Magento Case Study
The Paper Worker
InteractOne was tasked with improving the User-Interface and site-wide optimization
The Paper Worker
Headquartered in Buffalo, NY, ThePaperWorker has designed and manufactured the highest quality custom packaging for over 60 years. Their strengths have earned them a customer base that loves their products and truly enjoys working with ThePaperWorker from design through delivery. ThePaperWorker is dedicated to offering the highest quality custom binders, vinyl binders, organic binders, tabs, boxes, packaging, and folders while giving customers total customization control with their online design tools through their Magento eCommerce storefront.
- Custom Magento Design & Development
- Custom Integrations
- Custom Shipping Logic
- Checkout Optimization
- Personalized Location Information & Mapping
ThePaperWorker’s website had low click through rates, high bounce rates, outdated product images and challenging site navigation. Landing pages for products such as Custom Boxes had small subcategory images, making it difficult for customers to navigate the subcategory pages effectively. Notably, the poor quality images negatively affected visitor’s time on site. This was distinctly different from their competitors, whose high resolution images and display format complimented their products.
ThePaperWorker tasked InteractOne with updating and optimizing product images as well as optimizing the site to meet SEO best practices.
InteractOne developed a strategy to make critical optimizations that would directly benefit ThePaperWorker’s SEO rankings. Our solution centered around optimizing the site to meet SEO best practices while also updating product images. We implemented new high resolution images to display in larger and clearer formats while showcasing each product’s full diversity and customization capabilities. To address the navigation concerns, we upgraded the overall website layout to enable easier site navigation. This process included updating category pages, such as the Custom Boxes pages with larger subcategory thumbnails and an optimized layout.