Magento Case Study

Medelita

InteractOne was tasked with building a new, totally responsive
website that created a fun and interactive user experience.

Medelita – Premium Lab Coats & Scrubs

 

Magento 2.2.11 Upgrade

Medelita launched their first line of high-quality scrub sets and lab coats in 2008. The product lines were designed for women in health care who excel in their field and take pride in their appearance. Medelita quickly followed with the launch of a men’s line in 2009 and the brand has been growing in name and notoriety ever since. Headquartered in Laguna Hills, California, Medelita continues to create medical uniforms that empower the medical community to look and perform their best. To jump right to their new site and see it for yourself click here

Our Services

 

  • Custom Magento Design & Development
  • Custom Integrations
  • Custom Shipping Logic
  • Checkout Optimization
  • Personalized Location Information & Mapping

The Challenge

Medelita was operating on a Magento 2.2 website that was riddled with issues and bugs. The existing UX/UI left much to be desired, including performance issues with their shopping cart and a checkout process that was costing the company many conversions. The site was also a security liability, lacking in the most recent updates and patches. The site’s previous developers lacked experience with Magento 2, leaving it filled with technical debt, including bugs, deployment and performance issues. 

The Solution

InteractOne installed Magento Version 2.2.11, which updated the security patches and addressed the existing security issues. We also created new features to allow  Medelita  customers to edit product configuration (size, color, embroidery) options while in the shopping cart and on return merchandise agreements (RMAs). ERP integration enhancements were also implemented along with Magento B2B features for company accounts, shared catalogs and user permissions. In addition the Mageworx SEO Suite was installed to help with SEO improvements. Click here to see the completed site. 

 

The Results

 

Mobile online sales and traffic for Graeter’s has grown steadily since the launch of the responsive site a month ago. The company has experienced gains in key results:

%

Increase in Mobile Traffic

%

Growth in Mobile Sales

%

Organic Search Increase (SEO)

Notably, comparing last month in 2015 to the same month in 2014, Graeter’s has experienced the following results:

%

growth in Revenue

%

Ecommerce Conversions rate Increase

%

Transactions Increase

Let’s talk about how we can
do the same for you!

James Benton ,
InteractOne Solution Expert