Putco
Volusion to Magento 2 (M2)
Putco manufactures and sells aftermarket automotive accessories including chrome trim, LED lighting, step bars, truck accessories, and stainless steel fender trim. With its dedication to domestic manufacturing and innovative line of high-quality LED lighting products, Putco continues ahead of the change curve in the industry. Through the M2 platform, Putco provides a seamless experience for customers through a fast and user-friendly website.
Watch the case study video below to see how we migrated Putco’s assets to a new site along with a parts finder app and improved user experience.
The Challenge
The Putco site was originally built as a static site and over time had been integrated with Volusion for eCommerce. The Volusion platform is not mobile-friendly and offers limited design, control, and flexibility. Due to the rigidness of the platform, products and content were time-consuming to update and general site maintenance was difficult to manage. For the user, navigation was tricky, with embedded menus and dozens of product types presented as sub-categories.
Putco tasked InteractOne with migrating their Volusion site to M2. The migration includes a new responsive design with custom development of a vehicle parts lookup (year, make, model) and lighting application guide, including the ability to save a vehicle in account information.
Our Solution
InteractOne successfully migrated Putco from Volusion to M2 with a custom design based on the M2 responsive theme. We created a custom vehicle parts finder and lighting application guide by improving upon the Amasty Parts Finder module. The improvement included extending the parts finder data to work with both simple and configurable product types. The vehicle lookup and data migration from Volusion to Magento required a reorganization of how products were set up.
Specifically, multiple customizations were required to extend Magento’s configurable products to accommodate vehicle fitment and position data. Since Putco’s product catalog is so vast, the product and vehicle fitment database are over 800k records. In addition, we further customized the import/export functionality as well as the product fitment gridview to allow for easier data management through the administrative interface.
The Results
Putco also optimized their catalog structure to significantly reduce the number of categories shown in the main navigation. However, Putco still has the ability to promote those categories with on-page content controlled via the user administrative interface. InteractOne also provided training to the Putco team on catalog management and front-end management which included design, CMS, and widget control. As a result, Putco was able to setup widgets and manage all of the CMS and site content during the migration process, providing savings as well as confidence in managing the system. Extensions included: Amasty Parts Finder; Amasty Improved Layered Navigation; Amasty SEO Toolkit; MageStore Mega Menu; and MageStore Banner Slider.
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