February 2019 Orange Report: eCommerce & Digital Marketing Tips

February 2019 Orange Report: eCommerce & Digital Marketing Tips

FEBRUARY 2019 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

What Are Successful Auto eCommerce Merchants Doing to Stay on Top?

Automotive eCommerce is no longer a niche segment, it’s a rising standard. Here is how successful auto eCommerce merchants stay on top in an increasingly crowded industry.

your subscribers or determine if it’s time to move on.

How to Optimize eCommerce Shipping and Fulfillment

eCommerce businesses can be made or broken depending on their shipping strategy. Here are the ways to optimize the shipping and fulfillment process for sure success.

2019’s 5 Biggest eCommerce Trends

Technology continues to improve, and so does eCommerce. Read about 2019’s 5 biggest eCommerce trends that we’re tracking.

January 2019 Orange Report: eCommerce & Digital Marketing Tips

January 2019 Orange Report: eCommerce & Digital Marketing Tips

JANUARY 2019 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

The 5 On-Site A/B Tests Your eCommerce Business Should Try

Ever wonder how a user experience change on your site would affect conversions, but afraid to wreck your existing customer path-to-purchase? In these cases, a tool like on-site A/B testing can be a valuable asset for businesses to utilize.

your subscribers or determine if it’s time to move on.

The Automotive eCommerce Guide to Navigation and Images

The best Automotive eCommerce sites keep it simple. This guide details how to break down the complexities of an auto site in a way that appeals to customers.


How User Intent Can Impact Website Traffic

No matter how good your SEO strategy is, your website visitors won’t stay long if they don’t find what they’re looking for fast. Determine the intent of your website’s visitors to better curate content for them.

December 2018 Orange Report: eCommerce & Digital Marketing Tips

December 2018 Orange Report: eCommerce & Digital Marketing Tips

DECEMBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

How to Re-Engage Dormant Email Subscribers

The path to re-engage dormant subscribers is often both long and difficult. These steps will either help you reconnect with your subscribers or determine if it’s time to move on.
your subscribers or determine if it’s time to move on.

The Factors Impacting Email Deliverability

Email marketing is still one of the best ways to establish a relationship with current and potential customers—even in 2018. Having a healthy email deliverability is critical. These factors impact your email sends.


How User Intent Can Impact Website Traffic

No matter how good your SEO strategy is, your website visitors won’t stay long if they don’t find what they’re looking for fast. Determine the intent of your website’s visitors to better curate content for them.

November 2018 Orange Report: eCommerce & Digital Marketing Tips

November 2018 Orange Report: eCommerce & Digital Marketing Tips

NOVEMBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

How Social Media Affects SEO

Your company’s social media affects SEO more than you think. Read how your social presence (or lack thereof) impacts visibility, brand recognition, and more.

How to Simplify an Overly Complicated Site

Creating a simple, easy to use website is a lot harder to do than you might think. These design principles will help you master the art of simplification to increase conversions.

The Complete Magento Commerce Migration Checklist

Your eCommerce business decided to migrate to Magento Commerce. Here are all the boxes to check before you go live with your new website.

October 2018 Orange Report: eCommerce & Digital Marketing Tips

October 2018 Orange Report: eCommerce & Digital Marketing Tips

OCTOBER 2018 ORANGE REPORT

For this month’s Orange Report, we’re sharing a few of our best and most recent blogs that speak on all things Magento, eCommerce, and Digital Marketing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

Digital Marketing Trends That Are Crushing it in 2018

A great marketing strategy is fluid and able to adapt to the different industry trends in order to stay ahead of the pack. These are the top digital marketing trends of 2018 that are sure to get more traffic to your eCommerce business.

Why B2B Companies That Embrace eCommerce Perform Better

B2B Commerce has evolved – and in order to keep customers happy and maintain revenue growth – you must too. In today’s world, that means embracing eCommerce.

Are You Ready to Upgrade to Magento Commerce?

Every eCommerce business needs a set of metrics to make sure their website platform still fits them well. These are the signs indicating the need to upgrade to a platform like Magento Commerce.

September 2018 Orange Report: eCommerce & Digital Marketing Tips

September 2018 Orange Report: eCommerce & Digital Marketing Tips

SEPTEMBER 2018 ORANGE REPORT

The September 2018 Orange Report talks Magento 1’s EOL, how M2 is evolving, and how to decide between hiring and outsourcing. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

Magento 1 End of Life: When is it? What Does it Mean?

Magento has announced that support will continue for both Open Souce and Commerce 1 through June 2020. Although EOL was initially speculated to be at the year’s end, Magento extended the date to ensure their customers have enough time and confidence to upgrade when they feel the need to.

Our Thoughts on the Evolution of Magento 2

It’s no secret that feelings about Magento 2 range from utter delight to hair-pulling frustration. The platform can be downright confusing at times, but also offers a variety of benefits. This wide variety of opinion can make it hard to decide whether to upgrade to Magento 2 or switch platforms altogether.

Hiring vs. Outsourcing: What's Best for Your eCommerce Project?

Should you hire permanent staff? Is it best to outsource resources? While the hiring vs. outsourcing decision may seem complicated, it’s actually quite simple when taking into consideration the project’s needs, budget, and timeline.

