Miva vs. Shopify eCommerce Platform Comparison: Should You Migrate Your eCommerce Site?

Miva vs. Shopify eCommerce Platform Comparison: Should You Migrate Your eCommerce Site?


In the ever-evolving landscape of eCommerce, staying ahead of the curve is essential for merchants aiming to thrive in the digital marketplace. While platforms like Miva have long been stalwarts in the industry, the rise of Shopify is ushering in a new level of eCommerce Software as a Service (SaaS). Make no mistake, Miva remains a formidable choice for online businesses; however, Shopify offers merchants access to a vastly more robust ecosystem. Our direct comparison of Miva vs. Shopify revealed Shopify to be the clear winner. This ecosystem is a veritable toolkit, empowering Shopify merchants with tools and resources to gain a competitive edge over their counterparts still tethered to Miva. 

With decades of experience handling eCommerce migrations, InteractOne is a trusted Shopify agency with the knowledge and expertise to carefully weigh the pros and cons of both platforms.

Let’s explore why migrating a Miva merchant to Shopify could be the strategic move that propels your online business to new heights.

Miva Merchant: A Godfather of SaaS for eCommerce

What is Miva?

Miva Merchant is an eCommerce platform that has established itself as a reliable option for online businesses. It offers a simple point-and-click system for building and managing online stores, making it easy for merchants to set up shop. It also offers developers opportunities for aftermarket enhancements. Initially designed for businesses with complex product catalogs or specific needs, Miva has grown into a flexible solution. It gives merchants control over the selling process, allowing for fast and adaptable operations. The platform caters to a broad spectrum of businesses, from growing mid-size enterprises to large corporations. Miva supports various sales models, including B2B (business-to-business), B2C (business-to-consumer), and DTC (direct-to-consumer), making it adaptable across diverse industries and market segments.

Strengths of Miva

Miva Merchant boasts a wide array of features tailored for online businesses, ensuring a robust platform for success:
  • Point-and-Click Development: Miva Merchant’s user-friendly interface enables easy store customization directly within a web browser.
  • Versatile Sales Support: Miva accommodates B2B, B2C, and DTC sales on a single website, making it ideal for businesses with diverse needs.
  • Order Processing: The platform efficiently manages and fulfills customer orders.
  • Responsive Design: The latest release is optimized for usability and touch interfaces, featuring enhanced navigation tools.
  • Customization and Development: Miva provides developers with tools to tailor the platform to specific business needs and enhance online stores.
Businesses utilizing Miva enjoy unparalleled flexibility, speed, and control over their selling processes. This adaptability makes it particularly suitable for those with complex product catalogs or specialized industry requirements. Miva excels in supporting niche markets like B2B and the automotive aftermarket. For over 20 years, it has empowered wholesale and direct-to-consumer sellers in the automotive industry. It offers a flexible eCommerce platform that evolves with businesses, helping them maximize order value, reduce overhead costs, and increase revenue.

Weaknesses of Miva

Smaller Ecosystem

Unlike Shopify or BigCommerce, Miva has a more limited selection of third-party apps and integrations. This can result in higher costs for merchants who need to invest in custom apps instead of using readily available solutions. For example, while Shopify offers a vast app store with features like “buy online, pick up in-store,” Miva lacks similar options, necessitating costly custom development.


Since Miva lacks the ecosystem of larger platforms like Shopify, development costs for Miva customers can be significantly higher. As a result, when Miva merchants require specific functionalities not already supported by existing apps (such as “Buy Online Pickup In-store”), they have to bear the burden of higher development expenses to develop and maintain the custom apps.

Steep Learning Curve

While Miva provides a point-and-click interface for store development and management, some users may find it challenging to administer, especially those with specialized industry requirements or complex product catalogs. The platform’s scripting language and customization options may demand non-technical users to invest time in learning and understanding, potentially resulting in a steep learning curve.

Shopify – The 800lb Gorilla

Strengths of Shopify

The Ecosystem – Great User Experience

Shopify boasts a vast ecosystem of apps that seamlessly integrate with the platform. This abundance of options allows merchants to quickly enhance their stores’ user experience at a low cost.

Easy to Use

People rave about Shopify’s intuitive interface and built-in features, making it straightforward for merchants to set up and manage their online stores. With user-friendly design elements and helpful tips, Shopify enhances the overall user experience. It features responsive design, optimized navigation, and search functionality for a smooth shopping journey.


The prevalence of third-party apps that enhance the store without requiring further modifications translates to a lower cost for merchants. This contrasts with platforms like Miva, where there are much fewer pre-existing app options, thus forcing Miva customers to build more custom apps.
Image of eCommerce professionals working on an RFP

Ready to make the move?

Following a comprehensive comparison of Miva vs. Shopify, it’s evident that Shopify reigns supreme. After marketing, crafting a superb user experience is a paramount factor for online merchants. With its intuitive ecosystem of third-party integrations and apps, Shopify offers merchants a significant advantage in this regard. While transitioning from Miva to Shopify may seem daunting, the benefits are clear: Shopify offers merchants a substantial advantage in creating exceptional user experiences and lowering custom app costs. Navigating this migration journey requires expertise and experience, which is where InteractOne excels. As a trusted Shopify agency with a proven track record in migrating Miva merchants to Shopify, InteractOne is your dependable partner in migrating eCommerce platforms. Contact us today for a free proposal, and let us guide you toward a seamless and successful transition.


Q: Can I transfer my current online shop to Shopify or Miva without losing data?

Shopify and Miva Merchant both facilitate the migration of data from other platforms. This means you can smoothly transfer your products, customer details, and orders without interrupting your ongoing operations. Keep in mind that you cannot migrate customer password data.

Q: Do I need technical skills to manage Shopify or Miva?

Shopify is renowned for its intuitive interface, which ensures accessibility even for users with limited technical knowledge. Fully utilizing Miva Merchant’s extensive customization capabilities may require a more thorough grasp of technical concepts. Both platforms, however, require custom development for complex theme customizations or development of custom apps and integrations.

Q: Does Shopify or Miva have better customer support?

Shopify is widely known for its strong customer support system, which includes various channels and round-the-clock assistance. Conversely, while Miva Merchant’s support information may be less prominently displayed, they typically offer dedicated support to their users.

Q: How does my choice of eCommerce platform impact my store’s SEO performance?

Both Shopify and Miva Merchant offer SEO tools to boost your online visibility. When transitioning from Miva to Shopify, SEO considerations are crucial. To minimize negative impacts on search rankings, preserve SEO elements such as page URLs and meta tags. Shopify offers SEO features like customizable title tags, meta descriptions, and mobile optimization, all of which can boost search performance. Careful migration planning and effective use of Shopify’s SEO tools are vital for maintaining and enhancing search visibility during the transition. 

Q: Does Shopify or Miva have better security to keep my customers’ data secure?

Both platforms highly value security measures, following industry-standard practices such as SSL encryption to protect customer data and ensure confidentiality. 

    Get expert help today!

    An InteractOne Senior Team Member will get back to you within a day.

    Drop Us a Line At:

    Our Contact Form

    Or, if you prefer an old-fashioned phone call:
    Phone (USA): (513) 469-3362

    4665 Cornell Rd. Suite 255
    Cincinnati, OH 45241

    Don’t write an RFP: Why Request for Proposals (RFPs) Aren’t the Answer for Your eCommerce Development Projects

    Don’t write an RFP: Why Request for Proposals (RFPs) Aren’t the Answer for Your eCommerce Development Projects

    Image of eCommerce professionals working on an RFP

    Why RFPs Aren’t the Answer for Your eCommerce Development Projects

    At InteractOne, we’ve learned that RFPs aren’t the best way to approach eCommerce projects. They often lead to more headaches than solutions. If you’re a merchant grappling with the decision of how to hire an agency for your project, you’re not alone. The cumbersome RFP process often leads to frustration, delays, and mediocre results delivered by sub-par service in the RFP response. 

    But there’s a better way. Instead of getting bogged down in the wasteful RFP process, try a direct approach. At InteractOne, we specialize in cutting through the noise to deliver tailored solutions promptly and effectively, bypassing the inefficiencies of traditional RFPs. 

    Interested in finding the solution to your eCommerce projects? Contact Us.

    In this blog post, we’ll debunk the RFP efficiency myth and showcase the advantages of a direct approach. Discover why RFPs fall short and how choosing the right agency is the key to success. Plus, we’ll delve into what sets InteractOne’s approach apart from the rest.

    What is an RFP? What is the purpose of an RFP Template?

    A Request for Proposal (RFP) is a formal document that businesses use to solicit bids from potential vendors for a specific project or service. For eCommerce businesses seeking assistance from digital agencies, an RFP typically outlines the scope of work, project requirements, timeline, budget constraints, and evaluation criteria.

    Traditionally, the RFP process unfolds like this: a merchant identifies a need for marketing or development services, writes an RFP detailing their requirements, and distributes it to a list of potential vendors. These vendors then respond with proposals outlining how they would address the merchant’s needs, including pricing, timelines, and proposed strategies.

    On the surface, the RFP process seems like a structured and systematic way to evaluate vendors and select the best fit for a project. However, in practice, it often falls short of expectations for several reasons, which we’ll talk about next.

    Why the RFP (Request for Proposal) Falls Short for eCommerce

    The RFP process has its problems. It is time-consuming for both merchants and vendors. Receiving numerous responses might seem advantageous, but it can actually make decisions harder. Creating a thorough RFP demands a lot of time and effort from the merchant, who likely lacks the experience and expertise to thoroughly document what they need to the bidders. The formal nature of the process can stifle creativity, leading to cookie-cutter, low-quality solutions rather than innovative ideas. Misunderstandings and communication issues are common, as written words often fail to convey nuanced details effectively. Moreover, there’s no assurance that responders who submit a proposal will have the necessary technical expertise to do the project right. Overemphasizing price may lead to picking a vendor just because they’re cheap, even if they’re not the best choice overall.

    At InteractOne, we’ve pinpointed specific challenges with using RFPs in eCommerce development bidding process, underscoring the complexities of this specialized industry.

    Waterfall Project Management

    Using RFPs often means following waterfall project management methods, where tasks are completed in a strict sequence, akin to water flowing down steps. Each step must be finished before moving to the next one, with little room for changes once the plan is set. This approach might seem organized, but it often leads to problems in eCommerce development. eCommerce projects need flexibility to adapt as they progress, which waterfall methods don’t allow. This rigidity can cause projects to fail because they can’t adjust to new needs or problems that come up along the way.

    Inefficiency in Vendor Selection

    Top-tier agencies with established clientele often steer clear of responding to RFPs because of the significant time investment and low success rate associated with them. As a result, RFPs are more likely to attract lower-tier agencies seeking work than those with superior talent, which means the quality of vendors chosen in this procurement process isn’t always the best.

    Lack of Specificity and Customization

    RFP templates often contain generic requirements that fail to fully capture the unique needs and goals of eCommerce businesses. It’s important to understand that marketing plans must be customized to fit each eCommerce company’s niche, target customers, and competition. Just writing down what the current system does and expecting a new one to be exactly the same doesn’t work for software.

    Think of it like trying to make a new Tesla car work like an old Ford. If you’re getting a new Tesla for all its latest features, you wouldn’t try to make it act like your old Ford—it just wouldn’t make sense or be helpful.

    Image of eCommerce professionals working on an RFP

    Don’t Write an RFP: Why You Should Interview and Hire an Agency Directly

    As we’ve explained, an RFP creates more problems than it solves. Opting out of the RFP process and going straight to hiring can be a smart move. It allows for stronger relationships, faster decision-making, deeper collaboration, and tailored agreements.

    Benefits of Hiring an Agency Directly VS Using and RFP Template

    • Ensures Experience: Hiring directly means you can pick an agency with the exact experience, skills, and selection criteria to meet your project needs. You don’t have to sort through generic proposals—instead, you can find a partner who has a proven history in your industry.
    • Reliable Information: Dealing directly with agencies gives you trustworthy details about what they can do, their past work, and how they work with clients. This firsthand info helps you decide which agency fits your needs best.
    • Efficient Focus: Direct hiring lets you concentrate better on what you need for your project. Instead of sifting through lots of proposals, you can spend your time and energy finding agencies that closely match your goals and ideas.
    • Faster Start: With the RFP process out of the equation, you can get going on your project faster. Talking directly to agencies speeds up hiring, so you can start with confidence and move forward swiftly.
    • Better Finished Product: A great agency of eCommerce experts will help you consider the big picture and create a software solution that is the right fit and tailored to grow your business instead.

    How to Vet and Hire an Agency Without an RFP

    To choose the right agency without using the typical RFP route, treat it like hiring a key management employee. Invest time and care into thorough research and meticulous candidate evaluation.

    1. Prepare Documentation: Clearly define what qualities you’re looking for in an agency and document your high-level requirements. Be specific about the skills and qualities you need, matching them to what your eCommerce business needs.

    2. Conduct In-Depth Interviews: Set up face-to-face meetings with agencies you’re interested in. This lets you see if they’re a good match for your eCommerce business. Talking directly helps avoid misunderstandings and ensures everyone’s on the same page.

    3. Assess Compatibility: During the meetings, see if the agency not only has the technical skills you need but also fits well with your business culture. Make sure their ideas, abilities, creativity, and prices match what you want.

    4. Comprehensive Evaluation: Take a holistic approach to evaluating agencies, considering factors beyond just technical skills. Look at their strategic thinking, communication style, project management capabilities, and overall fit with your business objectives.

    By following these steps, you can confidently navigate the agency hiring process and find the perfect partner to bring your eCommerce vision to life.

    How InteractOne Works with Prospective Clients

    InteractOne’s way of initially engaging focuses on what really matters: making your eCommerce business successful. We know that each eCommerce project is different, so we don’t use the same solutions or deliverable RFP template for every merchant. Instead, we concentrate on what’s important: your eCommerce success. We put our clients first and adapt to make sure every project succeeds.

    Listening to You

    We start by listening carefully to your business needs. We look at your current website, understand your goals, and set clear targets for the project. By working closely with you, we build trust and teamwork right from the start.

    Finding the Right Solutions

    We use our years of experience and expertise in the eCommerce industry to help you find the best solutions for your needs. We don’t believe in using the same plan for everyone; instead, we learn about your business and make personalized suggestions to help you reach your goals.

    Supporting You Now and Later

    Our support doesn’t stop when the project is finished. We’re here to help, improve, and grow with you as your business evolves. Whether launching a new website or updating an existing one, we’ll be by your side, ensuring your eCommerce business keeps growing and succeeding.

    It’s Time to Ditch the RFP Process and Hire Directly

    To sum up, bypassing the traditional RFP process and directly hiring an agency has many advantages for eCommerce businesses:

    Efficiency: Direct hiring speeds things up so you can find the right partner for your project faster.

    Quality: Dealing directly with agencies gives you the opportunity to hire premier agencies with a record of doing great work. And a top agency will do a much better job of architecting a solution than an RFP process.

    Success: Working with an experienced digital agency that understands development and marketing to architect and create a best-fit solution dramatically increases your chances of seeing a great result from your eCommerce project.

    At InteractOne, we’re dedicated to getting great results for our clients. Our client-centric approach, combined with our expertise and adaptability, makes us stand out in eCommerce development compared to other potential bidders.

    So, if you’re ready to take your eCommerce project to the next level, consider forgoing the usual RFP process and interview agencies like us instead. Let us show you why hiring directly is the smarter choice for your business. Get in touch with us today to submit a request for information and let’s bring your eCommerce vision to life together.

      Get expert help today!

      An InteractOne Senior Team Member will get back to you within a day.

      Drop Us a Line At:

      Our Contact Form

      Or, if you prefer an old-fashioned phone call:
      Phone (USA): (513) 469-3362

      4665 Cornell Rd. Suite 255
      Cincinnati, OH 45241

      InteractOne’s Checklist for a Successful eCommerce Website Migration

      InteractOne’s Checklist for a Successful eCommerce Website Migration

      Photo of a laptop and desk.

      Taking on site migration is like stepping into a labyrinth of complexities, challenges, and potential pitfalls. Whether prompted by a need for tech upgrades, rebranding initiatives, or evolving business strategies, the decision to migrate a website is a significant undertaking for any organization. From transferring vast amounts of content to preserving hard-earned search engine rankings, the process demands detailed planning, technical expertise, and effective communication. 

      As a leading agency specializing in website migrations, InteractOne knows how to help merchants switch eCommerce platforms with focus and confidence. From meticulous content transfers to safeguarding SEO performance, we understand the intricacies and the “gotchas” of replatforming

      Contact us today for help navigating the complexities of switching platforms with clarity and assurance.

      In this guide, we delve into the common eCommerce website migration issues and how to avoid them—with help from InteractOne’s expert team.

      Listening to the Business Requirements: Assessment and Planning

      Our approach to site migration is rooted in collaboration, thorough planning, and a commitment to delivering exceptional results. 

      1. Evaluate the current site

      We start every eCommerce platform migration project by thoroughly evaluating the current website. Our team assesses the site’s structure, content, functionality, and existing issues to understand its strengths and weaknesses. This comprehensive audit serves as the cornerstone of our migration strategy, enabling us to identify areas for improvement and develop tailored solutions to meet your business needs.

      2. Define goals

      Once we have a clear understanding of your current website, we work closely with you to define the goals driving the migration. Whether you’re looking to improve performance, update outdated technology, or undergo a rebranding, we’re here to help you articulate your goals clearly. By aligning our efforts with your business goals, we ensure that every aspect of the migration is geared towards delivering tangible results and driving success.

      3. Set objectives

      With the goals in place, we collaborate with you to set specific objectives for the project. Whether it’s maintaining or improving SEO rankings, preserving valuable customer data, enhancing user experience, or minimizing downtime during the transition, we establish clear objectives that serve as the foundation of our migration strategy. Additionally, we assist in defining key performance indicators (KPIs) to measure the success of the migration, enabling you to track progress and make data-driven decisions throughout the process.

      Guiding Merchants to Optimal Solutions

      4. Recommendations

      Every business is unique. There’s no one-size-fits-all solution when it comes to switching eCommerce platforms. That’s why our team of experts leverages their extensive knowledge and experience to recommend strategies and technologies tailored to your specific goals and objectives. Whether it’s choosing the right platform, implementing custom solutions, or optimizing performance, we’re here to guide you every step of the way. 

      5. Create a migration plan

      Once the optimal strategies and technologies have been identified, we work with you to create a comprehensive migration plan. This roadmap outlines the timeline, tasks, and responsibilities for each phase. Our thorough plan coordinates and executes every step of the replatforming process, from initial preparation and moving content to testing and deployment. 

      Handling Customization and User Experience (UX)

      6. Prioritize user experience

      Creating a fantastic UX is key to delighting customers and securing their long-term satisfaction. Our team crafts visually appealing designs with intuitive interfaces to captivate your audience and drive conversions. From creating custom layouts to optimizing navigation or implementing interactive features, we focus on enhancing every aspect of the user journey to deliver a customer experience they’ll love. 

      But we don’t stop at aesthetics. We strongly emphasize usability and functionality so that your website not only looks great but also performs flawlessly across devices and browsers. By prioritizing customization and UX, we help you differentiate your brand and build customer loyalty. 

      Assisting with Data Migration to Avoid Data Loss

      7. Product data migration

      Moving your product data is often one of merchants’ most significant pain points. The process can be daunting and overwhelming, whether dealing with simple product catalogs of a hundred SKUs and basic categories or complex catalogs with tens of thousands of SKUs and categories.

      Luckily, we specialize in moving product data from one platform to another, making sure that all your product information is transferred accurately and efficiently. Our team employs advanced techniques and tools to handle data migration of any scale, minimizing downtime and ensuring continuity for your eCommerce store. 

      8. Customer and order data migration

      Migrating customer and order data presents its own challenges, particularly when reconciling data model changes from one system to another. At InteractOne, we understand the importance of preserving customer relationships and order histories during migration. Our team works diligently to ensure that customer and order data is moved accurately, and we implement strategies to associate orders with the corresponding customers seamlessly. By leveraging our expertise in eCommerce data migration, we help you maintain continuity in your operations and provide a smooth transition for your customers. 

      Photo showing eCommerce ecosystem

      Phased Approach to Website Configuration following Migration

      By taking a phased approach to configuration, we empower you to launch your website quickly with the essential features needed to start generating revenue and serving your customers. As the full site is developed and launched in subsequent phases, we continue to iterate and optimize, ensuring that your online store evolves to meet the changing needs of your business and your customers. 

      9. What is the minimal viable product (MVP)?

      At InteractOne, we advocate for a phased approach to site configuration, beginning with developing a minimal viable product (MVP). This strategic method, our ‘secret sauce,’ prioritizes the core functionality and essential features required to launch your website and start generating value for your business. By focusing on the MVP first, we can expedite the launch process and get your site up and running quickly, allowing you to establish an online presence and start serving your customers while additional features are developed and implemented.

      10. Replicate the setup from the old site onto the new platform

      As part of our phased approach to configuration, we prioritize replicating the critical elements of your previous setup on the new eCommerce platform. This includes configuring third-party payment methods, shipping options, customer reviews, and other essential features integral to your online store’s operation. Our team works diligently to ensure these configurations are replicated correctly, maintaining consistency with your previous setup while leveraging the new platform’s capabilities to enhance performance and functionality.

      Get Help with the Replatforming Headache

      In the eCommerce business, staying competitive requires embracing change. We hope you understand more of the common eCommerce website migration issues and what it takes to successfully transition to a new platform, from assessing business requirements and handling data migration to prioritizing customization and user experience.

      Migrating eCommerce platforms is a complex task that requires careful planning, technical expertise, and a deep understanding of your business needs. While it may be tempting to tackle the migration process internally, the reality is that it’s best left to a team that specializes in migration work. Just as you wouldn’t attempt to build your own office from scratch, trying to migrate your eCommerce site without expert assistance could lead to costly mistakes and unnecessary headaches.

      With InteractOne’s help, you can confidently and easily navigate the intricacies of site migration. Our team of experts has the knowledge, experience, and resources to ensure a smooth and successful transition to your new platform. By partnering with us, you can rest assured that your site migration will be handled efficiently, allowing you to focus on growing your business and delighting your customers. 

      Don’t let the complexities of site migration hold you back. Contact InteractOne today, and let us help you elevate your online presence with a seamless and stress-free migration experience.

        Get expert help today!

        An InteractOne Senior Team Member will get back to you within a day.

        Drop Us a Line At:

        Our Contact Form

        Or, if you prefer an old-fashioned phone call: Phone (USA): (513) 469-3362

        4665 Cornell Rd. Suite 255 Cincinnati, OH 45241

        3 Reasons to Move Your Magento Site to Shopify

        3 Reasons to Move Your Magento Site to Shopify

        Moving boxes with Shopify logo

        In the evolving eCommerce landscape, the once-dominant Magento (Adobe Commerce) has faced a shifting tide, prompting businesses to rethink their online marketplace strategies. The rise of SaaS solutions like Shopify, with robust APIs and extensive app ecosystems, positions them as frontrunners. The proliferation of such SaaS solutions has democratized powerful eCommerce websites, making them accessible to businesses of all sizes. Staying ahead now involves not only keeping pace with technology but also leveraging it to enhance and streamline your business. Online merchants should seriously consider switching to Shopify, and in this article, we delve into three compelling reasons why you should consider this strategic move.

        Already decided to switch? We specialize in smooth transitions to Shopify. Contact InteractOne now to get started. 

        1. Shopify has better stability and lower costs

        Shopify’s microservices architecture not only offers remarkable stability (it claims a 99.99% uptime) but also reduces the maintenance and developer costs associated with running an eCommerce site. Unlike Magento, Shopify simplifies upgrades and maintenance since only their team can access the source code. Since Shopify handles all backend concerns, like server maintenance, updates, and scalability, the platform remains stable and functional even during high-traffic periods. Shopify stays stable because it independently develops and deploys features. This helps prevent errors and improves scalability and performance optimization, especially compared to Magento’s monolithic architecture.

        In contrast, Magento and Adobe Commerce’s reliance on traditional hosting architecture introduces variability in performance. Additionally, Magento’s open-source nature allows users to override core code, posing potential reliability risks if not managed properly. Notably, Shopify users cannot override the core code, so there’s less risk of stability issues arising from user modifications. Essentially, with Shopify, you can focus more on business growth and less on technical upkeep. 

