Autoresponder Emails: A Guide for Automotive eCommerce Stores

Autoresponder Emails: A Guide for Automotive eCommerce Stores

Once your automotive eCommerce store is up and running, one of your first priorities should be to set up email autoresponder campaigns. Autoresponder campaigns allow you to maintain engagement and contact with your customers through a series of emails, and convert this engagement into sales.

Despite what the name may imply, autoresponder emails aren’t simply emails sent to anyone who sends a query or complaint to your business. They’re targeted to customers at different stages of the buying journey. Their purpose is to maintain contact with your customers at key moments. 

Different types od autoresponder emails include:

  • Welcome emails — for new subscribers to your newsletter or new additions to your membership program 
  • Thank you emails — sent after someone signs up for your newsletter or makes a purchase at your store 
  • Transactional emails — receipts, bills, order confirmations 
  • Activation emails — providing more information on how to use a product purchased 
  • Post-purchase emails — surveys to gauge customer satisfaction or emails to request customer product reviews 
  • Upsell or cross-sell emails — promoting products based on past purchases 
  • Date-triggered emails — for birthdays, anniversaries or subscription renewals 
  • Event countdown emails — for sales, competitions or other special promotions 
  • Re-engagement emails — for winning back customers who haven’t visited or engaged with your business in a while 

Shopping cart abandonment emails — to entice or remind customers to complete their purchases

As you can see, autoresponder emails come in many shapes and sizes, and vary depending on when they’re sent and what they aim to accomplish. 

Once you have determined your demographics and the auto-responder emails you’d like to send, it’s time to start crafting your emails. Here are some tips on how to create effective autoresponder content for your automotive eCommerce store.

Compose compelling subject lines

Crafting effective autoresponder campaigns begins with writing the perfect subject line. After all, competition is fierce and open rates are notoriously challenging. Once you’ve segmented and targeted your subscribers, craft compelling subject lines that will inspire them to click open on your emails.

For some types of autoresponder emails (such as welcome or thank you emails) this can be pretty self-explanatory and basic, but you can always get creative with it. Instead of writing “Thanks for subscribing” you could write “Welcome to the club!” to make it more engaging. Cross-promotional emails might require a little more creativity to convert customers. For example, “Love your seat covers? Complete the look!” or “This will go great with your trunk or hatchback organizer…”

Use the right tone in your email content

After the all-important subject line is written to perfection, you need to ensure the content of your email is also delivered the right way. Each email needs to be written in the appropriate tone for its purpose—and for your brand. Extend the style you used in your subject line and use a headline, a few sentences, or a short paragraph, as well as a clear call to action.

Stay true to your brand voice, but focus on the matter at hand. As we mentioned above, different autoresponder emails have different purposes—some are informational, some are promotional, others are requests. Keep this in mind when you’re crafting the content of your email and ensure the tone follows suit.

Promotional emails for sales, birthdays or events might work well with a more playful and experimental style than informative emails, which need to clearly communicate order confirmations, information about returns, or receipts. Competition emails fall somewhere in the middle; you might find that a more playful tone is effective in the headline and subject line, but then more straightforward copy is required later on to disclose the terms of the contest.

Design your emails for maximum impact

Similarly with the copy, your autoresponder email design should also be adjusted depending on the type of email you are sending. Order confirmation emails are best kept clean and simple in order to display important information clearly and quickly. But event-related emails such as for big sales or promotions are a cause for celebration, and so the email design should also reflect that excitement. Inspire this feeling in your readers with different, interesting visual elements.

Regardless of the type of autoresponder email you’re sending, a balance of text and images is key. Be mindful of using relevant images that make sense to the reader and what they’re interested in. Use personalization to ensure your content is engaging. For example, set autoresponder emails to be sent to a customer after a certain amount of time has passed since they purchased a product that will now likely need to be replaced, for safety reasons or because they’ve likely used it up. Include an image of the product they bought, along with a subject line like, “[Name], it’s time for a new [product]” or “Need a refill on [product]?” Speaking to them directly about a specific item they bought will be more effective at engaging them.

A/B test your emails to see what’s working

Not all shoppers will commit to buying straight away—some may browse your products for a while and then leave, others may get as To ensure your emails hit the mark, send different variations to different segments of your audience, otherwise known as A/B testing. This will give you an idea of what your audience responds positively to, and what they don’t, as you’ll see what’s opened and clicked on, and what’s ignored. You can then adjust your designs and copy accordingly.

