World

If your apparel and accessories eCommerce site has hit a bit of a lull here are six MORE strategies to boost your site visits and get more conversions.

CRO Testing is Expensive, but Worth It

Conversion Rate Optimization. No doubt you’ve heard of it by now but if you’re still not running tests on your website in order to improve your conversion rate… Why not? 

Case Study: Medals of America Magento 2 Site Build

InteractOne provided an entirely new Magento 2 website to Medals of America that resolved their performance issues by cleaning up the backend of the site and eliminating unnecessary extensions.