eMail Marketing – Focused, Measurable and Effective
An effective eMail marketing plan can enhance and strengthen the relationship of a merchant with its current or previous customers. Strategically developed eMail communications encourages customer loyalty and repeat business by building long-term, profitable relationships with prospects and customers. eMail is a powerful medium. It can be highly targeted and, once received, creates a two way information pathway no traditional marketing tactic can approach. Additionally, Magento eCommerce users can create eBlast tools to “recapture” customers who may have left your site without buying anything.
To safeguard your reputation, we work exclusively with “opt-in” or permission-based eMail lists. Prospects and customers alike must agree to receive messages initially and can opt-out at anytime. Various methods can be used to obtain this permission. Offers displayed on your website can entice people to sign up for opt-in eMail. Communications using other media can also be used, or you can buy a list of customers who have indicated an interest in eMail offers and information.
Why use eMail?
- Reduce cart abandonment by retargeting customers
- Enhance customer experience l Inexpensive and effective
- Immediate and easy
- An exact and immediate ROI can be tracked
- Create eMail administrator account
- Create templates for your promotional use
- eMail list acquisition and management
- Create/administer eBlast topics and schedules
- Provide analytics and reporting
- Training available so your team can manage your eMail programs
eMail Vendors Supported:
Contact us for more info on eMail Marketing