Conclusion

This has been a basic introduction to autoresponder emails for automotive eCommerce stores. For more information on the types of autoresponder emails your automotive eCommerce business should be sending, and for help crafting them, please get in touch with us.

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Is Your Fashion eCommerce Store Holiday-Ready?

Is Your Fashion eCommerce Store Holiday-Ready?

We’re coming up to a busy time for online shopping, and this year is shaping up to be bigger than ever, as customers start hunting for promotions early. A study by Yotpo in August 2020 revealed that nearly 40% of customers planned to start holiday shopping in September, October or November, and 20% claim they’ve already started. 

The overall eCommerce conversion rate is up 6% from last year, and daily online fashion and accessory sales are up 10% year on year for early August, according to another study. So clearly people are in the mood to shop! 

Capitalize on this moment by making sure your eCommerce store is up to standard. Here’s a checklist of tips for how fashion eCommerce websites can prepare for and make the most of the holidays.

Create a special holiday promotion page

51% of online shoppers consider “free products and buyer perks (secret sales, free shipping, promo codes)” as “the best ways for brands to show they care,” according to a new global study. Show your customers you care—and get that holiday buzz going—by creating a special web page for your holiday promotions. This could spotlight deals on specific products, or it could focus on exclusive access or the introduction (or reintroduction) of rare or high-demand products. Focus your promotions on where you’ve done well and where you want to improve. If you want to increase items per order, consider offering a bundle deal. Regardless, ensure you have a solid inventory of your most popular items. And consider organizing these products into new categories like “gifts for women” and “gifts for men.”

Promote your upcoming sale or special

When you’ve decided what your holiday promotion is going to be, ensure you share it widely through social media, emails and paid advertising. Generate a sense of urgency by communicating the limited nature of your promotion. This means communicating the end date of your sale, or the limited availability of particular styles that you won’t be repeating. Well-designed timers and countdown clocks on your holiday promotion page can be a great way to add a sense of urgency and increase conversions.

Collect email subscribers by offering early access to sales

Turn one-time shoppers into long-term customers, drum up excitement and grow your mailing list all at the same time. Nurture leads with content that builds excitement and tells your brand story. Your emails could count down days to your sale, hype up particular products or even drop hints about what special offers will be available. Promote this special newsletter-only content on your social media by letting your followers know that by signing up they will get access to exclusive information and offers.

Offer gifts with gamification

Stand out from the crowd by offering a range of different gifts, for example a different free item with a certain dollar-amount purchase every day or hour. A timer on your website could indicate to shoppers how long they have left to make the purchase in order to get that gift. You could also offer certain gifts only with certain items that you’re trying to push, or present an array of gifts that the shopper simply chooses from at checkout.

Take care of any overlooked areas of your website

Optimize and streamline your cart and ensure everything is in working order. Ensure that your website can handle increased traffic, that your navigation is in shape and that all of your pages are optimized for mobile. Your search bar should always be highly visible and well configured, but in the high-traffic holiday season it’s more important than ever. Make the most of past and present popular keywords to drive shoppers to important products. And, of course, be ready to offer and promote gift cards and gift wrapping on your holiday promotion page, on product pages and at checkout.

Get your abandoned cart strategy ready now

Not all shoppers will commit to buying straight away—some may browse your products for a while and then leave, others may get as far as adding products to their cart and then exit your website. That’s why you should have a series of both browse abandonment emails and cart abandonment emails ready to go, so that you can win these people back. A series of well-timed emails with short but compelling copy in the body and subject line will help you to convert any browsers into buyers. This is another opportunity to create urgency by reminding of the limited nature of your promotion.

Have a solid post-purchase communication plan

Get ready to welcome your new customers with great emails after they’ve made their first purchase. Introduce a loyalty program that rewards customers any time they make an additional purchase, and share your compelling brand story and content to keep them engaged and invested in your brand. Also make sure you follow up with first-time purchasers to ask about their experiences. Encourage them to review the products they bought on your website, and ask them to follow your social media channels.

Continue to nurture your community

Engagement is more important than ever, so don’t neglect your core community. Keep engaging with your audience as you normally would, while also driving home your holiday campaign. This will be an unusual holiday season with emotions running high as people reflect on the challenges of the year, and their purchases will likely reflect that. Consumer behavior might be unpredictable these holidays, but remain consistent with your brand and provide messages that resonate, reflect and inspire.

