Let’s Talk eCommerce from the AASA Technology Conference featuring Joe Williams and Scott Thompson

Let’s Talk eCommerce from the AASA Technology Conference featuring Joe Williams and Scott Thompson

 

 

At the 2019 AASA Technology Conference in Boca Raton, presenters Joe Williams and Scott Thompkins discussed the ever-changing eCommerce world and what goes in to creating a website that will connect with visitors and service their automotive needs.

Click here to view the full presentation deck: https://drive.google.com/file/d/1htpOMvlD2OqmRlGCnpA3xsA8Vh2yxsv9/view?usp=sharing

To learn more about how to optimize your new website, or if you’re in the market for a new eCommerce site, contact us today. In business for over 20 years, our certified Magento developers and marketers know the eCommerce site art and science front-to-back and can help you make the absolute most of your site and your brand.

Building Qualified Online Leads with Limited Resources with Michael Dennis – B2B Marketing Expo in Los Angeles

Building Qualified Online Leads with Limited Resources with Michael Dennis – B2B Marketing Expo in Los Angeles

 

 

A lead magnet is an incentive businesses offer potential customers in exchange for their contact information and should accomplish two things. 1) Be valuable enough for your target audience to be willing to exchange their contact information for it. 2) Establish your brand as capable, knowledgeable and cutting edge in the customer’s eyes.

But is it possible to create this kind of collateral with limited budgets and resources?

Michael Dennis, Director of Marketing at InteractOne, spoke to a packed crowd at the LA B2B Marketing Expo on October 3rd. His presentation showed content creators how they could utilize limited resources to create lead magnets that will grab the attention of potential clients and ultimately drive more and more hot leads to your business.

If you’d like to learn how to masterfully market your B2B business, contact us today.  In business for over 20 years, our certified Magento developers and marketers know the eCommerce site art and science front-to-back and can help you make the absolute most of your site and brand. 

 

 

 

 

NEWS: New Magento 2.3.3 Upgrade to Keep Your Store Secure and Optimized

NEWS: New Magento 2.3.3 Upgrade to Keep Your Store Secure and Optimized

Magento has just announced the release of the latest versions of Magento Open Source 2.3.3, 2.2.10 and their new security-only patch (2.3.2-p2). This latest release of Magento Open Source software includes significant performance improvements as well as numerous security enhancements.

Magento Open Source 2.3.3

In accordance with the latest European directives ( PSD2 Compliance Support) Magento has rolled out Open Source 2.3.3, which incorporates changes to the native payment integration and introduces PHP 7.3 support. It is Magento’s recommendation that all users upgrade to ensure that your online store remains compliant and maintains the highest level of security available.

Highlights of Magento Open Source 2.3.3 include:

-Increased security: More than 100 new security fixes are included in this patch

-Increased performance: Faster loading times and better overall shopping experience by displaying text while webfonts load in the background and moving non-critical CSS items to the end of the loading queue.  

-Additionally, Magento has reduced the number of requests going back to the server, which helps increase throughput and decrease resource consumption. With these and other performance enhancements, this new version improves Google PageSpeed Insights score by up to 5 points in some instances.

-Increased quality: Critical areas of the platform such as Sales, Checkout and Catalogue modules received more than 190 product quality enhancements.

Elasticsearch 6.0+ Warning”

Warning when upgrading to Magento v2.3.3: There is a known issue when using Elasticsearch 6.0+ as search engine.
Product listing pages will not display products beyond the first page when utilizing additional pages from pagination. Luckily, there is an official patch released.

The only downfall of this is that product listing pages will no longer display the current page range on the navigation bar, it will only display the total count of the products found, for example, before patch: “Items 1-9 of 13” after patch “13 Items”.

Since Elasticsearch < 6.5 is EOL and MySQL is being deprecated (and will be imminently removed), it is highly recommended to apply this patch is you have short term plan of migrating to Elasticsearch.
This issue affects all Magento releases for v2.3.3: Open Source, Commerce and Cloud.

