November 2018 Orange Report: eCommerce & Digital Marketing Tips

November 2018 Orange Report: eCommerce & Digital Marketing Tips

NOVEMBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

How Social Media Affects SEO

Your company’s social media affects SEO more than you think. Read how your social presence (or lack thereof) impacts visibility, brand recognition, and more.

How to Simplify an Overly Complicated Site

Creating a simple, easy to use website is a lot harder to do than you might think. These design principles will help you master the art of simplification to increase conversions.

The Complete Magento Commerce Migration Checklist

Your eCommerce business decided to migrate to Magento Commerce. Here are all the boxes to check before you go live with your new website.

October 2018 Orange Report: eCommerce & Digital Marketing Tips

October 2018 Orange Report: eCommerce & Digital Marketing Tips

OCTOBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

Digital Marketing Trends That Are Crushing it in 2018

A great marketing strategy is fluid and able to adapt to the different industry trends in order to stay ahead of the pack. These are the top digital marketing trends of 2018 that are sure to get more traffic to your eCommerce business.

Why B2B Companies That Embrace eCommerce Perform Better

B2B Commerce has evolved – and in order to keep customers happy and maintain revenue growth – you must too. In today’s world, that means embracing eCommerce.

Are You Ready to Upgrade to Magento Commerce?

Every eCommerce business needs a set of metrics to make sure their website platform still fits them well. These are the signs indicating the need to upgrade to a platform like Magento Commerce.

September 2018 Orange Report: eCommerce & Digital Marketing Tips

September 2018 Orange Report: eCommerce & Digital Marketing Tips

SEPTEMBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

Magento 1 End of Life: When is it? What Does it Mean?

Magento has announced that support will continue for both Open Souce and Commerce 1 through June 2020. Although EOL was initially speculated to be at the year’s end, Magento extended the date to ensure their customers have enough time and confidence to upgrade when they feel the need to.

Our Thoughts on the Evolution of Magento 2

It’s no secret that feelings about Magento 2 range from utter delight to hair-pulling frustration. The platform can be downright confusing at times, but also offers a variety of benefits. This wide variety of opinion can make it hard to decide whether to upgrade to Magento 2 or switch platforms altogether.

Hiring vs. Outsourcing: What's Best for Your eCommerce Project?

Should you hire permanent staff? Is it best to outsource resources? While the hiring vs. outsourcing decision may seem complicated, it’s actually quite simple when taking into consideration the project’s needs, budget, and timeline.

When eCommerce Merchants can Expect Magento 2.3

Magento 2.3 is anticipated to make an even bigger splash than 2.2, which focused mostly on smaller bug fixes and refinements. The update promises an exciting mix of new core features paired with smaller optimizations and back-end efficiencies designed to take the developer experience to the next level.

August 2018 Orange Report: eCommerce & Digital Marketing Tips

August 2018 Orange Report: eCommerce & Digital Marketing Tips

AUGUST 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

Signs Your eCommerce Technology Needs an Upgrade

Is it time for an upgrade? Upgrade signals come in many different varieties, from code conflicts to broken UI to operational crutches you’ve gotten used to. Unfortunately, with the pace at which technology is moving, it can be difficult to know when business technology is outdated and needs to be replaced.

5 Tips for Writing Clickable Adwords Copy for eCommerce Websites

Success with Google Adwords is not entirely dependent on Google and their algorithms. Much is riding on an advertiser’s ability to write “clickable copy” that drives qualified, motivated buyers to their sites.

6 Smart Strategies to Boost Sales to Repeat Customers

Getting and converting new leads is only half the battle. The other half is effectively marketing to current customers so that they continue making purchases with your company.

5 Online Marketing Tools That Benefit eCommerce Business

An online marketing plan is no longer optional; it is a necessary component of an overall business plan to succeed. With all the forms of digital marketing available, it’s no surprise that many businesses become overwhelmed at the complex, time-consuming work required to implement and optimize the right flavors of campaigns to contend in their industry.

July 2018 Orange Report: eCommerce & Digital Marketing Tips

July 2018 Orange Report: eCommerce & Digital Marketing Tips

JULY 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

The Right Price Model For Your Next Development Project: Fixed-Price vs Time and Material

Determining the best price model for your next development project requires planning, testing, and research. Our comparative guide discusses the pros and cons of two popular models so that you are able to make a better-informed decision.

5 Simple SEO Tips That Don't Require a Developer

Search Engine Optimization can be tricky, especially when you run into problems and there is no developer on hand to help. We’ve summarized 5 do-it-yourself tips that will fix SEO issues and get you ranking higher.

How to Create Meaningful Customer Experiences in eCommerce

Consumer research shows that customer experience has become more important than price in a buyer’s decision-making process. So how can you create great customer experiences in eCommerce?

How to Correct Common User Interface Issues and Improve Conversions

A common mistake in eCommerce web design is prioritizing style over functionality. We discuss some common user interface issues and provide solutions that will increase conversions.

June 2018 Orange Report: eCommerce & Digital Marketing Tips

June 2018 Orange Report: eCommerce & Digital Marketing Tips

JUNE 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

SIGN UP FOR THE ORANGE REPORT

Everything you need to know about eCommerce, digital marketing, and Magento.

An Introduction to Magento Commerce (Cloud)

Magento’s various platforms may sound similar, but they are very different in terms of features and benefits. Read about what sets Magento Commerce (Cloud) apart from the others and see if it’s right for you.

SEO Diagnosis: Why Pages Are Performing Poorly in Search Rankings

Are you frustrated by a decrease in organic traffic to your site? Though a common frustration among eCommerce merchants, its various causes are less often known. Learn more about what could be causing poor search rankings, and how to fix it.