        Regarding costs, Shopify maintains lower developer maintenance labor expenses than Magento due to its hosted nature and SaaS model. With fixed and predictable pricing on a monthly or annual basis, Shopify eliminates the complexities of separate hosting and developer expenses. While the Magento open-source free edition may appear more affordable on the surface, implementing and maintaining a Magento/Adobe Commerce store often involves higher development maintenance costs. Shopify’s hosted and SaaS nature streamlines store management, resulting in labor cost savings and reduced complexities compared to Magento’s approach.

        2. Shopify offers better performance and developer flexibility

        Performance is key to customer satisfaction and retention. Shopify’s optimized and centrally managed infrastructure ensures consistently high performance, seamlessly handling varying workloads. In contrast, Magento’s open-source architecture may lead to performance issues stemming from improper server configuration or poorly coded overrides.

        Furthermore, Shopify’s centralized optimization and updates benefit all merchants without individual effort. In contrast, maintaining performance in open-source platforms like Magento/Adobe Commerce is challenging, requiring merchants to optimize server configurations, custom configure auto-scaling solutions, and implement specialized caching strategies.

        Moreover, as previously mentioned, Shopify restricts access to the core code to ensure a standardized and controlled environment for developers. This reduces the risk of introducing code that could compromise performance. While Magento’s open-source nature provides developer flexibility, it can also give too much access to overriding core functionality, which can negatively impact performance.

        Shopify’s restricted access and standardized platform ensures a consistent experience, minimizing the risk of instability and incorrect builds. Seamless updates and risk mitigation for performance issues are built into the platform. In contrast, with open-source platforms, the diversity of server environments, customizations, and third-party extensions increases the potential for problems. Each site’s unique configuration may introduce complexities during updates or changes, impacting performance.

        In short, Shopify provides improved and consistent performance by offering a standardized, optimized environment, centralized updates, and controlled access to the core code, mitigating common challenges seen in open-source platforms like Magento/Adobe Commerce. 

        If you want to build custom applications without being restricted to a certain tech stack or coding language, Shopify is the clear winner. Shopify offers a strong API and App Store, letting developers create custom apps using various technologies such as HTML, CSS, and JavaScript. This flexibility facilitates tailored solutions, third-party service integration, and enhanced store functionality.

        In comparison, Magento’s customization capabilities exist, but the development process is more complex. Predominantly using PHP, building custom apps also demands a deeper understanding of the platform’s architecture, resulting in a steeper learning curve for developers.

        Since Shopify handles hosting and server maintenance, developers can focus more on building features and improving user experiences without getting into the intricacies of the Shopify core architecture. In contrast, Magento/Adobe Commerce developers often require advanced expertise in Magento core architecture, including database optimization and server configurations. This can constrain development flexibility and speed for those unfamiliar with server-related complexities.

        In short, Shopify offers better developer flexibility by providing a user-friendly development environment, a versatile API, and an App Store that simplifies building custom apps. Additionally, the reduced need for in-depth knowledge of core architecture or servers allows developers to focus more on creating features and functionalities without being burdened by infrastructure complexities.

        3. Security is better on Shopify

        Security is paramount in the digital marketplace, and Shopify is often considered to have better security than Magento/Adobe Commerce. Shopify’s closed-source nature and controlled framework, managed by its own security team, contribute to a more secure environment. Their regular platform updates and maintenance add another security layer, continuously preventing new threats. This reduces the risk of unauthorized access and potential vulnerabilities. 

        Additionally, Shopify provides built-in fraud analysis features. SSL encryption certificates provide a secure shopping cart that protects customer data. It’s PCI-DSS compliant, making it a safe environment for credit card transactions. This offers a high level of security for online stores.

        Magento also offers various security features, such as encryption, fraud detection, and PCI-DSS compliance. However, Magento has been associated with more security issues, with a significant number of compromised eCommerce sites using Magento/Adobe Commerce. Additionally, with Magento, the merchant is responsible for managing security measures – ie. firewalls, server security and payment gateways. Shopify handles this for its merchants. These factors contribute to Shopify offering better security than Magento/Adobe Commerce.

        When and why we think Shopify wins over Magento

        For many mid-market B2C eCommerce merchants, migrating to Shopify from Magento/Adobe Commerce represents a strategic move towards a more secure, stable, and high-performing eCommerce platform. With lower maintenance costs, enhanced security, and improved performance, Shopify stands out as an ideal choice for businesses looking to thrive in the mid-market competitive digital marketplace. 

        At InteractOne, we specialize in making this transition smooth and efficient, ensuring your business leverages the full potential of Shopify.

        Keep in mind that Shopify is not always a great fit for eCommerce merchants, especially when it comes to B2B, Enterprise, or highly custom user experiences. If you need help comparing eCommerce platforms, our team of senior consultants can help. We have many years of experience developing solutions on Shopify, BigCommerce, WordPress, and Magento/Adobe Commerce.

        Contact our experts today to help compare platforms or get a free proposal on migrating to Shopify.

        Magento, BigCommerce or Shopify. Which One is Right for You?

        Magento, BigCommerce or Shopify. Which One is Right for You?

        Magento used to be the go-to platform for merchants selling online. Now, SaaS platforms have become the more popular option.  Should you join the crowd and migrate to SaaS?  Well, maybe, in this post, we’ll explore your options and try to help clarify the differences between two of the most popular eCommerce SaaS platforms and the legendary Magento (aka. Adobe Commerce).

        The development of SaaS solutions for eCommerce, like BigCommerce and Shopify, has empowered merchants to reduce the costs associated with managing eCommerce websites while providing more site stability, security, and performance. But is SaaS right for your unique business needs? 

        In this article we cover… 

        Understanding which platform aligns best with your business goals and operational needs can set your organization up for long-term success. 

        Need help making platform decisions for your online store or looking to switch to a new eCommerce platform? Contact InteractOne today

        Magento vs. Shopify vs. BigCommerce: Key Comparisons

        B2BAdvanced and robust B2B features (user roles, price negotiation, etc.)Focused on B2C, but has some B2B capabilitiesGood B2B features (custom pricing, bulk orders, etc.)
        FlexibilityOpen-source code provides extensive customizationLimited customization compared to Magento, relies on third-party apps insteadLimited customization compared to Magento, relies on third-party apps instead
        ScalabilityDesigned for enterprise scalabilitySuitable for small to mid-market businessesScales well for growing businesses
        Ease of UseRequires technical expertise for customizationUser-friendly interface for less technical usersIntuitive interface, easy for beginners but not as easy as Shopify
        Cost of OwnershipInitial development costs may be higherMonthly subscription fees; lower initial costsMonthly subscription fees; moderate costs
        App/Extension MarketplaceExtensive marketplace for extensions and modulesLarge app store with a variety of add-onsRobust marketplace with diverse extensions but not as big as Shopify
        HostingRequires own hosting, providing control over the serverHosted solution with limited no server controlHosted solution with no server control
        Community SupportStrong community support and developer ecosystemLarge user community; good support infrastructureActive community and comprehensive support
        SecurityHigh security but requires regular updatesShopify manages security, less control for usersStrong emphasis on security measures


        Need help making platform decisions or replatforming?

        Contact InteractOne today for expert assistance.

        Magento: Robust, Highly Scalable and Flexible

        Magento has two main editions: Magento Open Source and Adobe Commerce. Magento Open Source is free, while Adobe Commerce is a paid, enterprise-level solution with additional features and support. 

        Known for its robustness and flexibility, Magento’s open-source nature allows full control over your website’s hosting, design, and functionality. Magento is well-suited for large-scale B2B operations with complex eCommerce needs, including buyer management, special payment terms, custom client shipping methods, customer-specific pricing, requisition lists, and order scheduling. This solution suits various business sectors, including wholesale and distribution, manufacturing, healthcare, and automotive companies like Ford. These industries require a high degree of personalization in their eCommerce platforms.

        Target Users: Open-source platform designed to power enterprise eCommerce businesses

        Key Features

        • Feature-rich eCommerce platform for enterprise brands.
        • Offers extensive customization and scalability, but is relatively complex and better suited for technically savvy business owners and large establishments.

        What are Magento’s features?

        Magento offers a diverse collection of features for eCommerce businesses, including product management, customer management, order management, and content management. It supports various product types, such as simple, configurable, grouped, and virtual or downloadable products. Magento is known for its flexibility and customization options, allowing developers to create unique and tailored online stores.

        Is Magento good for scalability and flexibility?

        Magento is designed to be scalable, making it usable for small companies but better suited for mid to large enterprises. Renowned for its ability to handle enterprise-level commerce, it can handle a high volume of products, orders, and website traffic. Magento offers high performance for those with a large inventory. Whether your business deals with thousands or millions of SKUs, Magento’s architecture is designed to scale efficiently. This ensures a smooth user experience even as your store grows and the product catalog expands.

        Magento’s open-source advantage

        Magento’s open-source code empowers businesses with complete control over their online presence, making it a game-changer in the eCommerce landscape. Developers can delve into the codebase, implementing customizations to align the platform perfectly with the company’s vision. The open-source community around Magento further enriches this experience, providing valuable resources, forums, and extensions that enhance the functionality of Magento stores.

        Beyond customization, the open-source nature of Magento also provides flexibility in choosing hosting solutions. Merchants can select a hosting environment tailored to their requirements, ensuring more control over performance and features than SaaS platforms like Shopify, which often have predefined scalability and less flexibility.

        Crucially, businesses using Magento’s open-source version enjoy full ownership and control over their stores. This contrasts with certain SaaS platforms, where merchants’ control is limited, relying on the platform provider for updates and maintenance. Magento’s open-source approach not only provides freedom in customization but also ensures companies have autonomy and authority over their eCommerce operations.

        What are Magento’s B2B features?

        Magento is a great pick for B2B online sellers with complex needs that basic SaaS platforms can’t handle. In B2B, businesses often need special features like personalized pricing structures, complex order workflows, and deep integration with back-office systems. SaaS platforms like Shopify can struggle when faced with these complex needs. 

        Magento’s open-source architecture lets companies customize their online shops for B2B specifics. It has robust product and customer management features and can easily connect with third-party apps. The enterprise version, Adobe Commerce, adds even more helpful features, such as advanced analytics, customer management, and performance optimization, making it an ideal solution for B2B merchants seeking a powerful and customizable eCommerce platform.

        What are the challenges with Magento?

        Magento stands out as a powerful solution for companies with specific, advanced eCommerce requirements, but its complexity is both its greatest strength and challenge: 

        • Technical Skills Required: Properly building and maintaining a Magento website demands a high level of technical skill, which may be a drawback for organizations with limited technical capabilities.
        • Full Control Responsibilities: While having complete control of the platform is advantageous, it comes with the responsibility for all aspects of maintenance, updates, and security, placing the onus on the development team.
        • Need for Expert Support: Given these challenges, external support, such as that provided by InteractOne, can be essential to navigate the complexities and ensure a successful Magento implementation.

        Many organizations choose Magento for its unmatched customization and scalability. If having full ownership and control over your storefront is a priority, it may be the choice for you. Magento’s proven track record and global reach make it a trusted option for businesses of all sizes.

        Adobe Commerce / Magento Open Source Pricing

        While Magento Open Source is free, Adobe Commerce has a license fee. The pricing for using Adobe Commerce is a function of online sales. Typically, you can expect licensing costs to start at $2,500 per month. For specific pricing tailored to your requirements, it’s recommended to contact us and we can help you work with Adobe to get a quote.

        Shopify: User-Friendly Interface and Quick Setup

        Shopify’s rise in popularity can be attributed to its user-friendly interface, strong focus on aesthetic appeal, and robust third-party app ecosystem. Ideal for small to medium-sized businesses, especially in the B2C sector, Shopify offers a streamlined approach to eCommerce. However, it might lack Magento’s depth and extensive customization options.

        Shopify is an excellent fit for businesses that don’t have experience building online storefronts and just want to take their small business online and get it up and running quickly.

        Target Users: Small to medium businesses and those new to eCommerce.

        Key Features

        • Easy to use, with a point-of-sale app and over 6,000 integrations.
        • Excellent store security and great for merchants looking to take their small business online and launch rapidly.

        What are Shopify’s features?

        Shopify is a hosted solution, which means it handles server management and software updates. This leads to a quicker setup process, allowing businesses to establish online stores promptly without dealing with technical complexities.

        Shopify is known for its intuitive and user-friendly interface. Setting up an online store, managing products, and processing orders are streamlined processes, making it accessible for users with varying levels of technical proficiency. Its intuitive design tools and abundant themes make it easy for companies to create visually appealing online stores without needing extensive coding experience. Shopify’s popularity has attracted more design talent, making it the dominant platform for aesthetically pleasing UX theme options.