Additional 2.3.3 Product Enhancements

Yotpo

Magento officially welcomes Yotpo to the Magento core code as a vendor bundled extension. The marketing platform helps brands drive growth by integrating your visual marketing, referrals, customer reviews and loyalty programs. With this pre-installed integration, merchants can reduce development costs and implementation time by seamlessly activating Yotpo’s UGC solutions, instantly start collecting and displaying high-converting customer content, and stay on top of key performance metrics from within the Magento Commerce Admin panel.

Admin User Research

As part of efforts to improve product design and better understand the Admin experience, Magento Open Source now allows for the tracking of user actions and events on the Admin panel. After installation, the first user to sign-in will offered the option to accept or decline participation. Read more about it in the updated User Guide.

Google Shopping Ads Channel

The Google Shopping Ads Channel extension is now officially part of the code. With this integration, merchants will now be able to utilize the benefits of this tool without having to go to the Marketplace and download the extension. Learn how Google Shopping ads Channel delivers the power of Google advertising network in one end-to-end solution.

Security and Performance enhancements

Dotdigital, Amazon Pay, Klarna, Vertex and Magento Shipping all see multiple improvements to their security and performance.

Graph QL 

Improved Graph QL API coverage for PayPal payment integration, Gift Cards and Store Credit functionality. Learn more about Graph QL in our Release Notes.

For more information regarding the new enhancements, please review the official Magento release notes or visit the Magento Security Center.

If this all reads as greek to you, you’d like to discuss implementation of this upgrade, or you’re curious about how to make the most out of our your current Magento site, contact us today. In business for over 20 years, our  certified Magento developers know the platform front-to-back and can help you make the absolute most of your eCommerce site.

NEWS: EU Regulation Impacts Magento Payment Extensions Beginning 9/14/2019

NEWS: EU Regulation Impacts Magento Payment Extensions Beginning 9/14/2019

Regulatory Technical Standards (RTS) for the European Union’s Payment Services Directive (PSD2) are scheduled to go into effect on September 14th, 2019.

If you are using Paypal, Braintree, Authorize.net, Cyberforce or eWay there are updates that must be made prior to September 14th to ensure that the launch of PSD2 does not result in your customer payments being declined.

The European Union’s revised Payment Services Directive (PSD), also known as PSD2, contains RTS requirements, some that will begin to go into effect as early as September 14th, 2019. This new directive will have a significant compliance impact on most payment processing services when bank transfers and credit cards are being used in sales transactions with  customers in the EU.

Compliance with PSD2 is mandatory and the responsibility of any Merchant to whom the directive applies. It is the recommendation of InteractOne as well as Magento, that all Merchants review and understand this new directive. More specifically; Strong Customer Authentication (SCA) requirements and updates for 3D Secure 2.0 (3DS).  

To learn more and to speak with one of our certified Magento specialists, please call us at  (513) 469-7042 or fill out our Contact page and a team member will be in touch with you shortly. 

InteractOne Selected as an Exclusive Alexa Integration Partner

InteractOne Selected as an Exclusive Alexa Integration Partner

We are proud to announce that InteractOne has been selected by Amazon as a partner for their new Alexa/Magento integration.

Amazon is now working with Magento merchants to integrate voice into their eCommerce platform’s capabilities. This new integration will allow for Magento merchants to offer their customers a more personalized and streamlined experience the moment they start their Amazon/Alexa shopping journey, including re-orders, wish lists and delivery notifications.

“This is a great opportunity for us,’ said Brian Dwyer, InteractOne Founder and CEO. ‘We’re thrilled that Amazon has the faith in our team of developers to choose InteractOne as an integration partner for this new and exciting Alexa endeavor.”

The InteractOne team has begun working with Magento clients on beta testing for this innovative integration. If you are interested in learning more or being a part of this great opportunity, then contact us on our website, or call us at (513) 469-3355 to speak with a team member directly.

Magento Imagine 2012 – Top Takeaways

Magento Imagine 2012 – Top Takeaways

I think everyone who attended would agree that Magento Imagine 2012 was a fantastic event.

While I did my best to cram my brain with every insightful and useful bit of information, the following items for me were the highlights.