Spruce up your homepage

A special holiday-related landing page is important in this very competitive time for eCommerce, but not all of your shoppers will see it. Many people still go straight to the homepages of stores they’re interested in shopping at, so it’s important that this part of your website is not overlooked in your holiday overhaul. Ensure your homepage is up to date and includes all of your holiday specials and announcements. For more advice, check out our recent blog about how to optimize your homepage design.

Conclusion

Getting your eCommerce store holiday-ready requires a juggling act of creating and maintaining content for your website, emails and social media, and this needs to excite and engage customers both old and new. InteractOne is well versed in managing these needs and can help you with every step of the process. Reach out to our team to put your holiday goals in motion today.

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Four Pop-ups Your Fashion Webstore Must Deploy

Four Pop-ups Your Fashion Webstore Must Deploy

Pop-ups get a bad rap, but that’s when they’re overwhelming, unhelpful and irrelevant. Those kinds of pop-ups can cost you customers, as they get frustrated by the interruptions and invasive shopping experience and swiftly leave your web store. What’s more, Google can also punish your site if it’s deemed to provide a poor user experience by displaying pop-ups that cover up crucial information, or arrive too quickly. 

However, when they’re used correctly, pop-ups can be very beneficial, helping to grow your audience, drive sales, improve your customer experience and guide the customer journey. According to BigCommerce, the 10% highest-performing pop-ups have a conversion rate of 9.28% on average. That proves there’s a lot of value to be found in the humble pop-up. 

If your fashion web store isn’t using any pop-ups, now is the time to get started. Here are four kinds of pop-ups, with examples of how you can utilize them on your apparel eCommerce website.

Greet your customers & grow your email list

A pop-up upon first visit to your homepage is a great way to greet your new visitors and make them feel welcome. Think of it like how you greet customers in your physical retail store: providing a warm welcome into your space. When this kind of pop-up is combined with a newsletter sign-up CTA and a discount, it can be an excellent method for growing your email list (which might otherwise languish in the footer of your homepage).

Pop-ups that offer a tangible financial incentive perform well, as they often prove irresistible to shoppers. Often they read something like this: “Welcome! Subscribe to our email newsletter and receive 10% off,” or “Stay in the know and receive 15% off your first order.” Even if you don’t offer a specific discount, it can be beneficial to mention that an offer will be available in the future for those who enter their email address. Aerie opts for this approach, with the following message: “SIGN UP FOR EMAIL! Get an exclusive offer when you sign up, plus insider access to even more offers, new arrivals, style tips and more.”

Discounts for first-time buyers have become de rigueur in fashion eCommerce—to the point where brands now stand out if they don’t serve pop-ups featuring some form of this offer, according to the website Glossy, so it’s wise to try it as part of your marketing. And if you’re concerned about coming off as aggressive or potentially overwhelming your prospective customer, you could try an extended timed pop-up that appears only after the visitor has been scrolling or had the website open for a number of minutes.

Drive sales

While the above “welcome” style of pop-up certainly helps to drive sales, there are more direct approaches that your apparel eCommerce brand can take, if that is your top priority. One way that pop-ups can drive conversions is by announcing a sale starting at a certain time, using an animated ticking clock or a countdown to build excitement and provide a compelling visual representation. Uniqlo has an interactive pop-up that presents the opportunity to obtain one of three types of discounts, with the CTA inviting visitors to “Spin to reveal your offer.”

Another tactic is to share a special discount code that’s available for a limited time only or that’s available only on certain popular products. For example: “Save up to 50%, today only,” with a CTA that takes them to a unique sales page.

To achieve even more success with these pop-ups, use personalization to speak to the visitor in a compelling way. Acknowledge and welcome first-time visitors and provide a concise introduction to your brand; and welcome back returning customers and encourage them to check out your newest offerings that have been added since their last visit. Regardless of whether you want to steer them toward hero pieces or new collections, ensure you have a clear CTA that compels them to click. And when you do so, use micro copy below the CTA to tell users what will happen when they click the button. For example: “Clicking ‘yes’ will open another page.”

Improve your customer experience

Sometimes your sales are ticking along nicely and you want to ensure it stays that way. Nurturing your community of customers can take many forms, from customer service to social media and email marketing, but it can also take place in pop-ups.