        Shopify’s Managed Hosting and Security

        Shopify provides a fully hosted solution, sparing merchants from managing their own server hosting and reducing the technical burden for owners. Instead, companies can direct their attention and resources toward enhancing their online storefronts, marketing strategies, and customer engagement. This not only simplifies the technical aspects of running an online store but also allows businesses to focus on what matters most – delivering an exceptional online shopping experience to their customers.

        The security of your shop is essential, but it can be stressful. Shopify takes care of security measures, including SSL certification, data backups, and compliance with industry standards. This can be reassuring for organizations that want to ensure the security of their online transactions without managing these aspects themselves.

        Shopify’s Extensive App Store

        Shopify takes pride in its vast app store with a multitude of add-ons and integrations. You can enhance the functionality of your stores by easily integrating third-party apps for features like email marketing, accounting, and analytics. With a commitment to constant innovation and adaptability, Shopify continues to expand its ecosystem so businesses can stay current with emerging trends and technologies. 

        Is Shopify good for growth?

        Shopify’s scalability is another advantage. It can comfortably handle spikes in traffic and sales, a testament to its robust infrastructure. This scalability has been tested by high-profile clients like Kylie Jenner, whose eCommerce ventures demand the ability to handle large volumes of traffic and transactions seamlessly. However, some users may find it less flexible for highly complex or extensive eCommerce needs. 

        What are the challenges with Shopify?

        Using Shopify comes with various benefits, but there are some challenges or drawbacks to consider:

        • Limited Source Code Access: With a SaaS platform, you can’t access the source code, limiting the flexibility of your website. This can pose challenges for merchants with extensive and varied product catalogs or those needing custom pricing options.
        • Selective Business Types: Shopify can be selective about the types of businesses that utilize their platform. For instance, they do not service heavily regulated products, political stores, and certain healthcare products.
        • Transaction Fees: Many pricing plans come with transaction fees, which can add up and impact the overall cost for companies with high sales volumes.
        • Customization Limits: Despite its user-friendly interface, Shopify’s customization options may be limiting for organizations with highly specific design or functionality requirements.
        • Dependency on Apps: While the Shopify App Store provides numerous apps for additional features, relying heavily on third-party apps may increase costs and result in potential compatibility issues.

        For businesses looking for an easy-to-use, visually appealing platform with numerous features and reliable performance, Shopify is an excellent choice. Its balance of simplicity, aesthetic appeal, security, and functionality makes it a go-to platform for those aiming to establish a solid online presence with minimal technical complexity.

        Shopify Pricing

        Low-cost options ($229/mo and lower) are available for small businesses. Midsize businesses will require Shopify Plus, which typically starts at around $1,000 monthly and increases depending on online sales volume. In addition to monthly fees, Shopify also charges transaction fees.  For specific pricing tailored to your requirements, it’s recommended to contact us and we can help you work with Shopify to get a quote.

        BigCommerce: Simple and Versatile for Growth

        BigCommerce offers a comprehensive, all-in-one solution, making it an appealing choice for companies looking for simplicity. However, it might not match Magento’s level of customization and scalability, especially for enterprises with complex needs.

        BigCommerce positions itself as a versatile solution, striking a balance between Magento’s advanced capabilities and Shopify’s user-friendliness. It’s particularly well-suited for businesses that require more out-of-the-box features than Shopify, especially in the B2B domain. BigCommerce offers a more built-in feature set, while Shopify provides a vast array of third-party apps and add-ons for additional functionality Although, it does still have some of the same SaaS platform limitations as Shopify, like a limit on the number of SKUs per product and options per product. 

        Target Users: Businesses of all sizes looking to grow.

        Key Features:

        • Impressive eCommerce features, best-in-class uptime, and robust security.
        • Suitable for growing small to mid-range businesses and wholesalers, with the ability to handle small and large stores with many SKUs.

        Is BigCommerce flexible?

        BigCommerce distinguishes itself by offering extensive customization possibilities through its integrations and flexible APIs and webhooks. This feature enables organizations to seamlessly integrate with their existing tech stack, tailoring their online presence to specific needs. This high degree of customization sets BigCommerce apart from competitors like Shopify, where such extensive adaptability might not be as readily accessible.

        While BigCommerce’s ecosystem is not as extensive or robust as Shopify’s, it still provides many integrations and apps. Shopify’s widespread popularity ensures a broad range of third-party connections, giving it an advantage over BigCommerce. Yet, BigCommerce is particularly advantageous for businesses requiring a higher degree of built-in features without the need for extensive customization or third-party apps.

        Is BigCommerce suitable for growing businesses?

        BigCommerce’s focus on scalability sets it apart from Magento and Shopify. It’s an excellent fit for establishments of all sizes, particularly those looking to grow. It offers reliable performance for companies experiencing growth, like Skullcandy, ensuring that your eCommerce platform can grow alongside your business without needing a platform migration. It can handle both small and large stores with many SKUs, making it a scalable option for growing companies.

        What are BigCommerce’s B2B features?

        BigCommerce serves B2B needs with features designed for seamless business transactions. The platform allows merchants to create customer groups and segments, facilitating personalized pricing, discounts, and product catalog tailoring. Custom pricing arrangements, quote management, bulk ordering, purchase order processing, account management tools, and requisition lists further enhance the B2B experience, ensuring efficiency and flexibility in managing transactions and customer relationships.

        When comparing B2B features, BigCommerce stands out for its user-friendly approach and comprehensive tools. Unlike Shopify, BigCommerce offers more built-in B2B features, including quote management and requisition lists. While Magento is renowned for its high customization capabilities, BigCommerce strikes a balance by providing good B2B functionality without the complexity. Magento excels in advanced features and customization but might require more technical knowledge. Shopify, on the other hand, may necessitate additional custom apps for comprehensive B2B functionality, potentially increasing costs. BigCommerce emerges as an ideal choice for businesses seeking a middle ground – a platform offering great B2B features with all the benefits of SaaS.

        Is BigCommerce good value for money?

        While BigCommerce may not match Magento’s customization and scalability for complex enterprise needs, it balances advanced capabilities and user-friendliness, making it cost-effective, especially for B2B-focused organizations.

        BigCommerce minimizes reliance on third-party apps with robust built-in features, ensuring a streamlined and cost-efficient eCommerce experience. It’s a solid choice for businesses seeking a middle ground between advanced functionality and ease of use in the competitive eCommerce platform landscape.

        BigCommerce Enterprise is ideal for mid-range businesses and wholesalers in growth phases, offering powerful tools and excellent value for money. Its commitment to providing value to expanding companies sets it apart in the eCommerce space, making it a standout option for those seeking a robust solution for evolving needs.

        What are BigCommerce’s challenges?

        While BigCommerce offers many advantages, there are some challenges or drawbacks to consider:

        • Customization Constraints: Compared to highly customizable platforms like Magento, BigCommerce may have limitations in fine-tuning website design and functionality.
        • Learning Curve: While generally user-friendly, there may be a learning curve for those new to eCommerce or transitioning from other platforms. It’s not as user-friendly as Shopify.
        • Third-Party App Costs: Businesses may incur additional costs when using third-party apps to extend functionality, as BigCommerce’s built-in tools may not fully cover certain features.
        • Product Variant Limitations: If you have a massive number of SKUs, there are constraints on product variants and options, which may impact specific use cases.

        For businesses seeking a middle ground—a platform that offers more advanced features than Shopify but without the complexity of Magento—BigCommerce is an ideal choice. It provides a balanced mix of functionality, flexibility, and ease of use, making it suitable for many eCommerce applications.

        BigCommerce Pricing

        Pricing for small stores can start as low as $29 a month, but any merchant doing over $400k annually in online sales will require BigCommerce Enterprise, which starts at $1,000 per month and goes up depending on online sales volume. For specific pricing tailored to your requirements, it’s recommended to contact us and we can help you work with BigCommerce to get a quote.

        Magento, BigCommerce or Shopify: Which should you choose?

        Deciding between Magento, BigCommerce, and Shopify is a strategic choice that hinges on your specific business needs, technical resources, operational scale, and long-term growth plans. Each platform offers distinct advantages: Magento’s robustness and customization for complex needs, Shopify’s user-friendliness and aesthetic appeal for small to medium-sized businesses, and BigCommerce’s balanced approach for merchants needing more built-in features and scalability. 

        At InteractOne, our role extends beyond just recommending a platform. We partner with you to understand your unique challenges and opportunities, guiding you through the selection and setup process. Our expertise ensures that your eCommerce journey is built on a solid foundation tailored to your business’s unique trajectory.

          Get expert help today!

          An InteractOne Senior Team Member will get back to you within a day.

          Drop Us a Line At:

          Our Contact Form

          Or, if you prefer an old-fashioned phone call:
          Phone (USA): (513) 469-3362

          4665 Cornell Rd. Suite 255
          Cincinnati, OH 45241

          Should You Sell on TikTok Shop?

          Should You Sell on TikTok Shop?

          Photo of the TikTok logo overlayed on a photo of a phone.

          TikTok has quickly become a key eCommerce player in a culture of instant gratification and impulsive buying trends with the newly launched TikTok Shop. InteractOne believes TikTok Shop will change the way businesses and creators connect with their audience on social media by offering a seamless way to integrate viral content and product sales right within the app, which is something other social media platforms have been struggling to do. If you sell consumer goods online, you should seriously test selling on TikTok Shop.

          Looking for assistance with designing, building, or maintaining your online store? Contact Us today for the answers to all of your eCommerce questions.

          What’s TikTok Shop?

          TikTok Shop is a community-driven eCommerce platform that brings shoppable videos, live streams, and a central product marketplace to the TikTok app. Now sellers can seamlessly connect and sell to their customers through engaging content while also easily collaborating with creators to promote their products.

          How Selling with TikTok Shop Works

          • In-Feed Video & LIVE Shopping: Users can shop directly from videos and live streams that appear on their “For You” page.
          • Profile Shop Page: Sellers can display their products on their TikTok profile page, inviting users to explore collections and make purchases while browsing a seller’s profile.
          • Shop Tab: A central marketplace within the app accessible directly from a user’s feed, offering users a comprehensive product browsing experience.
          • Creator Content: TikTok has made it easy for sellers to partner with popular creators so they can spotlight and promote products directly to their communities while earning commission from referrals. Creators can tag products from a seller in their videos.
          • In-Feed Shop Ads: Users can find products while scrolling TikTok with targeted shop ads that prompt users to purchase a product or visit a seller’s store.

          Why is TikTok Shop Positioned for Success?

          Seamless Shopping Integration with Content

          Across the United States, TikTok has over 150 million people consuming all kinds of content from creators. A large portion of these users have experienced the #TikTokMadeMeBuyIt phenomenon where they discover, share, and purchase products they see in their feed. Before the launch of TikTok Shop, users would have to leave the app to make a purchase of any exciting new products they discovered. Now, TikTok Shop allows sellers to sell directly to users after they discover a product without having to leave the app. TikTok has even been giving users coupons to encourage initial purchases.

          Selling Through the Affiliate Program with TikTok Creators

          Content on TikTok seems to go viral easier than any other social media platform. This means that any piece of content could reach a large audience organically, including videos about products. The new affiliate program sets sellers up for success by being able to connect with creators through commission-based product marketing. Creators can partner with sellers to promote their product through monetized content. This creates a win-win situation for sellers who can capitalize on a creator’s content, while creators can easily monetize their content.

          eCommerce Integrations 

          TikTok has created an ecosystem of 3rd-party integrations to easily support seller operations. Some of these integrations include commerce partners like Shopify, WooCommerce, Salesforce Commerce Cloud, BigCommerce, and Magento. The integrations even support multi-channel partnerships and an array of service apps designed to streamline eCommerce operations from print-on-demand, customer service, and shipping. Allowing sellers to integrate the eCommerce platforms they are already using to sell into the TikTok Shop reduces the friction for sellers to use their platform, showing that TikTok is trying to create a seamless experience for both users and sellers.

          Should I Sell My Products on TikTok?

