Paid Search Marketing
Buildling Demand with a Paid SEM Campaign
Paid Search Marketing
AccuTec-IHS is headquartered in Tulsa, Oklahoma with sales offices in Houston, Texas and Prescott, Arizona. Their Global Distribution Center and Calibration Lab is located in Ohio. Founded by three industry professionals, their mission is to supply precision instrumentation options to better protect the health and safety of workers in all types of industries.
AccuTec-IHS manufactures a quantitative respirator fit testing system solution to promote safety in the workplace. Designed with all respirator users in mind, the AccuTec fit testers are an ideal solution for industrial, first responder, and healthcare respirator users who are looking for one product that can address all of their respirator fit testing needs in an affordable way. They use a single mode of operation to perform fit tests on all respirator types, including N95 respirators NIOSH N95 ‘disposable’ types which are now so essential to the COVID-19 pandemic response efforts.
Prior to developing and launching the Paid SEM campaign, InteractOne optimized metadata, dramatically improved schema markup, and created new landing pages with robust content. (AccuTec also contracted with InteractOne to drive their SEO endeavors.) We then backed all these SEO efforts with digital advertising campaigns to drive new leads and brand awareness.
Within the Google Ads and Bing Ads campaigns, we focused on industry-broader growth with highly-specific search terms to maximize quality score and provide the best possible return on ad spend. We used remarketing ads to reinforce the AccuTec brand to the best audiences by creating custom segments within Google Analytics depending on the visitor’s interaction with the website and/or propensity to become a lead.
The program has been dramatically successful, with a 1,287% increase in goal completions (form fills) Year Over Year in Google Ads, a 2805% increase in goal completions in Google organic and an overall increase of 1287% in goal completions. Additionally, overall site traffic numbers increased by 349% and conversion rate improved from .68% to 2.24%, a 228% increase.
- 349% increase in site traffic 349% 349%
- 228% increase in Conversion Rate 228% 228%