On your website, install pop-ups that are helpful, educational and supportive. One tactic for achieving this objective is to provide timely and relevant information, or offer personalized help for shoppers who may have questions but not a burning desire to initiate contact with customer service. A simple, friendly and polite pop-up that reminds customers of your store’s extensive size chart, FAQ and/or virtual assistance can go a long way in increasing their trust in you and your products, and build credibility. Meaning, they’ll recommend you to their friends.

The copy should be simple, cheerful and helpful, for example: “Need help with sizes or styles? Chat with a stylist!” or, “Wondering about how to style this look? Talk to a stylist!” or even more simply: “Talk to a stylist.” This could be accompanied by a CTA button that launches a chatbox with one of your customer service and styling associates, or directs visitors to another page in order to connect.

This kind of pop-up works best when it’s delivered as a delayed pop-up, after the visitor has been on a product page for a while. Perhaps they have selected a size and color option of the product, but not added the item to their cart yet. In this case your pop-up would also work toward combating exit intent and cart abandonment.

Guide the customer journey

This form of pop-up is perhaps the most innocuous of all, but no less important. Simple pop-ups that occur when a visitor adds an item to their cart may seem standard and uncontroversial, but they are still worthy of calling out for the crucial UX function they perform. “Added to cart,” “Edit cart,” or “Checkout now” pop-ups all serve to show your visitor that their action was completed and that they are progressing through their shopping journey. Like the “sign up and get a discount” pop-ups, they are very commonplace, yet if your store goes without them it runs the risk of standing out for the wrong reason.

Make your customer’s journey clear and straightforward. Show them their cart’s status, including the number of items and total dollar amount, to allow them to continue shopping without having to leave the page to check their cart’s status. You could add “Continue browsing” to this pop-up message for that purpose. And most importantly, for these and any other kind of pop-ups you install, make sure they work on mobile, as this is how most of your customers are visiting you.

Conclusion

It should be noted that all of these points are subjective, and different websites have different needs and styles. For best results, you should always A/B test to find out what works best for your brand. But generally speaking, pop-ups have become everyday tricks for the vast majority of savvy eCommerce websites, so your web store could likely benefit from utilizing at least one of the above kinds of pop-ups.

InteractOne works with a number of fashion and apparel eCommerce brands to build pop-ups into their websites, with amazing results. If you’d like assistance  with building pop-ups into your website, set up a time to talk with us about how we can help you.

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Unique Challenges of eCommerce for the Pharmaceutical Industry

Unique Challenges of eCommerce for the Pharmaceutical Industry

No matter how you slice it, eCommerce is everywhere. Every day, more companies are moving their business online. This comes with some perks and some challenges. The pharmaceutical industry is no different, but the challenges for this industry are unique. Read on to discover the challenges you might face as you bring (or expand) your pharma business online — and how you can have the best chance to succeed.

Challenge 1: Heavy regulations aren’t so easy to implement online.

In doctors’ offices, hospitals and pharmacies, the pharmaceutical world is heavily regulated. But with the rise of eCommerce, many over-the-counter and prescription medications can be sold online by anyone. In fact, studies show that 66% of countries around the world have no laws in place that regulate the online sales of medicine. In the United States, authorities do have many laws and regulations in place and try to step in to make sure that the public is receiving legitimate medications from legitimate sources. Unfortunately, however, this doesn’t always happen. As a result, each month, these US regulations shut down around 1,500 websites that sell medications to consumers without appropriate safeguards.

As a pharma retailer, you have an obligation to do your best to make your sales legal and legitimate. If you don’t, regulatory authorities can then step in and give a “buyers beware” message and hope that consumers are smart in their buying decisions.

Challenge 2: With online sales, there’s too little involvement by a healthcare professional.

Before eCommerce, a healthcare professional or pharmacist had to be involved in every transaction regarding prescription medication. But now that so many medications are available online, they’re easily accessed by anyone — whether or not there’s a doctor or pharmacist involved. This can lead to a risky situation with many people ordering medications online without a diagnosis from a doctor or any idea of the right dosage from a pharmacist. This can easily cause medications to be used in the wrong way or a patient taking too much of a certain medication.

Pharma eCommerce retailers should always sell only legitimate products in recommended amounts. Failing to do so can easily land you in legal hot water. In August 2020, the FDA sent a warning letter to RX Easy Meds because they were “misbranding” their drugs. Before selling any pharmaceuticals online, it’s vital to check the FDA’s website so you don’t find yourself in legal hot water too.