          Deciding to sell on TikTok Shop depends on how well you understand your audience and the unique, dynamic marketplace that TikTok has created. It’s a platform where quick, eye-catching content reigns supreme and where the users eagerly engage with brands that can provide value through their content. If your products and content have visual appeal and you’re adept at crafting stories that captivate users, TikTok Shop could significantly amplify your online sales. 

          eCommerce success on this platform requires more than just listing your products. Success on TikTok demands active engagement and a flair for creating buzz-worthy moments. If your brand is about being adaptable, trend-forward, and interactive, then TikTok Shop offers an exciting avenue to expand your digital footprint and connect with an audience that values novelty and authenticity in their shopping experience. TikTok has even created the TikTok Shop Academy to help sellers learn how to boost their sales and find success on their platform.

          However, TikTok may not align with every company’s strategy. Businesses with an audience that is not heavily engaged on TikTok or those offering products that require a more traditional or detailed purchasing process, might not benefit as much from the platform. If your brand’s marketing approach relies on long-form content, in-depth education, investing in TikTok Shop could lead to a misallocation of resources. Companies that prioritize a hands-on customer service experience and controlled brand environment may find the fast-paced, influencer-driven nature of TikTok Shop challenging to navigate. If this is you, focusing on more established eCommerce channels or platforms that better cater to your specific market segment and sales approach might yield better results.

          Can TikTok Shop Be Trusted?

          Consumer safety and trust seems to be the largest speed bump for the TikTok Shop. When launched, TikTok made a commitment to creating a secure shopping environment with policies to foster trust. Initiatives like partnering with trusted brands and offering promotional incentives have been key in building credibility for TikTok Shop, but many users are still skeptical about the quality of the items being sold. Users are also tired of advertisements, generic TikTok Shop product videos, and creators giving inauthentic product reviews that can show up too frequently on their feed. At the end of the day, it’s up to you to build trust with your audience to ease consumers’ fears.

          TikTok Shop & Marketing

          While skepticism exists, the key to dispelling doubts lies in building trust. TikTok proudly showcases the platform’s potential as an eCommerce and marketing powerhouse with these compelling stats:

          • 70% of TikTok users discover new brands and products on TikTok
          • 3 in 4 users are likely to make a purchase while using TikTok
          • 83% say that TikTok plays a role in buying decisions

          Integrating TikTok Shop into your marketing strategy is a game-changer. It’s not just about selling your products; it’s about authentic storytelling, community building, and creating an immersive brand experience that resonates with the TikTok user.

          Use the content you create to organically promote your products, leveraging the community and trust you’ve built. Be sure to post a mix of promotional content with valuable videos to avoid audience fatigue. Nobody wants to be sold to all the time.

          The affiliate program also gives you the opportunity to work with trusted creators to boost your brand awareness and expose your products to a potential new audience. Creators know how to create content that appeals to their audience which sets you both up for viral success. Creator partnerships are an effective way to promote your products without breaking the bank on advertising.

          Our Take

          As we witness the evolution of social media into dynamic eCommerce platforms, TikTok Shop emerges as a revolutionary force, reshaping how brands and consumers interact within the digital marketplace. Embracing this change offers many opportunities for you to authentically connect with your audience, creating a community around your products through storytelling and shared experiences. As TikTok Shop continues to expand and refine its offerings, adapting to its ecosystem can provide a competitive edge, tapping into a market of engaged and ready-to-buy users. The journey toward eCommerce success on TikTok is ripe with potential—businesses willing to innovate and build trust within this space are set to thrive.

          Give us a shout if you’re ready to set yourself up for eCommerce success with a new TikTok Shop.


          Sources: (1) TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021. (2) TikTok Marketing Science Global Entertainment Study (US Results) conducted by Material, December 2021. (3) Marketing Science EU Holiday Shopping Behavior Research 2020 conducted by Walnut International for TikTok For Business.

            Get expert help today!

            An InteractOne Senior Team Member will get back to you within a day.

            Drop Us a Line At:

            Our Contact Form

            Or, if you prefer an old-fashioned phone call: Phone (USA): (513) 469-3362

            4665 Cornell Rd. Suite 255 Cincinnati, OH 45241

            SaaS Platforms Are Cutting Costs & Complexity for eCommerce Websites in 2024

            SaaS Platforms Are Cutting Costs & Complexity for eCommerce Websites in 2024

            A photo of the InteractOne rocket icon in front of swirling technology spirals.

            2024 SaaS Platforms for eCommerce Websites

            The development of SaaS solutions and platforms for eCommerce is an integral part of the industry’s recent history, with significant shifts that have empowered businesses to lower website operating costs while improving site stability, security, and performance. Ultimately, this increases customer engagement and frees up budget space for marketing to drive more traffic and sales. 

            The shift from traditional on-premises applications like Magento (Adobe Commerce), WordPress, and many other legacy platforms to SaaS parallels the broader digital transformation. SaaS in eCommerce specifically has been a game changer for small to medium-sized merchants. The transformation has been marked by SaaS platforms’ ability to drive down maintenance costs while improving performance, security, and stability. Shopify and BigCommerce are leading the way in the eCommerce SaaS sector, creating industry-wide waves much like Salesforce did with its revolutionary CRM product.

            The foundation of SaaS can be traced back to the 1980s and 1990s, with the emergence of Application Service Providers that provided software and services over the Internet. However, it wasn’t until the early 2000s, with improved internet infrastructure and the decrease in cloud computing costs, that SaaS began to flourish. Salesforce is often credited as the first successful SaaS provider, launching in 1999 and setting the stage for the popularity of SaaS across industries, including eCommerce.

            Are you seeking to start selling online or for a new eCommerce website builder? InteractOne is proficient in optimizing and managing web design. Our expertise lies in eCommerce optimization and development, so don’t hesitate to reach out to us for assistance. 

            Evolution of SaaS in eCommerce Websites

            The evolution of SaaS in eCommerce has been a game-changer for the industry, altering its very landscape. SaaS is not new to eCommerce, with the first SaaS platforms like Volusion and Yahoo Stores coming online in the late 1990s. These early offerings, however, failed to gain traction with mid to large-scale businesses due to their lack of flexibility and limited APIs. Shopify, BigCommerce, and Demandware (now known as Salesforce Commerce Cloud) entered the SaaS eCommerce arena in the mid to late 2000s. Shopify and BigCommerce were slow to grow with the mid-market since, at that time, they had limited features, APIs, and third- party ecosystems, including apps and integrations. Also at this time, most mid-market and enterprise eCommerce merchants were choosing to go with on-premises solutions that provided flexibility and performance that SaaS could not supply.

            However, DemandWare took a unique approach and tailored its SaaS offering to suit apparel merchants well. With this approach, they soon became the first eCommerce SaaS platform to achieve scale in the mid-market.  

            The Rise of SaaS in eCommerce

            In the 2010s, BigCommerce and Shopify began to catch up with DemandWare in the mid-market as they greatly improved their APIs, native features, and third-party ecosystems. These SaaS platforms started enabling mid-market merchants with standard eCommerce B2C needs to set up online stores with relative ease and at lower costs compared to traditional on-premises solutions, like Magento or WordPress. Shopify and BigCommerce have made a significant impact by providing scalable, secure, and user-friendly platforms that are accessible to a wide range of businesses​​.

            The development of SaaS solutions has not been without its challenges. A significant hurdle has been ensuring the robustness of APIs. In a SaaS model, APIs are the lifeline of the software, as they are essential for integrating various services and functionalities that eCommerce platforms need to provide a seamless user experience and create custom website functions. Unlike on-premises solutions, where developers have direct access to the core code and database, SaaS platforms require more complex and robust APIs to connect custom apps, other software applications, and data sources​​​​.

             Robust APIs are crucial because they allow eCommerce platforms to integrate with third-party services, such as payment gateways, inventory management systems, ERPs, and CRM tools. This integration is essential for creating a cohesive and efficient system that can handle the intricate processes of online retail​​.

            SaaS for Managing eCommerce Website Design

            As eCommerce continues to grow at an unprecedented rate, managing custom user experiences and large volumes of data becomes a critical need. SaaS solutions must be capable of providing unique user experiences (UX/UI) while handling a high number of transactions and vast amounts of data. Robust APIs allow for the management and integration of large data as well as custom UX/UI through headless solutions that separate the frontend presentation layer of an eCommerce site from the backend eCommerce functionality. Headless solutions offer greater flexibility and performance by allowing developers to create custom, highly performant user experiences empowered by SaaS backends.

            This evolution towards more prevalent use of SaaS over on-premises solutions marks a pivotal shift in eCommerce. On-premises platforms, once the go-to for businesses seeking customization and control, are being outpaced by the performance, security, and ease of use offered by SaaS platforms. The SaaS model’s ability to simplify complex processes and lower the barriers to entry for online commerce is proving to be a compelling reason for its growing dominance in the market​​.

            The trajectory of SaaS in eCommerce is fueled by a continuous push towards higher performance and lower costs, driven by the need to solve complex challenges and cater to the ever-evolving demands of eCommerce businesses. As the industry moves forward, the significance of SaaS platforms is likely to grow, leading to even more sophisticated solutions.

            Benefits of SaaS Platforms for eCommerce Stores

            When comparing SaaS to open-source solutions, several key benefits of SaaS platforms become evident:

            Enhanced Website Security:

            SaaS platforms typically offer better security due to their closed system architecture. This differs from on-premises, open-source platforms like Magento, where the code is accessible to everyone. Open-source solutions can be more vulnerable to security breaches because hackers can easily gain access to the source code and work to find exploitable weaknesses. Then, when patches are released for open-source code, it takes time for the community and merchants to implement the new code. Conversely, the core code of SaaS platforms is closed to the public and cannot be viewed by hackers in order to find vulnerabilities. SaaS providers continuously update and monitor their code and systems. This means they can quickly deploy new core code changes and security updates to all of their customers at once​​.  

            Stability & Customization:

            The microservices architecture prevalent in SaaS-powered websites contributes greatly to their stability. Customizations must be created as apps that sit outside of the core codebase and cannot override any of the SaaS core code. This architecture allows different components of an online store to be developed, deployed, and scaled independently, reducing the risk of system-wide failures. However, this can introduce limitations in customizing the core code compared to open-source solutions, where developers have complete access to modify the system at a fundamental level​​​​. For example, it is typically not possible to customize or override core features of the order workflow with SaaS eCommerce software and do things like edit order numbers, charge for shipping after order placement, or develop sophisticated B2B shipping or payment options.

            Maintenance and Upgrade Development Costs:

            Maintenance and upgrade development costs are generally much lower with SaaS platforms. This is because the SaaS provider manages the core code infrastructure and platforms for all of its clients in mass, which includes handling updates and maintenance of the core code. This means that as long as the SaaS application APIs are not changed (which they normally are not), third-party apps, integrations, and custom apps don’t need to be updated with every SaaS core code update. The simplicity of this model means that upgrades are often seamless and do not require extensive downtime or complex migration processes, which is a common concern with on-premises or open-source solutions​​​​.

            Performance & Developer Flexibility:

            SaaS platforms are designed to auto-scale, provide high performance, and are not likely to slow down under normal increased traffic loads. In other words, they are purpose-built to be scalable and efficient for all the sites on their platform. Open-source platforms like Magento may face challenges in maintaining performance since scalability depends on the hosting provider, third-party apps, and customizations. One flawed update could cause site-wide complex issues, downtime, lost sales, and costly fixes due to the monolithic nature of on-premises software, meaning apps are usually not decoupled from the core application. 

            SaaS platforms also tend to offer greater developer flexibility. Since SaaS solutions are cloud-based, developers can build custom apps using various technologies without the need to understand the core architecture or manage servers. This allows for the creation of unique features and functionalities that can be integrated with the SaaS platform through APIs, whereas open-source solutions require a deeper knowledge of the core system for extensive customization​​​​.

             SaaS platforms stand out for their enhanced security, stability, cost-effective maintenance, and superior performance, along with offering developers a flexible environment for innovation without the need for in-depth infrastructure knowledge. These benefits make SaaS an attractive option for many businesses looking to leverage eCommerce solutions.

            SaaS Limitations in eCommerce

            SaaS platforms, while revolutionary in their approach to eCommerce, do face certain challenges when meeting the complex demands of modern businesses.

            Handling Extensive Inventories in Online Businesses

            For businesses with large and varied product ranges, SaaS platforms can sometimes stumble. They are built for scalability but have inherent limits that can hinder the seamless management of extensive product catalogs.

            Confronting Database & API Constraints

            The streamlined nature of SaaS platforms means direct database manipulation is always off-limits, leading to a reliance on APIs. This dependency can introduce performance issues such as bottlenecks, particularly when scaling up operations due to rate limits and potential latency in data exchange.