6 Things Merchants Need to Know About Re-Platforming in eCommerce

Making the switch to another platform is not an easy decision. There are many factors to consider before doing so or you could end up over budget, out of time, or in a mess.

Turning Abandoned Cart Issues Into Sales

A common problem merchants of every size have to deal with: abandoned shopping carts. It’s frustrating and it’s losing you money. But what if we told you there are a couple simple solutions you could put in place right now?

May 2018 Orange Report: eCommerce & Digital Marketing Tips

May 2018 Orange Report: eCommerce & Digital Marketing Tips

MAY 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

Magento 2 Commerce vs Magento 2 OpenSource

Magento 2 Commerce and Magento 2 Open Source are both great platforms for eCommerce businesses. So what’s the difference between them?

Benefits of Automotive Shopping Campaigns for eCommerce

Get ahead in the automotive eCommerce industry by creating a shopping campaign with Product Listing Ads. These 3 tips will make sure your PLA’s are optimized for ROI:

The Challenge of Magento Customization for Automotive eCommerce Websites

Today’s automotive eCommerce market is flooded with competition, adding yet another challenge for businesses trying to stand out from the pack. Read about the online auto industry’s biggest challenges:

Is Voice Search for eCommerce The Next Big Thing In?

“Hey Siri, is voice search the next big thing for eCommerce?” Read why this technology is taking off in the eCommerce industry & how you can capitalize on it:

April 2018 Orange Report: Magento Extensions and Tools

April 2018 Orange Report: Magento Extensions and Tools

APRIL 2018 ORANGE REPORT

For this month’s Orange Report, we’re resolving your speed, accessibility and customer care concerns. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

Magenest - Gift Registry

You don’t have to be a department store to run a gift registry. Your best and most enthusiastic customers are also your best salespeople and promoters. Sometimes they get married, or graduate from something – sign ‘em up! This particular extension is more popularly known as a WooComerce plugin but apparently has been adapted for the Magento 2 environment.

BSS commerce - Multiple Store View Pricing

Store views in Magento carry the same catalog attributes per SKU by default. For merchants who have the need to enter specific prices for different store views, this tool overrides the conversion utility (if one is in use).

Mageworx - GeoLock

We all know IP location isn’t absolute, right? That said, “good enough” works for most instances and merchants need to be able to control access. GeoLock gives you admin-based controls to easily set up access (whitelist) or denial (blacklist) by specific IP addresses, a range of IP’s or by country.

DCKAP - Sample Request for B2B

Well, it doesn’t have to be just for B2B merchants. Lots of merchants sell items in bulk and instead of having to work it out with your customer service agent on the phone, wouldn’t it be nice to just have a “request a sample” button? Yes, it would be nice. The other good thing is, you can select to have this button show up by product instead of site-wide. Click the link if you want a sample of what we’re talking about.

March 2018 Orange Report: Magento Extensions and Tools

March 2018 Orange Report: Magento Extensions and Tools

MARCH 2018 ORANGE REPORT

For this month’s Orange Report, we’re resolving your speed, accessibility and customer care concerns. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

Yireo - eMail Tester

Testing emails in Magento is a pain. Even if you have a development site, email is usually disabled, so your only choice is to activate the email on the live site. Yireo built this nifty email tester that enables viewing new layouts and template updates without activating them. Faster, simpler and safer are things we like.

Credit Key

Do you want to offer financing, but can’t stomach the thought of setting it up? Aimed at B to B merchants, this tool enables customers to seek payment terms from CreditKey, instead of from you. Merchants get paid-in-full instantly, while the customer gets financing for their purchase without having to load up a high-interest credit card.

MageBees - Improved Layered Navigation Pro

The only thing as annoying as poorly organized navigation is slow navigation. Magento’s default layered navigation is great for organization but Magento’s default page-loading technology isn’t the quickest. This extension pumps up left nav, letting shoppers multi-select attributes, enabling merchants to easily set up and incorporate custom filters, and loading the results dynamically with Ajax.

MageMail

Another email service? Hold on, MageMail is triggered email without the need for a full-featured ESP like Dotmailer or Listrak. (Not that there’s anything wrong with those …) But the main difference we see is the fee model – 3% of generated sales to be exact. Do the math and read the fine print.

February 2018 Orange Report: Magento Extensions and Tools

February 2018 Orange Report: Magento Extensions and Tools

FEBRUARY 2018 ORANGE REPORT

For this month’s Orange Report, we’re resolving your speed, accessibility and customer care concerns. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

Tigren - Progressive Web Apps

It’s an app. No, it’s an extension. No, it’s the next big thing! Push notifications, one-tap access, instant load with no-or-poor signal, and works with your already responsive site – those all sound like good ideas. Google is pushing PWA technology, so it’s probably worth thinking about.

Various Developers - Magento Themes

If you’re thinking you’re going to save a pile of cash by using a Magento theme, we’d encourage further thought. We’ve worked with clients who came to us with custom themes already installed. These things are the sketchy carnival food of the extension world; You just don’t know what’s in them. However, they’re cheap and Magento lets you have multiple themes. You could turn it off and decide not to use it. Maybe it’ll turn out great. (If so, please let us know!)

Aheadworks - Layered Navigation

Magento has great navigation aids straight out of the box. Layered navigation adds more flexibility and usability for displayed navigation and filtering options. One key feature is that no page refresh is required while a user selects filters.

Ryzeo - Browse Abandonment

If trying to defeat the scourge of cart abandonment hasn’t left you exhausted, you can ratchet it up a notch. Browse abandonment picks up where remarketing leaves off, actively going after users who try to leave the site, collecting emails and sending emails based on visit patterns. Features granular control over when emails are sent, triggers, notifications and templates.