Challenge 3: All pharma eCommerce companies must not violate HIPAA regulations.

As a pharma retailer with an online business, it’s important to consider how to be HIPAA compliant, as all pharma retailers are subject to HIPAA regulations.

HIPAA regulations can be extensive and complex. They ask companies to implement rules to protect patients’ health information, limit all sharing of confidential personal data and train all employees about security and confidentiality. As a result, you have to choose the right eCommerce and HIPAA development partners so that your customers’ personal information is always secure and never exposed online or elsewhere. If you aren’t careful enough, hackers can breach your customers’ healthcare records, which can quickly send you down a road of unending legal troubles. Plus, customers are quick to abandon any company that makes them feel that their private information is at risk.

Conclusion

As your pharma company grows its eCommerce presence, you’re sure to face challenges along the way. It’s a great idea for online merchants to continually check in with legal counsel to make sure that all of their activity is above reproach. Failing to do so can quickly lead to items slipping through the cracks and then exposing a company to devastating losses. However, by knowing what’s coming and tackling those challenges in a smart way, your online sales are sure to be a success.

To find out how InteractOne can help with your pharmaceutical eCommerce, contact us today.

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Making the Most of the Media on Your Product Pages

Making the Most of the Media on Your Product Pages

Product pages are important for all eCommerce stores. These pages hold all your products and allow customers to add these items to their cart to hopefully then make a purchase. You want your product pages to be at their best, so customers will want to make a purchase. As a webstore, your product pages will be composed of many media options (images, videos, gifs, graphics, etc.) That’s why to keep your eCommerce at its highest potential we created this guide of the best ways to optimize the media on your product pages. 

Create Desktop & Mobile Versions

You will have desktop and mobile customers, so you need to make both versions of everything on your website. Images, videos and graphics need to be 640px or smaller for mobile devices and 1008px or greater for desktop computers. Also mobile users prefer to see images in a square since it is easier to see and looks more cohesive.

Use High-Quality Images & Videos

For videos while it may be tempting to use 1080p, it does slow down your website significantly. That’s why you should use 720p with a low frame rate of 24 or 25 frames. For images, use a consumer DSLR camera, a natural light source, a white sweep, a steady surface and a camera tripod. This will allow for high-quality and consistent images throughout all your product pages.

Guarantee That the Video will Play

A common issue many users have with a website is that the video does not play. Before posting you must test and preview the site to make sure it plays. Users like to see videos play within 2 seconds and if it doesn’t about 5.8% of users will abandon the video. Larger video sizes create slower loading sizes, so compress your videos to keep them short to stay within that fast loading speed time.

Use Video Transcription

This helps customers and Google understand the content on your page. Writing and inputting a video transcription can increase your SEO efforts.

Use White Background

Images, videos and gifs with a white background make your products pop, look consistent, save time and money on editing, easily reuse and replace the background on any image and many Marketplaces like Amazon and Google Shopping require it.

Have the Right Dimensions

Many website domains like Squarespace recommend images to be 50KB or lower in size and 1500-2500 pixels wide. Animated gifs will slow down a site if it is 1500 pixels wide. It is best to keep them under that size and to format it based on how big you want it to be on your webstore. Videos should be around 1MB to 2MB.

Use the Correct Format

Images or graphics need to be jpeg, png or gif (pdf, docx, psd and tiff will not work). For videos, you can embed them to your site from YouTube or Vimeo or upload them as mp4, ogv, webm or webvtt. 

Our design and marketing teams work with our clients on a regular basis to review their media, improve their UX/UI and help A/B test the site media and improve conversion rates.

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How Your Pharmaceutical Brand Profits Off a Progressive Web App

How Your Pharmaceutical Brand Profits Off a Progressive Web App

Progressive web apps (commonly known as PWAs) are the next big thing in the eCommerce world and are quickly replacing downloadable apps. In fact, seven out of the top 10 eCommerce websites deliver PWAs to their billions of customers. But why are PWAs the way of the future? For customers, they give a better user experience. For online businesses, they give greater conversions at a lower cost than native apps. At InteractOne, we recently wrote a blog post about the rise of PWAs that you can read here. But what are the specific benefits of PWAs for eCommerce pharmacies, have they worked in the past and how can you add one to your existing site? Read on to learn all of this and more.