            Best Practices for Navigating B2B Ecommerce Site Requirements

            The B2B sector often entails intricate eCommerce processes, which can be at odds with the more generic B2C-oriented design of many SaaS platforms. Complex order processing and specialized workflows required in certain B2B transactions can be tough to implement within the standard offerings of a SaaS platform.

            Adapting to Sophisticated Pricing Mechanisms

            SaaS solutions may also struggle with intricate pricing models that are commonplace in B2B contexts, like tiered pricing or customer-specific discounts. Such nuanced pricing strategies often demand a level of customization and flexibility that open-source platforms are inherently equipped to handle.

            Product Restrictions or Bans

            SaaS providers have been known to restrict the types of products they allow to be sold on their platforms. If certain types of products do not agree with a SaaS platform company’s core values, they may restrict or not allow merchants to sell those products—for example, firearms and CBD. Also, in the past, SaaS platforms have made quick decisions about certain products or types of merchants to ban from their platform and have given merchants very little and often insufficient time (i.e., two weeks) to move off their platforms.

            When On-Premises, Open-Source Is the Answer

            These challenges point to scenarios where on-premises open-source platforms could be more beneficial. Open-source software grants the liberty to extensively customize the system, aligning with the unique and complex requirements of a business. This can be especially important for companies that operate with highly specialized business models or those that need granular control over their eCommerce ecosystem.

            In light of these considerations, businesses must carefully evaluate the capabilities and constraints of SaaS platforms against their specific eCommerce needs to determine if a SaaS or open-source solution is the right technological choice for their online strategy. Working with an eCommerce platform consultant like InteractOne, who has years of real-world experience developing solutions with SaaS or on-prem open-source software, can be critical to making the right decision.

            2024 Comparison of SaaS vs Open-Source Platforms

            When considering SaaS vs open-source platforms for your eCommerce needs, it’s essential to understand the core differences and how they can impact your business.

            SaaS Platforms:


            • Ease of Use: SaaS platforms are known for their user-friendly interfaces and ease of setup, which can be ideal for businesses without technical expertise.
            • Maintenance & Hosting: The SaaS provider manages hosting, maintenance, and updates, reducing the workload for your team.
            • Security: Enhanced security is typical of SaaS platforms, given that access to their core code is closed and very protected.
            • Scalability: SaaS solutions can easily scale with your business, handling increases in traffic and transactions smoothly.


            • Customization Limits: There may be restrictions on how much you can customize the platform, as you don’t have access to the source code and cannot override or change core functions
            • Ongoing Costs: While maintenance costs can be lower, the subscription-based model means ongoing license expenses, which typically increase every year.
            • Integration Dependencies: You will be reliant on the platform’s APIs and existing integrations, which can limit flexibility.
            • Business Risk: SaaS providers can change their terms and conditions at any time and may decide to stop providing services for certain types of products (i.e., firearms) or markets (i.e., geo-political issues). 

            Open-Source Platforms:


            • Customization: Complete freedom to customize the platform to your exact specifications due to access to the source code.
            • Community Support: Robust communities where developers share tools, plugins, and advice can be a rich resource.
            • Control: Full control over your hosting environment, security protocols, and updates.


            • Technical Expertise Required: Requires a certain level of technical skill to manage and customize effectively.
            • Maintenance Responsibility: Your team is responsible for updates, security, and maintenance, which can be resource-intensive.
            • Security: While you have control over security, it also means you are fully responsible for implementing and maintaining it. And don’t forget—hackers have unlimited access to the core code of your website application and are always looking for vulnerabilities to exploit.

            Each type of platform has its merits and can be the best choice depending on specific business needs. SaaS platforms are generally best for businesses looking for ease of use, minimal maintenance, and scalability. In contrast, open-source platforms are ideal for those requiring deep customization and control over their eCommerce environment. 

            Our Take: Picking the Best eCommerce Website Platform

            The architectural robustness of SaaS solutions is a significant advancement over traditional on-premises platforms. With SaaS, the core code remains intact and unalterable, compelling businesses to innovate through the creation of independent applications for additional features and functionalities. This approach not only futureproofs your eCommerce website, but also substantially reduces maintenance and support costs.

            It’s clear that SaaS platforms are becoming the preferred choice for many eCommerce businesses. They offer a streamlined, reliable foundation for businesses to build upon, ensuring that they are well-equipped for the demands of modern commerce. The move to SaaS is not just about keeping up with technology trends—it’s about embracing a structure that positions businesses for long-term success.

            Choosing the Best eCommerce Platform for Your Online Store

            Choosing the right platform for your eCommerce business is a critical decision that can have long-term impacts on your operation’s success. In order to make a good, well-informed decision, we recommend working with a platform specialist like InteractOne. At InteractOne, we specialize in providing development services for SaaS platforms like Shopify and BigCommerce, as well as open-source platforms like Adobe Commerce, Magento, and WordPress. Transitioning to a new eCommerce platform is a significant undertaking, and we are here to guide you through every step of the process. 

            Our platform consulting process includes:

            Assess Your Business Needs:

            Start by understanding your specific business requirements. Consider the size of your product catalog, the expected volume of sales, the geographic reach of your business, and the level of customization you need in your website design.

            Technical Capabilities:

            Evaluate your team’s technical skills. Some platforms are more user-friendly for non-technical users, while others might require more advanced knowledge or even developer support.


            Think about where you see your business in the next few years. You need a platform that can scale with your business, handling increased traffic and sales without compromising performance.


            Understand the total cost of ownership of the platform, including subscription fees, transaction fees, add-ons, and any additional tools or services you might need to sell online.

            Ecosystem & Integration:

            Look at the ecosystem surrounding the platform. The availability of third-party apps, plugins, and integrations can greatly enhance functionality.

            Support & Community:

            Consider the level of support offered by the platform. A strong community and responsive customer service can be invaluable to building a great eCommerce website.

            Compliance & Security:

            Ensure that the platform complies with the necessary legal and security standards, especially if you operate in multiple regions with different regulations.


            Choose a platform that is innovative and keeps up with eCommerce trends. This will help you stay competitive and adaptable in a rapidly changing market.

            With our expertise, you can navigate the complexities of platform selection and migration for your eCommerce store. InteractOne will help you make a smooth transition to the right solution to maintain and to build an eCommerce business online. 

              Get expert help today!

              An InteractOne Senior Team Member will get back to you within a day.

              Drop Us a Line At:

              Our Contact Form

              Or, if you prefer an old-fashioned phone call: Phone (USA): (513) 469-3362

              4665 Cornell Rd. Suite 255 Cincinnati, OH 45241

              BigCommerce vs. Shopify: eCommerce Platform 2024 Comparison

              BigCommerce vs. Shopify: eCommerce Platform 2024 Comparison

              Image showing the BigCommerce and Shopify logos on post-it notes

              BigCommerce and Shopify rank among the best eCommerce platforms. They make it easy for users to create, promote, grow, and maintain profitable businesses through a unified online store. Both platforms are intuitive, offering accessible features and mobile-responsive templates. When choosing between BigCommerce and Shopify, it’s crucial to consider their distinct strengths, impacting user experience, scalability, and overall business efficiency.

              This article explores why both are great but also dives into critical factors to help you decide which aligns better with your business goals. Whether you’re starting your entrepreneurial journey or steering an established enterprise, our impartial analysis provides insights to make a decision aligned with your distinct business objectives.

              In this guide to Shopify vs. BigCommerce, you’ll learn: 

              1. BigCommerce vs. Shopify: Differences At a Glance
              2. Which one is better: Shopify vs BigCommerce?
              3. Key Comparisons in Commerce Platforms
              4. Head-to-Head Comparison
              5. Ease-of-Use
              6. Customization
              7. Features and Integrations/Plugin ecosystem
              8. SEO Capabilities
              9. Pricing Comparison
              10. Design and Customization
              11. eCommerce Tools
              12. Performance and Scalability
              13. Customer Support
              14. B2B Tools 
              15. Which Platform Wins?

              For help with all of your Shopify and BigCommerce eCommerce needs, contact InteractOne today

              BigCommerce vs. Shopify: At a Glance

              Shopify and BigCommerce are popular eCommerce platforms designed to help businesses create and manage online stores. BigCommerce offers a comprehensive set of built-in features, providing scalability and customization options suitable for businesses of all sizes. It emphasizes flexibility, making it ideal for growth-oriented companies. 

              Shopify is known for its user-friendly interface and vast app ecosystem, making it easier for beginners to set up and manage their stores. Shopify is often favored by small to medium-sized businesses for its simplicity, while BigCommerce caters to those looking for robust features and scalability. Ultimately, the choice between the two depends on the specific needs and preferences of the business owner. 

              Which one is better: Shopify vs BigCommerce?

              BigCommerce is excellent for big stores with lots of things to sell. BigCommerce makes many features possible without needing extra changes and doesn’t charge transaction fees. Being more feature-rich, it may have a steeper learning curve due to the capacity for growth and customization features. Additionally, BigCommerce has a threshold for annual sales, after which you must upgrade to a more expensive plan. 

              Meanwhile, Shopify is easier to use and provides an accessible base platform for anyone to set up a basic Shopify store. The multitude of apps in its app marketplace gives you options for customization and functionality. However, Shopify imposes transaction fees on your sales unless you use their payment portal. These charges can quickly add up for stores with high sales volumes. 

              Key Comparisons in Commerce Platforms

              Ease of UseKnown for straightforward interface.Offers advanced features, with a steeper learning curve.
              Pricing StructureTransparent pricing with or without transaction fees.Often considered more cost-effective for high-volume businesses.
              Transaction FeesWaived with Shopify Payments; additional fees for third-party gateways.No additional transaction fees, even with third-party gateways.
              Themes and DesignWide variety of high-quality themes, focused on aesthetics.Also provides attractive themes, with more control over customization.
              App EcosystemLarger App Store with extensive third-party apps.Robust App Marketplace, but may not have as many options as Shopify.
              Multi-Channel SellingStrong integration with social media and other channels.Supports multi-channel selling but may not have as many integrations.
              Abandoned Cart RecoveryIncluded in all plans.Available in higher-tier plans.
              Enterprise SolutionsShopify Plus for advanced features and dedicated support.BigCommerce Enterprise for high-volume businesses with enterprise needs. 

              Head-to-Head Comparison

              Distinct Features of BigCommerce

              Built-In B2B FunctionalityIncludes tools like customer-specific catalogs, a Purchase Order system, and advanced quote management.
              Staging EnvironmentLets merchants test and preview changes to their online store before pushing them live, a useful feature for an error-free customer experience.
              Multi-Currency and Multi-Language SupportBuilt-in support makes it easier for merchants to expand their businesses internationally, which is crucial for those targeting a global audience.
              Faceted Search and FilteringBeneficial for stores with a large inventory as customers can quickly find the products they’re looking for. 

              Distinct Features of Shopify

              Extensive App EcosystemLets users enhance their stores with third-party apps. BigCommerce also has apps, but the sheer breadth of Shopify’s App Store is a notable strength.
              Shopify POS (Point of Sale)Enables users to seamlessly integrate online and offline sales channels. This is advantageous to retailers with physical stores.
              Dropshipping IntegrationShopify has robust features and apps tailored for dropshipping businesses, including integrations with suppliers and tools for managing inventory and fulfillment.
              Shopify Plus for EnterpriseSpecifically designed for high-volume merchants and enterprise-level businesses, offering advanced features, customization options, and dedicated support to meet the needs of large-scale operations.



              Shopify is often lauded for its user-centric interface and intuitive design, catering to beginners. The platform provides a straightforward setup process, customizable templates, and a large app ecosystem. 

              In contrast, BigCommerce presents robust features and scalability. While it may involve a steeper learning curve than Shopify, it provides more advanced tools for customization and growth. This fully-fledged platform attracts many users for its full suite of tools and features for online success. 


              Both BigCommerce and Shopify provide extensive customization options, enabling merchants to tailor their online stores to reflect their brand identity. They offer a variety of free and paid themes and templates across diverse industries. 

              For users with coding experience, both platforms offer a higher level of flexibility in design and functionality. BigCommerce is recognized for its flexibility and scalability, offering a wide range of customization options for users with more technical expertise. 

