Magento Case Study
InteractOne was tasked with building a new, totally responsive
website that created a fun and interactive user experience.
New Site Design
Modern Furnishings offers an extensive selection of custom, modern, and contemporary home furnishings. With their brick and mortar store in Laguna Beach, CA, the home furnishings retailer provides customers with a modern aesthetic but with traditional customer service. With a desire to distribute to customers worldwide, Modern Furnishings chose Magento for it’s powerful and scalable capabilities.
- Custom Magento Design & Development
- Custom Integrations
- Custom Shipping Logic
- Checkout Optimization
- Personalized Location Information & Mapping
Modern Furnishings came to InteractOne needing assistance with several aspects of their Magento website. The site was operating on a 3rd party theme that had not been properly customized and did not effectively represent the Modern Furnishings brand. In addition, the site’s innate features had been broken due to improper coding practices from a previous developer which made it difficult for the staff to manage.
The Modern Furnishings team was unable to manage their design as Magento intended. Put simply, the site was inflexible. The team lost the ability to essentially, “turn off” content that was no longer desired. They were also unable to manage the menu, navigation panes, or able to filter dynamically. The CMS display settings were also unable to be used to their fullest potential.
Further, any Magento updates the team tried to implement conflicted with the 3rd party theme and other extensions because of improper coding practices from a previous inexperienced developer.
Modern Furnishings tasked InteractOne with building a new custom design while restoring Magento’s built-in features.
InteractOne successfully restored many of Magento’s original controls in the admin that had been overwritten or defeated due to poor coding practices from a previous developer. Our developers worked to make sure site-wide content could easily be managed within the Magento admin (as is default within Magento), without involving a developer when future content changes are needed.
We also provided extensive reference documentation on how to use restored admin functionality as part of our normal development process.
The updated site included a product page re-design so that product configuration was more intuitive while unused page elements were eliminated. For example, an “Add to cart” button previously required the customer to scroll down the page. InteractOne re-packaged the product information in collapsing panels so that the “Add to cart” button moved up significantly on the page.
Additional payment option extensions were installed to allow for added payment selections for customers including Apple Pay and Amazon Pay.
Modern Furnishings was also hosting on an overly expensive platform that was not optimized to host Magento. The site is now being served by Nexcess, providing improved performance at an overall cost saving.
Finally, InteractOne provided the Modern Furnishings team with training and support on CMS and catalog management. Training was particularly important, as the Modern Furnishings team previously needed a developer to accomplish nearly any task on the site. Modern Furnishings is now equipped with the ability to control the content and display of their website.
Mobile online sales and traffic for Graeter’s has grown steadily since the launch of the responsive site a month ago. The company has experienced gains in key results:
Increase in Mobile Traffic
Growth in Mobile Sales
Organic Search Increase (SEO)
growth in Revenue
Ecommerce Conversions rate Increase
Let’s talk about how we can
do the same for you!
InteractOne Solution Expert