Benefits of PWAs for the unique eCommerce pharmacy world

PWAs may be the future of every type of website, but there are a few unique reasons that PWAs are especially beneficial for online pharmacies.

  1. Customers can manage and refill prescriptions more easily. On a PWA, it’s extremely easy for customers to order medications and prescription refills. They can do it in a few seconds with one push of a button, from the comfort of their couch. Plus, adding a “Favorites” feature that allows customers to see their frequently-ordered medications on one screen (rather than having to search for them repeatedly) has shown to increase customer satisfaction and loyalty.
  2. You can engage with your customers more easily through push notifications. Push notifications on a PWA allow you to notify customers about what medications they need to take and when, inform them about valuable offers and promotions and give them useful healthcare tips (such as how to stay healthy while traveling).
  3. PWAs help prevent drug abuse and encourage authenticity. Unfortunately, many medications today are sold online illegally. However, with a PWA, it’s easy to maintain records and prevent drug abuse because every order is documented with a prescription. Plus, if there’s a counterfeit medication, it can easily be traced back to the manufacturer. This leads to customers being able to trust you and rely on you for quality medication.
  4. PWAs are cost effective. In general, PWAs save companies money. Because PWAs run in a browser, they’re less expensive for eCommerce companies to build and support than a native app. Plus, PWAs save developer time and simplify the process, which leads to significant cost savings for companies. Additionally, the commitment to a PWA is less for the user too. When using a PWA, customers aren’t forced to take the time to download a native app or have it take up memory space on their smartphone. The browser functionality eliminates that commitment. In the long term, PWAs are generally easier to maintain with simpler updates and require less of a commitment from all parties involved.

Have PWAs worked for pharmaceutical companies in the past?

Yes. There are numerous case studies from the past few years showing that PWAs work wonders for pharmaceutical companies and pharmacies with an eCommerce business.

In 2017, a pharmaceutical company called BePHenomenal had a slowly-loading, ineffective website — but they had big dreams for a much better site. That’s when they hired a partner to help them create it.

Before changing to a PWA, the company website’s load times were slow. It took more than 11 seconds before the content was visible on the page. After the PWA implementation, however, the site took less than one second to load! In addition, the site’s performance went from a 26 to an 88, the accessibility standards went up to 100 and best practices went from 67 to 92.

How can you add a progressive web app to your existing site?

To begin, it’s important to build a few functions that make your eCommerce site feel like an app. This involves enabling HTTPS, configuring your web app manifest and creating your service worker — but this is extremely the simplified explanation. 

To pull this off successfully, you have to get into the nuts and bolts of your website and what you want from it. As you might have guessed, this can quickly become overwhelming. We recommend working with a development firm to seamlessly add a PWA to your existing site.

Conclusion

If you’d like to further explore the benefits of adding a PWA, we’re here to help. Contact us today to meet with one of our expert consultants.

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Creating Customization Through Search, On-Site & Email

Creating Customization Through Search, On-Site & Email

The modern customer is more complex and demands better services from merchants than ever before. This evolution has pushed merchants to continually identify ways of making their products and services resonate with the purchasing behaviors of their modern customers. At the center of this development, customer experience personalization is providing a means of tailoring eCommerce stores to appeal to specific groups of people. One of the ways of achieving this higher level of tailoring your engagement efforts more towards smaller persona sets isby using eCommerce onsite personalization tools to deliver a personalized experience when customers visit your store.

On-Page Customer Personalization

On page customer personalization involves tailoring web pages of your eCommerce store to appeal to specific groups of customers. This could include tailoring content of a landing page to attract a specific audience  or adjusting the checkout page to offer discounts to another group. Onsite features like CMS banners, dynamic content, product recommendations (cross-sells and up-sells), segmentation and custom automation paths keep your customers engaged while at your store.

CMS Banners – These banners allow merchants to display images and blocks of personalized content to specific customer segments. And, they can be scheduled for a particular period, depending on the goals to be achieved.

Dynamic Content Offers – This feature involves using geographic and demographic data to personalize offers for each customer. A merchant can dynamically change an entire content section to make it more relevant and appealing to a group of customers. For example, a sports apparel store would not want football gear content being displayed to female audiences. Similarly, they would want a specific tennis racket displayed only for audiences interested in tennis.