              Conversely, those with limited coding or design experience may find Shopify appealing due to its simple drag-and-drop feature, simplifying customization. It’s worth noting that achieving certain advanced features and customizations on Shopify may require knowledge of its proprietary coding language, Liquid. However, you can turn to Shopify’s vast library of themes and diverse app ecosystem for more straightforward customization, providing extra features and functionalities. This abundance of themes and apps offers alternatives that may eliminate the need for extensive coding experience. 

              Features and Integrations/Plugin ecosystem

              BigCommerce and Shopify excel in providing robust integration capabilities through their respective app marketplaces. 

              Shopify’s App Store is known for its extensive and diverse offerings, spanning categories like payments, shipping, marketing, and analytics. The platform integrates with popular services such as PayPal, Stripe, and MailChimp, supported by a vibrant developer community. 

              In comparison, BigCommerce, while featuring a comprehensive App Marketplace with essential integrations, distinguishes itself with notable Enterprise Resource Planning (ERP) integrations, making it a favorable choice for larger businesses. 

              Both platforms support essential functionalities like payments and shipping, but Shopify’s larger and more diverse ecosystem may be appealing to businesses of various sizes.

              SEO Capabilities

              Irrespective of the SaaS platform selected for your eCommerce store, its effectiveness is tied to its visibility on search engines. 

              BigCommerce boasts strong out-of-the-box SEO capabilities, offering features like customizable URLs, automatic sitemaps, and responsive themes for effective mobile optimization—an essential factor in search engine rankings. 

              Shopify provides an easy-to-use interface with built-in tools for optimizing meta titles, descriptions, and URLs. It supports customizable header tags and redirects, with its app ecosystem featuring various SEO apps to enhance functionality.

              Both BigCommerce and Shopify enable users to edit their site’s HTML and CSS, providing robust SEO capabilities. 

              Pricing Comparison

              Monthly Subscription Fees

              Both platforms operate on a subscription-based model. BigCommerce and Shopify have various pricing plans, starting from basic to advanced, with costs tailored to the size and needs of the business. Monthly costs range from $39 up to $399. 

              With Shopify, you can choose Shopify plans that best align with your budget and goals. However, in BigCommerce, your plan depends on the online store’s annual sales. The Standard plan is designed for stores with annual sales up to $50,000, the Plus plan for those with revenue up to $180,000, and the Pro plan for stores generating up to $400,000 in annual revenue.

              Transaction Fees

              Transaction fees can significantly impact overall costs. BigCommerce and Shopify differ in their approach to transaction fees. BigCommerce doesn’t impose additional transaction fees on top of the subscription costs. In contrast, Shopify charges transaction fees unless users opt for their proprietary payment gateway. Consider your overall sales volume when evaluating these transaction fee structures. 

              Additional Costs (Themes, Apps, etc.)

              Beyond subscription and transaction fees, you can incur additional costs for themes, apps, and other add-ons. Both BigCommerce and Shopify provide a marketplace of themes and apps, some of which are free, while others come with a price tag. Understanding the necessity of these additional features and their associated costs is essential when evaluating the overall affordability of each platform.

              Cost: Does Shopify Win?

              Determining whether Shopify is cheaper than BigCommerce depends on various factors, such as the business’s size, sales volume, and specific needs. While Shopify may have a lower entry-level subscription fee, the transaction fees and additional costs to build an advanced Shopify website including using the Shopify app store can contribute to the overall expense. You should carefully assess your business’s requirements and preferences to determine which platform offers the best value for your investment. 

              Design and Customization

              When designing and customizing your online store, factor in theme variety, design flexibility, and mobile responsiveness for a site that meets both aesthetic and functional requirements. 

              Themes and Templates

              Both platforms provide a selection of themes and templates to help businesses create visually appealing and professionally designed storefronts. BigCommerce and Shopify offer a mix of free and premium themes, allowing users to choose a design that aligns with their brand identity and customer experience goals.

              Flexibility in Design

              If you have unique branding or functionality needs, the level of flexibility in design is a crucial consideration. BigCommerce is recognized for its flexibility and scalability, providing users with more technical expertise the opportunity to delve into deeper customization of themes. Conversely, Shopify caters to users seeking simpler customization with its clear-cut drag-and-drop editor, making it accessible for those with limited coding or design experience. Shopify offers an easier base, whereas BigCommerce offers more built-in features. 

              Mobile Responsiveness

              In an era where mobile commerce is prevalent, ensuring mobile responsiveness is vital. Both BigCommerce and Shopify prioritize mobile responsiveness in their themes and designs. This ensures that online stores are optimized for various devices, providing a seamless experience for customers browsing and purchasing on smartphones and tablets. 

              eCommerce Tools

              For managing your store, BigCommerce and Shopify offer tools to streamline operations and boost efficiency. 

              Product Management

              Efficient product management is fundamental to any online store. Both platforms have robust tools for adding, organizing, and updating product listings. You can access features like product variants, categories, and descriptions to help you showcase your products. 

              Both BigCommerce and Shopify support detailed customization of product variants, ensuring flexibility. BigCommerce allows for the flexible organization of products into categories and subcategories, facilitating a structured product catalog. Shopify offers a straightforward product organization system so businesses can categorize and organize products for easy navigation.

              Enhancing product presentation is prioritized, with rich options for detailed descriptions and multimedia content on both platforms. For easy management, both allow import/export of product data, with BigCommerce also supporting bulk import/export—an advantage for businesses with large catalogs. 

              Inventory Tracking: BigCommerce or Shopify?

              Prevent stockouts or overstock situations through accurate inventory tracking. BigCommerce and Shopify equip users with inventory management tools, allowing businesses to monitor stock levels, receive low-stock alerts, and efficiently manage their product inventory to meet customer demand. 

              Order Processing for Fuller Carts

              Smooth order processing is essential for delivering a positive customer experience. BigCommerce and Shopify offer a wide range of integrated payment gateways so businesses can choose options that suit their preferences and regions. Shopify has the added option of using Shopify Payments as an integrated solution for seamless transactions. There are also tools for subscription management, order fulfillment, tax calculation, and multi-channel selling. 

              Marketing: Learn More About Shopify and BigCommerce Tools

              Abandoned cart recovery is available on both platforms, with BigCommerce offering it as a standard feature and Shopify making it optional. This allows businesses to send automated reminders to customers who still need to complete their purchase. BigCommerce has promotional banners to engage customers and drive sales, while Shopify offers customizable promotional pop-ups for effective marketing. 

              BigCommerce integrates with WordPress to combine content flexibility with eCommerce capabilities. It strongly focuses on SEO capabilities, offering customizable URLs, automatic sitemaps, and responsive themes. The embedded blog feature facilitates content creation and SEO optimization. 

              On the other hand, Shopify includes a powerful blogging platform for businesses to publish and manage content seamlessly for improved SEO and customer engagement. It offers customizable meta titles, descriptions, and URLs to optimize content. 

              For email marketing, BigCommerce integrates with various platforms for targeted campaigns and effective customer communication. In contrast, Shopify provides built-in email marketing features, offering customizable email templates and the capability to sync with popular email marketing services for comprehensive campaigns. 

              Both BigCommerce and Shopify support selling on social media platforms like Facebook and Instagram. Additionally, they provide robust tools for tracking website performance, customer behavior, and sales data, empowering businesses to shape informed marketing strategies based on comprehensive analytics and reporting features. 

              Performance and Scalability

              The performance and scalability of your eCommerce platform are pivotal for providing a seamless and responsive shopping experience. 

              Page Load Speed 

              Page load speed directly impacts user experience and search engine rankings. Both BigCommerce and Shopify prioritize fast-loading pages. They use content delivery networks (CDNs) and optimize images to enhance page load speeds, ensuring customers can navigate and make purchases swiftly.

              Server Reliability

              The reliability of the server hosting your online store is critical to prevent downtime and ensure consistent accessibility. BigCommerce and Shopify invest in robust server infrastructure, minimizing the risk of server-related issues. Both platforms strive to provide reliable hosting solutions to keep online stores operational. 

              Scalability for Growing Businesses

              As businesses grow, the scalability of the chosen platform becomes paramount. BigCommerce and Shopify are designed to scale with companies of varying sizes. They offer different pricing plans and infrastructure to accommodate increasing product catalogs, higher traffic volumes, and the evolving needs of growing online businesses. 

              Customer Support

              The quality of customer support can significantly impact the overall experience of using an eCommerce platform. 

              If you encounter any issues or have questions, Shopify and BigCommerce provide multiple avenues for assistance. You can get 24/7 customer support through live chat, email, and phone. This ensures that users from different time zones and regions can access help whenever needed. These support teams can communicate directly with support representatives for more personalized assistance. 

              BigCommerce and Shopify also have comprehensive Help Centers that serve as a knowledge base. Users can find answers to common questions, tutorials, and guides to navigate the platform effectively. The Help Center covers topics ranging from setup to troubleshooting technical issues.

              You can also find help through the BigCommerce and Shopify communities, where users can interact with each other, share experiences, and seek advice. This community-driven support system allows users to learn from the community’s collective knowledge and find solutions to specific challenges.

              B2B Tools 

              Both platforms have features or functionalities that cater specifically to B2B needs. 

              BigCommerce and Shopify share some common B2B features:

              • Customer groups and pricing lets merchants offer personalized pricing based on customer segments, such as order volume or loyalty.
              • Custom price lists accommodate negotiated pricing for different B2B clients.
              • Bulk ordering and discounts let users set up tiered pricing or discounts based on quantity, which can encourage larger purchases.
              • Quote management lets customers request quotes for bulk orders, and merchants create, send, and manage quotes within the platform.
              • Account management tools such as order history tracking, shipment tracking, and account management functionalities.

              The BigCommerce platform has a few additional key B2B features:

              • Purchase order (PO) system that lets B2B customers submit purchase orders directly through the online store, streamlining the ordering process for wholesale transactions.
              • B2B shipping and tax features, including the ability to set up custom shipping options and handle complex tax scenarios.
              • Customizable checkout processes, including multiple payment options and integration with payment gateways that support B2B transactions.

              Meanwhile, some Shopify relies on third-party apps or customizations let merchants set up credit terms for their B2B customers. This can include options for net payment terms, helping businesses manage their cash flow.  

              Does InteractOne Prefer Shopify? Or does BigCommerce Win?

              In the end, both BigCommerce and Shopify have distinct strengths and considerations for businesses looking to establish or enhance their eCommerce presence. Differences in features and functionality mean that the choice between both platforms depends on the specific needs and preferences of your business. 

              If you prioritize flexibility, scalability, and have technical expertise, BigCommerce may be the ideal choice. For user-friendly customization, a vast app ecosystem, and potential cost savings on transaction fees, Shopify wins. 

              With experience with both platforms, InteractOne can help you to make the choice between Shopify and BigCommerce by determining which features you really need. We analyze your requirements to identify which platform aligns with your interests. Leveraging our expertise, we provide an unbiased opinion to guide you in deciding which platform is a better fit for your business. Whether you are looking to build a Shopify store or BigCommerce store, we can help you to make the right decision. InteractOne provides an unbiased comparison of Shopify or BigCommerce. Contact us today to get started.

                Get expert help today!

                An InteractOne Senior Team Member will get back to you within a day.

                Drop Us a Line At:

                Our Contact Form

                Or, if you prefer an old-fashioned phone call:
                Phone (USA): (513) 469-3362

                4665 Cornell Rd. Suite 255
                Cincinnati, OH 45241

                Are Your Product Data Feeds Helping Or Hurting?

                Are Your Product Data Feeds Helping Or Hurting?

                Photo of eCommerce director using a keyboard.

                As a business person, you’re used to factoring costs. Materials, packaging costs, shipping, services, marketing and labor costs – the list goes on. Opportunity cost doesn’t show up on balance sheets, but that doesn’t make it any less real. Poorly directed or half-hearted investment in your product data feeds can miss the mark on a stream of revenues – lost opportunity. How can you know if you’re missing out?

                First off, let’s define what we mean by investment. We’re talking about money you spend on outside feed services and subscriptions, of course, but equally you should consider your time – even if your team size is limited and you consider those costs “built-in.” 

                Deceptively Simple

                Product data feeds can seem like an easy win – a fairly simple and relatively low-cost way to tap into the biggest marketplaces – Amazon, WalMart, Google, Facebook. Like pay-per-click, you can put it on simmer or crank it up to boil, right? Not really. In reality, your market sector and your catalog size are the two biggest determinants of how you might best approach a product data feed strategy. All-in looks very different for a mass-market merchant versus B2B and niche merchants.

