Ohio Hydraulic Equipment

Transforming Ohio Hydraulic Equipment’s Digital Presence

Ohio Hydraulic Equipment

History and Summary of Ohio Hydraulic Equipment

Ohio Hydraulic Equipment, established in 1953 by Mildred and James Shaw in Columbus, Ohio, is a hydraulic industry leader. With over 70 years of experience, they’re dedicated to providing the highest-quality OEM hydraulic products and services, backed by factory-trained professionals. Proudly serving various sectors, including the U.S. Military, they offer over 10,000 hard parts and 500 repair kits in stock, with access to over 100,000 additional items. For years, customers have trusted Ohio Hydraulic Equipment for reliability, expertise, and top-notch customer service.

The Challenge

Ohio Hydraulic Equipment’s outdated website was costing them valuable opportunities. The site, running on ShopSite Pro, failed to meet modern user needs on desktop or mobile. Despite attempts to migrate to the BigCommerce eCommerce platform with a previous developer, technical blunders left them with a dysfunctional site plagued by glitches.

Recognizing the urgency for change, Ohio Hydraulic Equipment sought a fresh start. InteractOne provided a simple, practical solution: a new website built on BigCommerce tailored to their needs and as robust as their hydraulic equipment.

Our Solution

InteractOne embarked on a mission to revolutionize Ohio Hydraulic Equipment’s online presence by developing a brand-new website. With meticulous attention to detail, we crafted a solution that not only addressed their immediate needs but also set the stage for future growth.

Extensions Installation: We implemented a popular existing BigCommerce theme with custom branding to breathe fresh life into their digital storefront. Its contemporary design and user-friendly interface provided the perfect canvas for showcasing Ohio Hydraulic Equipment’s products and services. The theme enhances both merchant and customer experiences with built-in features like product image zoom, quick view, multi-level navigation, and customizable banners. Its full responsiveness ensures smooth adaptation to various screen sizes and devices, addressing previous site issues for customers.

Training Provided: Recognizing the importance of empowering our clients, we offered training sessions focused on the essentials of navigating the BigCommerce admin panel and making content edits. By equipping them with these foundational skills, we enabled Ohio Hydraulic Equipment to autonomously take charge of their website management. Through self-directed learning and hands-on experience, the client expanded their knowledge base, further enhancing their website’s functionality and effectiveness.

OHE Desktop Display

The Results

Ohio Hydraulic Equipment’s revamped website makes a considerable leap in enhancing customer satisfaction and user experience. The transformation is palpable, with a marked improvement in every aspect of the online shopping journey.

Enhanced Customer Experience: The new website delivers an exceptional customer experience. It represents a substantial improvement over its predecessor, addressing the shortcomings of outdated functionality. Cumbersome catalog organization and clunky browsing are now relics of the past. Instead, users encounter a seamless and intuitive interface, facilitating effortless navigation. The search functionality, once basic, has been dramatically enhanced, empowering customers to locate their desired products quickly. Overall, the website’s redesign has set a new standard for user experience, fueling deeper satisfaction and loyalty among Ohio Hydraulic Equipment’s clientele.

Today, Ohio Hydraulic Equipment stands as a testament to progress. It boasts a website as resilient as the hydraulic systems it provides and is ready to serve customers with unparalleled efficiency and ease.

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