Product Recommendations – The feature allows merchants to include related products, up-sells, and cross-sells for the customer to add them quickly to the cart. They are excellent at encouraging additional purchases and ensure that products get more views.

Shopping Cart Price Rules – This feature allows merchants to offer discounts and promotions to specific customer segments. For instance, new customers may get a one-off discount of 20% off their first purchase while recurring customers get a 15% discount on their cart total.

Customer Personalization on Search Results

Personalization of the Search results page ensures that the search results show products that reflect the filters visitors select or have previously searched for. When customers perform a search on your online store, they expect more than just the product they’re searching for. . Instead, they expect that each click will offer them an experience custom to their taste.

Machine learning allows store users to include targeted and personalized content like buyer’s guides, user-generated content, and blog posts that improve the quality of search results.

Look at the keywords your customers use to Search for products using search ads and other methods to dynamically show site content that matches the search intent of the customers.

Email Customer Personalization

Email personalization is a strategy that uses the subscriber’s personal information to produce more targeted emails by giving individual treatment to each customer. The process involves personalizing the content to appeal to the receiver and appeal to their buying behavior. A personalized email is written in a way that it provides relevant and timely information. It could also include the customer’s name, personalized subject line, content, imagery, and more.

Apart from personalized email, eCommerce merchants can also send personalized text messages to their customers (with customer permission). SMS creates a one-off messaging platform to create a loyal customer base by sending personalized messages like happy birthday wishes and recommendations to new products based on their purchase history.

These messages are effective in engaging customers and showing them that they are valued.

Providers of Onsite Personalization Services

eCommerce merchants typically use a suite of different providers and features to power all of these unique personalizations. This will usually depend on factors like webstore host platform or the kind of personalization features a brand is looking to implement. Some of the popular providers include:

Magento – Magento offers native features like onsite banners and promo codes that personalize experiences for customers. It provides the necessary starter features for small businesses and those starting with eCommerce.

Listrak – Listrak provides personalized email services to boost sales in an eCommerce store. This includes product upsell recommendations based on customer browsing and purchasing behavior on the site.

SLI Systems – SLI personalize the search experience of your online store to include predictive results that appeal to your customers. This helps to convert more customers, sell more products, and engage more shoppers.

Celebros – Celebros is a great provider for personalized search results. They help you improve your search result page and tailor it to the kind of customer visiting your eCommerce store.

Nosto – Nosto is excellent for an onsite personalized related product, upsell, and cross recommendations. It is a great provider for robust enterprises with a vast catalog and large customer base.

Bottom Line

The modern-day customer is attracted more to brands that show they care and offer unique experiences. Onsite personalization tools are designed to bridge the gap between what a customer expects when they visit the site and what they get. This way, customers become more engaged and likely to make a purchase. Given the importance of customer personalization to the success of an ecommerce store, you need to ensure you are doing it the right way. If you would like to discuss improving personalization on your site, fill out the form on our contact page to schedule a conversation with our eCommerce experts..

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Top 3 Online Demographics of Supplement Buyers

Top 3 Online Demographics of Supplement Buyers

Who buys health supplements online — and how can you get them to your site?

Health supplement use has never been more popular than it is today. In fact, since the 1970s, there’s been a 40% increase in supplement use in adults 50 and older, and a 23% increase in adults younger than 50. In 2019, the supplement market was valued at $163 billion — and it’s forecasted to grow exponentially over the next few years.

As a supplement eCommerce retailer, this is great news for you. But who exactly is buying these supplements online? Where can you find them? And how can you get them to your site? Keep reading to learn about why people buy health supplements online, as well as the top three demographics of online supplement buyers.

Why do people buy health supplements online?

No matter who your audience is, the most common reason that people buy supplements online is because they’re experiencing some kind of pain, ache or health problem and they want to feel better. Other popular reasons that people buy/take supplements are to ensure that they get the recommended amount of vitamins, improve their energy levels, boost their immune system, improve any digestive issues and/or to lower their cholesterol.

In addition, a growing number of people are turning to health supplements because they don’t feel that they receive the right nutrients in their food alone. As a result, they try supplements in the forms of vitamins, minerals, botanicals and more. Many choose to buy them online because it’s quick, easy, convenient and doesn’t require a trip to the store.

What are the top three demographics of online health supplements buyers?

