Magento 2 Mirgraion Case Study
InteractOne was tasked by Marc Phillips with migrating their WordPress site to a new Magento 2 site that reflects their high-end products.
WordPress to Magento 2 migration
Marc Phillips is a leading manufacturer of luxury hand-made rugs, headquartered in New York and Los Angeles. Their innovative collections are meticulously curated by a team of creatives, and range from laid-back and modern to highly sophisticated antiques.
Watch this case study video to see how we migrated Marc Phillips’ assets to a new site with multiple user-friendly functionalities that empowers the Marc Phillips team to manage the site themselves, without the need of a developer.
Marc Phillips’ previous website was on WordPress, which didn’t give them the robust search and filtering capabilities they required to best showcase their product catalog. As a manufacturer of luxury products, they needed to provide a sleek and modern user experience to better showcase their rugs
The new website needed to be functional and usable for their diverse worldwide visitors—customers, distributors and partners. It also needed to be robust and custom-designed for all mobile, tablet and desktop viewpoints.
InteractOne built a completely custom high-end user interface and design that was better suited to Marc Phillips’ discerning customers. The new website is fully responsive and reflects the brand’s sleek, modern aesthetic.
Because Marc Phillips deals in such high-end goods, they required a site that functioned more like an online catalog that showcased their amazing offering. We created a robust product catalog with great product photography and product video capabilities, plus custom filters for size, style, color, collection and more.
The new product search enables multiple layered navigation selections at one time. This means that users can select a size and a color, then choose a style and then pick a collaborator and see the list of product results for all of those selections.
The InteractOne team also made the custom design powered from the admin page via tools like the Magento page-builder. This gives the Marc Phillips team the ability to administer all catalog and page content from the admin page themselves, without the need for technical programmer support.
To empower the Marc Phillips team to manage their beautiful new website all by themselves, the InteractOne team provided many custom training videos in addition to Magento’s documentation for managing the content via the admin.
The many custom features and user experience innovations that our development team built into Marc Phillips’ website have made it a far more chic and a more accurate representation of the brand. This newer, better website helps Marc Phillips better connect with their elite client base while also speaking to the high-end interior design market.
Compared to their previous WordPress site, their new site also loads much faster, and it’s more user-friendly for both their team and their customers.