Magento Case Study: Charley Harper Store

New Magento Site

Launched by Cincinnati-based framing and art print specialist Fabulous Frames & Art, the world’s largest dealer of Mr. Harper’s art prints and products, is the company’s renewed and updated eCommerce store. While Charley Harper (1924-2007) lived and worked in Cincinnati for much of his life, his work is now recognized internationally, having pioneered the use of modernistic geometric forms and saturated colors in wildlife art. The site offers licensed products, gifts, jewelry and features high-quality prints of numerous types, including traditional screen prints, canvas prints and posters. Videos demonstrate the various printing methods, providing a wealth of information to reinforce the craftsmanship invested in the reproductions available on the site.

The Challenge

InteractOne took on the challenge of preserving the Harper-inspired design sensibility the client sought, while incorporating best practices for eCommerce.

Our Solution

To meet the requirements set up beforehand in our Solution Design Document, the InteractOne development team built the site on the Magento platform, customizing it to provide a unique design and shopping experience.

The Results

InteractOne Successfully integrated the client’s design with Magento functionality to reflect the Charley Harper style.

Key business gains resulting from the re-platform project include:

• Since its launch, has consistently achieved a page-one Google rank for targeted keywords.
• Enabled client to set up custom promotions for free shipping and best sellers.
• Project completed on time and on budget.