Magento Case Study

ACG Brands

Magento Upgrade

Alliance Consumer Group (ACG Brands)

History and Summary of ACG Brands

Alliance Consumer Group (ACG Brands) is a multinational consumer products company based in Fort Worth, TX with support offices in the United Kingdom and China. Throughout their 45-year history, ACG has been crafting products across 6 core brands with the purpose of enhancing their customers’ lives. They’ve sold products in more than 50 countries and can be found in over 50,000 retail stores across the globe.

Check out their newly optimized company website! 

Our Services

  • Custom Adobe Commerce (Magento) Website Development 
  • Adobe Commerce (Magento) Code Analysis
  • Custom Extension Upgrades
  • Adobe Commerce (Magento) Maintenance & Support
  • User Interface (UI) and User Experience (UX) Optimization

The Challenge

ACG was referred to InteractOne by a satisfied client to help with updating their Magento websites for each brand and to provide ongoing maintenance and support. Their Magento ecosystem was burdened with a faulty architecture and over 18 extensions with poorly built customizations, making necessary upgrades very difficult.

Our Solution

InteractOne’s initial step was conducting a code analysis to pinpoint each architectural challenge. These insights provided a shared understanding of the project objectives between ACG Brands and the Adobe Commerce (Magento) experts at InteractOne. ACG Brands endorsed InteractOne’s “do it the right way” approach to fix the issues. This led to the meticulous upgrade from Magento 2.4.3-p3 to Magento 2.4.5-p1 and the optimization of each website’s architecture to streamline future patches and updates. 

Due to the success of the initial upgrade, ACG contracted InteractOne as their on-going development resource, where InteractOne made several UI/UX changes. The UI/UX improvements included a revamped checkout UI/UX for all websites, the implementation of a blog with fully customized UI, a rebrand to two websites with a new brand identity and color theory, and the removal of eCommerce functionality UI/UX for another brand website.


    The Results

    • Major Adobe Commerce (Magento) version upgrade
    • Reduced Technical Debt
    • Improved Code Base Quality
    • Restructured Brand Websites
    • Improved Website Speed
    • Upgraded Architecture for 18 Custom Extensions
    • Enhanced Security


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