There’s a wide variety of people who buy health supplements online. According to our research, here are three of the top demographics:

1. Women 60+ in the United States 

In a nationwide survey, 49% of adults in the US say that they take health supplements. This group is made up of mostly women (54%), although men are beginning to take more supplements as time goes on. In addition, results of the survey also show that supplement use increases with age. In the age group of 20 to 39, 34% of people took supplements. In the age group of 40 to 59, it was 50%. And in the age group of 60+, 67% say they buy/take supplements. 

Where you can find this demographic elsewhere: When looking at where you can find this top demographic (women 60+) online, many are visiting dating sites, retirement living sites, travel sites, AARP’s website and Facebook. Advertising your online supplement store on any of these sites will definitely yield some valuable results.

2. People 60+ with health insurance

Of all Americans without health insurance, 31% say they buy their supplements online. However, of all Americans with health insurance, 53% say they buy their supplements online. That’s largely because more and more people are taking a personal, vested interest in their health and consider themselves to be digitally savvy. As a result, they’re looking for medications and supplements online vs. in a doctor’s office.

Where you can find this demographic elsewhere: For starters, this audience can be found on many different health insurance websites, such as Anthem, United Healthcare, Cigna, Aetna and more. In addition, this audience frequently visits retirement websites and websites about aging. Advertising your eCommerce store in these places is a great idea.

3. People who report high levels of exercise

When people who rarely exercise were surveyed, 43% of them say they buy supplements online. However, when people who report high levels of exercise were surveyed, 56% of this group say they buy supplements online. 

Where you can find this demographic elsewhere: Not surprisingly, this demographic is all over websites featuring topics such as gyms, health, fitness, weight loss and stress management. Getting a catchy banner ad and/or a short blog post about your supplement eCommerce store on any of these types of websites will inevitably increase the traffic to your site — and then increase your sales.

Conclusion

When you’re trying to acquire new customers, finding them where they are online is key. It’s the first step to getting them familiar with your eCommerce store before their interest is piqued and they land on your site’s beloved “Shop” page.

At InteractOne, we work closely with our clients to find these audiences and then increase the high-converting traffic to their own sites. To learn more about how we can help your company, contact us today.

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Sam Villa Video Case Study

Sam Villa Video Case Study

Sam Villa

Sam Villa partnered with InteractOne to migrate their old Magento 1 website over to Magento 2, while also making a number of cosmetic and customer experience improvements.

Sam Villa also had years worth of vital and original content that needed to be ported over to their new site as well, including Customer Reviews, Blogs & Training videos. In this Case Study video we’ll be taking a look at the work needed to migrate Sam Villa’s assets to a new site while also creating a better, more engaging customer experience.

Click here to see the new Sam Villa website for yourself.

Click here to learn more about InteractOne and how we create amazing ecommerce experiences.

Contact the certified Magento developers & their team at InteractOne right here.

Sam Villa is the hair stylist’s choice for online hair education and quality professional ergonomic tools. Discover tools made by a hairdresser, for hairdressers. Sam Villa also features and extensive online training video courses designed to build their community and connect with stylists worldwide.

Since 1998, InteractOne has been helping our clients grow and compete online, always keeping in mind to do what’s best for our clients. We build, maintain and market great eCommerce experiences.

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Putco Video Case Study

Putco Video Case Study

Putco

Putco’s original Volusion website was showing its age, lacking in mobile-friendly responsiveness, limited design and functionality. Putco tasked InteractOne with migrating their Volusion site to Magento 2. This migration included a new responsive design with custom development of a vehicle parts lookup (year, make, model) and lighting application guide, including the ability to save a vehicle in account information. In this Case Study video we’ll be taking a deeper look at the features and functionality the InteractOne team brought to Putco webstore and how they create a greater Customer Experience that keeps visitors engaged and shopping.

See the new M2 Putco site for yourself here.

Click here to learn more about InteractOne’s experience in the automotive aftermarket industry:

Contact the certified Magento developers & their team at InteractOne here.

Putco manufactures and sells aftermarket automotive accessories including chrome trim, LED lighting, step bars, truck accessories, and stainless steel fender trim. With its dedication to domestic manufacturing and innovative line of high-quality LED lighting products, Putco continues ahead of the change curve in the industry.

Since 1998, InteractOne has been helping our clients grow and compete online, always keeping in mind to do whats best for our clients. We build, maintain and market great eCommerce experiences.

Get in Touch

Connect with one of our experts today to discuss your eCommerce needs!

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