                Although your platform might promote it this way, your eCommerce platform also does not determine your product data feed approach. It can make things easier or harder, but it shouldn’t set you on a path. Defaulting, and limiting yourself, to your platform’s way of connecting to channels might be leaving a lot of opportunity on the table.

                Also contrary to the impression you might get, spend is not the biggest determining factor of success. Neither is picking the “right” feed platform. The single biggest indicator of future success is the state of your catalog data: Is it complete and richly attributed? Do you have the tools in place to improve and create new variants? This is where you need to invest.

                Strategies for exploiting product data feeds can be grouped into three categories – one of which will probably be a best fit for your particular business and market position.

                Manual Feeds

                Manual product feeds work just like they sound – you choose the channels and upload a file. A manual feed can be absolutely the best tactic if your catalog is small, static, or unusual in some other way that precludes you from automating.

                The main advantage can be transparency – you know exactly what’s being fed because you’re doing it. You also determine where and when you feed your data, affording you full control. Generally done in house, manual feeds also can convey a cost advantage.

                The disadvantages of manual feeds are easy to identify. You will encounter a higher cost or investment in time if you have a larger catalog. Any desired or necessary change to the catalog – even small changes – will require re-feeding the data manually. 

                It’s a narrow slice, but if you have a mostly unchanging catalog of manageable size, relatively sheltered product pricing and focused in-house or retained catalog/merchandising resources, don’t dismiss manual feeds.

                API Data Feeds

                This might be the most alluring but potentially underperforming choice. Your catalog feeds directly to your selected channels by way of an application programming interface (API) that is built into your eCommerce software. You don’t have to schedule or execute uploads or maintain data outside of your catalog. Changes to your catalog are reflected automatically in your product data feeds. Guaranteed accuracy. Assuming you have a healthy catalog and a clean code base – the API approach is easy.

                Disadvantage –  API data feeds are designed to be a hands-off approach but it might not be prudent to think of them that way. Your products are submitted to your channels exactly as they are found on your site – no customizing or optimization for the particular platform. Multi-feeds can get complex (negating one of the advantages). If your catalog doesn’t have all of the attributes that your competitors are showing on the different channels, you can have a lot of behind-the-scenes work to do to catch up. 

                Product Feed Platforms

                Product feed platforms such as Feedonomics or Godatafeed offer pinpoint control and flexibility over how your products will appear on each selected channel. This is potentially the most powerful path to multi-channel selling, provided you invest in continually fine-tuning your catalog. The platforms allow advanced techniques that change your product data based on conditions and rules you define, such as inserting keywords into product titles and/or descriptions on the fly. Merchants who dedicate themselves to maximizing the tool’s capabilities find they are able to convert customers they might have otherwise missed.

                Analysis is critical here. Does the market for your products have the upside to warrant such an investment of resources? Or will a less intensive effort be sufficient to bring you adequate results? How competitive is your space? Managing a product feed platform has costs you’ll want to understand in context with the possible benefits.

                Product Feed Apps

                Product feed apps such as Xtento or Simprosys are bolt ons to platforms such as Adobe Commerce (aka Magento) and Shopify.  These apps allow you to feed major markets like the feed platforms while also providing the ability to customize your feed per channel.  While not as easy to use as the feed platforms, these apps can provide a lot of custom functionality for a fraction of the cost of using a feed platform like Feedonomic or Godatafeed.

                Is Your Feed Optimized?

                Whether you choose manual feeds, a product feed platform or product feed apps, you’ll strive for “optimization.”

                But what does an “optimized” Product Data Feed even mean? Everybody says it, and there are plenty of services that you can pay to “get” optimization. But how do you know when your product data feeds are optimized? … when you reach your sales goal? … when you subscribe to an optimization service and pay the bill?

                One element of optimization is alignment. Whether you create your product data or you get it from a manufacturer or a third party, it will rarely match up with all the fields you need for all of your channels. Your selling platform will have one set of required and optional data, Facebook will have another and Walmart yet another. Channels use your product data to award you an ad rank or quality score, which you don’t have to look at but you do have to live with! You’ll get an error message if you don’t supply the required fields, but not for the optional data. If your competitors are diligently supplying high-performing optional fields, you won’t know you’re missing out.

                Quality and Currency

                Another shade of meaning to “optimization” is quality and currency. Simply having data in the required fields might get you past the gatekeeper, but the content itself needs to be accurate, up-to-date and appealing to the customer. Scan your data and make sure those outlier fields – those which you don’t use on your site, but Pinterest requires, for instance – aren’t filled with placeholders or bland data. Platform-specific attributes and fields are an opportunity for you to fine-tune that specific content to that specific audience. Capitalize on these unique fields to gain a competitive advantage on each platform.

                These distinctions are key when you’re deciding which route to take. If you are willing to invest in optimization, then you’ll want the flexibility that a platform, feed app or separate managed manual feeds provide. When managing your product data feeds, however, you don’t want anything coming at the consumer out of left field – remember that your products are going to be seen side by side with competing products so it’s best to hew close to standard practices. In other words, sometimes, less can be optimal.

                Avoid Paralysis – Steps You Can Take Now

                Whatever your situation and whatever your choice, your product data – and thus any product data feed – will benefit from a few common product feed optimization tactics:

                • Build your product titles for the feed using several key attributes (color, size, gender). Not just branded terms from your catalog.
                • If you sell brand name products, feature the brand name at the beginning of the product title (ie. Nike – Men’s Impact 4 Basketball Shoes …)
                • Utilize existing catalog attributes to populate missing channel fields when appropriate.
                • Promotional language and ALL CAPS, even if they are part of your successful branding, aren’t typically allowed in feeds and should be removed.
                • The same goes for symbols or HTML artifacts that sometimes fall out of style sheets after an import.
                • Save yourself some time and know which attributes/fields are and are not required for the particular channel. Know which are basic, customizable and semi-customizable and decide on a strategy before you finalize the data.

                The other thing feed management providers rarely mention is data integrity. We’ve seen instances where a company subscribes to a feed platform, only to find out that their product database doesn’t play nice with the importer or feed utility. Often, this is because of core hacks and customizations on the eCommerce platform that compromise or straightjacket product data control and need to be solved first.

                InteractOne approaches managing your data feed optimization the same way we approach development: One step at a time and with a close eye on the data. Small changes can make a big difference – the Pareto Principle (aka 80/20 rule) applies here – spend your resources where they’ll count most!

                Contact us to learn more about how to optimize your eCommerce site.

                  Get expert help today!

                  An InteractOne Senior Team Member will get back to you within a day.

                  Drop Us a Line At:

                  Our Contact Form

                  Or, if you prefer an old-fashioned phone call: Phone (USA): (513) 469-3362

                  4665 Cornell Rd. Suite 255 Cincinnati, OH 45241

                  Leveraging User Generated Content for Social Commerce

                  Leveraging User Generated Content for Social Commerce

                  Content generation and social commerce can be an Achilles heel for mid-market merchants. Until recently, ecommerce businesses in this bracket could get away with a heavier emphasis on advertising and more “technical” or methodical means of promotion, while maybe throwing a bone to social media. The most visible social commerce tactics were being waged only by the biggest brands. Changes are afoot that increase the relevance of User-Generated Content (UGC) for merchants of all sizes, whether consumer-focused or even in the B2B space.

                  The Rise of the Micro-Influencer

                  Remember influencers? While celebrities and their attendant sponsorships and endorsements will always be with us, their grip on consumer trust has waned in recent years.  Like media, the influence marketplace has fragmented and brought along an influx of sponsored and incentivized posting by “regular” people. Because consumer trust in traditional influencers has weakened, consumers are  showing a growing desire  for genuine content generated by relatable creators.

                  The content creation space is being broadened and revolutionized by consumers who are now looking for authentic content that resonates with their lives.

                  What is UGC? 

                  In short, UGC is content (ie. videos, images, podcasts, etc.) created by people instead of brands. Consumers see this type of content as more authentic and trustworthy. Think of it this way; instead of seeing an obviously scripted skincare commercial or endorsement, consumers can scroll on Tiktok or Instagram and stumble across a person who looks just like them sharing their skincare products used in their morning routine. In short, there is power in relatability that UGC is able to harness and turn into consumer trust.

                  How To Generate User-Generated Content

                  Ideally, your brand receives positive reviews without doing anything to encourage it.  But in most cases, User Generated Content is paid or incentivized. If a brand works with a great creator to produce endorsements for their products and that content is well received (it receives a high level of engagement), more people may want to try the product and make their own reviews.

                  When UGC is done well, your brand could get hundreds of free reviews through a sort of social media “word of mouth”. Good UGC can help fuel more UGC.

                  This is one of the tricky parts – merchants have to create an amazing experience that creators will want to share with their audience. Customers may do a lot of the work for you, but you still have to prime the pump. 

                  A few different options exist for incentivizing and encouraging your brand’s users or customers to create positive content. 

                  Platforms like Upwork or Fiverr allow you to hire creators. The market for user generated content is booming and there are now plenty of options for content creators who have portfolios sharing brands they have previously worked with.

                  Selecting UGC Creators

                  When selecting UGC creators, it is important to choose people who align with your brand. Plan this deliberately and clearly, or you’ll risk falling into micromanagement, which will kill the campaign.  Establish clear guidelines explaining the desired content. Specific hashtags, language, imagery and goal KPI metrics for the content should be specified and should be a major part of the conversation when hiring. You will also want to specify where this content can be posted. Is this something you would like the creator to post on their personal social media channels, or will this be used only for your brand to post? Relatability and authenticity is the most important component of great UGC, so you will want to work with creators that emulate the kind of customer you hope to attract. 

                  Another option for generating content is to offer incentives such as discounts or giveaways to customers if they produce a positive review. This method will allow actual customers to share their experiences with your product, however it is less controllable so the specificity of the content generated can be a bit of a wild card. If this method is chosen, it is smart to monitor the content being created to ensure it stays positive and continues to align with the vision you have for your brand.

                  Social Commerce for B2B?

                  Traditional social media – Facebook, Instagram, LinkedIn and others  – isn’t always the first thought for B2B merchants. After all, you’re not selling to everyone, right? Not so fast.

                  The built-in community development tools on these platforms mean you can sculpt a place for your customers and attract more, drawing from their wide audience pools. Even if your products are highly specialized or technical, you might be surprised how many of your customers are looking for crowd affirmation when they’re shopping or searching for a solution. Another plus – a community doesn’t have to be enormous in order to be helpful for your business and the support required for these channels is usually minimal. 

                  Google my Business – Don’t neglect your Google profile because you don’t consider yourself a localized business. A pile of 5-star Google reviews will get you more mileage than that old static testimonial page on your site. In addition to Google, 3rd party review platforms like TrustPilot can provide a great space for collecting additional reviews and building customer trust. 

                  Consider a user/customer forum if you don’t have one already. Use crowd support to verify, augment and prove information you get from your sales and customer service groups. Even if you don’t host the forum, you should participate anywhere your products are applicable or being discussed (ie. Reddit, for sure). The information you can glean from these interactions will be super valuable – it’s like having a continuous focus group session. Businesses of all types monitor forums for product development tips, discovering problems, identifying new markets and unmet product niches. 

                  What to do once you have UGC? 

                  Once your brand receives user generated content, it should be showcased! Engage with and respond to the content that has been created. Share or link to content on your company website, social media, reviews and any other marketing channels. Leverage user reviews in advertising and marketing campaigns, and continue to foster a community of user generated content by interacting with users’ posts. 

                  PRO TIP: Tools like Gorgias can be incredibly helpful when it comes to monitoring your social content.

                  Analyze content created for your brand and do not be afraid to learn and adjust based on its feedback. Social media is constantly evolving and trends can last seconds or months. Going “viral” is many brands’ dream, but for many brands, building consumer trust through time and consistent effort is much more impactful for actual sales and conversion. When executed well, UGC can create a community of loyal customers who not only trust your brand, but actively promote it to others through their content and recommendations.m

                  Contact us to learn more about how to optimize your eCommerce site.

                    Get expert help today!

                    An InteractOne Senior Team Member will get back to you within a day.

                    Drop Us a Line At:

                    Our Contact Form

                    Or, if you prefer an old-fashioned phone call:
                    Phone (USA): (513) 469-3362

                    4665 Cornell Rd. Suite 255
                    Cincinnati, OH 45241