I think everyone who attended would agree that Magento Imagine 2012 was a fantastic event.
While I did my best to cram my brain with every insightful and useful bit of information, the following items for me were the highlights.
- “People, Product, Profit … In that order” – Jim Fitzgibbon
- Responsive Design for Magento (one design, any device) – Brendan Falkowski (view presentation)
- Yes, Magento can scale – Daniel Potzinger (view presentation)
Jim Fitzgibbon told us how a culture of “”People, Product, Profit” propelled Four Seasons from being a small chain of hotels with 3 locations in Canada to a international first-class resort empire. Four Seasons even goes so far as to invite their competition to come interview folks they are forced to layoff. “Do unto others as you would have them do to you” and “trust your employees”…this advise is highly valuable to anyone wishing to keep their top talent around and I’ve seen it work just was well for programmers as I’m sure it does for hotel staff.
With the proliferation of devices website are now viewed on, responsive design allows sites to simply respond to the display constraints of any device. So instead of building apps or device specific websites, sites that are built using responsive design work for all devices no matter what the constraint. Brendan, sign me up to buy your first Responsive Magento theme…I’m sold.
Daniel Potzinger showed us how a Magento installation leveraging the hosting power of Amazon EC2 can process 5,000 simultaneous requests while maintaining a overall affordable hosting cost….one word…sweet.
Checkout out the pictures wall
January 16 & 17- we participated in one of the largest retail trade shows in the United States, the National Retail Federation’s “Big Show” in New York. The show was attended by over 25,000 retail professionals from around the globe, which was a new record for NRF and featured keynote addresses from respected industry professionals, as well as a presentation from President Bill Clinton.
A few observations from the Expo floor itself:
- There were a significant number of hardware exhibitors
- Several, not all, of the major eCommerce platforms were represented
- Very few eCommerce site developers (as confirmed by attendees)
- The whole concept of eCommerce site development, seemed out of reach for the small-to-medium size retailers we spoke to.
It seemed that a number of the middle-range retailers felt that developing a eCommerce platform for their organization was a multi-million dollar endeavor only available to the Walmart’s, Macy’s, and IBM’s of the world.
Setting your store front up with a Magento eCommerce platform is very cost-effective with options available for the large enterprising company all the way down to a retailer wanting to start out and a range of budget considerations to fit.
We are pleased to have participated in the National Retail Federation “Big Show” in January 2012 and are looking forward to our participation in the 2012 Internet Retailer Conference and Exhibition in Chicago this June; look for us in booth #905. We will also participate in the 2012 Annual Summit of Shop.org coming to Denver in September.
InteractOne is a proud member of the National Retail Federation and Shop.org.
Local Web Developer Makes Foray Into Big-League E-Commerce
Local web developer InteractOne recently announced it has qualified as enterprise-level partner and certified developer with Magento, an elite e-commerce package. As a Magento Certified Developer, InteractOne can market and promote itself as a Magento Enterprise Partner to pursue and capture the growing market demand for Magento.
InteractOne, located in Blue Ash, Ohio, is one of the region’s largest developers of websites for small and medium-sized business. Magento, developed by Varien, Inc., is the fastest-growing open source e-commerce software, with more than 750,000 downloads.
Unlike the open source (free) version, Magento Enterprise is fee-based for businesses requiring a high level of support and sophisticated e-commerce features.
As a Magento Enterprise Partner, InteractOne receives support and backing from Varien in pursuing new business only available to partners focused on and committed to the Enterprise Edition.
“This opens doors for InteractOne to the larger e-commerce clients that may have been out of reach for us in the past,” said InteractOne President Brian Dwyer. “We have had the programming talent in place for some time, but Magento Enterprise puts a market-recognized tool in our hands.”
InteractOne has provided web development and Internet services to medium and small business since 1998. As the world goes online, we’ve helped many companies develop and establish very successful internet strategies, websites, and e-commerce sites. We focus on providing in-person, one-to-one service to businesses and organizations and are committed to ensuring that our clients receive careful attention and the highest quality when we plan, develop, design, and construct a website. Helping our clients succeed on the Internet is InteractOne’s primary objective. More information can be found at www.InteractOne.com.
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