Case Study

Tai Ping Carpets – Edward Fields

Tai Ping wanted to create a new website where their Edward Fields customers could log in to a private portal, shop available stock carpets and create custom samples.

Tai Ping Carpets – Edward Fields

 

For more than sixty years, Tai Ping has created meticulously-crafted floor covering products that are admired and celebrated by the world’s most discerning clientele.

InteractOne was selected to undertake the prestigious duty of creating a new website for the Tai Ping owned Edward Fields brand.

Our Services

 

  • Custom Magento Design & Development
  • Custom Integrations
  • Custom Shipping Logic
  • Checkout Optimization
  • Personalized Location Information & Mapping

The Challenge

Tai Ping wanted to create a new website where their Edward Fields customers could log in to a private portal, shop available stock carpets and create custom samples.

The internal team at Tai Ping had worked to create this new site, but they were unable to develop a custom front-end design for Magento. When key stakeholders were unhappy with the design style and user interface of the website, they reached out to InteractOne to reboot the project.

Our Solution

InteractOne took over the website redesign for the new Edward Fields site. We began by removing the third-party template and developing a new, custom design. This new theme was tailored to meet the requirements of Tai Ping’s key stakeholders. Next, InteractOne installed the Amasty Improved Layered Navigation extension to provide multi-attribute selection filtering. Finally, InteractOne coded the custom design for responsive display on mobile, tablet and desktop devices.

Throughout the project, InteractOne guided the Tai Ping in-house design team—who had little experience with Magento—to develop a custom design with custom coding that could be completed within the project’s budget. InteractOne also provided Tai Ping with training about the catalog and CMS page management.

The Results

Tai Ping’s new website now allows customers to log in to a private portal, shop available stock carpets and create custom samples.

Tai Ping’s in-house design team—as well as their key stakeholders—love the new, improved, custom-designed, visually compelling user experience and user interface. They are thrilled to see their vision for the Edward Fields website come to life.

Let’s talk about how we can
do the same for you!