  1. “People, Product, Profit … In that order” – Jim Fitzgibbon
  2. Responsive Design for Magento (one design, any device) – Brendan Falkowski (view presentation)
  3. Yes, Magento can scale – Daniel Potzinger (view presentation)

Jim Fitzgibbon told us how a culture of “”People, Product, Profit” propelled Four Seasons from being a small chain of hotels with 3 locations in Canada to a international first-class resort empire.  Four Seasons even goes so far as to invite their competition to come interview folks they are forced to layoff. “Do unto others as you would have them do to you” and “trust your employees”…this advise is highly valuable to anyone wishing to keep their top talent around and I’ve seen it work just was well for programmers as I’m sure it does for hotel staff.

With the proliferation of devices website are now viewed on, responsive design allows sites to simply respond to the display constraints of any device.  So instead of building apps or device specific websites, sites that are built using responsive design work for all devices no matter what the constraint.  Brendan, sign me up to buy your first Responsive Magento theme…I’m sold.

Daniel Potzinger showed us how a Magento installation leveraging the hosting power of Amazon EC2 can process 5,000 simultaneous requests while maintaining a overall affordable hosting cost….one word…sweet.

Checkout out the pictures wall

View from the 2012 NRF Big Show

View from the 2012 NRF Big Show

January 16 & 17- we participated in one of the largest retail trade shows in the United States, the National Retail Federation’s “Big Show” in New York.  The show was attended by over 25,000 retail professionals from around the globe, which was a new record for NRF and featured keynote addresses from respected industry professionals, as well as a presentation from President Bill Clinton.

A few observations from the Expo floor itself:

  • There were a significant number of hardware exhibitors
  • Several, not all, of the major eCommerce platforms were represented
  • Very few eCommerce site developers (as confirmed by attendees)
  • The whole concept of eCommerce site development, seemed out of reach for the small-to-medium size retailers we spoke to.

It seemed that a number of the middle-range retailers felt that developing a eCommerce platform for their organization was a multi-million dollar endeavor only available to the Walmart’s, Macy’s, and IBM’s of the world.

Setting your store front up with a Magento eCommerce platform is very cost-effective with options available for the large enterprising company all the way down to a retailer wanting to start out and a range of budget considerations to fit.

We are pleased to have participated in the National Retail Federation “Big Show” in January 2012 and are looking forward to our participation in the 2012 Internet Retailer Conference and Exhibition in Chicago this June; look for us in booth #905.  We will also participate in the 2012 Annual Summit of Shop.org coming to Denver in September.

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InteractOne is a proud member of the National Retail Federation and Shop.org.

Magento Enterprise Partner – InteractOne: Press Release

Magento Enterprise Partner – InteractOne: Press Release

magento enterprise partner

Local Web Developer Makes Foray Into Big-League E-Commerce

Local web developer InteractOne recently announced it has qualified as enterprise-level partner and certified developer with Magento, an elite e-commerce package. As a Magento Certified Developer, InteractOne can market and promote itself as a Magento Enterprise Partner to pursue and capture the growing market demand for Magento.

InteractOne, located in Blue Ash, Ohio, is one of the region’s largest developers of websites for small and medium-sized business. Magento, developed by Varien, Inc., is the fastest-growing open source e-commerce software, with more than 750,000 downloads.

Unlike the open source (free) version, Magento Enterprise is fee-based for businesses requiring a high level of support and sophisticated e-commerce features.

As a Magento Enterprise Partner, InteractOne receives support and backing from Varien in pursuing new business only available to partners focused on and committed to the Enterprise Edition.

“This opens doors for InteractOne to the larger e-commerce clients that may have been out of reach for us in the past,” said InteractOne President Brian Dwyer. “We have had the programming talent in place for some time, but Magento Enterprise puts a market-recognized tool in our hands.”

InteractOne has provided web development and Internet services to medium and small business since 1998. As the world goes online, we’ve helped many companies develop and establish very successful internet strategies, websites, and e-commerce sites. We focus on providing in-person, one-to-one service to businesses and organizations and are committed to ensuring that our clients receive careful attention and the highest quality when we plan, develop, design, and construct a website. Helping our clients succeed on the Internet is InteractOne’s primary objective. More information can be found at www.InteractOne.com.

Read more about Magento Enterprise Partner at:

http://www.magentocommerce.com/product/compare
and
http://www.magentocommerce.com/product/enterprise-community-faqs

enterprise-level partner and certified developer with Magento