BigCommerce Case Study
The Queen’s Treasures
Omni-channel Upgrade and Improved User Experience
The Queen’s Treasures
Founded in 2005 and operating out of Stroudsburg, PA, The Queen’s Treasures creates affordable, high-quality historical 18-inch dolls and accessories including furniture and clothing. On their tenth anniversary, The Queen’s Treasures became an official partner with The Little House on the Prairie® and have curated more than 75 pieces inspired by the beloved stories. The Queen’s Treasures began as a simple storefront shop serving their local community, but have grown into a wholly online retailer serving enthusiasts and collectors world-wide!
The Queen’s Treasures came to InteractOne with an outdated CS-Cart platform that required them to manage their own hosting, upgrades, and security patches; which became costly and time consuming. The site was also providing their customers with a poor user experience and was costing them conversions. The Queen’s Treasures’ team chose InteractOne to correct these issues as well as implementing features to enhance a newly updated site, all while finding a way to maintain the company’s unique brand.
Due to the costly maintenance, UX issues, and security concerns The Queen’s Treasure was experiencing with their existing CS-Cart site, it was important for the InteractOne development team to fully understand our client’s needs and that the site migration met both parties’ expectations prior to going live.
After completing that due diligence, InteractOne recommended and began by migrating the existing site to a new BigCommerce website to take advantage of the lower total cost of ownership, increased functionality, faster performance, better SEO, and better security provided by BigCommerce. Then, we engaged in a refresh/improved custom theme, consistent with The Queen’s Treasures brand identity, while enhancing product imagery and the overall user experience on the site. We also integrated abandoned cart notifications, customer reviews, gift certificate options, and an email newsletter signup to assist with the automation and efficiency of subscriber information.
Our efforts produced major improvements to help streamline the customer experience and increase conversions. These improvements enabled:
- Faster page load times
- Smoother user experience
- Improved catalog management
- Enhanced store locator capabilities
- Reduction in cart abandonment due to notifications