Magento Case Study
Since opening in 1984, Shoe Sensation has focused on bringing America’s top footwear brands to growing communities in the South and Midwest. Shoe Sensation has achieved success through superior merchandise assortment, and outstanding customer service, within a well-designed and comfortably appointed store environment and Magento shop. Showcasing over 10,000 pairs of the latest quality, brand names from Skechers to Timberlands to Nike, they offer something to match everyone’s lifestyle and shoe needs.
Shoe Sensation came to InteractOne with an existing Magento 2.3 website that was overwhelmed with technical debt, including bugs, and performance issues. Their previous developers lacked experience and struggled with implementation, providing them with a UX/UI that had poor performance and a buy online/pickup in store (BOPIS) checkout process that was costing them conversions. Shoe Sensation chose InteractOne to correct these issues and for routine Magento maintenance and support services.
Due to the implementation struggles Shoe Sensation had with their previous developer, it was important for the InteractOne development team to fully understand our client’s needs and that the updated site met both parties’ expectations prior to going live.
After resolving the immediate bugs and getting the site stable InteractOne engaged in a project to refresh/improve the design and user experience as well as to upgrade Magento from Version 2.3.5 to 2.4.2. We also integrated uRapidflow by Unirgy to assist with automation and efficiency of inventory data management.
Our efforts produced major improvement, to the buy online pickup in-store, user experience, enhanced store locator capabilities and streamlined the customer checkout experience. These improvements caused:
- Major improvement to the buy online pickup in-store, user experience
- Faster page load times (increased by 25%)
- Reduction in cart abandonment
- Enhanced store locator capabilities
- Streamlined the customer checkout experience
- Ability to rival big-box competitors
- Increase in Speed: Page load 25% 25%
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