When eCommerce Merchants can Expect Magento 2.3

Magento 2.3 is anticipated to make an even bigger splash than 2.2, which focused mostly on smaller bug fixes and refinements. The update promises an exciting mix of new core features paired with smaller optimizations and back-end efficiencies designed to take the developer experience to the next level.

August 2018 Orange Report: eCommerce & Digital Marketing Tips

August 2018 Orange Report: eCommerce & Digital Marketing Tips

AUGUST 2018 ORANGE REPORT

The August 2018 Orange Report lists the signs that your technology needs an upgrade, effective strategies to encourage repeat customers, mastering Google Adwords, and more. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

Signs Your eCommerce Technology Needs an Upgrade

Is it time for an upgrade? Upgrade signals come in many different varieties, from code conflicts to broken UI to operational crutches you’ve gotten used to. Unfortunately, with the pace at which technology is moving, it can be difficult to know when business technology is outdated and needs to be replaced.

5 Tips for Writing Clickable Adwords Copy for eCommerce Websites

Success with Google Adwords is not entirely dependent on Google and their algorithms. Much is riding on an advertiser’s ability to write “clickable copy” that drives qualified, motivated buyers to their sites.

6 Smart Strategies to Boost Sales to Repeat Customers

Getting and converting new leads is only half the battle. The other half is effectively marketing to current customers so that they continue making purchases with your company.

5 Online Marketing Tools That Benefit eCommerce Business

An online marketing plan is no longer optional; it is a necessary component of an overall business plan to succeed. With all the forms of digital marketing available, it’s no surprise that many businesses become overwhelmed at the complex, time-consuming work required to implement and optimize the right flavors of campaigns to contend in their industry.

July 2018 Orange Report: eCommerce & Digital Marketing Tips

July 2018 Orange Report: eCommerce & Digital Marketing Tips

JULY 2018 ORANGE REPORT

The July 2018 Orange Report talks price models for your next development project, simple SEO tips, crafting meaningful customer experiences, and more. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

The Right Price Model For Your Next Development Project: Fixed-Price vs Time and Material

Determining the best price model for your next development project requires planning, testing, and research. Our comparative guide discusses the pros and cons of two popular models so that you are able to make a better-informed decision.

5 Simple SEO Tips That Don't Require a Developer

Search Engine Optimization can be tricky, especially when you run into problems and there is no developer on hand to help. We’ve summarized 5 do-it-yourself tips that will fix SEO issues and get you ranking higher.

How to Create Meaningful Customer Experiences in eCommerce

Consumer research shows that customer experience has become more important than price in a buyer’s decision-making process. So how can you create great customer experiences in eCommerce?

How to Correct Common User Interface Issues and Improve Conversions

A common mistake in eCommerce web design is prioritizing style over functionality. We discuss some common user interface issues and provide solutions that will increase conversions.

June 2018 Orange Report: eCommerce & Digital Marketing Tips

June 2018 Orange Report: eCommerce & Digital Marketing Tips

JUNE 2018 ORANGE REPORT

The June 2018 Orange Report shows how to re-platform in eCommerce, introduces Magento Commerce (Cloud), and lists ways to turn an abandoned cart into a sale. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

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Everything you need to know about eCommerce, digital marketing, and Magento.

An Introduction to Magento Commerce (Cloud)

Magento’s various platforms may sound similar, but they are very different in terms of features and benefits. Read about what sets Magento Commerce (Cloud) apart from the others and see if it’s right for you.

SEO Diagnosis: Why Pages Are Performing Poorly in Search Rankings

Are you frustrated by a decrease in organic traffic to your site? Though a common frustration among eCommerce merchants, its various causes are less often known. Learn more about what could be causing poor search rankings, and how to fix it.

6 Things Merchants Need to Know About Re-Platforming in eCommerce

Making the switch to another platform is not an easy decision. There are many factors to consider before doing so or you could end up over budget, out of time, or in a mess.

Turning Abandoned Cart Issues Into Sales

A common problem merchants of every size have to deal with: abandoned shopping carts. It’s frustrating and it’s losing you money. But what if we told you there are a couple simple solutions you could put in place right now?

May 2018 Orange Report: eCommerce & Digital Marketing Tips

May 2018 Orange Report: eCommerce & Digital Marketing Tips

MAY 2018 ORANGE REPORT

The May 2018 Orange Report compares Magento Commerce and OpenSource, and dives into both automotive eCommerce and the future of voice search. Like always, we encourage everyone using Magento to make the most of its functionalities by incorporating the very best Magento extensions and news.

Magento 2 Commerce vs Magento 2 OpenSource

Magento 2 Commerce and Magento 2 Open Source are both great platforms for eCommerce businesses. So what’s the difference between them?

Benefits of Automotive Shopping Campaigns for eCommerce

Get ahead in the automotive eCommerce industry by creating a shopping campaign with Product Listing Ads. These 3 tips will make sure your PLA’s are optimized for ROI:

The Challenge of Magento Customization for Automotive eCommerce Websites

Today’s automotive eCommerce market is flooded with competition, adding yet another challenge for businesses trying to stand out from the pack. Read about the online auto industry’s biggest challenges:

Is Voice Search for eCommerce The Next Big Thing In?

“Hey Siri, is voice search the next big thing for eCommerce?” Read why this technology is taking off in the eCommerce industry & how you can capitalize on it: