Magento Case Study: Sporty’s Pilot Shop
Sporty’s is the world’s largest pilot shop offering high quality aviation products and supplies for more than 50 years. Many of their products are designed in-house by pilots and tested in their flight school. Sporty’s experience as pilots, educators, airport managers, and aviation advocates allows them a unique qualification to provide only the best products and services at the best value to customers via their Magento shop.
Sporty’s came to InteractOne with a Magento website that had not been properly migrated from ASP.NET. A previous developer had difficulties performing the migration which ultimately left Sporty’s in a bind. Notably, the team at Sporty’s was able to finish the migration in house but required assistance with optimizing the new site.
Sporty’s chose InteractOne for maintenance and support services to resolve indexing performance issues as well as implementing features to enhance the newly updated site.
Due to the issues Sporty’s had with their previous developer, it was critical to InteractOne that we understood our client’s needs and that the new site was optimized properly without error. Sportys.com is a high volume site; therefore, all development was well tested and scrutinized for performance hindrances since any downtime, bugs or issues could be very costly.
InteractOne successfully resolved indexing performance issues with nightly catalog indexers. In addition, we integrated Sporty’s floor mat products to the Weathertech API to help reduce time needed to manually manage the floor mat products and to provide real time updates to make/model info for those items.
We also integrated FedEx with Sporty’s custom shipping logic which provides customers with lowest cost shipping methods based on merchandise selected, location, and available shipping discounts. Finally, we provided consulting on scalability and Digital Marketing, including Google Tag Manager implementation, to further aid in the success of sporty’s.com.
Sportys.com is now running smoother and faster on an optimized version of Magento. Sporty’s customers now have an improved shopping experience that includes faster load times with improved shipping methods and rates. The Sporty’s team now spends less time administering their products and more time analyzing site traffic and areas for Digital Marketing opportunities to drive growth and sales.